Economic Recovery IZO
& Signage Amendment
Downtown / Promenade
City Council
March 25, 2025
Item 12-A
March 25, 2025
Item 12-A
March 25, 2025
Promenade IZO Extension
Background | Continued Support in Economic Recovery for Businesses July 25, 2023 | Promenade IZO Adopted by Council
Greater Flexibility for Restaurants to provide Entertainment Expanded Uses that can obtain Alcohol Exemptions
Allows Certain Rooftop Outdoor Uses on City Parking Structures October 22, 2024 | Promenade IZO Amended by Council
Simplified Land Use Review: Removed Discretionary CUPs, MUPs for Promenade Area Relaxed Sign Code Limitations to Encourage Creative Signs / Business Promotion Pilot Program for Open-Air Markets
Item 12-A
March 25, 2025
Item 12-A
March 25, 2025
Community Assembly Use
1. Allows greater flexibility for Community Assembly Uses within Third Street Promenade, 2nd Street, 4th Street
Item 12-A
March 25, 2025
Item 12-A
March 25, 2025
Community Assembly Use
Subject BC Districts: Currently Permitted By-Right
Types of Community Assembly Use:
- Public/Private Meeting Halls (membership org)
- Religious Facilities
- Banquet Centers
Change Eliminates Additional Requirements for this Use:
- Minimum Parcel Size
- Buffering Distances from Residential Uses
- Permitted Hour Limitations of 7am-10pm
Item 12-A
March 25, 2025
Item 12-A
March 25, 2025
Revise Allowable Animated/Digital Signs
1. Establish a single sign area standard for both 1 & 2-story buildings
2. Currently, 2 Methods for Determining Maximum Sign Area:
- One-Story: Above Storefront Up to Roofline for Width of Space - Two-Story: Above Storefront Up to Sill Level of 2nd Floor - Location: Anywhere on Front Building Facade
3. Proposed Change: Applies to either 1 & 2-Story Buildings - Area Above Storefront up to 5’-0” Height, for Width of Space - Location: Anywhere on Building Facade
Item 12-A
March 25, 2025
Item 12-A
March 25, 2025
Allowable Size/Sign Area
• Determined by façade area above
storefront
• 5’-0” in Height
• Width of Tenant Space
Placement
• Sign could be placed anywhere on
the façade.
• Cannot cover any windows or
project above roofline
Animated / Digital Display Signs
Item 12-A
March 25, 2025
Item 12-A
March 25, 2025
Animated /Digital Display Signs
Allowable Size/Sign Area
• Determined by façade area above
storefront
• 5’-0” in Height
• Width of Tenant Space
Placement
• Sign could be placed anywhere on
the façade.
• Cannot cover any windows or
project above roofline
Item 12-A
March 25, 2025
Item 12-A
March 25, 2025
Amendments
Community Assembly Change:
- Relief provides greater opportunities for organizations to find permanent meeting space within the centralized area of the Downtown.
Sign Changes:
- Consistency in Allowable Animated/Digital Sign Area
- Clarity in Determining Sign Area: Standardizes Methodology - Helps Equalizes Amount of Sign Area for Each Property Item 12-A
March 25, 2025
Item 12-A
March 25, 2025
Recommendation | Amend IZO & Sign Code
1. Adopt CEQA finding that IZO Amendments are Categorically Exempt pursuant to Sections 15301, 15303, 15311
2. Introduce for first reading Amending Economic Recovery IZO & Sign Code to promote economic recovery in the City’s
Downtown Area, by increasing land use flexibility and making minor Sign Code changes.
Item 12-A
March 25, 2025
Item 12-A
March 25, 2025