Big Blue Bus
Title VI Fare Equity Analysis
2025-2027 Proposed Fare Changes
April 2025
Table of Contents
Purpose .......................................................................................................................................2 Executive Summary ......................................................................................................................2 Background..................................................................................................................................2 Current Fare Transactions by Fare Category ...................................................................................3 Current Fare Structure ..................................................................................................................4 Proposed Fare Changes ................................................................................................................4 Methodology ................................................................................................................................5 Data Sources............................................................................................................................5 Definitions................................................................................................................................6 Title VI Policies .............................................................................................................................6 Fare Equity Disparate Impact Policy:.......................................................................................6 Fare Equity Disproportionate Burden Policy: ............................................................................6 Fare Equity Analysis ......................................................................................................................7 Disparate Impact Analysis......................................................................................................7 Disparate Impact Findings......................................................................................................9 Disparate Impact Conclusion .................................................................................................9 Disproportionate Burden Analysis...........................................................................................9 Disproportionate Burden Findings.........................................................................................11 Disproportionate Burden Conclusion....................................................................................11 Conclusion ................................................................................................................................11 Appendix....................................................................................................................................11
1.1 Public Meeting PowerPoint...........................................................................................11
Purpose
In fiscal year 2024-2025, the Santa Monica Department of Transportation identified the need propose fare changes to Big Blue Bus fares to address declining per ride fare revenue, rising operational costs, and uncertainty in federal transit funding. Without transitioning to a more sustainable fare revenue model, Big Blue Bus would need to reevaluate planned service enhancements or possibly cut existing service.
The proposed fare changes are subject to a fare equity analysis as defined by Big Blue Bus’s Major Service and Fare Change Policy. The fare equity analysis, contained herein, is required to ensure compliance with the Federal Transit Administration (FTA) Title VI regulations as defined by FTA Circular 4702.1B. The purpose of this analysis is to determine whether the proposed changes result in a disparate impact on the basis of race, ethnicity, or national origin, or a disproportionate burden on the defined low-income population.
Executive Summary
Title VI of the Civil Rights Act of 1964 prohibits discrimination on the basis of race, color, or national origin in any program or activity that receives Federal funds or other Federal financial assistance. In compliance with this law, Big Blue Bus has conducted a Title VI fare equity analysis of the proposed fare changes.
The fare equity analysis found that the proposed fare changes, which include increases in the costs of rides and passes, do not exceed Big Blue Bus’s disparate impact or disproportionate burden thresholds as defined by Big Blue Bus policy. As such, no additional analysis or mitigation efforts are required to implement the proposed fare changes.
Background
Big Blue Bus last implemented comprehensive fare increases in 2016. At that time, the Santa Monica City Council approved a 25 percent increase in the cost of a Regular Single Ride, from $1.00 to $1.25.
All other rides and passes rose by a similar percentage during that period.
In 2017, the cost of a Regular Single Ride using contactless media (i.e., TAP or mobile ticket) decreased to incentivize contactless payment and discourage the use of cash to reduce time dwelling at stops due to fare transactions. By 2020, cash fare transactions had fallen to about one-third of all fare transactions.
In 2022, Big Blue Bus made changes that included: free Big Blue Bus to Big Blue Bus transfers, a new 10 Rides Pass, elimination of paper passes and tokens, and increasing the age for free rides from 4 to 5 years old. The changes were made at the conclusion of a yearlong Contactless Fares Pilot, which sought to evaluate whether Big Blue Bus could go completely cashless. Big Blue Bus did not make a recommendation to permanently go cashless at that time due to several findings during the pilot.
Big Blue Bus is proposing fare increases to address fiscal challenges which include:
1) Declining per ride revenue. The average fare per ride has also fallen to roughly 70 cents, a 20% decrease from the pre-pandemic average of 87 cents.
2) Rising operating costs. Currently, it costs $182 per vehicle revenue hour to operate Big Blue Bus service compared to less than $150 pre-pandemic, a 21 percent increase due to rising labor and maintenance costs.
3) Uncertainty of federal funding. The new federal administration policies have created uncertainty around federal transit funds. The ‘fiscal cliff’ for transit agencies nationwide continues to be a pressing concern given reduced ridership (and by extension fare revenues), the end of COVID relief funding, and rising inflation. Big Blue Bus faces the same challenges.
Current Fare Transactions by Fare Category
The following chart breaks down fare transactions by Fare Category for FY2023-24:
Current Fare Structure
Big Blue Bus fares vary based on rider type and fare category. Rider type includes Regular (age 19-61), Youth (age 5-18), Senior 62+/Disabled/Medicare (shown as S/D/M), and Child (age 5 and under).
Current fare categories include Single Rides, 1-Day Pass, 7-Day Pass, 10 Rides Pass, 30-Day Pass, and Annual Pass. Children aged 5 and under ride for free as well.
Ride or Pass Current
Regular
Single Ride (Tap & Mobile) ^ $1.10
Single Ride (Cash) $1.25
1 Day Pass $4
7 Day Pass $14
10 Ride Pass^ $9
30 Day Pass $50
Annual Pass $500
Senior / Disabled / Medicare (S/D/M) & Youth
Single Ride (Tap & Mobile) ^ $0.50
Single Ride (Cash) $0.50
1-Day Pass $1.50
10 Rides Pass^ $4.50
30-Day Pass $24
Youth 30-Day Pass $19
^ Includes free Big Blue Bus to Big Blue Bus transfer within 2 hours.
Proposed Fare Changes
The proposed fare changes will be introduced in two phases, with Phase 1 beginning in August 2025 and Phase 2 in the summer of 2027.
During Phase 1, Single Ride fares (both TAP/Mobile and Cash fares) will see increases ranging from between $.15 and $.25. Passes will see costs increase between $.50 and $5.00. Similar fare increases will occur for Senior/Disabled/Medicare riders. In this phase both the Annual Pass and 30-Day Youth Pass are proposed to be eliminated due to their extremely limited usage. Specifically with the 30-Day Youth Pass, the existence of the regional GoPass which provides students at participating K-12 schools and community colleges with free rides has made this pass rarely purchased or used.
The second and final phase will occur in Summer 2027. The table below provides the numerical increases expected in phases one and two.
Ride or Pass Current
Phase 1:
August 10, 2025 Change
Phase 2:
Summer 2027 Change
Regular
Single Ride (TAP & Mobile) ^ $1.10 $1.25 $0.15 $1.50 $0.25 Single Ride (Cash) $1.25 $1.50 $0.25 $1.75 $0.25
1 Day Pass $4 $4.50 $0.50 $5 $0.50
7 Day Pass $14 $16 $2.00 $18 $2.00
10 Ride Pass^ $9 $10 $1.00 $12 $2.00
30 Day Pass $50 $55 $5.00 $60 $5.00
Annual Pass $500 Eliminate
Senior / Disabled / Medicare (S/D/M)
Single Ride (TAP & Mobile) ^ $0.50 $0.60 $0.10 $0.65 $0.05 Single Ride (Cash) $0.50 $0.75 $0.25 $0.75 -
1-Day Pass $1.50 $1.75 $0.25 $2 $0.25
10 Rides Pass^ $4.50 $5 $0.50 $6 $1.00
30-Day Pass $24 $27 $3.00 $30 $3.00
Youth
30-Day Pass $19 Eliminate
^Includes free Big Blue Bus to Big Blue Bus transfer within two hours.
Methodology
Data Sources
The following fare equity analysis was completed using the results of an on-board rider survey conducted in March 2025. Additionally, overall fare transactions for FY23-24 were used where survey data was limited as some of the lowest utilized fare categories were not captured during the on-board survey. The on-board rider survey had 600 responses and collected information on:
• Fare Category (Ride or Pass) used
• Fare Media (TAP/Mobile Ticket/Cash) used
• Rider Type (Regular, S/D/M, College, Youth)
• Rider race/ethnicity
• Household income
• Household size
Rider demographics were combined with the fare category to determine the systemwide, minority, and low-income fare utilization for all fare payment options. The resulting comparison of fare utilization between minority and non-minority riders, and low-income and non-low-income riders, will establish whether the proposed changes result in a disparate impact or disproportionate burden as defined by BBB’s adopted policies.
Definitions
In performing the fare equity analysis, minority riders are defined as survey respondents who completed the race/ethnicity question and marked any category besides White-alone. Low-income riders are defined as survey respondents who completed the household income and household size questions and are deemed eligible to participate in the Low-Income Fare is Easy (LIFE) program.
The household income limits established by the LIFE program are the same guidelines that BBB uses to determine which riders define the low-income population.
Low-Income Fare is Easy (LIFE), Household Income Limits Persons per Household Annual Income
1 $48,550 or less
2 $55,450 or less
3 $62,400 or less
4 $69,350 or less
5 $74,900 or less
6 $80,450 or less
Title VI Policies
As required by the FTA Title VI regulations, the public was engaged in the development of BBB’s disparate impact and disproportionate burden policies. These two policies will determine if the proposed fare media changes result in a disparate impact or disproportionate burden.
Fare Equity Disparate Impact Policy:
“A disparate impact occurs when the percent minority population adversely impacted by a major service change is fifteen percent (15%) higher than the average minority population of the Big Blue Bus service area, or when the percent non-minority population beneficially impacted by a major service change is fifteen percent (15%) higher than the average non-minority population of the Big Blue Bus service area.
If a disparate impact exists as a result of the proposed changes, Big Blue Bus will determine whether there are alternatives that would serve the same legitimate objectives but with less disparate impact on the minority population. If there are no viable alternatives, Big Blue Bus must have a substantial legitimate justification for making the proposed change.” Fare Equity Disproportionate Burden Policy:
“A disproportionate burden occurs when the percent low-income population adversely impacted by a major service change is fifteen percent (15%) higher than the average low-income population of the Big Blue Bus service area, or when the percent non-low-income population beneficially impacted by a major service change is fifteen percent (15%) higher than the average non-low-income population of the Big Blue Bus service area.
If a disproportionate burden exists as a result of the proposed changes, Big Blue Bus may take steps to avoid, minimize, or mitigate the impact of the proposed change on the low-income population.” Fare Equity Analysis
The fare equity analysis determines how minority and low-income populations are impacted by the proposed changes. Changes that result in a 15 percent or more difference between the impacted minority and low-income populations and their corresponding systemwide percentages would require further analysis to determine if there is a disparate impact or disproportionate burden, and or if mitigations should be considered to address potential impacts to those groups.
Disparate Impact Analysis
73.0% of all survey respondents identified as minority riders. Minority riders are considered any rider who did not choose ‘White alone’ when asked their ethnic/racial identity.
The following chart shows the difference in usage for each ride and pass proposed to be changed, for minority riders compared to riders overall. No ride or pass shows a difference of more than 15 percent between minority usage and overall usage.
73%
27%
Minority
Not Minority
March 2025 On Board Rider Survey -
Minority: Percent of Riders
Minority Ride and Pass Usage versus Overall Usage
Cost Change Usage Minority vs.
Overall
Difference
Rider
Type Category Current
Proposed
Phase 2 Absolute % Minority Overall
Regular Single Ride (TAP/Mobile) $1.10 $1.50 $0.40 36% 53% 52% 0.6% Regular Single Ride (Cash) $1.25 $1.75 $0.50 40% 21% 19% 2.1% Regular 1 Day Pass $4.00 $5.00 $1.00 25% 1.4% 1.4% 0.0% Regular 7 Day Pass $14.00 $18.00 $4.00 29% 0.6% 0.6% 0.0% Regular 10 Ride Pass $9.00 $12.00 $3.00 33% 0.3% 0.3% 0.0% Regular 30 Day Pass $50.00 $60.00 $10.00 20% 2.5% 2.5% 0.0% Regular Annual Pass $500.00 Eliminate 0.1% 0.1% 0.0%
SDM Single Ride (TAP/Mobile) $0.50 $0.65 $0.15 30% 14% 17% -2.7% SDM Single Ride (Cash) $0.50 $0.75 $0.25 50% 5.5% 5.5% 0.0% SDM 1 Day Pass $1.50 $2.00 $0.50 33% 0.0% 0.0% 0.0%
SDM 10 Ride Pass $4.50 $6.00 $1.50 33% 0.1% 0.1% 0.0%
SDM 30 Day Pass $24.00 $30.00 $6.00 25% 1.3% 1.3% 0.0%
Youth 30-Day Pass $19.00 Eliminate 0.1% 0.1% 0.0%
The following chart shows the percentage increase for minority riders compared to non-minority riders for all Single Fare Rides including Regular and SDM rider types, and Contactless and Cash fare media.
There is a less than 1 percent difference between the increase in fares for minority and non-minority riders.
38.8% 39.7%
Minority Non-Minority
Average Fare Change on Minority Riders
Disparate Impact Findings
• Minority riders comprise 73% of all systemwide riders. • All proposed changes are below the 15% threshold.
• Using Single Rides (Regular & SDM, and TAP & Mobile) as an example, minority riders will have a lower average fare increase (0.9%) than non-minority riders.
Disparate Impact Conclusion
Based on the 15% threshold established in the Disparate Impact Policy, there are no disparate impacts to minority riders based on the above changes to fare price and fare pass type. When comparing the percentage of minority riders impacted by fare type to the percentage of riders by fare type used overall, all fare mediums show a range between -2.7 percent and 2.1 percent. Although the proposed changes do not result in a disparate impact to minority riders, Big Blue Bus is committed to promoting fare programs such as the regional “Low Income Fare is Easy” (LIFE) program that provides free rides and discounted passes on Big Blue Bus.
Disproportionate Burden Analysis
In order to determine if respondents meet Big Blue Bus’s definition of low income, the on board rider survey asked respondents for household income and household size. Sixty-three percent (62.7%) of respondents were identified as low-income riders (riders whose reported household income and size met the established thresholds of the LIFE program).
The following chart shows the difference in usage for each ride and pass proposed to be changed, for low-income riders compared to riders overall. No ride or pass shows a difference of more than 15 percent between low-income rider usage and overall usage.
62.7%
37.3%
Low-Income
Non Low-Income
March 2025 Survey - Percent Low-Income Riders
Minority Ride and Pass Usage versus Overall Usage
Cost Change Usage Low Income
vs. Overall
Difference
Rider
Type Category Current
Proposed
Phase 2 Absolute %
Low
Income Overall
Regular Single Ride (TAP/Mobile) $1.10 $1.50 $0.40 36% 46% 54% -7.7% Regular Single Ride (Cash) $1.25 $1.75 $0.50 40% 17% 14% 3.4% Regular 1 Day Pass $4.00 $5.00 $1.00 25% 0.2% 0.2% 0.0% Regular 7 Day Pass $14.00 $18.00 $4.00 29% 0.5% 0.5% 0.0% Regular 10 Ride Pass $9.00 $12.00 $3.00 33% 3.9% 3.9% 0.0% Regular 30 Day Pass $50.00 $60.00 $10.00 20% 2.8% 2.8% 0.0% Regular Annual Pass $500.00 Eliminate 0.1% 0.1% 0.0%
SDM Single Ride (TAP/Mobile) $0.50 $0.65 $0.15 30% 10.4% 8.4% 2.0% SDM Single Ride (Cash) $0.50 $0.75 $0.25 50% 17.3% 15.1% 2.3% SDM 1 Day Pass $1.50 $2.00 $0.50 33% 0.0% 0.0% 0.0%
SDM 10 Ride Pass $4.50 $6.00 $1.50 33% 0.1% 0.1% 0.0%
SDM 30 Day Pass $24.00 $30.00 $6.00 25% 1.2% 1.2% 0.0%
Youth 30-Day Pass $19.00 Eliminate 0.1% 0.1% 0.0%
The following chart shows the percentage increase for low-income riders compared to non-low-income riders for all Single Fare Rides including Regular and SDM rider types, and Contactless and Cash fare media. There is a less than 1 percent difference between the increase in fares for low-income and nonlow-income riders.
39.5%
37.9%
Low-Income Non-Low Income
Average Fare Changes on Low-Income Riders
Disproportionate Burden Findings
• Low-income riders comprise 62.7% of systemwide riders. • All proposed changes are below the 15% threshold.
• Using Single Ride (Tap & Mobile) as a an example, low-income riders will see a slightly higher average fare increase of 1.6%.
Disproportionate Burden Conclusion
Based on the 15% threshold established in the Disproportionate Burden Policy, Big Blue Bus found that the proposed changes to fare prices do not constitute a disproportionate burden on low-income riders.
Furthermore, our analysis found the discontinuation of the 30-Day Youth Pass and Annual Pass do not disproportionately burden low-income riders as well. The difference the proposed fare changes had on low-income riders vs low-income riders overall by fare category range between -7.7 percent and 3.4 percent. Although the proposed changes do not result in a disproportionate burden impact on lowincome riders, Big Blue Bus is committed to promoting fare programs such as the regional “Low Income Fare is Easy” (LIFE) program that provides free rides and discounted passes on Big Blue Bus.
Conclusion
Title VI of the Civil Rights Act of 1964 prohibits discrimination on the basis of race, color, or national origin in any program or activity that receives Federal funds or other Federal financial assistance. In compliance with this law, Big Blue Bus has conducted a Title VI analysis on the proposed fare changes.
This analysis has found that the proposed changes will not result in a disparate impact on the minority population or a disproportionate burden on the low-income population.
Appendix
1.1 Public Meeting Presentation
Big Blue Bus
Proposed Fare
Changes
2025-2027
Public Hearing
Agenda
• Introduction
• Overview
• Proposed Fare Changes
• Financial Impacts
• Fare Payment Enhancements
• Next Steps
• Public Comment
Big Blue Bus is Proposing Fare Changes to:
• Address fiscal challenges
• Support planned customer experienceenhancements
Proposed Fare Changes include:
• Increased costs for single rides and passes
• Elimination of underutilized passes
• Two-phase implementation over a two-year period
No changes to:
• Free BBBtransfers and contactless incentives
• Access to discounted fares on Big Blue Bus through LIFE (low-income) andGoPass(student K-12) regional programs
Overview
Fiscal Challenges
• Declining fare revenue per passenger
• Currently $0.70; Pre-pandemic $0.87
• Rising operational costs
• Currently $182 per revenue hour; Pre-pandemic $150
• Uncertainty of future federal funding
• New Federal Administration
Planned Customer Experience Enhancements
• Implementation of Brighter Blue 5-Year Service Plan
• Ongoing MotorCoach Operator Recruitment & Retention
• Safety Initiatives (e.g., Transit Safety Officers, Prohibition Orders)
Recent Fare
Changes
• Fare Change in 2022
• Conclusion of Contactless Pilot
• Introduction of Free BBB to BBB Transfers
• Introduction of 10 Rides Pass
• Elimination of paper passes
• Increase age for free rides from 4 to 5 years old
• Fare Change in 2017
• Contactless fare (i.e., TAP) reduced to $1.10 (from $1.25) • Introduction of Annual Pass
• Fare Change in 2016
• Last fare increase
• Increased Regular Single Ride fare from $1.00 to $1.25 • Other fare increases across the board
Proposed Fare Changes
Increase cost of Regular and Senior/Disabled/
Medicare (SDM):
• Single Ride
• 1-Day Pass
• 7-Day Pass (Available only for Regular)
• 10 Rides Pass
• 30-Day Pass
Eliminate:
• Annual Pass (Regular)
• Youth 30-DayPass
Maintain:
• Free BBB to BBB transfers
• Cheaper fares on TAP and Mobile
Proposed Fare Changes: 2025-2027 – Regular
Regular Fares Current
August 10,
2025
Summer
2027
Single Ride (Tap & Mobile) ^ $1.10 $1.25 $1.50
Single Ride (Cash) $1.25 $1.50 $1.75
1 Day Pass $4 $4.50 $5
7 Day Pass $14 $16 $18
10 Rides Pass^ $9 $10 $12
30 Day Pass $50 $55 $60
Annual Pass $500 Eliminate -
^Includes one free Big Blue Bus to Big Blue Bus transfer within 2 hours.
Proposed Fare Changes: 2025-2027 – SDM & Youth
Senior/Disabled/Medicare (SDM) Current
August 10,
2025
Summer
2027
Single Ride (Tap & Mobile) ^ $0.50 $0.60 $0.65
Single Ride (Cash) $0.50 $0.75 $0.75
1-Day Pass $1.50 $1.75 $2
10 Rides Pass^ $4.50 $5 $6
30-Day Pass $24 $27 $30
Youth Current
August 10,
2025
Summer
2027
30-Day Pass $19 Eliminate -
^Includes one free Big Blue Bus to Big Blue Bus transfer within 2 hours.
Discounted Fare Programs
• Low-Income Fare is Easy (LIFE)
• GoPass
• K-12 Schools (SMMUSD and LAUSD)
• Community Colleges (Santa Monica
College)
• UCLA Bruin U-Pass and Grad Pass
• Access Services Free Fare Program
Alternatives Considered
• No Fare Increase
• Risks not implementing full Brighter Blue service
enhancements (e.g., frequency improvements,
early/late and weekend service)
• Risks Motor Coach Operator recruitment and
retention efforts, and safety initiatives
• Elimination of Free Transfers
• Results in increase in fare revenue, but limited impact on fiscal challenges
• Decision to maintain:
• Proven to increase ridership
• Reduces burden on low-income riders
Financial & Budget Impacts
Fully implementing proposed changes:
• Increases revenue by about 13 percent or $780,000 annually • Increases Average Fare per Rider to 85 cents by 2028
• Projected ridership decline of 7 percent
• Actual ridership and revenue impacts may vary due to other factors such as:
• Economic trends
• Service quality
• Demographic changes
• Alternative transportation options
Future Enhancement: Open Payments
• Big Blue Bus participating in LA Metro’s ‘TAP Plus’Initiative • Onboard fare payment via credit/debit card or Apple/Google Pay expected in 2026
Next Steps
• Public Hearings – April2 (Virtual)and April3,2025 (In-Person) • Public Comment PeriodCloses–April 10, 2025
• Present Proposal to City Council for Approval –May 13, 2025 • Notify Ridersand Community–May to August 2025
• ImplementPhase 1 –August 10, 2025
• Implement Phase 2 –Summer 2027
Share Your Thoughts With Us
Public Comment:
• Each speaker will have 3 minutes to provide an oral comment at this hearing. • Speakers will be called in the order their speaker card was received. • Please provide your first and last name and city of residence before making your comment.
Online Survey:
• Feedback can also be shared through an online survey available in English and Spanish at:
bigbluebus.com/meetings. The survey deadline is April 10, 2025, at 5:00 p.m.
Big Blue Bus
Cambios de
tarifas
propuestos
2025-2027
Audiencia pública
Big Blue Bus propone cambiosenlas tarifaspara:
• Abordardesafíosfiscales
• Apoyarlas mejorasenexperienciadel clienteplanificadas Los cambiospropuestosenlas tarifasincluyen:
• Incrementode loscostesenviajessencillosy pases
• Eliminación de pasesinfrautilizados
• Implementaciónendos fasesenun periodode dos años
No hay cambiosen:
• TransbordosBBB gratuitose incentivoscontactless
• Acceso a tarifascon descuentoenBigBlueBuscon programasregionales LIFE (bajosingresos) y GoPass(estudiantesde K-12)
Resumen
Desafíosfiscales
• Reducciónde losingresosportarifasporpasajero
• Actualmente, $0,70; antes de la pandemia, $0,87
• Aumentode loscostesoperativos
• Actualmente, $182 poringresoporhora; antes de la pandemia, $150 • Incertidumbreante losfuturosfondosfederales
• Nueva Administración Federal
Mejorasenexperienciadel clienteplanificadas
• Implementacióndel Plan de servicioquinquenalBlighter Blue • Contratacióny retenciónencursode conductoresde autobuses • Iniciativasde seguridad(p. ej., Oficialde seguridadde tránsito, Órdenesde prohibición)
Recent Fare
Changes
• Cambiosenlas tarifasen2022
• Finalizacióndel plan pilotoContactless
• Introducciónde transbordosgratuitosde BBB a BBB
• Introduccióndel pasede 10 viajes
• Eliminación de lospasesenpapel
• Incrementarla edadde viajesgratuitosde 4 a 5 años
• Cambiosenlas tarifasen2017
• Tarifa Contactless (p.ej., TAP) reducidaa $1,10 (desde$1,25) • Introduccióndel paseannual
• Cambiosenlas tarifasen2016
• Últimasubidade tarifas
• Incrementode la tarifaregular de $1,00 a $1,25
• Otrosincrementosde tarifasgenerales
Cambiosde tarifas propuestos
Incrementarelcostedel billeteregular y
sénior/discapacidad/ Medicare (SDM):
• Viaje sencillo
• Pasede 1 día
• Pasede 7 días(solo disponible para billeteregular)
• Pasede 10 viajes
• Pasede 30 días
Eliminar:
• Paseanual(regular)
• Pasejuvenilde 30 días
Mantener:
• Transbordosgratuitosde BBB a BBB
• TarifasmásbaratasenTAP y móvil
Cambios de tarifas propuestas: 2025-2027 – Regular
Tarifas regulares Actual
10 de
agosto, 2025
Verano
2027
Viaje sencillo (con TAP y móvil)^ $1,10 $1,25 $1,50
Viaje sencillo (en efectivo) $1,25 $1,50 $1,75
Pase de 1 día $4 $4,50 $5
Pase de 7 días $14 $16 $18
Pase de 10 viajes^ $9 $10 $12
Pase de 30 días $50 $55 $60
Pase anual $500 Eliminar -
^Incluye un transbordo gratuito de Big Blue Bus a Big Blue Bus en el plazo de 2 horas.
Cambios de tarifas propuestos: 2025-2027 – SDM y Juvenil Sénior/Discapacidad/Medicare
(SDM) Actual
10 de
agosto, 2025
Verano
2027
Viaje sencillo (con TAP y móvil)^ $0,50 $0,60 $0,65
Viaje sencillo (en efectivo) $0,50 $0,75 $0,75
Pase de 1 día $1,50 $1,75 $2
Pase de 10 viajes^ $4,50 $5 $6
Pase de 30 días $24 $27 $30
Juvenil Actual
10 de agosto,
2025
Verano
2027
Pase de 30 días $19 Eliminar -
^Incluye un transbordo gratuito de Big Blue Bus a Big Blue bus en el plazo de 2 horas.
Programas de tarifas con
descuento
• Tarifa de bajosingresoses fácil(Low-Income
Fare is Easy) -(eninglés, LIFE)
• GoPass
• Escuelasde K-12 (SMMUSD y LAUSD)
• Colegios comunitarios(Santa Mónica
College)
• PasesUCLA Bruin U-Pass y Grad Pass
• Programatarifasgratis de Access Services
Alternativas consideradas
• Si no aumentamoslas tarifas
• Hay riesgode no poderimplementarensutotalidadlas
mejorasdel servicioBrighter Blue (p.ej., mejorasenlas
frecuencias, serviciotemprano/tardíoy de fin de semana). • Se arriesgala contratacióny retenciónde losconductores de autobúsy las iniciativasde seguridad.
• Eliminación de lostransbordosgratuitos
• Resultaríaenun incrementode losingresosportarifas,
perotendríaun impactolimitadoenlosdesafíosfiscales.
• Decisiónde mantener:
• Estáprobadoque incrementaelnúmerode pasajeros.
• Reduce la carga enlospasajeroscon bajosingresos.
Impactos financieros y
presupuestarios
Si se implementanporcompletoloscambiospropuestos:
• Se incrementanlosingresosalrededordel 13 porciento, o $780 000 anualmente.
• Se incrementala tarifamedia porpasajerohasta los85 céntimospara 2028.
• Se prevéunadisminucióndel númerode pasajerosdel 7 porciento. • El impactoenelnúmeroactual de pasajerosy enlosingresos puede variardebidoa otrosfactorescomo:
• Coyunturaeconómica
• Calidad del servicio
• Cambiosdemográficos
• Opcionesde transportealternativas
Futuras mejoras: Pagos abiertos
• Big Blue Bus participaenla iniciativa“TAP Plus” de LA Metro. • Se prevéelpagode losbilletesa bordocon tarjetasde
crédito/débito, o con Apple/Google Pay en2026.
Próximos pasos
• Audiencias públicas: 2 de abril(virtual) y 3 de abrilde 2025 (en persona)
• El periodo de audiencias públicastermina el20 de abrilde 2025. • Presentarla propuestaal ayuntamientopara suaprobación:13 de mayo de 2025.
• Notificacióna lospasajerosy a la comunidad: desdemayo hasta agostode 2025.
• Implementaciónde la fase1: 10 de agostode 2025
• Implementaciónde la fase2: Verano de 2027