Political campaign speech. Ads that promote or oppose the election of any candidate or group of candidates for federal, state, or local government office, or any legislation, initiative, referendum, or ballot measure.
Firearms, tobacco, smoking, and smoking materials, including electronic smoking or “vaping.”
Sexual or excretory subject matter, and/or harmful matter as defined by the California Penal Code Sections 311 or 313.
False, misleading, or deceptive material. Any material that is, or the sponsor reasonably should have known is, false, fraudulent, misleading, deceptive, or would constitute a tort of defamation or invasion of privacy.
Material that infringes on any copyright, trade or service mark, title, or slogan.
Illegal Activity. Material that promotes or encourages unlawful or illegal behavior or activities under local, state, or federal laws.
Profanity or violence. Advertising that contains any profane language, or portrays images or descriptions of graphic violence, including dead, mutilated, or disfigured human beings or animals, or intentional infliction of pain or violent action towards or upon a person or animal, or that depicts weapons or devices that appear to be aimed or pointed at the viewer or observer in a menacing manner.
Material so objectionable under contemporary community standards as to be reasonably foreseeable to result in harm to, disruption of, or interference with the parking structure or digital kiosk operation.
Material that conflicts with any applicable federal, state, or local law, statute, or ordinance.
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9. The City of Santa Monica’s advertising policy is intended to maintain governmental neutrality, avoid actual or perceived discrimination in advertising, respect First Amendment rights, maximize advertising revenues, and preserve marketability of advertising space.
To achieve these purposes, the City allows all types of advertising, without regard to content and viewpoint, except advertising that contains material falling within one or more of the following categories:
Advertising Guidelines