Attachment A – Digital Signage in Other Cities
Digital Signage
Proposal/Program
Location /
Geography
Financial Benefits Community
Programming
Terms of
Agreement
Other
Requirements/Benefits
Notes:
Proposed DA’s at
301 Arizona Avenue
& 1202 3rd Street
2 Sites / Downtown
District
Per proposed display:
• 20% of gross revenue;
• min annual guarantee equal to
Year(s) MAG
1 $500,000
2 $750,000
3-4 $850,000/yr
5-9 $935,000/yr
10-14 $1,028,500/yr
15-19 $1,131,350/yr
20-24 $1,244,485/yr
25-29 $1,368,933.50/yr
30-34 $1,505,826.85/yr
35-39 $1,656,409.54/yr
40-44 $1,822,050.49/yr
45-49 $2,004,255.54/yr
50-55 $2,204,681.09/yr
• $500,000 contribution paid at
installation
20% of total
annual operating
time (12 minutes/
hour)
55 years • Ground floor
occupancy
requirement of 50%
West Hollywood
Sunset Strip
Sunset Boulevard Unspecified – to be negotiated
Example seen:
• Private property: 25-30% of
gross revenue; Public
property: 40-45% of gross
revenue in excess of annual
revenue threshold
• MAG - $900,000 for 3 years of
term
Unspecified – to
be negotiated
(generally, 17.5%
of content time
Unspecified
– Generally,
30 years
• Annual credit to defer
costs;
• Public realm
enhancements
contribution (e.g.,
$500,000)
• 50% building
occupancy
requirement or entire
ground floor of
Building
Program adopted
March 2019
Application must
be processed
through
development
agreements
Examples:
8501 Sunset Blvd
Digital Signage
Proposal/Program
Location /
Geography
Financial Benefits Community
Programming
Terms of
Agreement
Other
Requirements/Benefits
Notes:
8497 Sunset
9015 Sunset Blvd
Los Angeles Metro
Transportation
Communication
Network (TCN)
Metro Right of Way
(e.g.,
freeway/highway
facing)/ City of Los
Angeles
50% of net revenue generated Unspecified time
– allowances for
public transit
promotion and
emergency
messaging
20 years • Must remove up to 320
static billboards
• Cannot be placed in or
within 200 feet of
residential zone
• Integration with
intelligent information
transportation system
(e.g., real time traffic
data)
Program
implemented
through 2022
MOU and TCN
Ordinance
(adopted
12/15/23)
Santa Ana - Digital
Signage Program
Private Properties;
Within 300 feet of a
freeway
• 30% of Net advertising revenue
• MAG - $90,000 per face of
billboard
Min of 5 % of
advertising
inventory, up to 1
spot in standard 8
spot rotation on
billboard
15 years • Removal of existing
static billboards at
specified ratios
• Physical site
improvements
• Streetscape &
pedestrian
enhancements
• Local hiring for static
billboard removal
Santa Ana
Digital Signage –
City-Owned
Properties
5 City-Owned Sites
adjacent to
freeways; Digital
banners at street
locations
• $550,000 bonus payment at
year 1
• 40% of net revenue
• MAG - $1,180,000
15% of
advertising
inventory
25 years,
with 10 year
extension
option
• Prevailing wage
requirements
• Maintenance of site
parcel
Development
Agreement with
single operator
Digital Signage
Proposal/Program
Location /
Geography
Financial Benefits Community
Programming
Terms of
Agreement
Other
Requirements/Benefits
Notes:
San Jose – CityOwned PropertiesDowntown – 4 City
Owned Properties
• 30% or 33% of projected gross
revenue
• MAG varies by sign ($2.5
million for parking structure
sign to $8.7 for performing arts
center sign)
15% of
advertising time
in addition to
unsold
advertising time
10 years,
with 2
optional 5-
year
extensions
• Artistic sign
enhancements (local
artists)
• Urban improvements
in public plaza
Development
Agreement with
single operator
Inglewood 2 sites at SoFi
Stadium
• $100,000 bonus payment per
face paid at operation
• 50% gross revenue
• MAG $240,000 per billboard
• 10% of
advertising time
for public
service
announcement
s
• Local ad
discount of
75% for small
local
businesses
20 years,
with 4
optional 5-
year
extensions
Development
Agreement
Vacaville Parcels abutting
the I-80 and I-505
freeways
Unspecified – to be negotiated Unspecified – to
be negotiated
Unspecified
–
to be
negotiated
• Removal of existing
billboards at a ratio
of 3 to 1 or in lieu
payment or
additional
community benefits
(additional funding
for parks,
beautification, or
infrastructure)
Program adopted
7/23/25
Application must
be processed
through
development
agreements