Santa Monica City Council
July 8, 2025

Exhibit A - FY25-26 Budget
DTSM, Inc. FY2025/2026 Budget
Revenues FY25/26
Bayside District Assessment $1,154,011.94
CBD Assessment $135,365.22
Zone 1/2/3 Assessment $4,782,451.88
Zone L Assessment $557,528.22
Zone O Assessment $440,397.11
City Parks Program $1,577,056.29
Vending and Activations $125,000.00
Event Fees & Filming $200,000.00
ICE@SM $320,000.00
Other Income $102,000.00
Total FY23/24 Revenue $9,393,810.66
Expenditures FY25/26
Operations and Public Space Management (72.27%)
- Downtown Security Services $1,147,500.00
- Parking Structure Maintenance $628,341.36
- Zone 1, 2, & 3 Maintenance $1,080,137.47
- Lincoln Blvd. Maintenance $229,393.74
- Colorado Blvd. Maintenanace $296,326.81
- PS Restroom Monitoring $497,171.18
- Downtown Outreach Program $867,316.24
- City Parks Attendant Program $1,331,824.29
- Supplies and Materials $10,000.00
- Infrastructure $70,000.00
- Landscaping $28,000.00
- Decorative Lighting $50,000.00
- Winter Décor $200,000.00
- Lincoln Beautification $50,000.00
- Labor Distribution $487,639.83
Subtotal $6,973,650.92
Communications, Events & Development (20.71%)
- Community Events & Activations $590,000.00
- Promenade Micro-Activations $100,000.00
- Sponsorships and Partnerships $25,000.00
- Creative Development $61,500.00
- Public Relations $40,000.00
- Advertising $60,000.00
- Website Maintenance $10,000.00
- Downtown Signage $35,000.00
- Economic Development $60,000.00
- Vending Program Management $0.00
- Stakeholder Outreach $5,000.00
- Data Services $40,000.00
- Ice@Santa Monica $95,000.00
- Labor Distribution $876,445.14
Subtotal $1,997,945.14
Organizational Management (7.02%)
- General Office Supplies and Maintenance $12,250.00
- Software/Subscriptions $18,000.00
- Occupancy $195,000.00
- Telephone $14,500.00
- Accounting $44,000.00
- Audit $20,000.00
- Legal $50,000.00
- Human Resources $12,500.00
- Equipment Rental $8,500.00
- Taxes & Licenses $600.00
- Memberships & Subscriptions $6,000.00
- Postage $100.00
- Travel & Auto $15,000.00
- Education and Staff Development $26,500.00
- Development $10,000.00
- Insurance $55,000.00
- Parking $200.00
- Bank Charges $5,000.00
- Meetings $7,000.00
- Labor Distribution $177,405.04
Subtotal $677,555.04
TOTAL FY25/26 Budget $9,649,151.10