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FY25-26 DTSM Annual Work Plan FINAL

Santa Monica City Council
July 8, 2025

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FY25-26 DTSM Annual Work Plan FINAL
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July 8, 2025
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1 DOWNTOWN SANTA MONICA, INC.

ANNUAL WORK PLAN + BUDGET
FY2025/26
2 Table of Contents
Introduction 4Services
5Strategic Priorities
5Fiscal Year 2024/2025 Budget and Allocations
7Operations and Public Space Management
7Public Safety
8Advocacy and Oversight
8Parking Structure Custodial Maintenance
8Enhanced Custodial Maintenance
9Parks Attendants, Restroom Monitoring, and Social Outreach 9Placemaking and Beautification
9Communications, Events, & Development
10Community Events and Activations
8 Partnerships 8
Public Relations and Promotions 11Economic Development and Advocacy 11Data and Research
9 Communications and Outreach 12Organizational Management 12Administrative Functions
10 Professional Support 10
Board and Staff Education and Development 10
District Boundary Map 141
DTSM, Inc. Board Directory 152
Staff Directory 162
Exhibit A: DTSM, Inc. FY2024/2025 Budget 173
Exhibit B: DTSM, Inc. Operations Enhanced Maintenance Schedules 194 Parking Structure Maintenance Schedule 194
Lincoln Blvd and Colorado Ave Maintenance Schedule 204
Pressure Washing Schedule 215
Restroom Monitoring Schedule 215
3 General Maintenance Schedule 226
Activity Frequency 16
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4 DOWNTOWN SANTA MONICA, INC.

FY2025-26 OPERATIONAL PLAN
Introduction
It is the mission of Downtown Santa Monica, Inc. ( DTSM, Inc.) to manage services and operations in Downtown Santa Monica while promoting economic stability, growth and community life within this unique neighborhood. To produce a strong and vibrant pedestrian-oriented downtown, DTSM, Inc. leverages its services, relationships and expertise to develop, implement, and maintain various programs for enhanced maintenance and security, marketing, events, promotions, and economic vitality to benefit Downtown Santa Monica.

To meet the challenges facing Downtown Santa Monica in Fiscal Year 2025/2026, DTSM, Inc. continues to focus on the foundations of a successful downtown: public safety, creating a clean and welcoming environment, activating a vibrant public space, and advocating for policies that support the business community. These priorities are reflected in this Operational Plan and budget. 5 Services
DTSM, Inc. is contracted by the City of Santa Monica to provide services to the district and represent Downtown stakeholders. DTSM, Inc. functions are as follows:

1. Advising the City of Santa Monica on all matters related to Downtown

2. Advocating on behalf of all Downtown stakeholders

3. Providing marketing and promotional services and programming events and activations

4. Providing enhanced maintenance and public safety services Strategic Priorities
In Fiscal Year 2024/2025, the DTSM, Inc. Board of Directors determined its strategic priorities for the Fiscal Year 2025/2026. These priorities are as follows:

1. Impact public safety by advocating for additional funding to continue a Downtown private security program, addressing issues related to infrastructure and other means.

2. Improve cleanliness in the public right-of-way and Downtown parking structures through advocacy, practical programs, and other means.

3. Improve the arrival experience in the parking structures and from major transportation arteries by making recommendations in the areas of management, maintenance, custodial, and revenue management. Advocate for employee and resident parking and extended hours of operation for Metro.

4. Activate public spaces in Downtown through events, activations, art, and improving the process in which businesses can open and operate Downtown. Increase funding for strategic communications and marketing efforts in support of additional promotions, events, and activations Downtown.

5. Improve communication and consensus building with all Downtown stakeholders, connect Downtown residents with local businesses and experiences, and support businesses through advocacy and practical programs. Create a strategic plan.

In Fiscal Year 2024/2025, Downtown Santa Monica, Inc. (DTSM, Inc.) made significant 6 strides in advancing its strategic goals through a series of impactful initiatives.

The Santa Monica City Council authorized the continued deployment of private security services in Downtown Santa Monica, reinforcing public safety efforts. DTSM, Inc. also expanded its outreach team to deepen engagement with the unhoused population, furthering its commitment to compassionate, street-level support.

Custodial services remained active across City-owned parking structures and public rights-of-way, in coordination with City departments to streamline efforts and maintain high service standards.

DTSM, Inc. played a key advocacy role at the local and state levels, championing policy reforms designed to enhance the downtown experience. Highlights included recommending updates to Santa Monica’s Interim Zoning Ordinance to create a more business-friendly environment and supporting state legislation to enable the establishment of Entertainment Zones—laying the groundwork for a potential zone on the Third Street Promenade.

Community engagement saw notable growth through a robust calendar of events.

New celebrations for Halloween, Purim, and Asian American and Pacific Islander Heritage Month were introduced, joining returning favorites like Easter on the Promenade, Cinco de Mayo, Pride on the Promenade, and the City’s Official Holiday Tree Lighting. Ice at Santa Monica continued to draw crowds in its third post-hiatus season, though it was unfortunately cut short due to regional wildfires. Launched in July 2025, the roller skating rink, Roll at Santa Monica, brought a new community experience, though attendance did not meet expectations. Additionally, DTSM, Inc. partnered with Pickle Padel Paws and the City of Santa Monica to bring pickleball and padel courts—along with a dog park—to 1318 4th Street.

Efforts to communicate with stakeholders and promote local businesses were significantly intensified. DTSM, Inc.’s growing social media presence and marketing campaigns helped raise awareness and enhance the district’s visibility across both local and regional audiences.

Economic development was a central focus of the fiscal year. DTSM, Inc. launched a 7 targeted campaign to spotlight Downtown Santa Monica’s economic vitality and future opportunities. This initiative resulted in widespread media coverage— including features in the Los Angeles Times and Los Angeles Business Journal—and a comprehensive paid media strategy spanning print, digital, and social platforms.

DTSM, Inc. also partnered with BISNOW to host a sold-out commercial real estate conference at the Fairmont Miramar Hotel, attracting industry leaders and potential investors.

Fiscal Year 2025/2026 Budget and Allocations
The DTSM, Inc. Board of Directors approved a budget of $9,649,151.10 for FY25/26.

DTSM, Inc. anticipates receiving $9,393,810.66 in revenue from property-based assessments, business license taxes, and income from enterprise programs. The Board determined to use $255,340.44 of carryover/unspent FY24/25 reserve funding to pay for the total expenditures for the fiscal year. (See Exhibit A, page 12.) The 2025/2026 budget contains allocations for Organizational Management, Communications, Events, and Development, and Operations and Public Space Management. The descriptions of these allocations and their unique directives are as follows:

Operations and Public Space Management
A clean, safe, and welcoming environment is the foundation for success in Downtown Santa Monica. DTSM, Inc. provides enhanced services in the areas of public safety, custodial maintenance, and social outreach, while also providing oversight of City of Santa Monica services. Together, DTSM, Inc. and the City of Santa Monica fulfill the responsibility of creating a thriving and inviting community space for everyone.

Operations and Public Space Management services total $6,973,650.92 and make up 72.27% of the DTSM, Inc. budget and include the following directives:
8 Public Safety
● Support the City of Santa Monica’s public safety officials in their efforts to keep Downtown safe
● Advocate on behalf of Downtown Santa Monica with City, County, and other government agencies charged with managing public safety to ensure they maintain a regular presence in Downtown
● Fund and oversee a security personnel deployed in Downtown Santa Monica ● Facilitate communication between parties engaged in preserving the safety of Downtown public spaces
Advocacy and Oversight
● Advise the City of Santa Monica on operations and services in the public right-of-way. Advocate for maximum effectiveness and efficiency in managing public resources
● Advise the City of Santa Monica on operations and services in public parking resources. Advocate for maximum effectiveness and efficiency in managing public parking resources
● Collaborate with the City of Santa Monica and related service vendors to ensure compliance with maintenance standards established by all parties working in the public right-of-way and on public property Parking Structure Custodial Maintenance
● Provide custodial maintenance services for Downtown public parking structures in accordance with the Services Agreement between DTSM, Inc. and the City of Santa Monica
● Starting this year, the City of Santa Monica’s Promenade Maintenance Team will assume a greater role in the parking structure maintenance by allocating

2.5 full time equivalent staff to perform cleaning services daily from 5:00 am to 1:30 pm in exchange for DTSM Inc. staff assuming responsibility for daily Zone 3 enhanced cleaning services, as detailed in Exhibit B. DTSM Inc. will continue to provide Downtown public parking structure custodial 9 maintenance (for the restrooms) throughout the day and night and they will provide cleaning services (for parking structures overall) between 2:30 pm to 11:00 pm. This “swap” of services has been deemed “cost neutral” by the City of Santa Monica and DTSM, Inc. in accordance with the Downtown Master Services Agreement.

Enhanced Custodial Maintenance
● Provide enhanced custodial services to support a clean, active, and wellmanaged Downtown ● Conduct regular power washing and as-needed hot spot cleaning of key public spaces, including sidewalks, crosswalks, and alleys ● Promptly remove graffiti from public and private property and notify private property owners of other identified maintenance concerns and safety hazards
● Per above, DTSM, Inc. will provide enhanced cleaning maintenance services in Zone 3 in exchange for the City of Santa Monica’s Promenade Maintenance staff assuming responsibility for a portion of the Downtown parking structure cleaning maintenance as detailed in Exhibit B.

Parks Attendants, Restroom Monitoring, and Social Outreach ● Ensure a positive visitor experience in Downtown parking structure restrooms and in Downtown-adjacent parks by providing attendants and custodial maintenance services
● Deploy a Homeless Outreach Coordinator and Quality of Life team to work strictly in the Downtown District to collaborate with other advocacy groups and service providers to expedite services for individuals in need ● Partner with the City of Santa Monica and other community organizations in supporting initiatives to combat crime and homelessness Placemaking and Beautification
● Create engaging streetscapes and pedestrian spaces through the 10 preservation of existing assets and investments in infrastructure, landscaping, amenities, and creative placemaking
● Participate in planning beautification and improvement projects for streets, sidewalks, and alleys across the district
● Work with the City of Santa Monica to maximize multi-modal transportation access and wayfinding in Downtown Santa Monica for all visitors ● Monitor permits for large-scale maintenance and construction, street and alley closures, and Third Street Promenade vehicle access. Mitigate impacts of temporary closures and provide advance communication to district stakeholders
● Collaborate with the City of Santa Monica to provide active street vendor management for Third Street Promenade and other public spaces ● Create, manage, and oversee Downtown decor and lighting programs Communications, Events, & Development
DTSM, Inc. furthers the reputation and economic vitality of Downtown Santa Monica and the Third Street Promenade through consistent, branded communications, hosted and facilitated events, and economic development.

Communications, Events & Development services total $1,997,945.14 and make up

20.71% of the DTSM, Inc. budget and include the following directives:

Community Events and Activations
● Produce a calendar of events and programming to activate and encourage visitorship to the Downtown area year-round
● Facilitate third-party events and activations on Third Street Promenade in partnership with the City of Santa Monica
● Facilitate filming in the Downtown in partnership with Film L.A.

Partnerships
● Identify partnerships, sponsorships, and other funding opportunities for key 11 programs supporting or enhancing Downtown Santa Monica ● Partner with Santa Monica Travel & Tourism, the Santa Monica Chamber of Commerce, and other local organizations to support tourism, economic development, and community engagement
Public Relations and Promotions
● Produce advertising and promotional campaigns to drive brand awareness and foot traffic to Downtown
● Produce and implement a 12-month public relations plan to reinforce the Downtown Santa Monica brand and keep Third Street Promenade top of mind for local visitors
● Strengthen local media relations by building and maintaining relationships with local editors and journalists
Economic Development and Advocacy
● Seek supplemental and diversified revenue streams to enhance programs and services. Maximize revenues generated by Downtown Santa Monica, Inc. events and activations
● Create and oversee licensed operations in public space, including community benefit activations, vendor management, and new programs ● Preserve the Downtown Santa Monica and the Third Street Promenade’s competitive advantages and economic viability through planning and advocating for reinvestment in short-term and long-term capital improvements
● Maximize the utility of private properties through zoning and ordinance changes, a streamlined permitting process and support for tenant selection by owners
● Advocate for new and existing revenues to fund maintenance, operations, and capital improvements in Downtown Santa Monica. Revenue-generating opportunities include advertising, new technology, and new funding sources ● Advocate on behalf of property and business owners on matters contributing 12 to the overall vitality of business Downtown. Advise the City Council and its boards, commissions, and staff on the development of policies, plans, and ordinances impacting the trajectory of Downtown
Data and Research
● Produce regular data-driven reports to inform the decisions of DTSM, Inc., and support the Downtown community
● Position Downtown Santa Monica, Inc. as a central source of information on all aspects related to Downtown, including the economic vitality and market potential
● Track, analyze, and advise the City Council and its boards, commissions, and staff on public and private development projects
Communications and Outreach
● Develop communications and marketing strategic plans to reinforce Downtown Santa Monica’s brand positioning as a premier beach destination, and position Third Street Promenade as an experience-based destination ● Manage and produce content for Downtown Santa Monica’s communication channels, including website, newsletters, and social media ● Launch new and maintain existing stakeholder communications, such as newsletters and reports, to provide timely and relevant information ● Host stakeholder meetings to share updates on programs, collaborative opportunities and other essential information
● Produce a data-driven annual report to highlight the achievements of DTSM, Inc. in the prior fiscal year
● Conduct stakeholder surveys and program evaluations as needed to maximize the effectiveness of all DTSM, Inc. programs
Organizational Management
DTSM, Inc. is an efficient and effective organization that employs a professional staff to manage relationships and services that support Downtown Santa Monica. These 13 functions require centralized administrative support funded through revenues received by DTSM, Inc. throughout the fiscal year. Organizational Management services total $677,555.04 and make up 7.02% of the DTSM, Inc. budget and include the following directives:

Administrative Functions
● Maintain a professional office for a staff dedicated to providing a high caliber of service while adhering to all required compliance standards ● Provide public meeting space for the Board and committees Professional Support
● Ensure proper insurance coverage and protect the organization from risk ● Administer financial functions for the organization including preparing quarterly financial management reports, conducting an annual audit, and managing internal accounting functions
Board and Staff Education and Development
● Conduct regular staff training and create opportunities for professional development and continuing education, including ongoing coaching and performance feedback
● Create opportunities for strategic and organizational planning and educational opportunities for members of the Board of Directors 14 District Boundary Map
The boundaries of the Downtown Santa Monica district extend from the east side of Ocean Ave to the east side of Lincoln Blvd. and from the I-10 freeway to the commercial parcels immediately north of Wilshire Blvd.
15 DTSM, Inc. Board Directory
Chair Michele Aronson
Vice Chairs Luke Cain
Bruce Fairty
Berta Negari
Secretary/Treasurer Eric Sedman
Board Members Michelle Cardiel
Susan Cline
Jon Farzam
Edna Galindo
Joshua Gilman
Leo Pustilnikov
Lucian Tudor
Vacant Seat
16 Staff Directory
Chief Executive Officer Andrew Thomas
Director of Marketing and Partnerships Ariana Gomez
Director of Operations and Placemaking Jeremy Ferguson
Special Events Manager Laura Borsecnik
Business & Community Development Manager Martin Ronzio-Garcia Public Space Manager Jennifer Humiston
Community Engagement Manager Tiffany Onyejekwe
Data and Research Manager Michael Lin
Administrative Office Manager Victor Greenwood
17 Exhibit A: DTSM, Inc. FY2025/2026 Budget
18 19
Exhibit B: DTSM, Inc. Operations Enhanced Maintenance
Schedules
The following pages list the services in Downtown provided by DTSM, Inc. DTSM, Inc. and the City of Santa Monica work together to monitor the level of services provided to ensure maintenance work is completed throughout the assessment district.

Parking Structure Maintenance Schedule
The following duties are performed in Parking Structures during the stated shifts. Duties and shifts are subject to change based on need. All shifts document maintenance issues for reporting and respond to calls routed through the dispatch center, such as biohazards, lost items, broken glass, or other messes needing immediate attention. Large graffiti or graffiti placed in hard-to-reach areas that require aerial lifts or extendable ladders are out of the scope of DTSM, Inc. services.

Shift time from 10:00 p.m. – 6:30 a.m. [Structures 4 & 5] Close all restrooms for deep cleaning, floor-to-ceiling Shift time from 8:00 a.m. - 4:30 p.m. [Structures 4,5,9,10] Clean restrooms (empty trash, clean toilets/urinals, clean sinks, counters, mirrors, and replenish toiletries as needed)
Structures 9 and 10: receive daytime porter service after 9 a.m. and upon request.

Shift time from 2:30 p.m. – 11:00 p.m. [Structures 1,2,4,5,6,9,10] Clean restrooms daily (empty trash, clean toilets/urinals, clean sinks, counters, mirrors, replenish toiletries as needed, sweep/mop as needed
Pull all trash (2/3rds full), replace bags on every level of the parking structures, and wipe down cans Wipe down all structure interior signage, permanent and temporary, and fire and electrical boxes Remove or paint over small graffiti areas
Conduct pan and broom service as needed
Clean and disinfect areas of feces and urine as needed
Elevators: Sweep, mop and clean interior surfaces. Biohazard cleanup as needed.

Structures 9 and 10: receive daytime scheduled porter service, small graffiti removal, and spot cleaning before 9 p.m. and upon request.
20 West side of 5th Street to west side of Lincoln, and from north side of Wilshire to north side of Olympic, including alleys (Zone 3):

DTSM, Inc. is responsible for sweeping, scrubbing, and pressure washing the alleys (5th, 6th, and 7th) and servicing trash cans in Zone 3. Frequency levels include daily monitoring/sweeping of debris, daily wiping and servicing of trash cans, sweeping the alleys five days per week, sweeping sidewalks twice weekly, scrubbing pavement, and pressure washing weekly. The following services are provided on an as-needed basis: spot cleaning + washing, treatment of stains, graffiti removal, sweeping and removing debris, tree well maintenance/weeding, addressing customer calls (e.g., additional cleanings, broken glass, animal waste), and non hazmat-related accident cleanup on sidewalks and in alleys. Document maintenance issues for reporting.

Lincoln Blvd and Colorado Ave Maintenance Schedule
Lincoln Blvd Shift time from 7:00 a.m. – 6:00 p.m.

Sweep and clean sidewalks on the east and west sides of Lincoln Blvd from Olympic to Wilshire.

Wipe down and clean all public infrastructure as needed Graffiti removal, bill and sticker removal
Vegetation management (manual weed abatement as needed) Document maintenance issues for reporting
Colorado Ave Shift time from 8:00 a.m. – 9:30 p.m.

Sweep and clean sidewalks on the north and south sides of Colorado Ave from Ocean Ave to Lincoln Blvd.

Wipe down and clean all public infrastructure as needed Graffiti removal, bill, and sticker removal
Vegetation management (manual weed abatement as needed) Document maintenance issues for reporting
21 Pressure Washing Schedule
Enhanced Maintenance – Pressure Washing & Deep Cleaning in Downtown DTSM, Inc. conducts pressure washing and deep cleaning services throughout various locations in Downtown. Services are planned to be deployed in accordance with the following minimum schedule, which may be adjusted as resources permit.

Activity Frequency
Zone 1: Third Street Promenade Intersections 4x Annually Zone 1: Alleys (2nd & 3rd Courts) Once a week
Zone 2: Alleys Once a week
Zone 3: Alleys Once a week
Zone L: Lincoln Blvd. Sidewalks 4x Annually
Downtown Hotspots (Areas of Need) As Needed
Restroom Monitoring Schedule
The following restrooms are monitored, and custodial services are provided during all hours of public operation.
● Parking Structure 4 & 5: (check and light wipe every 15 minutes, cleaning and restocking paper products every two hours)
● Tongva Park
● Reed Park
● Palisades North (no overnight deep cleaning)
● Palisades South (no overnight deep cleaning)
22 *Parking Structure 2 is open, but not monitored on Wednesdays and Saturdays from 7 a.m. to 1:30 p.m., and for other events as needed for special events and activations in Downtown.

General Maintenance Schedule
To care for infrastructure and improve the aesthetic of Downtown’s public spaces, DTSM, Inc. completes the following routine maintenance activities during the course of a year.

As needed Activity [All zones]
Paint public infrastructure (color-matching in response to graffiti, damage, etc.) Dinosaur landscaping refresh/replant
Dinosaur fountain maintenance semi-weekly/as needed, remove debris Tree light maintenance
Promenade overhead light canopy maintenance
Promenade paver repair
Sweep and remove trash from alleys and sidewalks
Pressure wash areas needing special attention
Remove stickers, bills, and graffiti
Wipe infrastructure such as cabinets, trash cans, street furniture, drinking fountains, bollards, bike racks, informational kiosks, on an as-needed basis, and remove graffiti Manual weed abatement
Document maintenance issues for reporting
Tree light electrical maintenance as needed:

Spotlights over Dino Fountains
Receptacles/outlets (GFCI replacement and junction boxes as part of 2nd and 4th Tree Lights). Fuses are connected to the receptacles.

Receptacles/Outlets on the Third Street Promenade. Fuses are connected to the receptacles.
23 City of Santa Monica Public Works Maintenance Service Matrix The following pages contain a matrix outlining the services in Downtown provided by the Promenade Maintenance team of the City of Santa Monica Public Works Department. It is the responsibility of DTSM, Inc. to ensure maintenance work meets or exceeds the minimum levels of service established on creation of the assessment district.

Section - 3
rd Street Promenade:

From the north side of Wilshire to the south side of Broadway Shifts: Effective
5:00am to 1:30pm. 7 days a week
2:00 p.m. to 10:30 p.m. 7 days a week
3 rd Street Promenade, Promenade Maintenance:

Service Description Frequency
Pedestrian
Walkways: Sweeper
Scrubber
Pressure Washer
Pre-treat stains and
spot pressure wash
Picks up large debris
Picks up small debris,
applies degreaser, scrubs
pavement & recovers
excess water.

Cleans in places scrubbers
can’t reach.

Degreaser applied with
hand-sprayer
Once daily, 7 days a
week
Once daily, 7 days a
week
Once daily, 5 days a
week
As needed
Monitoring Walk site, sweep & remove
debris
• Daily and as needed
Drinking Fountains Spray & wipe • Daily and as needed
24 Section - 3
rd Street Promenade, Promenade Maintenance, Cont’d.

Service Description Frequency
Trash Containers (40) Wipe top, remove trash,
replace bag
• Four times daily, Mon. – Thu.
• Five times daily, Fri. – Sun. &
Holidays
Trash Container Liners
(40)
Pressure wash/wipe down
from the inside &
deodorize
• Weekly as needed
Stainless Steel Bollards
(27)
Pressure wash. spray &
wipe,
• Once daily
Sculptures (9) Spray & wipe • Once daily, as needed
Graffiti Remove • As needed
Dinosaur Pools (4) Remove debris • As needed
Special Events Extra trash containers &
general maintenance
frequencies
• As needed
Spot Cleaning &
Customer Calls
Additional cleanings,
graffiti, broken glass,
animal waste, etc.
• As needed
Off Duty
Emergency Call-outs
Oil spills, water, accidents,
etc.
• As needed
25 Section – 3
rd Street Promenade, Public Landscape:

Service Description Frequency
Tree Trimming (174
trees/palms)
Regular • As needed, based upon
inspection
Tree Well (174 tree wells) Inspect for grate or
decomposed granite
displacement
• As needed, based upon
inspection
Succulents & Topiaries
(Dinosaur fountain
planters)
2,000 sq. ft.

Prune & shape topiaries
Weed and detail succulent
beds
Lawn maintenance
• Once every six weeks
•3X weekly, as needed
Irrigation Inspection Check system and controller
for proper settings
• Weekly, as needed
West side of 5th Street to west side of Lincoln, and from north side of Wilshire to north side of Olympic (Zone 3):

The Public Landscape Division will inspect and maintain open spaces-related irrigation in Zone 3.

The City of Santa Monica will respond to the roadway after hours/off-duty emergency callouts for oil spills, water, and accidents. 26 Section - Parking Structures, Promenade Maintenance:

Shifts: Effective 1/1/15
5:00 a.m. to 1:30 p.m. 7 days a week
Parking Structures (1,2,4,5,6,9&10) Promenade Maintenance:

Service Description Frequency
PS 1,2,4,5,6,9&10 Motor sweep, scrub and
pressure wash
Pan and broom
maintenance
Clean and disinfect areas of
feces and urine
Remove Graffiti
Once daily, 7 days a week
(on a rotational basis).

Once Daily
As needed
Staircases Sweep, mop, and wipe down
all stairwells and landing
areas, pressure wash stairs,
landings, curbs, and islands
Once daily, 7 days a week
(on a rotational basis).

Trash Cans Clean and wipe down.

Change bags.

Once daily 7 days a week.

Elevators Sweep, mop and clean
interior surfaces.

Biohazard cleanup.

Once daily 7 days a week.

As needed
27 Shifts: Effective 1/1/15
5:00 a.m. to 1:30 p.m. 7 days a week
2:00 p.m. to 10:30 p.m. 7 days a week
Parking Structures (Civic, Main Library and Ken Edwards) Promenade Maintenance:

Service Description Frequency
Bin Rooms
PS 1,2,4,5,6,9 & 10
+ Former PS3 Bin
Area
Pressure wash, degrease,
or scrub. Organize trash
and recyclables.
• Once daily, 7 days a
week
• Once 7 days a week
Grease
Interceptors:

PS 2 & 5
● Clean out sludge.
● Remove restaurant
grease
● Note: This is scheduled
by the Facilities Team
• PS 2 Annually
● PS 5 Biannual
Parking Structures, Public Landscape:

Service Description Frequency
Planter
Maintenance
(ground level
planters in
Structure 1 only)
Pick up litter & debris
Prune shrubs
• Weekly
• Monthly
28 29
Section – Colorado Avenue, Arizona Avenue & Wilshire Boulevard:

Shifts:
5:00 a.m. to 1:30 p.m. 7 days a week
2:00 p.m. to 10:30 p.m. 7 days a week
Colorado Avenue, Arizona Avenue & Wilshire Boulevard, 2nd to 4th Streets, Promenade Maintenance
Sidewalks on both sides of streets.

Service Description Frequency
Pedestrian Walkways:

Sweeper

Scrubber (Esplanade
South Side)
Pressure Washer
Pre-treat stains/spot
pressure washing
Picks up large debris
Pick up small debris,
applies degreaser, scrubs
pavement & recovers
excess water
Cleans in places
scrubbers can’t reach
Degreaser applied with
hand-sprayer
• 5 x a week
• 3 x a week
• 4 x a week
Monitoring Walk site, sweep & remove
debris
• Daily, as needed
Bus Stop Power wash • As needed
Trash Containers Wipe top, remove trash,
replace bag
• Twice daily, as
needed
30 Trash Container Liners Pressure wash &
deodorize
• As needed
Colorado Avenue, Arizona Avenue & Wilshire Boulevard, 2nd to 4th Streets, Promenade Maintenance, Cont’d
Service Description Frequency
Spot Cleaning &
Customer Calls
Additional cleanings, graffiti,
broken glass, animal waste,
etc.
• As needed, 7
days a week
Off Duty
Emergency Call-outs
Oil spills, water, accidents, etc. • As needed
Section - Colorado Avenue, Arizona Avenue & Wilshire Boulevard, 2nd & 4th Streets, Public Landscape
2 ND & 4th Street
Service Description Frequency
Tree Trimming Regular • Every 3 years or
as needed, based
upon
Tree Well Maintenance Backfill tree wells with
decomposed granite
• As needed,
based upon
inspection.

Arizona Ave.

Service Description Frequency
31 Tree Trimming Regular • Every 3 years or
as needed, based
upon
Tree Well Maintenance Backfill tree wells with
decomposed granite
• As needed, based
upon inspection.

Wilshire Blvd.

Service Description Frequency
Tree Trimming Regular • Every 3 years
or as needed,
based upon
inspection.

Section - Transit Mall:

Sidewalks on both sides of the streets:
• Broadway east side of Ocean Avenue, stopping at 5th Street. • Santa Monica Boulevard from east side of Ocean Avenue, stopping at 5th Street.

Shifts:
5:00 a.m. to 1:30 p.m. 7 days a week
2:00 p.m. to 10:30 p.m. 7 days a week
Transit Mall, Promenade Maintenance:

Service Description Frequency
Monitoring Walk site, sweep &
remove debris
• Daily
Benches Spray & wipe, polish • Once daily, as needed
32 wood
Drinking Fountains Spray & wipe • Daily, as needed
Trash Containers Wipe top, remove trash,
replace bag
• Four times daily
Trash Container
Liners
Power wash clean • As needed
Bollards Spray & wipe • Once daily, 5 days a week
Informational Signs Spray & wipe • Once daily, 5 days a week Arbors Spray & wipe • Once daily, 5 days a week
Graffiti Monitor & Remove • As needed
Spot Cleaning &
Customer Calls
Additional cleanings,
graffiti, broken glass,
animal waste, etc.
• As needed
Off Duty
Emergency Call-outs
Oil spills, water,
accidents, etc.
• As needed
33 Section - Transit Mall, Public Landscape:

Service Description Frequency
Tree Trimming Regular Every 3 years or as needed, based upon inspection.

Tree Well Maintenance Inspect for grate
displacement and/or
debris & litter
Clean debris, reset tree
grates
As needed, based upon inspection.

Irrigation Inspections Check system and
controller for proper
settings
Weekly
34 Section – Colorado, Broadway, Santa Monica Blvd., Arizona Avenue & Wilshire Blvd:

Sidewalks on both sides of streets from east side of 4th Street to 5th Street. (Note: DTSM assumes responsibility for Zone 3 – 5 th Street to
Lincoln Boulevard)
Service Description Frequency
Pedestrian Walkways:

Sweeper

Scrubber
Pressure Washer

Pre-treat stains/ and spot
pressure wash
Picks up large debris
Picks up small debris,
applies degreaser,
scrubs pavement &
recovers excess water
Cleans in places
scrubbers can’t reach
Degreaser applied with
hand-sprayer
Twice weekly
Once every three weeks
Once every three weeks
As needed
Monitoring Walk site, sweep &
remove debris
As needed
Tree Well Maintenance Clean debris
Remove weeds
Daily, as needed
As needed, based upon
inspections
35 Section - Alleys:
● 1
st Court: Between Ocean Avenue & 2nd Street from north side of Wilshire Boulevard to south side of Colorado Avenue.
● Mall Court West: Between 2nd Street and 3rd Street from north side of Wilshire Boulevard to south side of Broadway.
● Mall Court East: Between 3rd Street and 4th Street from north side of Wilshire Boulevard to south side of Broadway.
● 4th Court: Between 4th and 5th Streets from north side of Wilshire Boulevard to south side of Colorado Avenue.
● Note: DTSM is responsible for the Alleys in 5th, 6th & 7th Courts Shifts: Effective
5:00 a.m. to 1:30 p.m. 7 days a week
2:00 p.m. to 10:30 p.m. 7 days a week
Alleys, Promenade Maintenance:

Service Description Frequency
Mall Court East & West
Sweeper/ Mobile
Vacuum / scrubber
Picks up small debris, applies
degreaser, scrubs pavement &
recovers excess water
5 days a week
Monitoring Walk site, sweep & remove debris Daily
Spills Apply absorbent, pressure wash
and scrub
As needed
Spot Cleaning
& Customer Calls
Discarded furniture, appliances,
spills, etc.

As needed
Graffiti Monitor & Remove As needed
36 Alleys, Promenade Maintenance, Cont’d.

Weed suppression Remove weeds As needed,
Off Duty
Emergency Call-outs
Toxic spills, water, accidents, etc. As needed
37 Section – Colorado Ave. Esplanade:

From east side of 4th St. to the east side of Ocean Ave Note: DTSM is responsible for Zone 3 of Colorado Ave from 5th St. To Lincoln Blvd.

Service Description Frequency
Pedestrian Walkways:

Sweeper
Sweeper / scrubber

Pressure Washer
Pre-treat stains and spot
pressure wash
Picks up large debris
Picks up small debris, applies
degreaser, scrubs pavement &
recovers excess water
Cleans in places scrubbers can’t
reach
Degreaser applied with handsprayer
Once daily
Once daily
Once daily, 5 days a
week (Mon., Tue., Thu.,
Fri., Sat.)
As needed
Monitoring Walk site, sweep & remove
debris
Daily as needed
Trash Containers Wipe top, remove trash, replace
bag
4 times daily
Trash Container Liners Pressure wash / wipe down from
the inside & deodorize
As needed
Graffiti Remove As needed
38 Landscape General Maintenance-using
current maintenance
specifications requirements
Twice monthly
39 City of Santa Monica Department of Transportation Service Matrix Downtown Parking Facility Maintenance Matrix
The Parking Division of the Department of Transportation conducts several related activities in support of Downtown Santa Monica Clean and Safe Initiatives. These operational efforts include:
● SP+ parking contract tasks related to cleanliness and monitoring of facilities
● City Staff inspection roles and management of resources applied to clean and safe activities
● Funding of interdepartmental efforts to provide for basic and enhanced security and cleanliness measures,
● Periodic evaluation of the effectiveness of anti-littering, graffiti, and human soiling countermeasures to adapt to changing
conditions, and
● Regular collaboration and meeting with DTSM and Public Works – Promenade Maintenance partners to solution more effective and joint cleanliness and safety countermeasures.

The role of the parking contractor, SP Plus, Inc. in accomplishing basic clean and safe measures is significant and are done over three daily work shifts. The following tables describe specific tasks accomplished by SP+.

On succeeding pages are found the activities that SP Plus performs to assist with Clean and Safe Initiatives.
40 Downtown Parking Structures 1, 2, 4, 5, 6, 9 & 10:

Service Description Frequency
Public Elevators:

Usability
Inspection
Preventive
Maintenance
Major Repairs
Up-time Reports
Daily inspection of all publicly
accessible elevators OTIS conducts
monthly inspections/ minor repairs
As-needed safety, electronic, &
mechanical repairs Administrative
reporting of elevator availability
Once daily, 7 days a week
Monthly
Once daily, 5 days a week
Once a month
Parking Structure Safety Measures (PS 1, 2, 4, 5, & 6)
Service Description Frequency
Fire Alarm Testing Scheduling of routine testing
functions, subcontracts with
Allen Alarm and OTIS
• Four times annually
Fire Alarm Repairs SP+ subcontracts with ADT and
Redhawk to conduct on the
spot repairs
• As needed
41 Public Restrooms –
Plumbing Issues
SP+ porters and subcontractors
on-call to repair and replace
stuck plumbing
As needed
Public Restrooms –
fixture replacements
SP+ porters replace broken
sinks, urinals, toilets, mirrors,
hand dryers, and doors
Inspection once daily, 7 days/week. •
Fixture replacement as needed
PS 6 Emergency
Generator
Annual inspection and testing
of
emergency diesel/electric
generator
Annual inspection by subcontractor
Lighting Inspect stairwell, lobby, and
drive aisle lighting, replace
damaged or failed bulbs
Inspect daily/ 7 days/week
Replace as needed in batches, weekly
Graffiti
Countermeasures
SP+ collaboration with DTSM/
PW-PM, performs final paint
top coat
Inspection once daily, 7 days/week. • As
needed final top-coat paint applied after
PW or DTSM graffiti removal.

Clarifiers Inspect and clean out sumps,
clarifiers
PS 1 monthly,
Sanitary
Sewer Inspections
Inspect and clean sewers as
preventive maintenance
As needed
Storm Drain Cleaning Inspect and clean out storm
drains in parking facilities
As needed or at least annually
Storm Drain Repairs Toxic spills, water accidents,
pipe and catchment
replacements
As-needed in collaboration with PW -
Facilities Maintenance Division
Safety and Guide Signing, Pavement Stencils, Flex Posts: PS 1, 2, 4, 5, 6, 9 & 10) Service Description Frequency
Safety Signage and
Guidance Signage
SP+ inspects daily and cleans or
replaces damaged signs
Inspection once daily, 7 days/week
Sign replacement as-needed in
batch
42 Curb Painting,
Pavement
delineation
Refresh curb paint and apply
pavement stencils.

Refresh paint one parking structure
per month, ongoing all year.

Plastic Flex Points,
rubber-clad
bollards
Inspect and replace lane posts in
structures and downtown surface
lots
Inspect Weekly
Replace in batches as needed
Mirrors Parking structure Exit mirrors at
alleys and streets
Inspect once daily, 7 days/ week
Replace/ adjust as needed
Handrails, stair
treads, barricades
Inspection, light cleaning, repaint
metal handrails or replace stair
treads as needed
Inspect once daily, 7 days/week
Repaint as needed
Replace treads/flooring as needed
Pavement/
Concrete Repairs
Inspect and monitor, arrange with
subcontractor for minor repairs.

Consult with Public Works as
necessary for extensive repairs
Inspect and report minor damage
once daily, 7 days per week
Assign subcontractor to conduct
minor repairs in batches as needed
Lane striping,
parking stalls,
directional arrows
Inspect and monitor wear of lane
striping, parking stencils, arrows,
and related pavement markings
Inspect weekly
Assign subcontractor to refresh
pavement markings every two years
Conduct spot repainting as needed
Parking Structure Access and Revenue Control Systems (PARCS) Ken Edwards Center; Main Library; Civic Center, PS 1, 2, 4, 5, 6, 7, 8, 9 & 10 Service Description Frequency
Ticket and Prepaid
Scanning Kiosks
and Pay-on-Foot
Machines
Inspect, replace stock,
repair damaged
customer interfaces, and
conduct preventive
maintenance.

Inspect once daily, 7 days/week
Replace ticket stock and money trays as needed,
Conduct repairs as needed
Entry & Exit Gate
arms
Inspect and replace as
need, daily
Inspect safe and proper operation of gate arms
Replace as needed
Ken Edwards
Center Parking
Structure
Inspect and monitor
PARCS machines Inspect
gate arms
Once daily, 7 days/week
Replace as needed
43 Main Library
Parking Structure
Inspect coin, cash, and
credit card readers,
change dispensers
Inspect gate arms
Once daily, 7 days a week
Replace as needed
Civic Center
Parking Structure
Inspect coin, cash, and
credit card readers,
change dispensers
Conduct incidental pan
& broom clean up
Inspect Lighting, fire
alarms, elevators
Once daily, 7 days a week
Cash and ticket
pullers
Inspect coin, cash, and
credit card readers,
change dispensers
Once daily, 7 days/week
Replace/ repair as needed
Customer
Interface,
Communication
equipment
Inspect voice, speaker,
and pin-hole camera
communication system
• Once daily, 7 days/week
-End-

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