Santa Monica City Council
July 8, 2025

Proposed Projected Actuals Proposed
2024/2025 2024/2025 2025/2026
Income
City Funding $150,000 $150,000 $150,000Facilities - Event Deck Rental $775,000 $1,211,000 $1,200,000Facilities - Film Permits $250,000 $178,000 $200,000Facilities - Merry Go-Round Rental $100,000 $135,000 $120,000Facilities - Corporate Promotions $250,000 $145,000 $200,000Partnerships $360,000 $240,000 $360,000Food and Beverage Sales $10,000 $10,000 $10,000Licensing and New Revenue (Pier Sign License, Tour Revenue) $25,000 $18,000 $30,000Registration Fees (Pier 360) $17,000 $17,000 $17,000Merchandise Sales $20,000 $20,000 $25,000Advertising (Pier App Generated Income, etc.) $20,000 Donations and Grants (Cirque du Soleil grant, Fundraising Gala #1) $170,000 $100,000 $200,000TOTAL INCOME $2,127,000 $2,224,000 $2,532,000 Expenses
Facilities - City Refund - Merry Go-Round $45,000 $47,000 $45,000Facilities - City Refund - Pier Deck $325,000 $450,000 $450,000Facilities - Event Staffing, Security & Supplies (Tours, Gala coordinator) $75,000 $85,000 $80,000 Facilities - Offisite Storage (4 months FY25/26) $6,000 $0 $12,000 People - Wages & Salaries $700,000 $690,000 $775,000People - Benefits (Health Ins, Payroll Tax, Wrkrs Comp, 403b) $170,000 $174,000 $210,000People -Meetings, Office Supplies, Retreat, Training, Website Dev & Main $70,000 $54,000 $70,000 People - Services, Audit, Insurance, Consultant $55,000 $55,000 $65,000Marketing Creative (Design $12,000 $15,000 $46,000Marketing Promotions, Travel, Marketing Summit $35,000 $36,000 $80,310Partnerships & Development $29,000Pier Produced Programming (Pier 360, Locals' Night, Wellness & Waves, Dia de los Muertos, Holidays, "STP" Play, PRIDE, Fundraising Gala) $550,000 $510,000 $585,000Merchandise $10,000 $7,000 $10,000Depreciation $6,000Planning Contingency (<3%) $60,000 $10,000 $60,000TOTAL EXPENSE $2,113,000 $2,133,000 $2,523,310NET INCOME $14,000 $91,000 $8,690 Santa Monica Pier Corporation Budget 2025/2026