CITY OF SANTA MONICA
ADVERTISING GUIDELINES
The City allows exterior advertising without regard to content and viewpoint, except advertising that contains material falling within one or more of the following categories:
1. Obscene Matter or Harmful Matter as those terms are defined by the California Penal Code Sections 311 or 313.
2. False, misleading or deceptive material. Any material that is, or the sponsor reasonably should have known is, false, fraudulent, misleading, deceptive, or would constitute a tort of defamation or invasion of privacy.
3. Material that infringes on any copyright, trade or service mark, title, or slogan.
4. Illegal activity and hate speech. Material that promotes or encourages unlawful or illegal behavior or activities under local, state, or federal laws.
5. Profanity and violence. Advertising that contains any profane language, or portrays images or descriptions of graphic violence, or intentional infliction of pain or violent action towards or upon a person or animal, or that depicts weapons or devices that appear to be aimed or pointed at the viewer or observer in a menacing manner.
6. Effects likely to cause driver distraction, including but not limited to flashing lights, copy that simulates any traffic sign in a manner which confuses the public, or anything that may interfere with the safe operation of traffic, pedestrians, or the public at large.
7. Material that conflicts with any applicable federal, state, or local law, statute, or ordinance, including but not limited to laws and regulations regarding advertising of tobacco, alcohol, and cannabis products.