Santa Monica City Council
June 23, 2026

Item Details Proposed Projected Actuals Item Details Proposed 2025/2026 2025/2026 2025/2026 2026/2027 2026/2027
Income
City Funding $150,000 $150,000 $150,000
Facilities - Event Deck Rental $1,200,000 $1,290,000 $1,400,000 Facilities - Film Permits $200,000 $105,000 $150,000
Facilities - Merry Go-Round Rental $120,000 $70,000 $100,000 Facilities - Corporate Promotions $200,000 $75,000 $105,000 Partnerships $360,000 $300,000 $360,000
Food and Beverage Sales $10,000 $5,000 $5,000
Licensing and New Revenue (Pier Sign License, Tour Revenue) $30,000 $35,000 $35,000 Registration Fees (Pier 360, Pier Concert?) $17,000 $12,000 $15,000 Merchandise Sales $25,000 $10,000 $10,000
Advertising (Pier App Generated Income, etc.) $20,000 $0 Donations and Grants (Cirque du Soleil grant, Fundraising Gala #1) $200,000 $100,000 $200,000 Employee Retention $0 $171,036
TOTAL INCOME $2,532,000 $2,323,036 $2,530,000
Expenses
Facilities - City Refund - Merry Go-Round $45,000 $26,000 $38,000 Facilities - City Refund - Pier Deck $450,000 $400,000 $389,000 Facilities - Event Staffing, Security & Supplies $80,000 $80,000 $90,000 Facilities - Offisite Storage $12,000 $12,000 $14,580 $12,000 $20,000 People - Wages & Salaries $775,000 $748,000 $810,000
People - Benefits (Health Ins, Payroll Tax, Wrkrs Comp, 403b) $210,000 $210,000 $230,000 People -Meetings, Office Supplies, Retreat, Training, Website Dev & Maint $70,000 $55,000 $65,000 People - Services, Audit, Insurance, Accounting Consultant $65,000 $80,000 $90,000 Accounting Consultant $20,000 $20,000
Audit $20,750 $24,000
Insurance $31,000
501(c)3 Consultant $10,000 $10,000
Other $14,250 $5,000
$65,000 $90,000
Marketing Creative (Design $46,000 $30,000 $40,000
Banners, Basic, etc $10,000 $15,000
(Design) $36,000 $25,000
Marketing Promotions, Travel, Marketing Summit, SXSW $80,310 $60,000 $114,775 PierComms Annual $34,000 $66,000
Digital Marketing Certification Program $7,000
Development & Training $1,000
Twirl Influencer Marketing $5,100 $5,100
SMDP Package $5,210 $6,175
SMPC App Annual Fee $2,000 $2,000
ADA Compliance for Website $2,500
Basics $24,000 $24,000
Media Projects $5,000
Event Rental Guide / Photography $3,000 $3,000
$80,310 $114,775
Partnerships & Development $29,000 $7,000 $29,150
Promo Agency Tour/Presentation $5,000 $5,000
SXSW & Marketing Summit $10,000 $10,000
Contact Development Tools $500 $900
Partnerships Gifts $1,000 $1,500
Videos for Newsletters $1,500 $1,500
Data Insights $2,000
Lunches/Coffees w/ Prospects $500 $750
Images/Songs for Newsletters $1,000 $1,000
Design Support for Decks $5,000 $2,000
Intern $2,500 $2,500
Misc $2,000 $2,000
$29,000 $29,150
Pier Produced Programming (Pier 360, Locals' Night, Wellness & Waves, Dia de los Muertos, Holidays, "STP" Play, PRIDE, Fundraising Gala) $585,000 $575,000 $580,000
Pier 360 $215,000 $215,000
Pier Birthday $0 $0
Hearts & Hands of Hope Day $20,000 $40,000
Locals' Night $160,000 $160,000
Dia de los Muertos $25,000 $25,000
Wellness & Waves $30,000 $35,000
Pride $15,000 $15,000
Holidays (Snow $30k, or Sand $50k?) $60,000 $15,000
"Save the Pier!" Play $15,000 $15,000
Online Campaigns (Month of Love; Black History, Hispanic History, AAPI) $5,000 $5,000 Gala $35,000 $50,000
History Program (Walk Through Pier History; Talk Through Pier History) $5,000 $5,000 $585,000 $580,000
Merchandise $10,000 $5,000 $5,000
Depreciation $6,000 $1,000 $3,000
Planning Contingency (<3%) $60,000 $22,000 $21,000
TOTAL EXPENSE $2,523,310 $2,313,580 $2,524,925
NET INCOME $8,690 $9,456 $5,075
Santa Monica Pier Corporation Budget 2026/2027