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TO: Stephanie Reich, Design & Historic Preservation Planner Rachel Kwok, Environmental Planner
City Planning Division
City of Santa Monica
FROM: Robert Chattel, AIA, Senior Vice President, West Coast Thomas Chandler, Project Coordinator
Heritage Consulting Group
CC: Ken Kutcher
Harding Larmore Kutcher & Kozal, LLP
DATE: September 9, 2026
RE: Blade Sign Reconstruction Report
Junipher Building
1355 Third Street Promenade
Santa Monica, California
Introduction
Heritage Consulting Group (Heritage) is providing this conformance review memorandum (memo) to the City of Santa Monica (City) for proposed reconstruction of a historic blade sign at 1355 Third Street Promenade, Santa Monica, California (Assessor Parcel Number 4291- 012-010, subject property) in the Central Business District. The subject property was designated a City Landmark in 2014. Proposed is installation of a reconstructed blade sign on the exterior of the building pursuant to Zoning Ordinance Section 9.27.030(C). This memo describes all proposed work and evaluates it for conformance with the Secretary of the Interior’s Standards for the Treatment of Historic Properties (Secretary’s Standards).
Also known as the Junipher Building, the subject property contains a single rectangular commercial building located at the northeast corner of Santa Monica Boulevard and Third Street Promenade. The subject property was initially constructed in 1912 by Ye Planry Junipher Building
Blade Sign Reconstruction September 9, 2026 2
Building Company as a three-story commercial building. In 1922, master architect Albert C.
Martin (Martin) designed an addition where three additional bays were added to the rear (east) of the building along the Santa Monica Boulevard frontage, matching the design, configuration, and materials of the existing building. In 1925, a fourth story was added, also designed by Martin.
The Junipher Building was designated a City Landmark (No. 112) on September 8, 2014 (File No. 13LM-011) with a period of significance from 1912-1925 to include the original construction as well as the additions designed by Martin. It was found to be eligible under all six Landmark Designation Criteria, specifically Landmark Criterion 9.56.100(a)(1) for exemplifying, symbolizing, or manifesting elements of the cultural, social, economic, political, or architectural history of the City; Landmark Criterion 9.56.100(a)(2) for being aesthetically interesting in its decorative detailing and the originality of its classical elements; Landmark Criterion 9.56.100(a)(3) for being identified with Dr. John S. Hunt, an important local citizen and developer of Santa Monica, who was involved in conceiving, financing, and constructing the subject property; Landmark Criterion 9.56.100(a)(4) for embodying distinguishing characteristics of a classically-influenced commercial vernacular property designed and constructed in the early 20th century; Landmark Criterion 9.56.100(a)(5) as a representative work of architect A.C. Martin; and Landmark Criterion 9.56.100(a)(6) for its distinctive design and decorative features at a prominent location at the corner of Santa Monica Boulevard and Third Street Promenade.
Photographic documentation of the building revealed that a vertical blade sign was installed east end of the south elevation near the southeast corner extending over the sidewalk.
Letters spelled out “KRESS” and were displayed vertically, to advertise one of the ground floor retail tenants, Kress Department Store. S.H. Kress & Company was a chain of five-and-dime department stores in the United States that operated from 1896 until 2001. The sign appears to have contained open channel letters with surface-mounted lightbulbs installed at the center of the letters and along the south edge of the cabinet. Review of building permits revealed that the subject property has been altered over time, typically occurring with changes in tenancy and often included installation of various tenant signs. However, a building permit for installation of the blade sign could not be located. As further described below, review of available historic documentation including photographs and building permits indicates that the blade sign was installed between 1928 and1930 and was removed between 1936 and 1945. Neither the STOA nor the Landmark Assessment Report mentions installation or removal of a blade sign at the subject property, thus the precise dates of its existence could not be specified.
The property owner proposes to install a reconstructed blade sign (sign) on the east end of the south elevation near the southeast corner of the building (proposed project). This memo provides a brief description of existing conditions and historical significance of the subject property; describes the proposed project; and evaluates the work for conformance with the Secretary’s Standards. The blade sign would contribute to the building’s historic architectural integrity and conform with the Secretary’s Standards.
Junipher Building
Blade Sign Reconstruction September 9, 2026 3
Prior to preparation of this memo, Heritage participated in site visits and meetings with the Orange Barrell Media design team to discuss and review drawings, plans, and historic documentation. Additional investigations and documentation were reviewed including a 2014 Landmark Assessment Report by Ostashay & Associates Consulting (2014 Assessment), a supplemental report of character-defining features prepared by Chattel, Inc. (now Heritage) for the City Landmark designation (Supplemental Report), historic photographs of the subject property, historic documentation of similar Kress Department Store signs, and City building permit records. Drawings reviewed for this memo were prepared by OBM and are dated September 2026 (2026 OBM Drawings).
Qualifications
Heritage Consulting Group (Heritage) is a national historic preservation consulting firm that offers a broad range of preservation services. Clients benefit from the energy, knowledge, and creativity of the Heritage team. Heritage provides its clients with a wide range of real estate development planning services including Historic Tax Credits – Federal and State, Due Diligence Investor Representation, Historic Design Review, Window Services, Historic Designations, and Regulatory Compliance. Our intimate understanding of the preservation process, the players, and the rules and regulations add credibility and value to projects. The firm understands the parameters that affect the successful and timely outcome of a preservation project. We contribute practical rehabilitation strategies and design direction that is appropriate for projects complying with preservation guidelines, such as the Secretary’s Standards.
In 2026, Heritage acquired Chattel, Inc., an award-winning historic preservation consulting firm based in Los Angeles. This strategic acquisition brings together two highly respected firms whose complementary strengths will expand services, deepen regional expertise, and enhance the ability to support clients nationwide. For more than 30 years, Chattel, Inc. has been a recognized leader in historic preservation in California and Nevada. With a talented staff of architects, architectural historians, historians, and preservation planners, the Chattel team has built a reputation for solving complex preservation challenges on a wide variety of project types.
Heritage staff engage in a collaborative process and work together as a team on individual projects. This memo was prepared by Senior Vice President, West Coast Robert Chattel, AIA, historic preservation architect; and Project Coordinator Thomas Chandler, planner.
Junipher Building
Blade Sign Reconstruction September 9, 2026 4
Regulatory Setting
Secretary’s Standards
The Secretary’s Standards are not intended to be prescriptive and are intended to be flexible and adaptable to specific project conditions to balance continuity and change while retaining historic building fabric to the maximum extent feasible. Their interpretation requires exercise of professional judgment and balance of the various opportunities and constraints of any given project based on use, materials retention and treatment, and compatibility of new construction. Not every standard necessarily applies to every aspect of a project, nor is it necessary to comply with every standard to achieve conformance. The Secretary’s Standards encompass four approaches to treatments for historic properties: preservation, rehabilitation, restoration, and reconstruction. The appropriate treatment for the proposed project is reconstruction, defined as the Secretary of the Interior’s Standards for Reconstruction (Reconstruction Standards).
Reconstruction is defined as the act or process of depicting, by means of new construction, the form, features, and detailing of a non-surviving site, landscape, building, structure, or object for the purpose of replicating its appearance at a specific period of time and in its historic location.
The Reconstruction Standards include the following:
1. Reconstruction will be used to depict vanished or non-surviving portions of a property when documentary and physical evidence is available to permit accurate reconstruction with minimal conjecture and such reconstruction is essential to the public understanding of the property.
2. Reconstruction of a landscape, building, structure or object in its historic location will be preceded by a thorough archeological investigation to identify and evaluate those features and artifacts which are essential to an accurate reconstruction. If such resources must be disturbed, mitigation measures will be undertaken.
3. Reconstruction will include measures to preserve any remaining historic materials, features, and spatial relationships.
4. Reconstruction will be based on the accurate duplication of historic features and elements substantiated by documentary or physical evidence rather than on conjectural designs or the availability of different features from other historic properties. A reconstructed property will re-create the appearance of the non-surviving historic property in materials, design, color and texture.
5. A reconstruction will be clearly identified as a contemporary re-creation.
6. Designs that were never executed historically will not be constructed.
Junipher Building
Blade Sign Reconstruction September 9, 2026 5
Relationship to Subject Property:
The subject property was designated as a City Landmark in 2014 and is a qualified historical resource under CEQA. Both CEQA and the City Landmark and Historic District Ordinance use the Secretary’s Standards to determine if a project would retain qualities of a property that demonstrate eligibility as a historic resource. This memorandum provides analysis of the proposed project and potential work for conformance with the Reconstruction Standards of the Secretary’s Standards. Findings of this memorandum demonstrate that the proposed project would be in conformance with the Secretary’s Standards.
Santa Monica Municipal Code
Section 9.27.030.(C).1. of the Santa Monica Municipal Code addresses replacing nonconforming features or portions of buildings. It states:
Notwithstanding this requirement, nonconforming architectural features which have been removed from any existing building which is designated as a Historic Resource or listed on the Historic Resources Inventory may be replaced if the Landmarks Commission determines that such feature contributes to the building's historic architectural integrity and that the reconstruction conforms to the Secretary of Interior's Standards for the Treatment of Historic Properties. 1 Relationship to Subject Property:
The subject property is a designated City Landmark and contained a historic blade sign at the east end of the south elevation advertising a retail tenant, Kress Department Store, that has since been removed. Findings presented in this memorandum demonstrate that the blade sign contributed to the architectural integrity of the building and the proposed reconstruction would conform with the Secretary’s Standards.
There is a pending development agreement application (26ENT-0124) for approval of a digital display to be installed and operated at the subject property. The proposed reconstruction of the historic blade sign has been folded into that application.
Blade Sign Precedent
The Junipher Building was constructed as a commercial building with multiple tenants with retail businesses on the ground floor and offices on the upper floors. Retail businesses on the ground floor had individual addresses between 301 - 317 Santa Monica Boulevard and 1355 Third Street. Historic documentation including building permits and historic photographs were reviewed to identify the dates that the blade sign existed at the subject property. 1 Santa Monica Municipal Code § 9.27.030C.1
Junipher Building
Blade Sign Reconstruction September 9, 2026 6
In August 1928, a building permit (no. 1598) was issued to S.H. Kress and Company for a “1 Room Kress Store” for 313-317 Santa Monica Boulevard at the southeast corner of the ground floor. In October 1928, a building permit (no. 1782) was issued to the same address for construction of a “hang sign at Kress Store.” An inspection card from the City Department of Electricity dated August 13, with an illegible year, references a permit (no. 939) for sign work performed by contractor R.S. Neon at 313 Santa Monica Boulevard, but a copy of the original permit could not be located to determine the scope of work. Upon review of the historic photographs of the subject property, the blade sign appears to be legible in a photograph dated c.1928 and is clearly identifiable in a photograph dated 1930.
Figure 1: South elevation of subject property, view east (Santa Monica Public Library, 1927) Figure 2: Southwest corner of subject property with blade sign at south elevation, view northeast (Santa
Monica Public Library, c.1928)
Figure 3: Portion of south elevation of subject property with blade sign installed, view east (Santa Monica History Museum, 1930)
Junipher Building
Blade Sign Reconstruction September 9, 2026 7
The blade sign remains extant in photographs dated 1935 and 1936. The blade sign does not appear to be extant in the next available photograph dated November 1947. It is presumed to have been removed between 1936 and 1947. The next permit issued to the addresses between 313-317 Santa Monica Boulevard was in December 1945 to Marbro’s for alterations at 317 Santa Monica Boulevard, indicating that Kress Department Store had vacated the space.
Figure 4: South elevation of subject property with
blade sign installed, view west (USC Digital Archive,
1936)
Figure 5: West and south elevations of subject
property, view northeast (Santa Monica History
Museum, 1947)
The period of significance for the subject property is from 1912-1925 to include the original construction and major additions designed by architect and engineer Martin. In addition to its architectural significance, the subject property was found to be significant under Landmark Criterion 9.56.100(a)(1) for exemplifying, symbolizing, or manifesting elements of the cultural, social, economic, political, or architectural history of the City. The Landmark Assessment Report further describes this significance:
The Junipher Building by virtue of its location, size, appearance, and tenants, became a visible manifestation of the evolving transition of the Central Business District from a residential to a highly thriving commercial center. The building is closely identified with the early building boom period in the development and expansion of the Central Business District before and after World War I. By deliberately tailoring the building to fit the needs of physicians, dentists, and other medical personnel, the developer (who was also a doctor) laid the critical groundwork to draw the medical profession to the City. The building is also historically significant for its architectural history as being a rare and relatively intact example of a well‐executed classically inspired vernacular commercial building built within the first quarter of the 20th century. Because of its unique historical associations the subject property appears to satisfy this criterion.2 2 Ostashay & Associates Consulting, Juniper Building 301 Santa Monica Boulevard City Landmark Assessment and Evaluation Report, City of Santa Monica, March 2014.
Junipher Building
Blade Sign Reconstruction September 9, 2026 8
Commercial signs, such as the blade sign for the Kress Department Store at the subject property, served to identify and advertise building tenants and businesses, marking both the architectural and commercial character and significance of the Junipher Building.
Proposed Project Description
Approximate size and placement of the historic blade sign was derived from extant building elements shown in historic photographs dated 1930 and 1936 with measurements verified in the field.
Historic photographs reveal that a blade sign spelled “KRESS” displayed vertically on both the east and west elevations. The blade sign appears to have been electrified and illuminated with lightbulbs installed set in the channel letters and at the south elevation extending in a line on narrow edge of the cabinet. Due to the limitations of reliance on black and white photography, the colors of the historic blade sign are not known, though it appears darker than the off-white building.
Historic photographs dated 1930 and 1936 show the sign mounted to the south elevation at the easternmost pier. The bottom of the blade sign was installed above the denticulated terracotta string course above the ground floor extending vertically to the top of the spandrel between the third and fourth floors. The bottom of the blade sign was approximately 20’-0” above the sidewalk.
The proposed project would reinstate a historically accurate reconstruction of the blade sign that was located on the south elevation of the subject property. The proposed sign would be designed based on photographic documentation of the blade sign that existed at the subject property as well as documentation of similar blade signs from the Kress archives at the National Building Museum. It would be installed at the same proximate location as the original during the 1930s though approximately 5’-0” higher.
The sign would be approximately 19’-4” high, 3’-0” wide, and a maximum depth of 1’-0” to match historic. Final dimensions of the sign would be developed by a sign fabricator and structural engineer. To increase visibility to the proposed sign from the east and west viewsheds on Santa Monica Boulevard and retain existing street trees, the project proposes raising the location of the sign to 25’-0” above the sidewalk, measured from the bottom of the sign. It would be fabricated in metal and painted a color to complement tenant branding with vertical metal channel letters installed at the center of the east and west elevations. The size of the letters and kerning would be consistent with historic, with the lettering tied to identification of a future tenant of the building. It would be illuminated by evenly spaced LED light bulbs set within the open channel letters and at the narrow south edge of the cabinet.
The sign would be installed to the building with two or three hollow steel section (HSS) square tube outriggers that would set the sign approximately 2” away from the building at the widest points of the sign at the top and bottom, similar to the historic installation. The Junipher Building
Blade Sign Reconstruction September 9, 2026 9
points of installation would occur at the center of the easternmost pier at the south elevation proximate to the original location. At each point of installation at the exterior, approximately four glazed bricks would be carefully removed, and the underlying common brick wall would be core drilled through to attach the HSS outriggers to new interior vertical strongbacks behind the masonry wall. The areas surrounding the outriggers would be infilled with appropriate patching mortar to match the color of the glazed brick. The salvaged glazed bricks would be crated and stored on site for reinstallation should the sign be removed in the future. The sign would not touch or block visibility to terracotta features.
Conformance with the Secretary’s Standards
Within the Secretary’s Standards, the appropriate treatment for the project is reconstruction, defined as the Reconstruction Standards. As is further explained below, the project is found to substantially conform with the Reconstruction Standards:
• In conformance with Reconstruction Standard 1, the project would reconstruct a vanished or non-surviving portion of the property based on documentary evidence, allowing accurate reconstruction with minimal conjecture. • In conformance with Reconstruction Standard 2, the project would not require archaeological investigation and would not disturb archaeological resources. • In conformance with Reconstruction Standard 3, the project would include measures to preserve remaining historic materials, features, and spatial relationships. The essential form and massing of the subject property would be retained, and glazed bricks at the points of installation would be carefully removed, crated, and stored on site for reinstallation should the sign be removed in the future. • In conformance with Reconstruction Standard 4, the project would be based on the accurate duplication of historic features and elements substantiated by documentary or physical evidence rather than on conjectural designs or the availability of different features from other historic properties. The reconstructed blade sign would match the appearance of the non-surviving sign in material, design, and texture. Due to the limitations of black and white photography, the original color could not be identified. • In conformance with Reconstruction Standard 5, the reconstructed blade sign would be clearly identified as a contemporary recreation. The channel letters would display a different tenant name, not “KRESS” as displayed historically, and the individual light bulbs would be LED rather than incandescent.
• In conformance with Reconstruction Standard 6, the project would not construct designs that were never executed historically.
Junipher Building
Blade Sign Reconstruction September 9, 2026 10
Conclusion
The proposed project involves installation of a reconstructed blade sign based on historic documentation. It would not materially alter eligibility of the subject property as a City Landmark or Landmark parcel. While the blade sign would be placed approximately 5’-0” higher from the sidewalk to improve visibility it is located at the same proximate location as it was historically, the project would restore a historic feature of the Landmark along an active portion of one of the City’s main commercial and retail corridors, Santa Monica Boulevard.
Based on the findings of this memo, the proposed work described in the 2026 OBM Drawings is in conformance with the Reconstruction Standards of the Secretary’s Standards as required by Santa Monica Municipal Code Section 9.27.030(C).1. It would not cause material impairment to the subject property, nor cause a substantial adverse change, and would not detrimentally change, destroy or adversely affect any exterior feature of the Landmark property under CEQA.
Attachments
Attachment A: Historic Photographs
Attachment B: Contemporary Photographs
Attachment C: Building Permit History
Attachment D: Kress Blade Sign Documentation
Attachment E: 2026 OBM Drawings
Blade Sign Reconstruction Report
Attachment A:
Historic Photographs
Junipher Building
1355 Third Street Promenade
Santa Monica, California
Attachment A: Historic Photographs
1355 Third Street Promenade
Santa Monica, CA
September 9, 2026
1. View northeast of south elevation of subject property along Santa Monica Boulevard prior to blade sign installation, note former City Hall in background (Santa Monica Public Library, 1927)
2. View northeast of west and south elevations of subject property with blade sign installed at south elevation outlined in red (Santa Monica Public Library, c. 1928) Attachment A: Historic Photographs
1355 Third Street Promenade
Santa Monica, CA
September 9, 2026
3. View northeast of easternmost portion of south elevation of subject property with blade sign installed at south elevation outlined in red, note former City Hall in background (Santa Monica History Museum, 1930)
4. View northwest of south and east elevations of subject property with blade sign installed at south elevation outlined in red (Santa Monica History Museum, 1935) Attachment A: Historic Photographs
1355 Third Street Promenade
Santa Monica, CA
September 9, 2026
5. View west of south and east elevations of subject property with blade sign installed at south elevation outlined in red, note Clock Tower Building in background (University of Southern California Digital Archive, 1936)
6. View northeast of west and south elevations of subject property with the blade sign removed from south elevation (Santa Monica History Museum, 1947)
Attachment A: Historic Photographs
1355 Third Street Promenade
Santa Monica, CA
September 9, 2026
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Blade Sign Reconstruction Report
Attachment B:
Contemporary Photographs
Junipher Building
1355 Third Street Promenade
Santa Monica, California
Attachment B: Contemporary Photographs
1355 Third Street Promenade
Santa Monica, CA
September 9, 2026
1. View northeast of southwest corner of subject property from intersection of Santa Monica Boulevard and Third Street Promenade (Heritage, 2026)
Attachment B: Contemporary Photographs
1355 Third Street Promenade
Santa Monica, CA
September 9, 2026
2. View north of south elevation of subject property from Santa Monica Boulevard (Heritage, 2026)
3. View northwest of south and east elevations of subject property from Santa Monica Boulevard (Heritage, 2026)
Attachment B: Contemporary Photographs
1355 Third Street Promenade
Santa Monica, CA
September 9, 2026
4. View northwest of south and east elevations of subject property from the intersection of Third Court and Santa Monica Boulevard (Heritage, 2026)
Attachment B: Contemporary Photographs
1355 Third Street Promenade
Santa Monica, CA
September 9, 2026
5. View east of south elevation and sidewalk along Santa Monica Boulevard (Heritage, 2026) Attachment B: Contemporary Photographs
1355 Third Street Promenade
Santa Monica, CA
September 9, 2026
6. View west of east elevation from Third Court (Heritage, 2026) Attachment B: Contemporary Photographs
1355 Third Street Promenade
Santa Monica, CA
September 9, 2026
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Blade Sign Reconstruction Report
Attachment C:
Building Permit History
Junipher Building
1355 Third Street Promenade
Santa Monica, California
Attachment C: Building Permit History
1355 Third Street Promenade
Santa Monica, CA
September 9, 2026
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Blade Sign Reconstruction Report
Attachment D:
Kress Blade Sign Documentation
Junipher Building
1355 Third Street Promenade
Santa Monica, California
Attachment D: Kress Blade Sign Documentation
1355 Third Street Promenade
Santa Monica, CA
September 9, 2026
1. Example of a similar blade sign for a Kress store in Alhambra, California (National Building Museum, 1936)
Attachment D: Kress Blade Sign Documentation
1355 Third Street Promenade
Santa Monica, CA
September 9, 2026
2. Example of a similar blade sign for a Kress store in Alhambra, California (National Building Museum, 1936)
Attachment D: Kress Blade Sign Documentation
1355 Third Street Promenade
Santa Monica, CA
September 9, 2026
3. Example of a similar blade sign for a Kress store in Alhambra, California (National Building Museum, 1936)
Attachment D: Kress Blade Sign Documentation
1355 Third Street Promenade
Santa Monica, CA
September 9, 2026
4. Example of a similar blade sign for a Kress store in Alhambra, California (National Building Museum, 1936)
Attachment D: Kress Blade Sign Documentation
1355 Third Street Promenade
Santa Monica, CA
September 9, 2026
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Blade Sign Reconstruction Report
Attachment E:
2026 OBM Drawings
Junipher Building
1355 Third Street Promenade
Santa Monica, California
* THIS DOCUMENT CONTAINS CONFIDENTIAL AND PROPRIETARY INFORMATION 1355 3RD ST (JUNIPHER BUILDING)
REPLACEMENT OF MISSING HISTORIC BLADE SIGN
September 2026
Attachment A: Historic Photographs
1355 Third Street Promenade
Santa Monica, CA
July 8, 2026
5. View northeast of portion of south elevation of subject property during a parade along Santa Monica Boulevard, note former City Hall in background (Santa Monica History Museum, 1930)
5. View northeast of portion of south elevation of subject property during a parade along Santa Monica Boulevard, note former City Hall in background (Santa Monica History Museum, 1930)
6. View west of east and south elevations of subject property from Santa Monica Boulevard, note Clock Tower Building in background (University of Southern California Digital Archive, 1936)
HISTORIC PHOTO
1930, SANTA MONICA HISTORY MUSEUM 1936, UNIVERSITY OF SOUTHERN CALIFORNIA DIGITAL ARCHIVE © 2026 ORANGE BARREL MEDIA, LLC. ALL RIGHTS RESERVED 2
3'-0"
2-SIDED BLADE SIGN LOCATION
STREET TREE
N 0’ 8’ 16’ 32’
PLOT PLAN
PROPOSED BILLBOARD
© 2026 ORANGE BARREL MEDIA, LLC. ALL RIGHTS RESERVED 3
3'-0"
19'-4"
BUILDING FACE
3'-0"
19'-4"
SIGN SPECIFICATIONS
BLADE SIGN ELEVATION
(West face shown, east face similar)
LETTER DETAIL
Sign connects back to building with 2-3 HSS square
tube outriggers. Outriggers penetrate masonry wall to
connect to vertical strongbacks behind the masonry
wall. Where penetrations occur, full face bricks shall be salvaged, crated, and stored onsite for future reinstallation.
Contractor shall core drill through common brick behind, Gaps between full bricks and outriggers will be infilled with patching mortar to match adjacent brick.
Painted metal sign panel, color to complement
tenant branding. Maximum sign cabinet depth
12”. Final fabrication to be developed with sign
fabricator and structural engineer.
Metal channel letter, painted to reflect
tenant branding
LED bulbs along return
Individual LED bulbs
Illuminated open channel letters
Minimum 2” clear between edge of sign and building face © 2026 ORANGE BARREL MEDIA, LLC. ALL RIGHTS RESERVED 4
MOUNTED HEIGHTS
HISTORIC PLACEMENT PROPOSED PLACEMENT
3’-0”
3’-0”
19’-4”
19’-4”
25’
20’
* NOTE: SIGN AND STRUCTURE SHALL NOT TOUCH OR COVER TERRACOTTA. © 2026 ORANGE BARREL MEDIA, LLC. ALL RIGHTS RESERVED 5
MOUNTED HEIGHTS
HISTORIC PLACEMENT PROPOSED PLACEMENT
3’-0”
3’-0”
19’-4”
19’-4”
25’
20’
* NOTE: SIGN AND STRUCTURE SHALL NOT TOUCH OR COVER TERRACOTTA. © 2026 ORANGE BARREL MEDIA, LLC. ALL RIGHTS RESERVED 6
EXISTING STREET TREES
© 2026 ORANGE BARREL MEDIA, LLC. ALL RIGHTS RESERVED 7
PHOTO MOCKUP
© 2026 ORANGE BARREL MEDIA, LLC. ALL RIGHTS RESERVED 8
EAST FACE
PHOTO MOCKUP
© 2026 ORANGE BARREL MEDIA, LLC. ALL RIGHTS RESERVED 9
WEST FACE
PHOTO MOCKUP
© 2026 ORANGE BARREL MEDIA, LLC. ALL RIGHTS RESERVED 10
WEST FACE
THANK YOU [email protected]
OBM.com
GABY GHERMEZI
Development Director
[email protected]
CLAY COLLETT
Vice President, West Coast Development
[email protected]
Attachment E: 2026 OBM Drawings
1355 Third Street Promenade
Santa Monica, CA
September 9, 2026
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