SRTBIA
Santa Rosa Tourism Business Improvement Area
Advisory Board Appointments
City Council – January 25, 2022
Rafael Rivero, Economic Development Specialist
Planning & Economic Development Department
SRTBIA: Overview
• SRTBIA established August 3, 2010 - Ordinance 3946
• 3% Assessment on lodging establishments, including hotels, motels, inns, vacation rentals, and all similar lodging businesses • Distribution of Funds Collected:
• 30%: City of Santa Rosa, Economic Development Division • 70%: Santa Rosa Chamber of Commerce, Visit Santa Rosa Program 2 SRTBIA: Advisory Board
ADVISORY BOARD
5 members appointed by City Council:
• 1 Santa Rosa Chamber of Commerce employee
• 1 City of Santa Rosa employee
• 3 hotel operators, at least 1 full service, and 1 select service Ordinance 3946, Section 6-56.400:
The Advisory Board shall thereafter be subject to Council Policy No. 006-06. Notwithstanding any Council Policy that may now or hereafter exist to the contrary, City employees shall serve on the Advisory Board. The Advisory Board shall advise the City Council on the amount of the Area’s Assessments and on the services, programs, and activities to be funded by the Assessments, and shall perform such other duties as required by Law, including preparing the Annual Report required by Section 36533 of the Law. The Advisory Board shall meet as often as necessary to accomplish its goals, but no less than once each calendar quarter. 3 SRTBIA: Advisory Board
Current and Proposed Roster:
4 Affiliation/Position Representing
• Peter Rumble
Brad Calkins
• Rafael Rivero
Tara Thompson
• Donna Renteria
• Vacant
• Todd Anderson
CEO
Alternate
Program Specialist
Alternate
Best Western
Garden Inn
Currently Vacant
Best Western Plus
SR Chamber
Chamber – Visit Santa Rosa
City of Santa Rosa
ED Division Staff
Hotel – Select Service
Hotel – Full Service
Hotel – At Large
City staff, Economic Development Division Director Raissa de la Rosa will step down as current Chair
SRTBIA: Recommendation
• It is recommended by the Planning and Economic Development Department that the Council, by resolution, appoint the Program Specialist of the Economic Development Division to the Santa Rosa Tourism Business Improvement Area (SRTBIA) Advisory Board to serve as representative Chair.
• It is additionally recommended that the Economic Development Division’s Arts and Culture Manager be appointed as an alternate to the Program Specialist on behalf of the City.
5