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Santa Rosa City Council
February 22, 2022

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February 22, 2022
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Santa Rosa City Council
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Recommendations for
Homeless Services Providers &
Operator of Sam Jones Hall for
FY 2022/2023
City Council
February 22, 2022
Kelli Kuykendall
City Manager’s Office
1 Overview
• November 9, 2021 Council
direction
• Request for Proposals (RFP)
• Summary of Proposals
• Recommendations
• Lessons Learned
• Next Steps
2 RFP Purpose
Seek proposals from qualified and
experienced organizations to
provide homeless services and for
operation of the City-owned Samuel
L. Jones Hall Homeless Shelter (SJH)
for the upcoming Fiscal Year
2022/2023
3 RFP Purpose
• Increased investment in homeless
services – shift to competitive
process
• 2004 – Catholic Charities
selected as operator for SJH
• Annually – Community
Development Block Grant (CDBG)
funding
4 RFP Term
• Capacity to implement program
by July 1, 2022
• Initial term – FY 22/23
• Up to 5 years – FY 22/23 to FY
26/27
• Conditional basis subject to
funding and performance
5 RFP Scope
Homeless Services
• Day Services
• Street Outreach/Encampment
Resolution
• Emergency Shelter
• Housing Support
• Community-based Solutions –
Community Homeless Assistance
Program (CHAP)
• Other innovative approaches 6
RFP Scope
SJH Operator
• Low barrier
• Housing Focused
• Basic services + case management
• Experience operating shelter of
similar size and scope
7 General Requirements
• Non-profit status
• Experience providing similar
services
• Fidelity to Housing First
• Alignment with CoC – HMIS,
Coordinated Entry, Shelter
Standards
• Client/Community Engagement
• Partnership
• Reporting 8
Schedule
9 RFP Issued November 15, 2021
RFP Due December 20, 2021
Evaluation Committee
convened
January 21, 2022
Rec. to City Council February 15, 2022
Contract Drafting Spring 2022
Contracts to Council - FY
22/23
June 2022
Contracts Awarded – FY
22/23
July 2022
Criteria
10 Max. Points
Strategic Goals 10
Organizational Capacity 20
Client Engagement/Feedback 5
Best Practices 20
Wrap-around Services 10
Data/Reporting 10
Financial Reasonability 20
Other 5
Total 100
Bonus 5
Summary of Proposals
Sam Jones Hall
Competitive
• Catholic Charities
• SHELTER, Inc.
• DEMA, Inc.
11 Summary of Proposals
Homeless Services
Non-competitive
• Catholic Charities
 Homeless Services Center
 Family Support Center
 Homeless Outreach Services Team
• YWCA Sonoma County
 Safe House Shelter Program
12 Other Providers
• The Living Room
• Community Action Partnership
Sonoma County
• Faith-based – CHAP
13 Catholic Charities
Experience
• 30 years in Sonoma County
• SJH since 2005
• Other City-sponsored programs
• Housing First fidelity
Proposal
• Low barrier, housing focused
• Basic services, wrap-around
• Community partnerships
• Participant/community feedback 14
SHEL TER, Inc.

Experience
• 40 years experience
• Contra Costa, Solano, Sacramento
• Range of programs
• Housing First fidelity
Proposal
• Low barrier, housing focused
• Basic services, wrap-around
• Participant driven
15 DEMA, Inc.

Experience
• 2 years experience
• Sonoma County and Harris County,
Texas
• COVID response
• Health/medical focus
Proposal
• Low barrier, housing focused
• Basic services, wrap-around
• In-house, on-site medical services
16 17
Operating
Budget
Cost/night/
person
Other
Funding
Catholic
Charities
$2,493,454 $32 $431,118
SHELTER, Inc. $3,974,904 $51 $111,104
DEMA, Inc. $4,994,983 $64 $0
Sam Jones Hall
Evaluation Committee
• 9 members
• Facilitated by City Manager’s office
• City – Police, Fire, Human Resources
• County – Health Services,
Community Development
Commission
• Rohnert Park, Healdsburg
• Councilmembers Roger and Sawyer
18 Scoring – Sam Jones Hall
19 Average
Score
Highest &
Lowest
Forced
Ranking
Catholic
Charities

91.2 89.5 5

SHELTER,
Inc.

80.9 83.1 3
DEMA, Inc. 61.2 68.9 1
20 Operating
Budget
City Funding
FY 21/22
Average
Score
Catholic
Charities - HSC
$338,000 $202,000 89.8
Catholic
Charities - FSC
$1,302,665 $196,000 90.7
Catholic
Charities - HOST
$1,563,316 $1,035,450 89.9
YWCA So. Co.

Safe House
$1,403,591 $50,000 81.1
Homeless Services
Lessons Learned
• Outreach
• PlanetBids portal
• Cost to run programs effectively
• Mechanism to fund and
operationalize innovative
approaches
• Developing metrics and
measuring success
21 Next Steps
• March to May 2022 – Develop
contract scope, budget, metrics,
reporting requirements
• June 2022– Return to Council
with contracts
• July 2022 – Execute FY 22/23
contracts
22 Recommendation
23 It is recommended by the City Manager’s
Office that the Council, by resolution: 1)
approve Catholic Charities of the Diocese of
Santa Rosa for the provision of City-
sponsored homeless services for the
following programs – Homeless Services
Center, Family Support Center, and Homeless
Outreach Services Team; 2) approve YWCA
Sonoma County for the provision of City-
sponsored homeless services via operation
of its Safe House Shelter program;
Recommendation cont’d
24 3) approve Catholic Charities of the Diocese
of Santa as the operator of the Samuel L.

Jones Hall Homeless Shelter; and 4) direct
staff to prepare agreements for these
programs for Council consideration for the
initial period July 1, 2022 to June 30, 2023
(Year 1) and continuing for up to five years
total (Fiscal Year 2022/2023 to Fiscal Year
2026/2027) on a conditional basis subject
to contractor performance and funding
availability.

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