City of Santa Rosa
City Council Goal Setting Workshop
UFO Training Facility, Santa Rosa
February 24, 2022
Nancy Hetrick, Vice President
Ashley Garcia, Principal Management Analyst
2 Welcome from Mayor
Chris Rogers
Public Comment
Objectives
4 Affirm the City’s mission, vision and values
Define expectations and methods for regular
updates on Council priorities
Establish strategic goals and clear direction
for FY 2022-23
Ground Rules
5 Listen to
understand
each other’s
point of view
Assume
good
intent
Speak up if we
need course
correction
Seek
consensus
Stay
focused
Bike Rack
6 Time Management Tool
Items to discuss later
Today’s Agenda
7 • City Manager’s Remarks
• Review Accomplishments
• Reflect on the City’s Mission, Vision and Values
• Establish Goals and Strategies
• Discuss Working Together to Achieve Results
• Wrap Up and Next Steps
8 Opening Remarks
from City Manager
Maraskeshia Smith
Feedback Tool
9 Instructions
1. Please take out your mobile device
2. Enter www.menti.com in your browser
3. Click Join a Presentation
4. Enter 8-digit access code: 3201 9156
5. Click Submit button
www.menti.com code: 3201 9156
10 What does “high performing organization” mean to you? Financial Outlook
Public Works Directorr
11 Status of General Fund Reserves Amount
FYE 2020-21 Unaudited Reserves for Contingencies $122.8 million Policy-Mandated Reserve Requirement – 17% ($30.4 million) PG&E Funds: Roseland Library- $10M, Coffey Park- $20M, RED- $10M, Miscellaneous Projects $7M ($47 million)
Committed PG&E Funds for Fiscal Stabilization ($40 million) Over/(Under) Council Policy $5.4 million
Review Accomplishments
?
Discussion
Any surprises? What stands out? Anything missing?
Small Groups
14 Report
Out
Discuss
What contributes to our
success?
What gets in the way?
>
STRETCH
BREAK
Strategic Planning
Strategic Planning Framework
Mission | Vision | Values
Broad, Multi-Year
Goals
Strategies to
Achieve Each Goal
Implementation
Action Plan
Goal
Strategy Strategy
www.menti.com code: 3201 9156
18 Reflect on your vision for the City…
Please write a headline of what you
would like to see in the paper/online
five years from today.
Mission | Vision | Values
Mission
20 • Mission: a statement of the purpose of the organization Understandable
Achievable
Succinct
Shared
Existing Mission
21 To provide high-quality public services and
cultivate a vibrant, resilient and livable City.
Vision
22 • Vision: a statement of the desired future of the organization Future-focused
Vivid
Challenging
Inspiring
Succinct
Existing Vision
23 Santa Rosa – Leading the North Bay
Values
24 • Values: guiding principles that provide an
organization with purpose and direction
Core beliefs
Drive behavior and action
Integrated in all we do
25 Values
mentioned
during Council
interviews
Transparency Diversity, Equity and
Inclusion
Applying an
Environmental Lens
(Sustainability)
Engagement
Existing Values
26 • Excellence • Integrity
• Innovation • Inclusiveness
• Teamwork • Transparency
?
Discussion
What is the right mix of core values?
28 Reach
Agreement on
the
City’s Values
INSERT FINAL VALUES HERE.
Small Groups
29 Report
Out
Discuss
What do these values look
like in practice?
How do we integrate and
promote these values
in all we do?
>
LUNCH
TIME
Strategic Goals
Interview Themes
• Pursue housing for all
• Address issues and causes of homelessness
• Strengthen organizational effectiveness
• Facilitate economic development (i.e., business support, community investment, vibrant downtown)
• Maintain infrastructure
• Ensure public safety using modern practices
• Promote community resilience (including childcare)
• Apply an environmental lens in all we do
• Foster an engaged and connected community
• Embrace diversity, equity and inclusion as a core value 32 The following
priorities were
identified during
interviews
Strategic Plan Framework
Mission | Vision | Values
Broad, Multi-Year
Goals
Strategies to
Achieve Each Goal
Implementation
Action Plan
Goal
Strategy Strategy
Strategic Goals
34 Provide the
direction and
focus of the
organization,
including
resource
decisions
Are multi-year
in nature
Are achieved
through a
range of
strategies
35 We can’t do
everything
But we can do
some things
well
35 A look ahead
Potential Strategic Goals
36 • Pursue housing options for residents of all income levels.Housing for All • Partner with key stakeholders to offer housing and support services to the unsheltered and break the cycle of homelessness. Homelessness • Ensure the public’s safety by engaging residents and using a broad range of proactive approaches.
Public Safety
• Sustain and develop a diverse and thriving economy that benefits Santa Rosa residents and businesses and contributes to the community’s economic health.
Economic and Community
Resilience
• Invest in and maintain infrastructure that supports environmental sustainability and supports a vibrant City.
Infrastructure and
Environmental Sustainability
• Create a high performing organization that is proactive; fiscally sound; promotes diversity, equity and inclusion; and reliably delivers outstanding services to the community.
Organizational Excellence
Possible Strategies
Pursue Housing for All
Implement the City’s Housing Action Plan to address ongoing unmet housing needs
Reduce barriers to entry
Enable access to housing opportunities through education and awareness
Encourage higher density housing development in the downtown Encourage innovation in achieving increased inclusionary housing Streamline the approval process; be nimble and quick
37 Possible Strategies
Reduce the Impacts of Homelessness
Maintain the City’s commitment to the Housing First Strategy in partnership with the Sonoma County Continuum of Care (Home Sonoma County) Fund programs that enable emergency shelter and deliver individualized assistance to people experiencing homelessness
Support temporary housing options like the Safe Parking Pilot Program Invest in prevention and diversion programs
Improve and expand coordinated outreach and engagement (i.e., Homeless Outreach Services Team, Downtown Enforcement Team)
Use a compassionate approach to address the health, safety and shelter needs of those living in encampments and ease the impacts on surrounding communities Rely on evidence-based or best practices
38 Possible Strategies
Ensure a Safe Community for All
Increase community partnerships and engagement, including regular interaction with residents and business owners
Utilize data driven strategies and tactics to deploy resources and reduce crime
Engage neighborhoods
Develop and implement strategies for mental health response Invest in prevention and intervention programs
Implement the Fire Resiliency and Response Strategic Plan 39 Possible Strategies
Promote Economic and Community Resilience
Develop business incentives and tools for underserved neighborhoods Work with education partners to improve quality of life, increase literacy, and develop the workforce
Engage private employers and the business community in workforce development and job placement
Support and engage local businesses
Promote Santa Rosa as a desired destination for business Create spaces for residents to gather, learn and connect Support access to childcare
Encourage public-private partnerships
40 Possible Strategies
Develop Infrastructure that supports Environmental Sustainability Be responsive and competent stewards of public infrastructure and the environment Establish policies that support environmental sustainability in building and infrastructure investment
Safeguard the City’s assets by anticipating and planning for infrastructure upgrades and replacement as needed
Educate the public about water usage impacts and long-term water-saving strategies to meet conservation goals
Enable movement within and around the city to reduce reliance on vehicles Complete solid waste system improvements
Adopt Climate Action Plan update
Finalize the Roseland Creek Community Park Master Plan 41 Possible Strategies
Achieve Organizational Excellence
Ensure fiscal health by maintaining reserves, forecasting impacts of budget choices, and monitoring revenue trends
Plan for asset maintenance needs (i.e., streets, facilities, technology) Utilize data driven strategies and tactics
Implement process improvements and best practices that prioritize customer experience
Promote opportunities for training and professional development Create a culture of inclusion and openness
Optimize organization structure to strengthen teamwork and deliver results
42 Recap: Council Goals
• Pursue Housing for All
• Reduce the Impacts of Homelessness
• Ensure a Safe Community for All
• Promote Economic and Community Resilience
• Develop Infrastructure that Supports Environmental
Sustainability
• Achieve Organizational Excellence
43 Discussion of
Draft Goals and
Strategies
Review goals and strategies
Is anything missing?
Is there anything that
should not be there?
Discuss*
*
?
?
45 We can’t do
everything
But we can do
some things
well
45 Reminder
Team Sport
46 Council sets policy; staff implements
• What does City Council need from
the City Manager and staff to feel
informed and prepared?
• What does the City Manager and
staff need from City Council to be
most successful in achieving results?
Updates and Communication
47 Discuss
How is Council currently receiving updates on progress achieving strategic goals?
What methods are working well?
What additional or different methods are desired?
Next Steps
48 Management
Partners drafts
Workshop
Report
City
Council adopts
strategic goals and
strategies
Staff creates
FY 2022-23 plans
with metrics to
measure success
www.menti.com code: 3201 9156
49 In one word, please describe today’s session…
Closing Comments
Evaluation Form
Thank You!
52 We enjoyed working with you…
Nancy Hetrick, Vice President
[email protected]
Ashley Garcia, Principal Management Analyst
[email protected]