Santa Rosa City Council
March 1, 2022

Recommendation for
Consultant for Homelessness
Solutions Strategic Plan
City Council
March 1, 2022
Kelli Kuykendall
City Manager’s Office
1 Overview
• Request for Proposals (RFP) –
Purpose & Scope
• Proposals Received
• Recommendation
2 RFP Purpose
Professional consulting services to
prepare a five-year Homelessness
Solutions Strategic Plan and step-by-
step action plan to address
homelessness in the community and
achieve “Functional Zero”
homelessness in alignment with the
Sonoma County Continuum of Care
(CoC).
3 RFP Scope
• Phase 1: Conduct Assessment of
Existing Systems and
Stakeholders
• Phase 2: Synthesis and Draft Plan
Development
• Phase 3: Finalize and Approve
• Timeline
4 RFP
• Developed with Council Housing
and Homeless Ad-Hoc
• Issued December 7, 2021
• Due January 7, 2022
• Six proposals received
• Evaluation Committee – January
26, 2022
5 Criteria
6 Max. Points
Capacity & Qualifications 20
Timeliness 20
Cost Reasonability 20
Quality of References 10
Experience 10
Demonstrated Success 10
Other 10
Total 100
7 Budget Average Score
Focus Strategies $89,335 89
Homebase $75,000 88.6
Third Plateau $84,710 77.7
Leap Solutions $75,000 73.2
Public Works $126,850 63.4
Ernst & Young $453,000 55.8
Scoring
Consultant
• Scoring – Interviews with top 2
proposals
• Homebase & Focus Strategies
• Interviews – February 9, 2022
• Selected – Focus Strategies
8 Focus Strategies
• 15 years’ experience
• Consulting and technical
assistance firm
• Develop and implement strategies
to reduce homelessness
• Local experience
9 Agreement
• Budget - $100,000
• $89,335 + $10,665
• Initial 6-month period – March 1
to August 31, 2022
• Option to extend for additional 6-
month period – September 1,
2022 to February 28, 2023
10 Recommendation
11 It is recommended by the City Manager’s Office
that the Council, by resolution: 1) approve a
Professional Services Agreement with Focus
Strategies (Walnut, CA) for the development of a
Homelessness Solutions Strategic Plan in the
amount of $100,000 for an initial six-month
period (March 1, 2022 to August 31, 2022) with
an option to extend for an additional six-month
period (September 1, 2022 to February 28,
2023); and 2) authorize the Chief Financial
Officer to appropriate $100,000 for this purpose
from Homeless Fund 1209 reserves.