SRTBIA
Santa Rosa Tourism Business Improvement Area
Advisory Board Appointments
City Council – April 12, 2022
Rafael Rivero, Economic Development Specialist
Planning & Economic Development Department
SRTBIA: Overview
• SRTBIA established August 3, 2010 - Ordinance 3946
• 3% Assessment on lodging establishments, including hotels, motels, inns, vacation rentals, and all similar lodging businesses • Distribution of Funds Collected:
• 30%: City of Santa Rosa, Economic Development Division • 70%: Santa Rosa Chamber of Commerce, Visit Santa Rosa Program 2 SRTBIA: Advisory Board
ADVISORY BOARD
5 members appointed by City Council:
• 1 Santa Rosa Chamber of Commerce employee
• 1 City of Santa Rosa employee
• 3 hotel operators, at least 1 full service, and 1 select service Ordinance 3946, Section 6-56.400:
The Advisory Board shall thereafter be subject to Council Policy No. 006-06. Notwithstanding any Council Policy that may now or hereafter exist to the contrary, City employees shall serve on the Advisory Board. The Advisory Board shall advise the City Council on the amount of the Area’s Assessments and on the services, programs, and activities to be funded by the Assessments, and shall perform such other duties as required by Law, including preparing the Annual Report required by Section 36533 of the Law. The Advisory Board shall meet as often as necessary to accomplish its goals, but no less than once each calendar quarter. 3 SRTBIA: Advisory Board
Current and Proposed Roster:
4 Affiliation/Position Representing
• Peter Rumble
Charlene Lennon
• Rafael Rivero
Tara Thompson
• Donna Renteria
• Tony Pace
• Todd Anderson
CEO
Alternate
Program Specialist
Alternate
Best Western
Garden Inn
Hotel E
Best Western Plus
SR Chamber
Chamber – Visit Santa Rosa
City of Santa Rosa
ED Division Staff
Hotel – Select Service
Hotel – Full Service
Hotel – At Large
SRTBIA: Recommendation
It is recommended by the Planning and Economic Development Department that the Council, by resolution: 1) appoint Tony Pace, General Manager of Hotel E, to the Santa Rosa Business Improvement Area Advisory Board to serve as the representative for full-service hotels; and 2) appoint Charlene Lennon, Director of Sales of Visit Santa Rosa, to the Advisory Board to serve as an alternate representative for the Santa Rosa Chamber of Commerce (aka Santa Rosa Metro Chamber) in the event the Chief Executive Officer of the Santa Rosa Metro Chamber is unavailable to attend a meeting.
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