Amend Advertising Policy and
Guidelines to Include Advertising at
Ballfields and Associated Facilities
City Council
April 26, 2022
Jason Nutt
Assistant City Manager
1 BACKGROUND
• Council adopted the “Advertising Policy and
Guidelines” on December 4, 2018, by
Resolution RES-2018-217.
• Resolution RE-2018-217 erroneously refers
to Policy 000-69, instead of the correct
policy number 000-70.
• As approved, the policy relates to only
Transit equipment and facilities.
• The policy addresses standard platforms and
formats as well as 18 specific categories of
prohibited content.
2 BACKGROUND (continued)
The proposed policy prohibits advertising for these categories:
3 • Demeaning or disparaging
• Tobacco
• Cannabis
• Alcoholic beverages
• Firearms
• Profanity
• Graffiti
• Human or animal graphics
• Violence
• Unlawful goods or services
• Unlawful or detrimental conduct
• False or deceptive commercial
speech
• Libelous, copyright or patent
infringement
• Obscenity or nudity
• Prurient interests
• Adult oriented goods or services
• Endorsement
• Injurious to the City or its Mission
• Religious advertising
• Political and social issues
advertising
BACKGROUND (continued)
• On April 12, 2022, Council approved a license
agreement with the PECOS League to operate
a professional baseball team at Doyle Park.
• The license includes language allowing the
display and sale of advertising to support the
team operations and potential future field
improvements, consistent with the City’s
Advertising Policy and Guidelines.
• Maintenance standards, advertising formats
and general oversight conditions were
defined.
4 ANALYSIS
• Many municipal organizations have advertising
policies utilized at and on various city facilities.
• Proposed policy revision maintains strict regulation. • The allowance for PECOS to display and sell
advertising is significant to team and league
operating costs.
• If successful, expanding allowance for other teams
or leagues to enter into a similar license agreement
could result in benefits to ballfield and facility
improvements and maintenance. 5
RECOMMENDATION
It is recommended by the City Manager’s Office
that the Council, by resolution, amend Council
Policy Number 000-70 titled “Advertising Policy
and Guidelines” expanding the authority to
include ballfields and associated facilities as
allowed through license agreements issued by
the Recreation Division.
6