June 21, 2022 City Council Meeting
R E: Pl anni ng Commi ssi on A pproved L ocati on: 1 226 4th Street Owne r/Op e ra to rs : Da vid & Alicia Wing a rd
Project Approval: 1226 4th Street
● March 24, 2022 Flora Te rra me t
with the p la nning co mmis s io n
meeti ng r egar di ng the new
proposed l ocati on.
● One member of the
nei ghborhood questi oned the
parki ng ordi nance.
● One member spoke i n support
of the proposed new l ocati on.
● T he Ci ty of Santa R osa’ s
Pl anni ng Commi ssi on voted 7-0 ,
unanimously approving the
proj ect.
Meet the Team
Ca lifo rnia Na tive s , Da vid & Alicia Wing a rd , a re e xp e rie nce d prof essi onal s wi th a deep connecti on to the Ci ty of Santa R osa.
Da vid Wing a rd
● CEO a t Flo ra Te rra , a ca nna b is cultiva tio n, d is trib utio n, a nd retai l company i n Santa R osa.
● Extensive experience with running businesses, including start -ups.
● Owner/Operator of DW El ectri c, L i censed Sol ar and Ele ctrica l Co ntra cto r.
Alicia Wing a rd
● COO at Flora Terra, a cannabis cultivation, distribution, and retai l company i n Santa R osa.
● 1 5+ y ear s ex per i ence i n busi ness dev el opment, oper ati onal support, and customer servi ce.
● R egi ster ed N ur se, B SN .
The Project: 1226 4th Street
● Build ing p la ns me e t a ll
requi rements to operate a Type -
10 Ca nna b is re ta il s to re fro nt
● De s ig n e s the tic will b e s imila r to
the e xis ting lo ca tio n in Co ffe y
Park (shown he re )
● T hi s pr oj ect f ur ther s the G ener al
Pla n’s p o licie s fo r lo ng-te rm
economi c devel opment
re fle cting the a s p ira tio ns o f the
community
● Consistent with the General
Co mme rcia l la nd us e
desi gnati on assi gned to the
Parcel and surrounding area
Security
ENTRANCE SECURITY
• Age verification of all customers by trained staff.
• Employees will enter through an employees-only door that will require a keycard. • On-site trained professional security guards during business hours.
SECURITY CAMERAS
• 20 high-definition cameras will monitor all entrances, exits and limited-access spaces and will record 24/7. • Recordings will be maintained for 90 + days and will be made available to the City, Police Department, or a designee upon request.
ALARM SYSTEM
• Professionally installed, maintained and monitored alarm system from First Alarm. • All doors will require the use of a key card assigned by the company. • Panic buttons installed in appropriate locations.
• 24/7 Monitored Alarm System.
SHIPPING/RECEIVING
• Flora Terra will utilize the distribution license at the existing location to perform weekly inventory deliveries. • Deliveries will be weekly prior to being open to the public.
• Community Impact
• Pro vid ing Lo ca l J o b s
• Local Tax Re ve nue
• Co lla b o ra tio n with Ca lifo rnia Co mmunity Co lle g e s • Educational Events for Community M embers
• Donati ons made to:
○ R edwood Empi re Food Bank
○ Elis e Alle n Hig h Scho o l
○ Training Wheels Preschool
Demographics
January 1, 2022 to March 15, 2022
Sales by Gender Sales by Age
Project Appeal: 1226 4th Street
● A n appeal fi l ed by a communi ty member concerned wi th i mpacts on a hi stori cal d is trict includ ing p ro p e rty va lua tio ns .
● The property i s not i n the M cDonal d Hi stori cal Di stri ct, nor i s i t a protected b uild ing .
● L i mi ted data to suppor t cl ai ms, newest data r el eased f r om Cl ev er R eal E state ind ica te s va lue s incre a s e a fte r re s e a rching a ll U.S. citie s d a ta utilizing the US Census and R eal Estate Data obtai ned from Zi l l ow
○ “ for every $1M in additional tax revenue from marijuana sales, home values increase by $470” and “home values in areas that have legalized recreational marijuana leapt by $17,113 more than places where marijuana is illegal”
● City o f Sa nta Ro s a wa s the firs t city in Ca lifo rnia to o utline re g ula tio ns fo r recreati onal cannabi s programs.
● Flora Terra is an existing recreational license holder and has gone through the process outl i ned by the ci ty wi th unani mous approval .
Questions, comments, or concerns? Please reach out!
David Wingard
[email protected]
Alicia Wingard
[email protected]