REVISIONS TO PARKING FEE
SCHEDULE
City Council Meeting
June 21, 2022
Alan Alton, CFO
Finance
1 Current
2 • The City Council approved various
temporary parking fee waivers at the outset
of the COVID-19 Pandemic
• These fee waivers were intended to
provide relief to downtown businesses
and visitors
• The waivers are set to expire on June 30,
2020
Proposed
3 • City staff and the Downtown Action
Organization (DAO) discussed how the City
can help visitors and business in the
downtown after the fee waivers expire
• One proposal would be to provide first hour
free parking hours to all five parking garages
• The Seventh Street Garage (Garage 1) and
First Street Garage (Garage 12) currently offer
first hour free parking
• Another proposal would be to make
permanent free weekend parking in the
garages during the Holiday Season
Fiscal Impact
• Estimated loss of revenue for the two
p
rograms: $175,000
• First Hour Free for all five garages: $150,000
• Holiday Parking Program (weekend free
p
arking in all five garages): $25,000
• Already included in Parking Fund revenue
e
stimate for FY 2022-23
• Parking Fund has an operational deficit
• Forecasting balanced operational fund if
r
eturn to Pre-COVID average revenue 4
Outreach
• Goal of these changes is to encourage the
u
se of parking facilities
• Consistent and Permanent charges
• Coordinate with DAO on promoting new
p
arking hours
• Hours clearly identified at garages
• Other promotional measures
• Presence at Wednesday Night Market in June to
answ
er questions.
• Developing brochures and fliers
• Meeting with business owners
• Use of City website, social media and ads
5 Recommendation
It is recommended by the Finance
Department that the Council, by resolution,
approve changes to the Parking fee Schedule
to provide in the five public parking garages
effective July 1, 2022: 1) first hour free
parking ; and 2) free weekend parking
Saturdays and Sundays from the first
Saturday after Thanksgiving through New
Year’s Day annually.
6 Questions?
7