CITY OF SANTA ROSA
2022 Santa Rosa Revenue Measure Tracking Survey
Topline Report
n=668
24 minutes
Hybrid Online & Phone Interviewing
Sample: Likely November 2022 Voters
Languages: English Only
Data Collection: June 9 to 19, 2022
June 23, 2022
www.godberesearch.com
Northern California and Corporate Offices
1220 Howard Avenue, Suite 250
Burlingame, CA 94010
Nevada
59 Damonte Ranch Parkway, Suite B309
Reno, NV 89521
ATTACHMENT 2
Godbe Research
2022 Santa Rosa Revenue Measure Tracking Survey
METHODOLOGY
Sample Universe:
- 56,678 Likely November 2022 Voters
Sample Size:
n=668 Likely November 2022 Voters
Data Collection Methodology:
n=61 Landline
n=75 Cell
n=492 Online from text invitation
n=40 Online from email invitation
Marin of Error:
- Likely November 2022 Voter + 3.77%
Interview Dates: June 9 to 14, 2022
Survey Length: 24 minutes
OVERALL CLIMATE & SATISFACTION
Column N % Count ∑ or Mean
Very satisfied 9.9% 66
Somewhat satisfied 45.5% 304
Somewhat dissatisfied 24.4% 163
Very dissatisfied 15.5% 104
DK/NA 4.7% 31
Total Satisfied 55.4%
Total Dissatisfied 39.9%
Ratio Sat to Dissat 1.39
Very satisfied 7.2% 48
Somewhat satisfied 33.5% 224
Somewhat dissatisfied 25.4% 169
Very dissatisfied 23.0% 154
DK/NA 10.9% 73
Total Satisfied 40.7%
Total Dissatisfied 48.4%
Ratio Sat to Dissat 0.84
Better 12.8% 86
About the same 25.5% 170
Worse 54.1% 361
DK/NA 7.6% 51
Very favorable 27.2% 182
Somewhat favorable 48.4% 324
Somewhat unfavorable 10.9% 73
Very unfavorable 8.8% 59
DK/NA 4.6% 31
Total Favorable 75.6%
Total Unfavorable 19.8%
Ratio Fav to Unfav 3.83
Likely Nov 2022 Voters n=668
Likely Nov 2024 Voters, Not Nov 2022 Voters n=53
Adult Residents 18+, Not Registered Voters n=77
Total n=798
Total
1. In general, are you satisfied or dissatisfied with the job the City of Santa Rosa is doing to provide City services?
2. In general, are you satisfied or dissatisfied with the job the City of Santa Rosa is doing to effectively manage and spend taxpayer dollars and public funds?
3. Looking ahead 6 months from now, do you think the
economy will be better than today, be about the same as today, or will it be worse than today?
4. Do you have a favorable or unfavorable opinion of the job the City of Santa Rosa has done to address the COVID- 19 situation in Santa Rosa?
Note: The complete survey included a total of n=798 completed interviews, broken down as follows:
This report focuses on the Likely November 2022 universe as it relates to the immediate deadlines for placing a measure on the November ballot this year. The supplemental universes will be provided in a subsequent report.
Topline Report 6/23/2022 Page 1
Godbe Research
2022 Santa Rosa Revenue Measure Tracking Survey
INTIAL BALLOT TEST
Column N % Count ∑ or Mean
Definitely Yes 40.4% 270
Probably Yes 29.8% 199
Probably No 10.2% 68
Definitely No 12.5% 84
DK/NA 7.2% 48
Total Yes 70.2%
Total No 22.7%
Definitely Yes 45.3% 303
Probably Yes 29.4% 196
Probably No 8.6% 57
Definitely No 9.9% 66
DK/NA 6.9% 46
Total Yes 74.7%
Total No 18.4%
Total
6. If you heard that this measure extends Measure O,
without increasing the current rate, that has provided
locally-controlled funding for Santa Rosa’s fire protection, paramedics, rapid 9-1-1 emergency response, disaster
preparedness, crime prevention and police services since it was approved 18 years ago in 2004, and this funding will expire requiring deep cuts to public safety services if not renewed, if the election were held today, would you vote yes or no on this renewal measure?
5. To renew locally controlled funding to protect public safety in Santa Rosa by:
• reducing wildfire risk;
• preventing closure of fire stations;
• maintaining rapid 9–1–1 emergency response;
• maintaining youth violence prevention programs; and
• preventing reductions of firefighters, paramedics and law enforcement officers;
shall the City of Santa Rosa’s measure be adopted
extending the expiring public safety sales tax without
increasing the current ¼¢ rate, raising approximately $10 million dollars annually, until ended by voters, with annual audits and citizen oversight?
Topline Report 6/23/2022 Page 2
Godbe Research
2022 Santa Rosa Revenue Measure Tracking Survey
FEATURES OF THE MEASURE
Column N % Count ∑ or Mean
Much more likely 57.2% 382 81.3%
Somewhat more likely 24.1% 161
No effect 11.2% 75
Somewhat less likely 2.2% 15
Much less likely 3.6% 24
DK/NA 1.7% 11
Much more likely 51.8% 346 78.5%
Somewhat more likely 26.7% 178
No effect 14.6% 98
Somewhat less likely 2.1% 14
Much less likely 2.9% 20
DK/NA 1.8% 12
Much more likely 53.0% 354 77.9%
Somewhat more likely 24.9% 167
No effect 15.6% 104
Somewhat less likely 1.9% 13
Much less likely 3.1% 21
DK/NA 1.5% 10
Much more likely 42.0% 281 71.5%
Somewhat more likely 29.5% 197
No effect 16.6% 111
Somewhat less likely 3.5% 23
Much less likely 5.9% 40
DK/NA 2.4% 16
Much more likely 47.7% 318 72.7%
Somewhat more likely 25.1% 167
No effect 14.7% 98
Somewhat less likely 4.8% 32
Much less likely 5.0% 33
DK/NA 2.8% 19
Much more likely 55.1% 368 79.9%
Somewhat more likely 24.8% 166
No effect 12.8% 86
Somewhat less likely 2.1% 14
Much less likely 3.5% 24
DK/NA 1.6% 11
Much more likely 49.5% 331 76.3%
Somewhat more likely 26.7% 179
No effect 11.8% 79
Somewhat less likely 4.4% 29
Much less likely 6.0% 40
DK/NA 1.6% 10
Much more likely 44.2% 295 71.1%
Somewhat more likely 27.0% 180
No effect 16.6% 111
Somewhat less likely 3.9% 26
Much less likely 5.9% 40
DK/NA 2.4% 16
Total
7B. Preventing the closure of fire stations
7C. Maintaining rapid 9-1-1 emergency response
7D. Providing youth violence prevention programs to help at-risk youth
7E. Preventing reductions of firefighters, paramedics and law enforcement officers
7F. Improving wildfire prevention and preparedness
including early fire alert systems, rapid response and
evacuation planning
7G. Providing mental health counseling, wraparound
services and programs to help at-risk youth and their
families
7H. Maintaining after-school and summer programs
serving at-risk youth
7A. Reducing the risk of wildfires
Topline Report 6/23/2022 Page 3
Godbe Research
2022 Santa Rosa Revenue Measure Tracking Survey
Column N % Count ∑ or Mean
Much more likely 56.1% 375 78.2%
Somewhat more likely 22.1% 148
No effect 13.8% 92
Somewhat less likely 2.5% 17
Much less likely 3.4% 23
DK/NA 2.0% 13
Much more likely 40.0% 267 69.2%
Somewhat more likely 29.2% 195
No effect 16.6% 111
Somewhat less likely 4.7% 31
Much less likely 7.0% 47
DK/NA 2.6% 17
Much more likely 52.4% 350 76.4%
Somewhat more likely 24.0% 160
No effect 15.6% 104
Somewhat less likely 2.7% 18
Much less likely 3.3% 22
DK/NA 2.0% 13
Much more likely 50.1% 335 74.7%
Somewhat more likely 24.6% 165
No effect 16.1% 107
Somewhat less likely 2.3% 15
Much less likely 5.5% 37
DK/NA 1.3% 9
Much more likely 45.9% 306 72.6%
Somewhat more likely 26.8% 179
No effect 14.7% 98
Somewhat less likely 4.0% 27
Much less likely 5.7% 38
DK/NA 3.0% 20
Much more likely 48.8% 326 71.1%
Somewhat more likely 22.3% 149
No effect 14.6% 97
Somewhat less likely 3.6% 24
Much less likely 8.2% 55
DK/NA 2.5% 17
Much more likely 57.7% 385 80.8%
Somewhat more likely 23.2% 155
No effect 12.8% 85
Somewhat less likely 1.8% 12
Much less likely 3.7% 25
DK/NA 0.9% 6
Much more likely 47.1% 156 72.9%
Somewhat more likely 25.8% 85
No effect 14.7% 49
Somewhat less likely 4.2% 14
Much less likely 5.1% 17
DK/NA 3.1% 10
Total
7I. Preventing future fires
7J. Providing resources for youth programs and violence prevention efforts along with grants to community-based organizations
7K. Rebuilding firefighting infrastructure and improving fire prevention services
7L. Maintaining emergency and disaster preparedness
programs, including for a public health crisis
7M. Maintaining youth violence prevention, and drug and gang intervention programs to maintain school safety
7N. Reducing the risk of fires starting and spreading from homeless encampments
7O. Improving wildfire prevention, preparedness, rapid 9-1- 1 response and early fire alert systems to control fires quickly
7P. Preventing significant reductions in the number of
firefighters, paramedics and law enforcement officers
including 16 police and 10 firefighters/paramedics funded by the expiring sales tax measure
Topline Report 6/23/2022 Page 4
Godbe Research
2022 Santa Rosa Revenue Measure Tracking Survey
Column N % Count ∑ or Mean
Much more likely 46.0% 152 72.5%
Somewhat more likely 26.5% 88
No effect 18.1% 60
Somewhat less likely 2.4% 8
Much less likely 4.1% 14
DK/NA 3.0% 10
Much more likely 47.2% 159 73.9%
Somewhat more likely 26.7% 90
No effect 12.5% 42
Somewhat less likely 3.1% 11
Much less likely 8.3% 28
DK/NA 2.3% 8
Much more likely 46.6% 157 70.9%
Somewhat more likely 24.3% 82
No effect 13.3% 45
Somewhat less likely 3.5% 12
Much less likely 10.9% 37
DK/NA 1.4% 5
Total
7S. Reducing the impact of homelessness on the safety
and quality of life in our community
7Q. Preventing cuts to Advanced Life Support paramedic
teams
7R. Preventing cuts to 400,000 hours each year of youth and family mental health, public health, gang prevention, and social services programs that help keep Santa Rosa
safe
Topline Report 6/23/2022 Page 5
Godbe Research
2022 Santa Rosa Revenue Measure Tracking Survey
FEATURES OF THE MEASURE -- RANKED BY INTENSITY
Column N % Count ∑ or Mean
7A. Reducing the risk of wildfires 1.31
7O. Improving wildfire prevention, preparedness, rapid 9-1- 1 response and early fire alert systems to control fires quickly
1.30 7F. Improving wildfire prevention and preparedness including early fire alert systems, rapid response and
evacuation planning
1.28 7I. Preventing future fires 1.28
7C. Maintaining rapid 9-1-1 emergency response 1.25
7B. Preventing the closure of fire stations 1.25
7K. Rebuilding firefighting infrastructure and improving fire prevention services 1.22
7L. Maintaining emergency and disaster preparedness
programs, including for a public health crisis 1.13
7Q. Preventing cuts to Advanced Life Support paramedic
teams 1.11
7G. Providing mental health counseling, wraparound
services and programs to help at-risk youth and their
families
1.11 7P. Preventing significant reductions in the number of firefighters, paramedics and law enforcement officers
including 16 police and 10 firefighters/paramedics funded by the expiring sales tax measure
1.09 7E. Preventing reductions of firefighters, paramedics and law enforcement officers 1.09
7M. Maintaining youth violence prevention, and drug and gang intervention programs to maintain school safety 1.06 7R. Preventing cuts to 400,000 hours each year of youth and family mental health, public health, gang prevention, and social services programs that help keep Santa Rosa
safe
1.04 7N. Reducing the risk of fires starting and spreading from homeless encampments 1.02
7H. Maintaining after-school and summer programs
serving at-risk youth 1.02
7D. Providing youth violence prevention programs to help at-risk youth 1.01
7S. Reducing the impact of homelessness on the safety
and quality of life in our community 0.94
7J. Providing resources for youth programs and violence prevention efforts along with grants to community-based organizations
0.93 Total
Topline Report 6/23/2022 Page 6
Godbe Research
2022 Santa Rosa Revenue Measure Tracking Survey
INFORMATIONAL STATEMENTS -- RANKED BY INTENSITY
Column N % Count ∑ or Mean
Much more likely to vote yes 47.2% 315 69.3%
Somewhat more likely to vote yes 22.1% 148
No effect 24.8% 165
DK/NA 6.0% 40
Much more likely to vote yes 56.7% 378 79.0%
Somewhat more likely to vote yes 22.3% 149
No effect 19.2% 128
DK/NA 1.8% 12
Much more likely to vote yes 52.1% 348 78.8%
Somewhat more likely to vote yes 26.7% 179
No effect 19.0% 127
DK/NA 2.2% 15
Much more likely to vote yes 62.6% 418 78.9%
Somewhat more likely to vote yes 16.3% 109
No effect 19.4% 129
DK/NA 1.8% 12
Much more likely to vote yes 52.4% 350 71.6%
Somewhat more likely to vote yes 19.1% 128
No effect 25.0% 167
DK/NA 3.5% 23
Much more likely to vote yes 55.0% 367 79.2%
Somewhat more likely to vote yes 24.3% 162
No effect 18.5% 124
DK/NA 2.3% 15
Much more likely to vote yes 55.2% 369 78.3%
Somewhat more likely to vote yes 23.1% 154
No effect 19.3% 129
DK/NA 2.4% 16
Much more likely to vote yes 45.6% 305 73.5%
Somewhat more likely to vote yes 27.8% 186
No effect 22.7% 152
DK/NA 3.8% 26
Much more likely to vote yes 58.2% 388 81.4%
Somewhat more likely to vote yes 23.3% 155
No effect 17.8% 119
DK/NA 0.8% 5
Much more likely to vote yes 54.0% 361 78.8%
Somewhat more likely to vote yes 24.8% 165
No effect 19.2% 128
DK/NA 2.0% 13
Much more likely to vote yes 47.9% 320 72.5%
Somewhat more likely to vote yes 24.6% 164
No effect 23.4% 156
DK/NA 4.1% 27
Total
8A. If the measure fails and current funding expires, cuts to fire, paramedic and police services in Santa Rosa could be necessary
8B. The measure will give Santa Rosa local control over local funds for local needs. The money cannot be taken by Sacramento
8C. In the event of a heart attack, stroke, accident or emergency, seconds can be the difference between life
and death. This measure ensures rapid 9-1-1 emergency
response is ready to respond when you need them the
most
8D. None of the money raised by the measure would be
used for City administrator salaries
8E. The measure simply renews the current sales tax rate and does not increase the rate
8F. The measure will require independent citizen oversight, mandatory financial audits, and public disclosure of all spending
8G. This funding will help upgrade aging emergency
communication systems to help firefighters, paramedics
and police officers respond quickly in an earthquake, fire or other emergency
8H. The measure will maintain the funding allocations for fire prevention and protection; police services; at-risk youth, gang and violence prevention; and neighborhood
safety programs that have been in place since Measure O was approved by voters in 2004
8I. The measure will help keep the City's fire stations open and staffed with on-duty firefighters and paramedics ready to respond when needed
8J. The measure is critical for helping Santa Rosa prepare for hotter and drier fire seasons and potential public safety power shutoffs
8K. Visitors and shoppers from outside of Santa Rosa will pay their fair share for local public safety services so the burden does not fall entirely on homeowners
Topline Report 6/23/2022 Page 7
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2022 Santa Rosa Revenue Measure Tracking Survey
Column N % Count ∑ or Mean
Much more likely to vote yes 59.8% 400 77.0%
Somewhat more likely to vote yes 17.2% 115
No effect 20.7% 138
DK/NA 2.3% 15
Much more likely to vote yes 54.3% 362 78.9%
Somewhat more likely to vote yes 24.6% 164
No effect 19.5% 130
DK/NA 1.6% 11
Much more likely to vote yes 48.0% 159 68.7%
Somewhat more likely to vote yes 20.7% 68
No effect 27.9% 92
DK/NA 3.4% 11
Much more likely to vote yes 52.6% 174 74.0%
Somewhat more likely to vote yes 21.4% 71
No effect 21.5% 71
DK/NA 4.5% 15
Much more likely to vote yes 45.3% 153 75.2%
Somewhat more likely to vote yes 29.9% 101
No effect 23.0% 78
DK/NA 1.8% 6
Much more likely to vote yes 60.5% 204 82.2%
Somewhat more likely to vote yes 21.7% 73
No effect 16.5% 56
DK/NA 1.3% 4
Total
8L. Essential purchases like groceries and medicine are exempt from this sales tax to ensure it is not a burden to those on fixed or limited incomes
8M. This measure will maintain fire protection throughout Santa Rosa and better protect lives and property
8N. Unless renewed by voters, approximately $10 million dollars in annual public safety funding will expire in 2025 and cuts could be necessary
8O. If current public safety funding expires, over twenty- five firefighter, paramedic and law enforcement officer positions could be cut and over 400,000 hours each year in services for youth and family mental health, public health, gang prevention
8P. If the measure is approved, neighborhood police
patrols, gang prevention services, and park and recreation programs will be maintained
8Q. With fire seasons getting hotter, drier and more
destructive each year, it is critical that we fund wildfire prevention and make sure our firefighters are ready and equipped to respond quickly when a fire starts
Topline Report 6/23/2022 Page 8
Godbe Research
2022 Santa Rosa Revenue Measure Tracking Survey
INFORMATIONAL STATEMENTS -- RANKED BY INTENSITY
Column N % Count ∑ or Mean
8Q. With fire seasons getting hotter, drier and more
destructive each year, it is critical that we fund wildfire prevention and make sure our firefighters are ready and equipped to respond quickly when a fire starts
1.45 8D. None of the money raised by the measure would be used for City administrator salaries 1.44
8I. The measure will help keep the City's fire stations open and staffed with on-duty firefighters and paramedics ready to respond when needed
1.41 8L. Essential purchases like groceries and medicine are exempt from this sales tax to ensure it is not a burden to those on fixed or limited incomes
1.40 8B. The measure will give Santa Rosa local control over local funds for local needs. The money cannot be taken by Sacramento
1.38 8F. The measure will require independent citizen oversight, mandatory financial audits, and public disclosure of all spending
1.37 8G. This funding will help upgrade aging emergency communication systems to help firefighters, paramedics
and police officers respond quickly in an earthquake, fire or other emergency
1.37 8J. The measure is critical for helping Santa Rosa prepare for hotter and drier fire seasons and potential public safety power shutoffs
1.36 8M. This measure will maintain fire protection throughout Santa Rosa and better protect lives and property 1.35
8C. In the event of a heart attack, stroke, accident or emergency, seconds can be the difference between life
and death. This measure ensures rapid 9-1-1 emergency
response is ready to respond when you need them the
most
1.34 8O. If current public safety funding expires, over twenty- five firefighter, paramedic and law enforcement officer positions could be cut and over 400,000 hours each year in services for youth and family mental health, public health, gang prevention
1.33 8E. The measure simply renews the current sales tax rate and does not increase the rate 1.28
8K. Visitors and shoppers from outside of Santa Rosa will pay their fair share for local public safety services so the burden does not fall entirely on homeowners
1.26 8H. The measure will maintain the funding allocations for fire prevention and protection; police services; at-risk youth, gang and violence prevention; and neighborhood
safety programs that have been in place since Measure O was approved by voters in 2004
1.24 8A. If the measure fails and current funding expires, cuts to fire, paramedic and police services in Santa Rosa could be necessary
1.24 8P. If the measure is approved, neighborhood police patrols, gang prevention services, and park and recreation programs will be maintained
1.23 8N. Unless renewed by voters, approximately $10 million dollars in annual public safety funding will expire in 2025 and cuts could be necessary
1.21 Total
Topline Report 6/23/2022 Page 9
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2022 Santa Rosa Revenue Measure Tracking Survey
INTERIM BALLOT TEST
Column N % Count ∑ or Mean
Definitely Yes 49.5% 330
Probably Yes 26.9% 180
Probably No 8.1% 54
Definitely No 10.1% 68
DK/NA 5.4% 36
Total Yes 76.4%
Total No 18.2%
Total
9. To renew locally controlled funding to protect public safety in Santa Rosa by:
• reducing wildfire risk;
• preventing closure of fire stations;
• maintaining rapid 9–1–1 emergency response;
• maintaining youth violence prevention programs; and
• preventing reductions of firefighters, paramedics and law enforcement officers;
shall the City of Santa Rosa’s measure be adopted
extending the expiring public safety sales tax without
increasing the current ¼¢ rate, raising approximately $10 million dollars annually, until ended by voters, with annual audits and citizen oversight?
Topline Report 6/23/2022 Page 10
Godbe Research
2022 Santa Rosa Revenue Measure Tracking Survey
CRITICAL STATEMENTS
Column N % Count ∑ or Mean
Much more likely to vote no 25.0% 167 42.6%
Somewhat more likely to vote no 17.7% 118
No effect 47.8% 320
DK/NA 9.5% 64
Much more likely to vote no 30.5% 204 50.2%
Somewhat more likely to vote no 19.8% 132
No effect 42.8% 286
DK/NA 7.0% 47
Much more likely to vote no 18.7% 125 33.5%
Somewhat more likely to vote no 14.8% 99
No effect 57.6% 385
DK/NA 9.0% 60
Much more likely to vote no 20.5% 137 35.8%
Somewhat more likely to vote no 15.4% 103
No effect 54.9% 367
DK/NA 9.3% 62
Much more likely to vote no 23.9% 160 40.1%
Somewhat more likely to vote no 16.2% 109
No effect 52.2% 348
DK/NA 7.7% 51
Much more likely to vote no 24.8% 166 43.9%
Somewhat more likely to vote no 19.1% 128
No effect 49.9% 333
DK/NA 6.2% 41
Much more likely to vote no 18.0% 59 32.4%
Somewhat more likely to vote no 14.4% 48
No effect 60.2% 199
DK/NA 7.4% 24
Much more likely to vote no 23.8% 79 40.3%
Somewhat more likely to vote no 16.5% 55
No effect 51.0% 169
DK/NA 8.6% 29
Much more likely to vote no 18.9% 64 37.8%
Somewhat more likely to vote no 18.9% 64
No effect 53.1% 179
DK/NA 9.1% 31
Much more likely to vote no 22.1% 75 47.6%
Somewhat more likely to vote no 25.4% 86
No effect 40.3% 136
DK/NA 12.1% 41
Total
10D. Increasing the sales tax again will hurt local
businesses and drive jobs out of the City
10E. We just voted two years ago to extend our sales tax for the City for 10 years. Now they want to increase and extend it forever. Enough is enough.
10F. With increasing inflation, grocery and gas prices, and the ongoing COVID-19 crisis, now is the wrong time to
increase taxes
10G. Voters rejected the SMART Sales Tax and the County Fire Tax. When will they get the message that we can't afford all these new taxes
10H. The measure provides too much money for police
when we should be shifting resources to programs and
services that help prevent crime and violence in the first place
10I. We already have an extra three-quarters of a percent sales tax imposed by the City. Adding another quarter
percent would chase businesses out of Santa Rosa
10J. The measure locks 20-year old funding priorities in place and should be updated before the measure is placed on the ballot again
10A. Public employee salaries, benefits and pensions are out of control. We need to contain these costs before we approve more taxes
10B. City government needs to cut waste and do a better job with taxpayer money than they currently do
10C. There will be a County measure for preschool and
early childhood development on the same ballot. We can't afford all these taxes
Topline Report 6/23/2022 Page 11
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2022 Santa Rosa Revenue Measure Tracking Survey
CRITICAL STATEMENTS -- RANKED BY INTENSITY
Column N % Count ∑ or Mean
10B. City government needs to cut waste and do a better job with taxpayer money than they currently do 0.87
10J. The measure locks 20-year old funding priorities in place and should be updated before the measure is placed on the ballot again
0.79 10A. Public employee salaries, benefits and pensions are out of control. We need to contain these costs before we approve more taxes
0.75 10F. With increasing inflation, grocery and gas prices, and the ongoing COVID-19 crisis, now is the wrong time to
increase taxes
0.73 10H. The measure provides too much money for police when we should be shifting resources to programs and
services that help prevent crime and violence in the first place
0.70 10E. We just voted two years ago to extend our sales tax for the City for 10 years. Now they want to increase and extend it forever. Enough is enough.
0.69 10I. We already have an extra three-quarters of a percent sales tax imposed by the City. Adding another quarter
percent would chase businesses out of Santa Rosa
0.62 10D. Increasing the sales tax again will hurt local businesses and drive jobs out of the City 0.62
10C. There will be a County measure for preschool and
early childhood development on the same ballot. We can't afford all these taxes
0.57 10G. Voters rejected the SMART Sales Tax and the County Fire Tax. When will they get the message that we can't afford all these new taxes
0.54 Total
Topline Report 6/23/2022 Page 12
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2022 Santa Rosa Revenue Measure Tracking Survey
INFORMED BALLOT TEST
Column N % Count ∑ or Mean
Definitely Yes 41.5% 277
Probably Yes 29.3% 195
Probably No 9.2% 62
Definitely No 10.9% 73
DK/NA 9.1% 61
Total Yes 70.7%
Total No 20.2%
Definitely Yes 46.3% 309
Probably Yes 19.0% 127
Probably No 10.7% 71
Definitely No 10.1% 67
DK/NA 13.9% 93
Total Yes 65.3%
Total No 20.8%
Definitely Yes 49.3% 330
Probably Yes 19.5% 130
Probably No 10.4% 69
Definitely No 9.2% 62
DK/NA 11.5% 77
Total Yes 68.9%
Total No 19.6%
Total
11. To renew locally controlled funding to protect public safety in Santa Rosa by:
• reducing wildfire risk;
• preventing closure of fire stations;
• maintaining rapid 9–1–1 emergency response;
• maintaining youth violence prevention programs; and
• preventing reductions of firefighters, paramedics and law enforcement officers;
shall the City of Santa Rosa’s measure be adopted
extending the expiring public safety sales tax without
increasing the current ¼¢ rate, raising approximately $10 million dollars annually, until ended by voters, with annual audits and citizen oversight?
13. Ballot Test - 9 Years
12. Ballot Test - 20 Years
Topline Report 6/23/2022 Page 13
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2022 Santa Rosa Revenue Measure Tracking Survey
DEMOGRAPHICS
Column N % Count ∑ or Mean
Male
Female
Non-binary
DK/NA
African-American or Black
American Indian or Alaska Native
Asian
Caucasian or White
Hispanic or Latino
Native Hawaiian or other Pacific
Islander
Two or more races
Other (specify)
DK/NA
18-29 years
30-39 years
40-49 years
50-64 years
65+ years
DK/NA
Own
Rent
DK/NA
Yes 20.5% 137
No 77.7% 519
DK/NA 1.8% 12
Male 43.3% 289
Female 56.7% 379
Unknown 0.0% 0
18-29 5.2% 35
30-39 11.4% 76
40-49 13.0% 87
50-64 26.6% 178
65+ 43.7% 292
Not coded 0.0% 0
East and South Asian 2.7% 18
European 73.3% 490
Hispanic and Portuguese 12.5% 84
Likely African-American 0.5% 3
Other 1.9% 13
Unknown 9.0% 60
Single or Unknown 50.0% 334
Married 34.0% 227
Non-Traditional 16.0% 107
Owner 56.2% 375
Renter 20.7% 138
Unknown 23.1% 154
Total
A. What gender do you identify with?
B. What ethnic group or groups do you consider yourself a part of?
C. What is your age?
D. Do you own or rent your home?
E. Do any children under the age of 18 live in your
household?
F. Gender
G. Age
H. Broad Ethnic Groupings
I. Marital Status
J. Homeownership Status
Topline Report 6/23/2022 Page 14
Godbe Research
2022 Santa Rosa Revenue Measure Tracking Survey
Column N % Count ∑ or Mean
$1,000-$14,999 1.5% 10
$15,000-$24,999 1.5% 10
$25,000-$34,999 2.0% 13
$35,000-$49,999 3.2% 21
$50,000-$74,999 11.5% 77
$75,000-$99,999 28.5% 190
$100,000-$124,999 14.1% 94
$125,000-$149,999 9.9% 66
$150,000-$174,999 11.4% 76
$175,000-$199,999 6.6% 44
$200,000-$249,999 5.9% 39
$250,000 and up 3.0% 20
Unknown 0.8% 6
$0K to $19K 0.4% 2
$20K to $49K 0.0% 0
$50K to $99K 0.3% 2
$100K to $149K 0.0% 0
$150K to $174K 0.8% 5
$175K to $199K 0.2% 1
$200K to $249K 1.5% 10
$250K to $299K 3.9% 26
$300K to $399K 8.9% 60
$400K to $499K 13.3% 89
$500K to $749K 40.4% 270
$750K to $999K 18.8% 126
$1000K to 1M and over 10.6% 71
Unknown 1.0% 7
0 1.7% 11
1 6.9% 46
2 9.8% 66
3 11.9% 80
4 16.5% 110
5 9.1% 61
6 12.8% 86
7 10.0% 67
8 17.4% 116
9 1.9% 13
Unknown 1.9% 12
American Independent 2.5% 17
Democratic 64.7% 432
Green 0.3% 2
Libertarian 1.0% 7
Natural Law 0.0% 0
Non-Partisan 13.6% 91
Other 0.4% 3
Peace and Freedom 0.0% 0
Reform 0.0% 0
Republican 17.2% 115
Unknown 0.2% 1
No data 0.0% 0
Total
K. Estimated Income Range
L. Estimated Home Value Range
M. Social Economic Ladder
N. Individual Party
Topline Report 6/23/2022 Page 15
Godbe Research
2022 Santa Rosa Revenue Measure Tracking Survey
Column N % Count ∑ or Mean
Dem 51.9% 347
Dem&Ind 15.6% 104
Dem&Rep 6.1% 41
Dem&Rep&Ind 1.2% 8
Ind 9.4% 63
Rep 11.0% 74
Rep&Ind 4.6% 31
No data 0.0% 0
Mixed Gender Household 60.7% 406
Female Only Household 25.3% 169
Male Only Household 12.9% 86
Cannot Determine 1.0% 7
No data 0.0% 0
2021-2022 24.5% 164
2017-2020 45.9% 307
2013-2016 8.6% 57
2009-2012 3.4% 22
2005-2008 4.2% 28
2001-2004 3.3% 22
1997-2000 2.8% 19
1993-1996 3.3% 22
1981-1992 3.3% 22
1980 or before 0.7% 5
Not coded 0.0% 0
3 9.1% 61
4 9.3% 62
5 15.2% 101
6 12.9% 86
7 18.6% 124
8 34.9% 233
1 27.6% 184
2 51.7% 345
3 15.8% 105
4 4.7% 31
5 0.3% 2
No data 0.0% 0
Likely November 2022 100.0% 668
Likely November 2024 0.0% 0
Non-voters 0.0% 0
Council District 1 6.3% 42
Council District 2 18.4% 123
Council District 3 22.3% 149
Council District 4 18.4% 123
Council District 5 9.6% 64
Council District 6 12.6% 84
Council District 7 12.5% 83
Total
O. Household Party Type
see detailed crosstabs
City Council District
P. Household Gender Composition
Q. Registration Date
R. Voting Frequency
T. Household Voter Count
U. Sample Segment
S. Voting History
Topline Report 6/23/2022 Page 16
Godbe Research
2022 Santa Rosa Revenue Measure Tracking Survey
Unknown 0.2% 1
City Council District
Topline Report 6/23/2022 Page 17