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Presentation

Santa Rosa City Council
September 13, 2022

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Presentation
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September 13, 2022
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Santa Rosa City Council
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Downtown Asset Strategy ‐Study Session #2
Housing Action Plan and
Santa Rosa Civic Center Analysis
City Council Meeting
September 13, 2022

Creating a Downtown City Asset Strategy
• The first study session in the downtown series was on August 23, 2022, Parking District Update, which provided a full update to Council on the current state of downtown parking.
• Today's study session, the second in the series, focuses on the Housing Action Plan, adopted in 2016 to facilitate the production of “Housing for All” and; • The Santa Rosa Civic Center Feasibility Analysis, performed in 2019, which analyzed the possibility of rebuilding the Santa Rosa City Hall Complex as a way to increase land availability for housing, consolidate government services, address significant deferred maintenance of City Buildings and promote investment in the downtown. 3 HOUSING
Local
Government
Land
Economy
Finances
Market
State
Federal
POLITICAL  WILL
4 2016 ‐ adopted
Housing for All as
Tier 1 Priority
Six months of
outreach, interviews,
and City Council
study sessions
Adopted the Santa
Rosa Housing Action
Plan (HAP)
2017 ‐ Downtown
Housing as a Tier 1
Priority
Authorized the
negotiation of
Development
agreements
Authorized use of
downtown City
property to develop
housing
Promoted the
UpDowntown
toolbox of incentives
2018 ‐ present ‐
Housing for All –C i t y
Council Goal

HOUSING
ACTION
PLAN

OBJECTIVES
Programmatic approach to Housing
Element implementation
Focus on housing production (beyond
planning & policy)
Recognize need for “proactive” approach
beyond traditional local government
regulatory and subsidy efforts –r e m o v i n g
barriers, lowering costs, and making
housing‐positive investments.

Commit to monitoring, accountability, and
course‐correction in response to changing
conditions
5 6
PROGRAM 1:

INCREASE

INCLUSIONARY

AFFORDABLE

HOUSING
PROGRAM 2:

ACHIEVE
“AFFORDABILITY
BY DESIGN” IN
MARKET‐RATE

PROJECTS
PROGRAM 3:

ASSEMBLE AND
OFFER PUBLIC
LAND FOR

HOUSING

DEVELOPMENT
PROGRAM 4:

IMPROVE

DEVELOPMENT

READINESS
PROGRAM 5:

INCREASE

AFFORDABLE

HOUSING

INVESTMENTS
AND

PARTNERSHIPS
HOUSING ACTION PLAN
PROGRAM AREAS
HOUSING ACTION
PLAN
PROGRAM 3
•A) Seek affordable housing
units in public land disposition
projects; and
•B) Identify City (and other
publicly owned) parcels
suitable for housing
production.
7 Santa Rosa Civic Center Feasibility Analysis
GOAL
T o increase land availability for housing and mixed-use development through the consolidation of government services into a denser land use, thus providing streamlined access to services, while addressing deferred maintenance challenges. • 2
3 DEFERRED CAPITAL MAINTENANCE

ALL FACILITIES
Replace and consolidate City administrative buildings
and services to stabilize costs and resiliency over time. 10 JLL DELIVERABLES
Visioning & Goal
Setting
Development of
overarching and specific
goals
Market Analysis &
Surplus Strategy
Site analysis describing
risks and opportunities
• Menu of real estate and
financing options
•P o t e n t i a l c o s t s , a n d
technical and zoning
constraints associated
with sites
Affordability &
Financial Analysis
Analysis of financial costs
and methods of financing
• Debt service payment
analysis vs. financing
structures and delivery
methods
Summary of
Conclusions
Due February 2020
11 6
MSCS
69 Stony Pt Rd

1.82 acres

PROGRAM TEST FITS
13 OPTION A:

URBAN CORE
14 OPTION B:

CITY HALL

GATEWAY
15 OPTION C:

CIVIC

SERVICE HUB
16 OPTIONS A & B:

POLICE

MAIN STATION
17 CONCEPTUAL COST

COMPARISON
18 *2019 estimates
CITY

TIMELINE
19 Fiscal Impacts and Challenges
If the Council were to
direct Staff to continue
with next steps in the P3
study, Staff would
recommend updating the
financial analysis and
market sounding.
01 The General Fund does not
have the capacity to pay
debt service totaling ~ $18.5
million/year nor do we
currently have the funds to
cover the deferred
maintenance costs at the
current City Hall complex.
02 Debt Service would need to
be offset with increases in
revenue, or expenditure
reductions.  Revenue offsets
of this magnitude would be
difficult, and expenditure
reductions would have a
crippling effect on General
Fund operations.
03 Moving Forward
City Staff held the White House Site from current consideration for redevelopment in the Downtown City Asset Development Strategy until Council was able to review the full feasibility analysis presented here.

Staff seeks direction from Council on:
1) The feasibility of moving forward with the Civic Center Project at this time 2) Whether Staff should release the White House Site for consideration for redevelopment as part of the Downtown City Asset Strategy or continue to hold the site for a potential future Civic Center use.

Next
Steps
The third and final Downtown City Asset Study
Session is scheduled on October 11and will
cover:
• review the Surplus Lands Act (SLA)
• incorporate Council direction from the first
two Study Sessions
• provide an overview of all Downtown City
Assets, request direction on which assets to
move forward with surplusing for future
redevelopment along with replacement vs.
non replacement of parking.

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