SANTA ROSA GENERAL PLAN UPDATE www.SantaRosaForward.com 1 PREFERRED ALTERNATIVE | OCTOBER 25, 2022
CITY COUNCIL AND PLANNING
COMMISSION STUDY SESSION
SANTA ROSA GENERAL PLAN UPDATE www.SantaRosaForward.com 2 The General Plan Update process, known as Santa Rosa
Forward, provides an important opportunity to revisit and rethink community planning policies and programs.
SANTA ROSA GENERAL PLAN UPDATE www.SantaRosaForward.com 3 Community is directly engaged to identify opportunities and solutions at regional, citywide, and neighborhood scales.
TRAILS AND
OPEN SPACE
BUSINESSES/JOBS
DOWNTOWN
STORES
NEW
NEIGHBORHOODS
FREEWAYS
NEIGHBORHOODS
PARKS
ROADS
SHOPPING
CENTERS
SCHOOLS
SANTA ROSA GENERAL PLAN UPDATE www.SantaRosaForward.com 4
SANTA ROSA GENERAL PLAN UPDATE www.SantaRosaForward.com 5 Preferred
Alternatives
Process
SANTA ROSA GENERAL PLAN UPDATE www.SantaRosaForward.com 6 Technical Advisory Committee
TAC includes approximately 75
members of City staff and partner
agencies.
Role is to review draft materials and
reports, provide technical support and
analysis, and support community
outreach.
TAC Member City
Departments Represented
City Attorney
Community Engagement
Finance
Fire
Housing and Community Services
Information Technology
Planning & Economic
Development
Police
Recreation & Parks
Transportation & Public Works
Water
SANTA ROSA GENERAL PLAN UPDATE www.SantaRosaForward.com 7 Community Advisory Committee
CAC’s key role is to act as
project liaisons to encourage
the wide range of community
members to participate in the
project.
The CAC is not a decision-
making body and will not have
access to information or take
action that differs from the
opportunities made available to
all outreach participants.
SANTA ROSA GENERAL PLAN UPDATE www.SantaRosaForward.com 8 Milestone Reports
Community
Involvement
Strategy
August 2020
Existing
Conditions
Report
December 2020
Briefing
Book
February
2021
Vision
Statement
August
2021
Alternatives
Workbook
January
2022
Preferred
Alternative
Summary
September
2022
SANTA ROSA GENERAL PLAN UPDATE www.SantaRosaForward.com 9 2050 General Plan Vision Statement
Santa Rosa is a diverse, equitable, and
sustainable community built on civic
engagement that empowers everyone
to provide and support equal and
affordable opportunities to obtain
good housing, education and jobs; to
enjoy vibrant cultural events and arts;
and to live healthy lives in resilient
neighborhoods that adapt to social
and environmental change.
SANTA ROSA GENERAL PLAN UPDATE www.SantaRosaForward.com 10 Summary of Major Themes and Feedback
Alternatives Comparison
Strong majority of respondents favored Alternatives 1 and 2 (with Alternative 2 being slightly more favored).
Alternative 1
Central Corridors
Alternative 2
Neighborhood Main Streets
Alternative 3
Distributed Housing
SANTA ROSA GENERAL PLAN UPDATE www.SantaRosaForward.com 17 Interactive Online Survey
Two Bilingual Community Open
H
ouses (October 12th and 15th)
Community Organization
M
ini-Workshops
Youth Engagement Activities
Planning Commission and
Cit
y Council Study Session
Equity Priority Community
S
essions (interviews, focus
groups, meetings, pop-ups, etc.)
Draft Preferred Alternative
Engagement Activities
SANTA ROSA GENERAL PLAN UPDATE www.SantaRosaForward.com 18 Next Steps
▪ Finalize the Preferred Alternative, which will be the b
asis for the 2050 General Plan
▪ The 2050 General Plan will include detailed goals, policies, actions and implementation programs addressing a full range of topical areas (e.g., land use, housing, mobility, equity, infrastructure, safety, resilience, etc.).
▪ Community discussions and events on the draft
Gener
al Plan will be held during Winter 2023
SANTA ROSA GENERAL PLAN UPDATE www.SantaRosaForward.com 19 Recommendation
It is recommended by the Planning & Economic
Development Department that the City Council and
Planning Commission review and provide input on the
draft Preferred Alternative, taking into consideration
community feedback, to help guide the preparation of the draft 2050 General Plan.
Learn more about the project at
www.SantaRosaForward.com