Update on
ARPA Funded Projects
November 8, 2022
GBI Pilot
Outreach & Communications
Joint Press Release (County, First 5 & 3 Cities)
Press Democrat Editorial Board
Distributed talking points & SM toolkit
100+ bilingual social media posts
PSA on 5 stations in Spanish & English
15+ radio, TV & newspaper interviews
GBI Pilot
Application Response
Online portal open 9/1/22 - 10/31/22 (61 days)
Total unique visitors: 17,500
Total applications - Countywide: 6,555 (countywide)
Total applications – Santa Rosa QCTs: 943
Average time to complete & submit: 92 seconds
Mobile device: 86% Computer/tablet: 14%
8 CBO partners exceeded targets: 1,198 assisted applications (690 in SR)
# of Applications
Santa Rosa Qualified Census Tracts
152203 Southern JC neighborhood 5
152100 West Junior College 15
151900 Burbank Gardens 18
152000 Downtown Santa Rosa 24
152201 Northern JC Neighborhood 27
152903 Comstock 45
153103 Roseland Creek 58
153003 Railroad Square 61
153002 West End 64
153001 Coddingtown 67
151401 Kawana Springs 68
153102 Sheppard 69
153104 Roseland 70
152802 Bicentennial Park 75
153200 Bellevue 76
153300 Wright 89
151402 Taylor Mountain 112
GBI Pilot
Applicant Eligibility
Reasons for Ineligibility:
• Not Parenting/pregnant (40%)
• Not impacted by COVID (17%)
• Not Sonoma County resident (15.6%)
• Over income (6%)
Why So Many Ineligible Applicants?
• Design of application prioritized ease and low burden to applicants; making it easy to submit an application was an explicit goal • Application was open to all and accessible online (anyone with the URL and an internet connected device)
• Guaranteed Income programs provide cash directly to people, so many people apply “just in case” or to “try their luck” even if they are not eligible because applying is simple and at no cost
Demographics of Santa Rosa Selected Participants*
126 households
o 80 reside in Qualified Census Tracts
o 46 reside in non QCTs
5%
6%
3%
4%
68%
12%
2%
RACE/ETHNICITY
American Indian or Alaska Native
Multiracial
AAPI
Black
Latino
White
Prefer not to state
*Preliminary, pre-verification
6%
19%
22%
23%
20%
6% 2%2%
FAMILY SIZE
1 2
3 4
5 6
7 8
GBI PILOT NEXT STEPS
• Notification of selected applicants
• Eligibility verification
• Onboarding to F4GI platform & selection of payment form • First 5 will transfer first year of funds to F4GI
• Finalize benefits eligibility waiver with CDSS
• Monthly GI payments start mid-January
• Baseline survey of participants
• Joint press release
Santa Rosa Child Savings
Accounts Update
216 accounts have been opened
for Santa Rosa children
• $500 initial deposits
• 37 have received at least one
additional $50 deposit - incentive
for program participation
Santa Rosa Child Savings Accounts Update
Community Partnerships - Outreach & Referral
• Rincon Valley Unified School District
• Santa Rosa City Schools
• Via Esperanza Family Resource Center (CAP Sonoma)
• Catholic Charities
• Redwood Gospel Mission
• Salvation Army
• Roseland Library
• Lilliput children services
• YWCA
Tabling & Presentations
• Pasitos & AVANCE classes
• Los Cien State of the Latino
Community Address
• LandPath’s Fall festival
• ScholarShare529 webinars (2) in
January for families
• CSA informational nights at Via
Esperanza
Santa Rosa Child Care Facilities Update
Needs Assessment
(August-September, 2022)
• 94% (72 respondents) indicated their childcare facility is in need of renovation, retrofitting and repairs
• High need for preserving existing facilities to continue serving same # of children, especially Family Child
Care Homes
Santa Rosa Child Care Facilities Update
Grants: Letters of Intent
(October 2022)
Reviewing 40 LOIs from Santa Rosa providers:
o Range of request: $20,000 to $300,000
o Must retain site control
through 2026 for licensed Centers and license-exempt operators through 2024 for small or large licensed Family Child Care Homes o Valid license (unless exempt)
o Economic viability
o Ability to contribute 25% of the total project costs
o Project alignment w/grant requested
Minor Renovation and Repair Grant w/o Addition of slots Minor Renovation and Repair Grant w/Addition of slots Major Renovation and/or New Construction
Santa Rosa Child Care Facilities Update
Grants: Application & Review
(December 2022 – February 2023)
• Invitation to apply based on LOI review
• Launch in early December
• Open for 8 weeks
• Review committee will convene to review applications
and select awardees
o ECE providers
o R&R representative(s)
o First 5 Commissioner(s)
Commission to approve funding in late
February/March
Santa Rosa Child Care Facilities Update
Development of Loan Program (not ARPA funds)
• Research of best practices for a sustainable loan program and infrastructure
• Meeting with community partners and stakeholders to inform the design of a loan product and potentially support implementation
Low Income Investment Fund (LIIF)
Creser Capital
Redwood Credit Union
• Develop pilot of loan program, also informed by the ECE Facilities Grant program successes and challenges
• Replicate cross-sector efforts of BuildUp San Mateo,
BuildUp California
• Anticipated launch January 2025