Hearn Community Hub – Needs Assessment
and Collaboration Project
D E C E M B E R 6 , 2 0 2 2
C I T Y C O U N C I L
Magali Telles, Director of Community Engagement
RDC Architecture, Inc.
BACKGROUND
2 Hearn Community Hub site acquired
11 Jan. 2022
Resolution RES-2022-029 passed by Council
appropriating the American Rescue Act Plan
(ARPA) and remaining PG&E settlement funds
and approving spending plans
•Roseland Community Center ($10,000,000)
15 Feb. 2022
Request for Proposals released for the Hearn
Community Hub – Needs Assessment and
Collaboration Project
21 Mar. 2022
City Council approved a Professional Services
Agreement with RossDrulisCusenbery (RDC)
Architecture, Inc. to complete the Hearn
Community Hub – Needs Assessment and
Collaboration Project.
21 June 2022
HEARN COMMUNITY HUB – NEEDS ASSESSMENT AND
COLLABORATION PROJECT
3 Develop a Community Needs Assessment in collaboration with the OCE and key project stakeholders.
Implement the Community Needs Assessment, conducting data collection utilizing a variety of outreach methods. Consultant will analyze collected data and develop a Needs Assessment Summary.
Conduct in-depth community engagement process to provide community members with opportunities to weigh-in on the vision for the Hearn Community Hub.
Create a final report, incorporating findings from the Needs Assessment and the Community Engagement Strategy, which will be presented to Council.
Outreach
• Community Block Party
August 18, 2022 (75 attendees)
• Community Meeting
September 1, 2022 (33 attendees)
• Town Hall Meeting
September 17, 2022 (15 attendees)
• StakeholdersMeeting
September 29,2022 (30 attendees)
• Community Workshop #1
October 06, 2022 (70 attendees)
• Community workshop #2
November 16,2022 (32 attendees)
• Let's Connect SR engagement platform
• Meeting with community organizations
OUTREACH
METHODS
Social Media Outlets:
• Radio ad campaign English and Spanish.
• KSRO radio interview.
• Let’s Connect SR.
• Facebook, The Santa Rosa Violence Prevention and
Community Engagement.
• City Connections.
• Promote on staff personal social media platform.
Flyer Distribution:
• Create a flyer English and Spanish.
• Recruit Roseland CBI to assist with outreach efforts with flyer distribution at local community gathering points.
• Outreach at Harvest Festival.
• Outreach South Park Day and Night Festival.
• Outreach at the Hearn Community Hub Small group meeting. • Outreach to the Latino Student Congress.
DATA
COLLECTION
METHODS
Multi-Modal Data Gathering
• Victory Circle activity
• Memories of Roseland Map
• What would you like to do in Roseland activity
• Do/feel mosaic activity
• Give the project a name brainstorm
• Survey (online and in-person)
• Indoor/Outdoor post-it note brainstorm
• Program feedback from CBOs
• 5-principles for a multi-cultural center activity
• Program priorities discussion and activity
• What’s missing?
OUTCOMES
humans
cultures/races
community members
volunteers of all ages
people x 4
genders
languages, & cultures
Cultures x 8
children, youth & adults
Black folks!
Genders
opportunities
immigrants
religions
united cultures
languages & cultures
queer people
united races
family events
kids/children x2
families with different types of la
VALUES AND
PRIORITIES
Safety for All
Everyone deserves to feel safe at all times. There are
two main types of safety – actual and perceived – and
they both must be mindfully and proactively
addressed and monitored to prevent unintended
harm, especially for our most vulnerable community
members.
VALUES AND
PRIORITIES
Representation Matters
Communities must see their values, cultures and
priorities reflected throughout the Hub. This
reflection must extend to the physical design as well
as the design of programs and service delivery
models. What is being offered, how it is being offered
and who is offering it, should be developed by , for,
and with the community.
VALUES AND
PRIORITIES
Respect for the Community
All community members deserve dignity and respect
regardless of their social status. They require
transparency, accountability, clear and consistent
communication, and shared-power.
VALUES AND
PRIORITIES
Honoring Community Voice and Leadership
The community needs to have a voice in shaping
project goals, as well as a role in their
implementation. Community members are the
experts of their own lives – so they know what they
need better than anyone.
VALUES AND
PRIORITIES
Equity and Access
Equity means those who face the greatest challenges
require the greatest consideration and additional
resources. “Access” includes and goes beyond issues
of physical accessibility and ADA requirements.
Increasing access requires removing all impediments
to participation, including cultural, physical, financial, and technical.
INDOOR SPACES
How would you like to see the INDOOR
space programmed?
• Cultural Arts and Exhibition Maker
Space
• Community Resource Center and City
Services
• Dance/Fitness Studio
• Computer Lab
• Language Lab
• Youth-Focused Program Spaces
• Flexible Meeting Rooms
• Classrooms
• Emergency/Resiliency Center
• Co-Working Office Space
• Commercial Teaching Kitchen
• Handball Courts
• Co-Working Food Space
• Child Care and Early Education
• Therapy Suite
• Healthcare Access and Support
• Small-Business Incubator Space
OUTDOOR SPACES
How would you like to see the
OUTDOOR space programmed?
• Swim Center
• Performance Stage
• Car Club/Car Show Space
• Running/Walking Track
• Sports Fields
• Park Activity Spaces
• gazebos for gathering
• farmer’s market area
QUESTIONS?