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Santa Rosa City Council
January 10, 2023

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Presentation
Meeting
January 10, 2023
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Santa Rosa City Council
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1 Bennett Valley
Golf Course Fees
City Council
January 10, 2023
Jen Santos,
Parks Deputy Director
2 Bennett Valley Golf Course
Enterprise

Background
• Touchstone Golf retained as
professional golf course
management firm July 1, 2022
• City receives all revenue to fund all
expenditures
• Updated BVGC Fees anticipated
• BVGC Fees last updated in 2017
• Capital Improvement Fee added in
2017
• Capital Improvement Fund created
in 2017
3 Analysis of Fee Increase
• Touchstone provided 6-month review of progress and
projections for fees at Council Study Session
• North Bay Market Rate Sample Information - Current
• Weekday Weekend
• Bennett Valley $33 $47
• Valley of the Moon $39 $59
• Windsor* $39 $56
• Foxtail North* $32 $50
• Rooster Run* $40 $51
*Resident Rate
New Revised BVGC $37 $52
• Resolution Exhibit A provides a complete fee schedule showing the proposed revised and eliminated fees 4
5 Golf Fees
Existing
• Golf Fees unchanged since 2017
• Over 180 variety of fees
• BVGC fees below market rate
• Capital fees
Proposed
• Update golf fees – Slightly below market
• Reduce variety of fees (promotions)
• Eliminate Capital Fee per Round
6 Key Golf Fee Highlights
Weekdays & Fridays
• $4 increase for full 18 Hole fees (12%)
• $2 Increase for twilight (8%) and senior (7%)
• No increase to junior golfers
Weekends
• $5 increase for full 18 Hole fees or 11%
• $5 Increase for twilight (16%)
• $5 Increase for super twilight (26%)
Additional Fees & Membership
• $1 Increase in cart fee (6%)
• $1 Increase in super twilight, 9-hole cart (11%)
• $2 Increase in large driving range bucket (20%)
• 12 - 15% increase in membership fees
• Approximately 100 Members, 75 are Seniors
• Current Average Green Fee is approximately $15 per round • 10,000 Total Rounds
Review of Proposed Updates
• Budget anticipates and is
dependent upon Fee Increase
• Fee Increase necessary to
support BVGC as an Enterprise
Fund
• Council recommends staff
return in January to increase
fees as proposed
• Eliminate the Capital
Improvement Fee/transfer
funds to operations
• Reestablish Annual
Membership Fees
• Fees effective immediately
7 Recommendation
8 It is recommended by the Transportation and Public Works Department that the Council hold a Public Hearing to
discuss increasing golf fees and eliminating the existing Capital Improvement fees, and by resolution: 1) approve the revised Bennett Valley Golf Course Fees to supersede and replace the Bennett Valley Golf Course Fees and
requirements set forth in Resolution No. RES-2017-090,
which includes an increase in some fees and elimination of other fees, effective on January 11, 2023, for the Bennett Valley Golf Course; and 2) authorize the transfer of the remaining balance from the BVGC Capital Improvement
Fund 1662 to the BVGC Operations Fund 1661.

Questions?
9

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