Proposed Professional Services
Agreement with Katz and Associates for
Water Reuse Education and Tour
Program
April 11, 2023
BPU Contract Review Subcommittee
Alicia Quilici - Research and Program Coordinator
Project Purpose and
Description
• Goal: Facilitate meaningful outreach
opportunities to educate the community
about the value of all our water resources,
promotes investment in our infrastructure,
and inspires protection of our shared water
resources
• Currently, the Laguna Treatment Plant tour
program has limitations. Staff have
identified need for tour staff training and
other visual aid improvements.
• Staff will need external support to create a
valuable Water Reuse Education and Tour
Program that achieves our future needs.
RFP Process and Selection Criteria
• Santa Rosa Water sought out firms with outreach
experience and tour program implementation
• Request For Proposals (RFP) released to
consultants on November 2, 2022 for the Water
Reuse Education and Tour Program
• Key Selection Criteria:
• Firm’s experience and references
• Completeness of Proposal
• Project Approach
• Project Schedule
Proposal Selection
• Four Proposals Received on December 16, 2022
• Panel interviewed two consulting firms on January 24, 2023 • Katz & Associates
• Provided complete proposal that addressed all RFP components with a solid approach and timeline
• Dedicated team with broad experience working with water agencies throughout California to develop and implement tour programs and staff training • Included a detailed work plan and project understanding • Proposed Contract Amount
• Not to exceed $247,577
35 +
practition
ers
3 37
years in
business
Worked with
100+
cities & public agencies
WE AREWATER
COMMUNICATIONEXPERTS
K&Awasfoundedin 1986to supportwaterreuseand
infrastructureprojects,and nearly 37 years later, we are still focused on advancingwater projects through strategic communication and public outreach.
• Water supply and
diversification
• Alternative water supplies
• Water resources
and quality
• Water and wastewater
system planning
• Facility siting
• Conservation
• Treatment technologies
• Recycled water
• Infrastructure construction
• Rates and cost of service
WORK PLAN
1 RESEARCH
4 2
DESIGN &
PLANNING
3 STAFF
TRAINING
4 EDUCATIONAL
DISPLAYS &
SIGNAGE
Project Schedule
• Katz & Associates will work with City staff and
external stakeholders to identify target audiences,
define key messages, and develop tour curriculum
• Completed by: December 2023
• Staff training programs for tours
• Completed by: July 2024
• Master Plan for Educational Displays and Signage
• Completed by: July 2024
Recommendation
It is recommended by Santa Rosa Water staff that the Contract Review Subcommittee recommend to the Board of Public Utilities the approval of the Professional Services Agreement with Katz & Associates for the Water Reuse Education and Tour Program, in an amount not to exceed $247,577