Presentation by
Appellants
Attorneys for Appellants
ERIN B. CARLSTROM
Clement, Fitzpatrick & Kenworthy
3333 Mendocino Avenue, Ste. 200
Santa Rosa, CA 95403
Telephone: (707) 523-1181
Charles M. Schulz
Creative Associates,
Children’s Museum of
Sonoma County, the
Redwood Empire Ice
Arena (“Snoopy’s
Home Ice”) and the
Charles M. Schulz
Museum and
Research Center
Attachment 13
Sorry, Charlie Brown,
but you’ve got
nowhere to park!
HISTORY OF
THE REDWOOD
EMPIRE ICE
AREA
“SNOOPY’S HOME ICE”
UNDER CONSTRUCTION
CIRCA 1969
This is the still the current location of Snoopy’s Home Ice, 1667 West Steele Lane, Santa Rosa, CA
POST CONSTRUCTION
CIRCA 1969
As you can see,
this area was
once surrounded
by pastures and
livestock.
POST CONSTRUCTION
CIRCA 1969
The Schulzes, the
Mayor of Santa Rosa
and junior athletes in
front of the newly
completed ice arena
in 1969.
1667 WEST STEELE LANE
SANTA ROSA
SNOOPY’S HOME ICE
WARM PUPPY CAFÉ
SNOOPY’S GALLERY & GIFT SHOP
Every year, Snoopy and Snoopy’s Home Ice welcome an
average of over 150,000 visitors (400+ per day),
including junior hockey players . . .
. . . senior hockey players for
league play and “Toddlers on Ice.”
In addition, thousands of local students visit Snoopy’s Home Ice annually on school sponsored field trips.
The “Guns and
Hoses”
fundraiser is
held at
Snoopy’s Home
Ice every year.
The Tree Lighting Event is always a popular crowd pleaser during the holiday season.
The public sessions
are just as popular
in the summer
months as they are
in the winter
months.
WINTER
SUMMER
Birthday parties
at the Warm
Puppy Café are
enjoyed year-
round.
Snoopy’s Home Ice is enjoyed by all
ages and…
…in 2022 was voted as
one of the “Best Places to
Work” by North Bay
Business Journal.
Snoopy’s Gallery &
Gift Shop, adjacent
to Snoopy’s Home
Ice, generates an
average of
$800,000 in sales
annually.
2301 HARDIES LANE
SANTA ROSA
The Charles M. Schulz
Museum’s total media
reach for 2022 was 2.3
billion and total publicity
value was $2.5 million.
Thousands of local students visit
the Charles M. Schulz Museum
every year on field trips.
Schulz Museum’s New
Year’s Eve Balloon
Drop – Welcoming in
2020 with
approximately 1,400
guests in attendance.
BY THE NUMBERS:
Charles M. Schulz Museum & Research Center:
• Publicity in 2022: 2.3B total reach; and a $2.5M total publicity value
• Annual attendance of approximately 100,000 visitors
• New Year’s Eve Balloon Drop—approximately 1,400
people
• The third top attraction in Santa Rosa via Trip Advisor
1835 WEST STEELE LANE
SANTA ROSA
The Sonoma County Children’s Museum has the
following stats:
• 175,000 Visitors in the last year
• Average visitors per day in March of 2023:
640+
• Lunar New Year Celebration: 2,000
attendees on one day
• Train Days 2-day event: 2,000 attendees
• FUNtazmagoria 3-day event: 3,200
attendees
• Current paved parking spaces: 74
• Unpaved: 30
• By 10:30 during normal business days, both
paved and unpaved lots are full
Between Snoopy’s Home Ice
(including the Warm Puppy
Café and Snoopy’s Gallery &
Gift Shop), the Charles M.
Schulz Museum, and the
Children’s Museum of
Sonoma County, they see
more than 350,000 visitors
annually.
Data collected in 2005 from
40,000 attendees at a range of
arts events revealed average
spending, when adjusted for
inflation, of $34.31 per
person, not including the price
of admission. When applied
to Sonoma County, this
spending generates an
estimated $12 MILLION IN
ANNUAL REVENUE for local
merchants and their
communities.
• Non-local attendees spend almost twice as
much as local attendees demonstrating that a
community that attracts cultural tourists stands
to harness significant economic rewards.
• On a national level, according to the Arts and
Economic Prosperity 5 Report, museums and
other nonprofit cultural organizations have a
return of more than $5 in tax revenue for every
$1 they receive in funding from all levels of
government. This translates to over 726,000
American jobs and an annual generation of $50
billion in the U.S. economy, based on AAM’s
Museums as Economic Engines National Report.
THE PROPOSED PROJECT
1650 WEST STEELE LANE
SANTA ROSA
Applicant’s
Site Map
Google Earth
Map showing
Proposed
Project location
and
surrounding
businesses of
Appellants.
As stated in Appellants’ Appeal Application, every curb space on Meadowbrook Court is already occupied by
the existing residents. With the introduction of new
housing units, and the cars that necessarily
accompany the Appellants’ soon-to-be neighbors, the
project as proposed will present these new neighbors
with an untenable question: where to put their cars.
This is a very recent
photo of the street
view of
Meadowbrook
Court looking
towards W. Steele
Lane and towards
Snoopy’s Home Ice.
Photo was taken at
6:00 pm.
This photo of Meadowbrook Court
was taken on the same evening
and is looking away from W. Steele
Lane and Snoopy’s Home Ice. The
photo was also taken at 6:00 pm.
Both photos indicate that the
parking on Meadowbrook Court
is at capacity. Anticipated
construction will require a red
zone area, which will further
impact parking in the
established neighborhood.
The Proposed Project would normally
be required to build 52 spaces under
City traffic requirements (see W-Trans
report).
Instead, Developer relies on brand new
law, AB-2097, to build only 36 spaces.
Developer argues the City cannot
impose minimum parking
requirements.
However, the law offers an exception-
where, as here, the lack of parking
would have deleterious impact on
existing commercial and residential
parking needs.
Appellants acknowledge the limitations imposed on
the City following the passage of AB-2097. What
bears further review, however, is the City’s ability to impose minimum parking requirements where, as
here, failure to do so would have a substantially
negative impact… on residential or commercial
parking within one-half mile of the proposed
housing development. Government Code §65863.2.
WELCOME
to the block!
On behalf of the Charles M. Schulz Museum & Research Center, the Children's Museum of Sonoma County, and Snoopy's Home Ice, please enjoy this welcome package, especially for our new neighbors!
• 4 Free skating passes to Snoopy1s Home Ice
• 4 Warm Puppy Cafe hot cocoa coupons
• 4 Free passes to the Children1s Museum of Sonoma County • 4 Free passes to the Schulz Museum
• Discount coupon at the Snoopy's Gallery & Gift Shop
CHARLES M.
M USE U M
-.. �. cmhuildsereunm's
of SONOMA COUNTY REDWOOD EMPIRE ICE ARENA
The local businesses of the
Charles M. Schulz Museum
& Research Center, the
Children’s Museum of
Sonoma County and
Snoopy’s Home Ice have
put together a Welcome
Package for their new
neighbors.
Please, City Council,
give everyone on our
block a safe place to
park, and a safe place
to call home.