2023-2028 Violence Prevention Partnership Strategic Plan Year 1 Implementation Plan
July 1, 2023 – June 30, 2024
1 Mission
We lead, mobilize, and align resources in our communities to create a safe and healthy environment where all youth are empowered to reach their full potential and all community members thrive.
Vision
Santa Rosa emerges as a strong, resilient and interconnected community where all residents are safe, healthy and thrive.
Year 1 Target Audience
• Youth between the ages of 12 and 24 years who are gang involved or impacted by violence, and their families • Neighborhoods impacted by critical incidences of violence STRATEGIC FOCUS AREA #1: INTERVENTION
Activity Responsible Party Timeline Status
1. Develop and launch the Safe Schools
Intervention Program.
• 2-3 Outreach Specialists to deploy out
to all SR middle schools and high
schools on a weekly rotating basis
• Outreach Specialists would work
directly with school administration and
restorative specialists to identify
students in need of extra support and
services, as well as assist with
deescalating tensions on campus
• Wraparound Coordinator would
City of Santa Rosa VPP
Santa Rosa City Schools
Roseland Charter Schools
Sonoma County Office of
Education
Community Matters
July 2023 –
June 2024
Application submitted to the
Bureau of Justice Assistance in
May 2023 for STOP School
Violence Program ($1 million) –
not funded
If grant funding is not received,
the City will look at other
potential funding sources to
pay for 2-3 limited-term staff to
pilot this program for 2 years.
Attachment 1
2023-2028 Violence Prevention Partnership Strategic Plan Year 1 Implementation Plan
July 1, 2023 – June 30, 2024
2 provide referral support, linking
students and families to needed
services
2. Develop and launch the Crisis Response Team
and Hospital Based Intervention Program
• 1 Community Violence Responder to
respond to critical incidences of violence
and to assist with de-escalation in
community. Would work in partnership
with the Outreach Specialists listed
above in Activity 1.
• Also includes hospital-based
intervention services – victim support
and resources along with de-escalation
in waiting rooms following critical
incident.
City of Santa Rosa VPP
Santa Rosa Police Dept.
Buckelew Programs
Operational Team (assist
with referrals)
Family Justice Center
Verity
July 2023 –
June 2024
Application submitted to the
CA Dept. of Social Services in
July 2023 for CRISES Act Grant
($2.5 million) – not funded
If grant funding is not received,
the City will look at other
potential funding sources to
fund work.
3. Reestablish the Clean Slate Tattoo Removal
Program.
• Conduct research on operational
requirements and machine pricing.
• Conduct research on local clinics
City of Santa Rosa VPP
Sonoma County Probation
August 2023 –
December
2023
Currently exploring options
between purchasing our own
machine or contracting service
to a local clinic(s). Expected
launch date sometime in early
Spring 2024.
4. Reestablish relationships with agencies focused
on workforce development strategies, such as
Social Advocates for Youth, Conservation Corps
of the North Bay and others to bring back
workforce development opportunities to
intervention services.
City of Santa Rosa VPP –
Program Manager
Chop’s Teen Club
Circuit Riders
Conservation Corps
Ongoing Program Manager has had
initial conversations with staff
from each organization. Next
step is to incorporate
workforce development
strategies into CHOICE grant
program.
2023-2028 Violence Prevention Partnership Strategic Plan Year 1 Implementation Plan
July 1, 2023 – June 30, 2024
3 STRATEGIC FOCUS AREA #2: PREVENTION
Activity Responsible Party Timeline Status
CHOICE GRANT PROGRAM
1. Revise the CHOICE Grant Program to align with
the new strategic plan.
a. Conduct community needs assessment
b. Review current Request for Proposals
(RFQ) document and compare to
previous RFQs
c. Conduct research of other similar grant
programs
d. Revise RFQ to align with new strategic
plan strategic focus areas
City of Santa Rosa VPP –
Program Manager and
CHOICE Program
Coordinator
Steering Committee
Sept. 2023 –
March 2024
Timeline and deliverables for
update have been created,
with the goal of releasing
Cycle 12 RFQ sometime next
spring (date TBD).
Staff currently developing RFQ
language.
2. Disseminate CHOICE Cycle XII Request for
Proposals.
City of Santa Rosa VPP April – May
2024
Not started
3. Review and make CHOICE Cycle XII grant award
selections.
Grant Review Team June 2024 Not started
YOUTH ENGAGEMENT
1. Develop the Santa Rosa Teen Council model.
a. Develop plan for relaunch
b. Engage youth to obtain feedback on
youth engagement model
c. Present to City Manager and City Council
d. Recruit youth for first cohort
e. Conduct strategic planning and training
with first cohort
f. Launch first cohort (Year 2)
City of Santa Rosa VPP
Other City departments, as
they are identified
Community Matters
Chop’s Teen Club
July 2023 -
June 2024
Program is in planning stage –
staff is currently looking at
two options. Option 1: Teen
Council functions as a City
board and must follow Brown
Act requirements. Option 2:
Functions as a program and
teens are paid as interns. A
proposal with both options
2023-2028 Violence Prevention Partnership Strategic Plan Year 1 Implementation Plan
July 1, 2023 – June 30, 2024
4 Evette Minor has been developed and is
being reviewed by City
leadership.
2. Identify youth representative for Policy Team. City of Santa Rosa VPP
Policy Team
By June 2024 Not started
STRATEGIC FOCUS AREA #3: COMMUNICATIONS, OUTREACH, AND EDUCATION
Activity Responsible Party Timeline Status
1. Plan and implement the 2023 Violence
Prevention Awareness Seminar.
a. Identify date and location
b. Secure keynote speaker
c. Secure other guest speakers
d. Select workshop topics and secure
presenters
e. Plan for food and supplies
City of Santa Rosa VPP
(lead)
Planning committee:
Ernesto Olivares
SCOE
Santa Rosa City Schools
4Cs
Chop’s Teen Club
Community Matters
LandPaths
July –
November
2023
COMPLETED
Staff has begun planning for
the 2024 seminar which is
scheduled for October 10,
2024.
2. Create communications plan for the Violence
Prevention Partnership
City of Santa Rosa – VPP in
collaboration with CIRO
Sept. – Oct.
2023
Community Outreach Specialist
working with CIRO rep. to
develop plan.
3. Implement communications plan:
a. Launch social media campaign
b. Utilize City Connections newsletter
c. Revise VPP website
City of Santa Rosa VPP
(lead)
Partners re-share
Beginning
Oct. 2023 and
ongoing
Social media campaign has
begun with weekly partner
spotlights, upcoming events,
and staff spotlights.
2023-2028 Violence Prevention Partnership Strategic Plan Year 1 Implementation Plan
July 1, 2023 – June 30, 2024
5 d. Annual report to community throughout
year
Strategic plan added to
website.
4. Develop plan for ongoing community wellness
popups in lieu of Violence Prevention
Awareness Series (VPAS).
City of Santa Rosa VPP
Chop’s Teen Club
Beginning
Sept. 2023
and ongoing
throughout
year
Partnership staff working on
developing a plan monthly
community wellness popup
series.
Next pop-up: January 31, 2024
at Santa Rosa High School, in
conjunction with parent
education session.
5. Identify training needs for The Partnership and
create a training schedule for Year 1.
City of Santa Rosa VPP
Policy and Operational
Team
Ongoing
throughout
the year
De-escalation and gang 101
trainings requested thus far.
STRATEGIC FOCUS AREA #4: INVESTMENT
Activity Responsible Party Timeline Status
1. Research and identify grant opportunities;
apply as appropriate.
City of Santa Rosa VPP Ongoing
throughout
the year
Completed 2 grant applications
since May 2023:
• BJA STOP School
Violence Program
(federal)
• CA Dept. Social Services
CRISES Grant Pilot
Program (state)
2023-2028 Violence Prevention Partnership Strategic Plan Year 1 Implementation Plan
July 1, 2023 – June 30, 2024
6 2. Conduct evaluation and report out to the
community results of CHOICE Cycle XI, Year
1. City of Santa Rosa VPP
CHOICE funded agencies
CHOICE Year
1 – Sept. 2023
COMPLETED
STRATEGIC FOCUS AREA #5: COLLABORATION
Activity Responsible Party Timeline Status
1. Merge MDART back into Operational Team
meetings.
City of Santa Rosa VPP
Operational Team
August 2023 COMPLETED – first official
“merged” meeting to take
place on Aug. 23, 2023.
2. Restructure Policy Team meeting agendas to
allow for community climate updates, partner
presentations and monitoring of strategic plan
efforts.
City of Santa Rosa VPP –
Program Manager and Chair
September
2023
COMPLETED
3. Reestablish the Policy Team Steering
Committee.
Policy Team By end of year
2023
Program Manager is working
with Policy Team Chair to
identify Steering Committee
members.
4. Develop an evaluation plan for the Year 1 work
plan.
Steering Committee September
2023 – March
2024
Not yet started.
5. Plan for the establishment of a Community
Advisory Committee of the Policy Team.
Included will be youth representatives.
a. Explore other city community advisory
committees and steps taken to establish
those.
City of Santa Rosa VPP –
Program Manager and Chair
Input from Policy Team
September
2023 – June
2024
Not yet started.
2023-2028 Violence Prevention Partnership Strategic Plan Year 1 Implementation Plan
July 1, 2023 – June 30, 2024
7 b. Create application materials and
review/selection process.
c. Create committee’s scope and roles and
responsibilities.
d. Conduct recruitment for committee
members.
e. Review applications and conduct
selection process.
f. Committee to formally begin meeting in
Year 2.
6. Explore and develop partnerships with County
of Sonoma, including Behavioral Health, Public
Health, Human Services, and the Sheriff’s Office.
City of Santa Rosa VPP –
Program Manager
Policy Team members
(assist)
Ongoing Had initial meeting in May 2023
with Sonoma County
Behavioral Health re: crisis
response model.
Had introductory meeting with
Public Health staff in May 2023
– need to follow-up.
7. Explore and develop partnerships with Kaiser
Permanente Santa Rosa Hospital, Memorial
Hospital, Sutter Hospital, and local community
clinics.
City of Santa Rosa VPP –
Program Manager
Policy Team members
(assist)
Ongoing Met with Santa Rosa
Community Health Center in
August 2023.
8. Build relationships with other Sonoma County
cities.
City of Santa Rosa VPP –
Program Manager
Ongoing Not yet started.