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FY 2024 - 2025
CITY COUNCIL GOALS
& OBJECTIVES
PURPOSE OF DOCUMENT
This document encapsulates the collective vision
of the Santa Rosa City Council, delineating the
prioritized Goals and Objectives that will guide the
City’s initiatives throughout the 2024-2025 period.
It serves as a blueprint for action, highlighting the key areas of focus that will shape our future trajectory.
ACKNOWLEDGMENT OF PUB LIC INPUT
The City Council expresses gratitude to the stakeholders and community members who par
ticipated in the workshop sessions and contributed valuable perspectives. Your input is fundamental in shaping policies that reflect the diverse needs and aspirations of our community.
INTRODUCTION
In a commitment to transparent governance and community engagement, the City of Santa Rosa convened City Council Goal Setting in Open Session at City Hall on Tuesday, February 6, 2024.
The focus of this workshop was to initiate the first phase of the City’s Goal Setting Process and align Council’s Vision for the upcoming fiscal year in a collaborative environment for public input.
Following the Open Session, the City Council adjourned to Closed Session to review existing goals and
objectives, seeking further alignment with the City Manager’s performance. Council Members then participated in a poll to prioritize these Goals and Objectives, which reflect the community’s aspirations and needs.
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Goal 1:
Promote Citywide Economic Development
Sustain a diverse and thriving economy that benefits Santa Rosa residents and businesses and contributes to the community’s economic health while preserving historical and cultural integrity.
Goal 2:
Achieve and Maintain Fiscal Sustainability
Sustain fiscal health by maintaining reserves, forecasting impacts of budget choices, monitoring revenue trends, maintaining competitive salaries for employees, and creatively leveraging other funding sources.
Goal 3:
Create an Environment that Supports Staff and Operational Excellence Create a high-performing organization that pursues excellence, efficiency, and engagement,is fiscally sound, promotes diversity, equity, and inclusion, and reliably delivers outstanding services to the community.
Goal 4:
Invest in the Development and Maintenance of the City’s Infrastructure Invest in and maintain infrastructure that supports environmental sustainability, multi-modal transportation options, and a vibrant City.
Goal 5:
Plan for and Encourage Housing for All and Reduce Homelessness Pursue housing options for residents of all income levels, partner with key stakeholders to offer housing and support services to the unsheltered and address the issues and causes of homelessness.
Goal 6:
Address Climate Change
Pursue carbon neutrality and environmental education for all.
Goal 7:
Foster a Safe, Healthy, and Inclusive Community
Promote public safety, engage residents with policy issues, and use a broad range of proactive approaches to reduce racism and inequality in our community.
GOALS
GOAL #1
Promote Citywide Economic Development
OBJECTIVES
• I mplement Business Attraction/Retention/Expansion Strategies • A dopt/Codify Resilient City Development Measures
• A dopt/Implement Downtown Enhanced Infrastructure Financing District • A dopt the South Santa Rosa Priority Development Specific Plan •
Co
ntinue Annexation Discussions with the County of Sonoma GOAL #2
Achieve and Maintain Fiscal Sustainability
OBJECTIVES
• Ensure That the Budget Is Fiscally and Programmatically Balanced • Consider the Complete Comparative Context of all the City’s Responsibilities, Needs, and Liabilities When Allocating Resources
• Develop Plans to Fully Fund All Liabilities
• Develop Plans to Fully Fund All Reserves
• Develop a Financial Position in Which On-Going Revenue Exceeds On-Going Expenses
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GOAL #3
Create an Environment that
Supports Staff and Operational
Excellence
OBJECTIVES
• Co nduct Organizational Assessment
• D evelop/Deploy Public Dashboards
• A
dopt Comprehensive Zoning Code Update
GOAL #4
Invest in the Development and
Maintenance of the City’s
Infrastructure
OBJECTIVES
• I mplement Capital Projects Planning System
• B
reak Ground on Hearn Community Hub
• D
evelop/Carry Out Cybersecurity Plan
• Co
ntinue Storm Drain Master Plan/Santa Rosa
Creek Flood Study
• I
nitiate W ater and Sewer Rate Study/Rate Schedule
• E
mergency Operations Center Rehabilitation
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GOAL #5
Plan for and Encourage Housing for All
and Reduce Homelessness
OBJECTIVES
• A dvance the Homeless Strategic Plan and Manage the Impacts of Encampments • P ursue Partnerships/Programming to Reduce Homelessness •
D
evelop a Housing Authority/Affordable Housing Strategy
• A
ssess Manufactured Parks Overlays to Protect Senior Housing • A
dopt General Plan Update and Certify Environmental Impact Report SRCity.org
GOAL #6
Address Climate Change
OBJECTIVES
• Adopt Climate Action Strategies Consistent
with the General Plan
• Develop a City-Wide Electrification Master Plan
• Update 2018 Bicycle and Pedestrian Master Plan
• Investigate Articial T urf Ban
• Strive for Carbon Neutrality By 2030
GOAL #7
Foster a Safe, Healthy, and
Inclusive Community
OBJECTIVES
• I mplement Violence Prevention Strategic Plan
• R
educe Violence and Impacts of Crime
• P
ilot Graffiti Abatement Program
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