1 Economic Development
Subcommittee Meeting
November 12, 2024
6.1 Economic Development Strategy
Implementation Plan Update
2 EcDev Strategy Implementation Plan
3 EcDev Strategy
Implementation
Plan
6.2 Business Attraction, Retention and
Expansion Update
5 6.3 Entrepreneurship and Small Business
Update
6 6.4 Economic Vibrancy and Resiliency Update
7 6.5 Community Investment Update
8 6.6 KPI Tracking Update
9 CA Office of the Small Business Advocate
10 6.7 Vacant Parcels Strategies and Pop-Up
Program Discussion
11 12
13 14
Program Structure and Focus:
• Are there specific types of businesses or industries the subcommittee feels should be prioritized for the pop -up program? (e.g., retail, food, services, arts and culture) • What outcomes does the subcommittee consider most valuable for this program (e.g., filling vacancies, supporting local entrepreneurs, activating public spaces)? Outreach and Engagement:
• Does the subcommittee have suggestions on effective outreach strategies to attract property owners and business participants? • Are there key community organizations or partners the subcommittee recommends engaging early on to support recruitment and program visibility? Policy and Guidelines:
• Are there particular policy considerations the subcommittee would like included in the program framework, such as specific zoning requirements or permitting flexibility?
• Does the subcommittee have input on the proposed one-day online licensing process for pop-up operators? Marketing and Promotion:
• What marketing approaches or platforms does the subcommittee suggest to ensure the program reaches a wide audience, including both property owners and potential pop-up operators?
• Are there specific events, community forums, or media outlets that the subcommittee recommends leveraging for program promotion? Program Evaluation and Adjustments:
• What metrics or indicators does the subcommittee consider important for assessing the program’s success after launch? • Would the subcommittee be interested in setting periodic review points post-launch to evaluate the program and suggest improvements? Integration with One-Stop-Shop:
• Does the subcommittee have recommendations for integrating the Virtual One-Stop-Shop with the pop-up program to enhance the user experience? • Are there additional resources or services they believe the One-Stop-Shop should offer to complement the pop-up program’s objectives?
9. Department Reports
15 Santa Rosa
Economic
Development
Division
City of Santa Rosa Economic Vision: In pursuit of
economic prosperity, the City envisions a future guided by principles of innovation, sustainability and inclusivity . Our
strategic focus centers on leveraging these pillars to foster growth, attract investment, and cultivate a vibrant business environment
that enriches our community.
City of Santa Rosa Economic Goals: To Achieve Business
Growth, Economic Vibrancy and Resiliency, Community
Investment.
Economic Development Division Purpose: To help the city and community to achieve and realize the above vision and goals, through…
Economic Development Mission: (How) Implementation of
the Economic Development Strategic Plan.
End
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