EVERY PIECE INSPIRES CHANGE
Community Connection
February 25, 2025 Santa Rosa City Council Nick Sudano, Senior Environmental Specialist 1 Background
Background
The State Water Resources Control Board (SWB) adopted
statewide Trash Provisions in 2015.
All particles 5 mm (the size of a cigarette butt) or greater shall be prevented from entering the storm drain system by 2030. 2 Pilot Study Area
3 Pilot study map
Pilot Study Area
4 Can we reduce costs associated with
compliance, while investing, beautifying,
and engaging our communities by
1. building awareness
2. addressing public perception
3. removing barriers
Traditional
Infrastructure
5 Public Perception
Maintaining a Clean Area
6 Progressive
Infrastructure
Exploring Opportunity
Providing systems to support a clean area
Progressive
Infrastructure
7 Building Awareness
Hyper-local marketing campaign
GOAL:
Develop a campaign that elicits behavior in high priority locations
CHALLENGE:
Deliver messaging across diverse audiences, cultures
and languages
STRATEGY:
A highly recognizable visually- driven grass roots campaign 8 Bi-lingual street art-inspired
visual campaign to pique interest
supported by traditional and
digital channel outreach
9 10
11 Pilot Timeline
SUNDAY
1 8
15 22
29 7
14 21
28 2
9 16
23 30
3 10
17 24
4 11
18 25
5 12
26 6
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
April 1: 5 image install
April 8: 5 additional installs
April 15: 5 more installs
April 22:
19 Clean- up & kick-off
event to coincide with
Earth Day
July:
Uninstall all images,
ensure area is clear
and clean
APRIL
2025
12 Data Evaluation
13 14
Internal
• Transportation and Public Works
• Zero Waste
• Transit
• CIRO
• Planning & Economic Development
• Arts & Culture Coordinator
Boards and Commissions
• Art in Public Places Committee
Collaboration
15 Community
• Boys & Girls Clubs of Sonoma -Marin
Roseland Community Clubhouse
• Roseland Community Building Initiative
• Recology Sonoma Marin
• Raizes Collective
Collaboration
Regional Partnerships
16 17
Questions?