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Santa Rosa City Council
March 4, 2025

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Meeting
March 4, 2025
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Santa Rosa City Council
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Consideration of Massage and Adult
Entertainment Code Amendments and
Massage Certificate Fees
City Council Meeting
March 4, 2025
1Lou Kirk
Assistant Chief Building Official
Planning and Economic Development
• Heightened community concerns
• Apparent proliferation of illicit uses
• Potential for human trafficking, negative community impacts, and threats to the public health and safety
• Increased inspections and enforcement by Police
and Code Enforcement
• Comprehensive ordinance redesign undertaken
• Proposal to update existing massage regulations
• Opportunity to clarify permitting requirements for
adult entertainment businesses
2 Background
Background
• Ordinance 3937 adopted in 2010
• Business License/ revenue oriented
• Minimal regulation/enforcement
• Changes in State laws have further misaligned
the City’s ordinance
• Outreach
• Community Meetings with the public (April-May 2024)
• Public Safety Subcommittee Meeting (October 2024)
• Massage Industry Community Meeting (January 2025)
• Planning Commission Meeting – February 27, 2025
• Industry input invited through adoption
3 Background
Approximately 130 known
massage businesses
4 Ordinance Redesign
• Public health and safety focus
• Realigning City codes with State standards
• Provide robust enforcement tools
• Seek to eliminate the proliferation and
existence of illicit massage uses
• Providing a balance for good actors
• Support the success of legitimate massage
uses by minimizing impacts to the greatest
extent possible
5 New City Ordinance
6 • Requirements Listed in Zoning Code
(Requirements in Title 6 will be repealed)
• Therapist registration through certifying bodies
• Establishment registration through City
• Operational and inspection requirements
• Exemptions and Administrative Adjustments
• Categorized violation types
• Enforcement and revocation
• Related Zoning Code amendments required
• Land use Tables, Permit Review Procedures,
Definitions
Zoning Code Amendments
7 • Required for clarity and internal consistency
• Zoning Code Land Use Tables
• Table 2-6 (commercial zones)
• Table 2-10 (industrial zones)
• For each table, two amendments are
proposed (via separate ordinances)
• Amendment of “Adult entertainment business”
to require CUP approval
• Addition of “Massage Related Uses” as a
permitted use
8 • Certificate Process
• Addition of Administrative Adjustment process
• Provides relief for certain business types
• Director-level review
• 2-year renewal process
• Existing businesses - 180 days to obtain certificate
• “Gross” and “Procedural” violations
Zoning Code Amendments
Proposed Certificate Fees
9 • New Certificate - $205.75
• Certificate Renewal - $148.88
• Certificate Renewal (Active Code Case) - $334.92
• Administrative Adjustment - $149.72
• Additional inspection fees at full staff cost if
business triggers additional inspections
• Mobile massage not required to pay inspection
portion of fee total
Recommendation
The Planning Commission and the Planning
and Economic Development Department
recommends that the City Council:

1. Introduce two ordinances to establish
regulations for massage businesses and
permitting requirements for adult
entertainment businesses; and

2. Adopt a resolution to establish fees for
massage business certification and other
related services.
10 Questions
Lou Kirk
Assistant Chief Building Official
[email protected]
11

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