Cadance Hinkle AllinsonExecutive Director
Timeline
Management of Open & Out
Beautification Projects:
Sidewalk Trees and Lights
Assistance with Courthouse
Square activation
2021
Policy Support
Wayfinding, instrument &
holiday installations
Contract with Museum
Assessment changes
2023
Garage parking incentives
Parklet support
Transition of Courthouse
Square activation to SRMC
New street level service
provider
2022
First beautification project
completed
Programmatic shift due to
pandemic
Management of Open & Out
Beautification Projects: Lights
and Planters
2020
Administrative structures
established
Web and social launched
Parking changes for
businesses
Street level service contract
established
2019
Council formalizes Downtown
CBD
DAO Formed
2018
CBD Map &Assessments
5% assessment Increase
(first since 2018)
$564,504 anticipated
assessments in 2024
2024 Budget
Special Benefit Category
Amount Budgeted Amount Spent
$ % $ %
Primary District Services
safety, sanitation and maintenance services 346,000 61 345,697 62 District Management
advocacy and project management,
staffing and administrative support
173,900 30 172,378 31
Project Maintenance
maintenance of improvement projects 17,000 3 30,709 6
Marketing / Website
enhanced marketing and holiday engagements 14,000 2.5 5,425 1 Contingency 19,602 3.5 0 0
Total $570,502 100% $554,209 100%
Special Projects are
unbudgeted, requiring all
funds to be raised in order
to complete them.
In 2024, $94,596 was spent
on special projects.
SpecialProjects
District Management
Vacancy Ordinance Support
Business Outreach
District Improvements
Courthouse Square Installations in
partnership with City
Media Box Inventory and removal in
partnership with City
Project Maintenance
New Decorative Lighting
Ongoing tree, planter and wayfinding
work
Marketing / Special Projects
Santa Rosa Now
Rose-E Trolley Pilot
1 7
B u s in e s s e s
o p e n e d in 2 0 2 4
1 3
B u s in e s s e s
c lo s e d in 2 0 2 4
2024 Review
2024 HeatMap
Heat map of tasks completed by NexStreet,
DAO Street Level Service Provider
2024 TasksCompleted
Sweeps (9,359)47.2%
Landscaping Tasks (2,986)15.1% Graffiti (1,681)8.5%
Asset Maintenance (1,606)8.1%
Bulk Item Removal (1,457)7.3%
Quality of Life Checks (910)4.6%
Power Washing (53)0.3%
Chart of tasks completed by NexStreet, DAO
Street Level Service Provider
2025 Adopted Budget
Special Benefit Category
Amount Budgeted
$ %
Primary District Services
safety, sanitation and maintenance services 362,928 61
District Management
advocacy and project management, staffing and administrative support 173,900 29 Project Maintenance
maintenance of improvement projects 35,000 6
Marketing
enhanced marketing and holiday engagements 7,750 1
Contingency 19,400 3
Total $598,978 100%
Executive Committee
Chair: Pauline Block
Vice Chair: Chris Denny
Treasurer: Danielle Nelson
Secretary: Beau Anderson
Immediate Past Chair: Hugh Futrell
Members at Large
Leeanna Ausiello-Kane, AGA Acquisitions / Ausiello’s
Natalie Balfour, Airport Business Center
Zach Berkowitz, Downtown Property Owner
Britt Cooper, Exchange Bank
Daryel Dunston, City of Santa Rosa
Nicole Gaddis, California Luggage
Caitlin Kurasek, La Rosa Tequileria
Ken Lafranchi, Lafranchi Architecture & Development
Argo Thompson, The California Theatre
Don Tomasi, TLCD Architecture
2025 DAO Board
2025 Workplan
Contract with NexStreet that provides
enhanced street level services to
property owners including:
sidewalk sweeping / trash pickup
pressure washing
public asset maintenance
landscaping
graffiti abatement
hazardous waste disposal
support for unsheltered population
safety escorts
Primary District
Services
safety, sanitation and
maintenance services
Advocate for expansion of Downtown
parking strategy
Work with the City to spent Downtown
park fees
Work with partners to expand
Downtown marketing, economic
development and business recruitment
Update the District Management Plan
and conduct parcel assessment review
Develop strategies to better engage
Downtown business community
Investigate funding opportunities to
address Downtown infrastructure prior
to EIFD implementation
Work with partners to continue
addressing impacts of unsheltered
population
District
Management
advocacy and project
management, staffing and
administrative support
Installation of holiday decor and
banners
Downtown Passport program
Marketing
enhanced opportunities &
holiday engagements
Project
Maintenance
maintenance of past
improvement projects
Redwood tree lighting
Sidewalk Tree Maintenance and
Pruning
Wayfinding Sign Maintenance
Courthouse Square Furniture
Replanting sidewalk and Courthouse
Square planters
Cadance Hinkle Allinson
Executive Director
[email protected]
707-636-2845
The support of City of Santa Rosa staff and members of
council have been instrumental to six years of successful operation of the Downtown Santa Rosa. Thank You.
Thank You