CLIMATE ACTION
SUBCOMMITTEE
PARKING/EV
IMPLEMENTATION
UPDATES
Chad Hedge
Parking Manager Parking Division
April 2, 2025
Parking Study
Updates
Spring of 2024 MTC Study began
Survey received more that 1500 responses
22.8 22.5
19.6 17.5
6.4 4.3
4 2.9
Distance to destination
Availability of parking spaces
Safety and security
Price
Ease of payment
Other:
Familiarity with the facility or parking location
Accessibility (ADA)
Parking Study Updates (cont.)
Current parking revenues are not supporting the program.
First Hour Free, Free Holiday Weekends, Free Parklets
(parking fees), Roxy Validation Program, and Free Sundays have not increased occupancy.
AB 413, Riley Street two-way, and new loading zones for developments have impacted street parking in high use areas.
Parking/PED TOC
Planning Grants 2025
Will expand the current MTC
parking study and will look at
the North Area SMART and
identify needs to support
growth through a Transit
Oriented Community lens.
The initial parking study will
feed into this to create a
comprehensive strategy to
support all areas of potential
growth.
Benefits
Intended outcomes for MTC
funded study
Follow framework established with the Plan Bay Area 2050 Study (MTC), the City’s CAP, and Downtown Station Area
Specific Plan creating a more sustainable, equitable and productive future for Santa Rosa.
• Better utilization of existing spaces
• Reduce GHG’s and VMT
• Ensure the implementation of EV chargers for public and fleet use • Utilize technology to have real time data collection so we can be fluid as the demand changes
• Support the City’s partnerships with PGE and Tesla to install EV chargers in parking garages
• Better utilize our existing facilities for the benefit of business and visitors
• Streamlined operations for improvements to aging facilities, better wayfinding and equipment, additional oversight in facilities to provide a safe and enjoyable experience to encourage more visits
• Community outreach with stakeholders to identify changes that would benefit all those impacted by parking in Santa Rosa
PGE EV Fleet and
Rule 29 Infrastructure
Upgrades
D Street Garage “Garage 9”
• Qualified for the PGE EV Fleet program –
Infrastructure installed TTM and BTM at no
cost to parking
• Project begins Summer 2025
• Chargers funded by Community in Charge
Grant
• As part of the PGE project the infrastructure
will be upgraded creating additional
amperage availability in current panel for
future upgrades.
• This project will have EV chargers installed
and ready for when funds are available to
replace current parking fleet with EV.
PGE EV Fleet and
Rule 29 Infrastructure
Upgrades
5th and D Street Lot – “Lot 10”
• Qualified under Rule 29 – PGE will provide
infrastructure for up to 8 dual port chargers
• Project delayed/changed to now include 8
Level II, Dual Port Chargers and 2 Level III DC
Fast Chargers.
• Chargers funded by Communities in Charge
Grant
• Original plans from 2019 for Lot
Reconstruction did not include any EV chargers
and did not have a PGE assessment of
available power and costs kept increasing.
• Parking re-evaluated the project and will focus
on EV installation, landscape improvements and
asphalt repairs that will last for many years.
1st Street Garage – “Garage 12”
• Parking is working with Tesla to
install 18 Level III DC Fast Chargers
in G12 and G1.
• Tesla chargers will be NACS (North
American Charging Standard)
compliant and can be used by
numerous auto makers,
• Tesla will fund the entire project to
include all infrastructure upgrades
required by PG&E.
GHG REDUCTION STRATEGIES
IN THE CAP
Steps to reduce VMTs
Goal 3
3.4 Parking Supply Limits
Limit the amount of free parking in high traffic areas
Action Items:
3.4.1 – Price on street parking relative to congestion
3.4.2 – Implement the City’s residential parking permit program near high traffic areas to avoid spillover parking
3.4.3 – Evaluate zoning code for amendments to reduce parking requirement where alternative transportation is available or planned Goal 5
5.1 Electric and Hybrid-Electric Vehicles
Facilitate the purchase and convenient use of electric and hybrid vehicles in Santa Rosa
Parking and the
Climate Action Plan
DEVELOPMENT
IMPACTS
998 current permit requests to
support developments.
Creating agreement for contractors
and subs to avoid impact on
businesses.
Working with Planning to develop
procedure to ensure developers
coordinate parking needs before
construction begins.
Working with Economic Development
to determine procedure to support
business growth and expansion.
Arts in public
places/economic
development
updates
• Redwood Empire Chinese Association
has applied for a permit to install mural
at G9 @ D street.
• Working with Economic Development to
create rotating art exhibits, concert
venue, community event in garages to
support economic growth.
• In talks with transportation
organizations to create a park and ride
space in garages.
REQUESTED
FEEDBACK
What do you see as a concern regarding parking?
What discussions have you had with guests and business owners? Where do you rank the need to install more EV chargers and infrastructure upgrades?
What is required for your support?
DISCUSSION &
QUESTIONS
Chad Hedge
Parking Division Manager, Finance
Department
707-543-3464 | [email protected]