City Council
April 15, 2025
1Donté Watson|Director
Recreation and Parks
Recreation and Parks:
Measure M – Parks for All
Staff Briefing
Measure M - Overview
Countywide sales tax over 10 years:
4/1/2019 to 3/31/2029
Revenue breakdown:
• Two-thirds to Sonoma County Regional Parks
• One third to the Nine (9) Cities in the County
• Santa Rosa has averaged $1.8m annually
2 Community
Engagement
& Input
3 Condition
Assessment
Prioritization 2019 – 2021/22
Fire
Recovery
4 Recreation
Capital
Improvements
Maintenance
10%
40% 50%
New park projects and
renovation projects at
existing parks
Enhancements & deferred
maintenance projects
Enhanced and new
programming, events
& projects
www.SRCity.org/MeasureMParks4All
Measure M – Parks for all webpage:
Prioritization 2021/22 - 2029
Measure M - Capital Improvement
5 • Projects prioritized for nearest to construction
• FY 25/26 new budget allocation: $1,487,118
• Measure M funds leveraged to close funding gaps
• Approximately $4.7M utilized for projects nearest to construction PID Project Title
Current
Encumbered +
Projected
Available
Measure M
FY 25-26
Allocation
Remaining
Need Project Status Bid Date
Previous
Measure M
Allocations
2336 Finley Aquatic Center $724,308 $0 $0 Construction - $404,543 714 Howarth & Galvin Tennis /
Pickleball Courts $6,016,960 $0 $0 Design 25-Jun $691,381 n/a Colgan Creek Playground
Replacement $321,000 $0 $0 Design 25-Aug $321,000
2217 Kawana Springs Community Park
- New Park $10,494,717 $671, 039 $0 Design 26-Apr $1,125,000 - MLK Jr. Neighborhood Park
Renovation $7,407,551 $671, 039 $2,389,029 Design 26-Jul $0 n/a Measure M Cap Amenities $195,182 $145,040 $0 Continuous n/a $50,142 Total $1,487,118
Measure M - Capital Improvement
6 • Approximately $4.9 M allocated for planning projects • Portions of Cook and Jacobs Parks funds may be utilized for projects closer to construction
• Total previously dedicated to current projects $7.5M
PID Project Title
Current
Encumbered +
Projected
Available
Measure M
FY 25-26
Allocation
Remaining
Need Project Status Bid Date
Previous
Measure M
Allocations
1776 A Place to Play Park Sports Fields $4,934,929 $0 $1,057,161 Planning 26-Jun $0 2544 Rincon Valley Community Park
Playground Renovation $2,100,000 $0 $481,500 Planning 27-Feb $2,100,000 2278 Peter Springs Playground
Renovation $1,144,890 $0 $1,637,110 Planning 27-Feb $577,587 2541 Cook Park Playground
Renovation $2,200,000 $0 $0 Planning 28-Apr $1,000,000
2542 Jacobs Park Playground & Sports
Field Renovation $1,269,304 $0 $5,851,696 Planning 29-Apr $1,269,304 Totals $1,487,118 $7,538,957
7 Capital Improvement Budget/Expenditures
Years 1 – 6 (2019 – 6/30/25)
• Budget : $10,901,408
• Expenditures : $4,871,487
July 1, 2025 = $6,029,921
Year 7 (FY 25/26)
• Remainder + Budget: $7,517,037
• Expenditures : $5,067,054
July 1, 2026 = $2,449,983
Year 8 – 10 (FY 26/27 - 29/30)
• Remainder + Budgets : $6,928,983
• Expenditures : $6,928,983
July 1, 2030 = $0
8 Measure M - Maintenance
• Enhanced Maintenance staffing
• Volunteer activities
• New equipment
• Galvin tennis court renovations
• Finley Sport Court fence and gates
• Playground surfacing replacements
• Sport field rehabilitation
• Restroom updates
• Irrigation upgrades
• LID rehabilitation
• Trail rehab program
• Weed abatement enhancements
Measure M – Maintenance FY 25/26 budget allocation:
$1,073,661
9 Maintenance Budget/Expenditures
Years 4 – 6 (FY 22/23 – 24/25)
• Budget : $2,825,096
• Expenditures: $775,965
July 1, 2025 = $2,049,131
Year 7 (FY 25/26)
• Remainder + Budget: $3,122,792
• Expenditures: $2,371,070
July 1, 2026 = $751,722
Year 8 – 10 (FY 26/27 – 29/30)
• Remainder + Budgets: $4,333,722
• Expenditures : $4,333,722
July 1, 2030 = $0
10 Measure M - Recreation
• Enhanced Rec staffing
• Creation of new Camp Wa-Tots
• Finley Aquatic heater replacement
• Finley Paratransit stop
• Finley tot play wall
• Galvin Park new pickleball courts
• Steele Lane hub room renovations
• Senior Program supplies
• Mobile Recreation Programming
• Recreation and Parks Community Events
• Recreation Scholarship program expansion
Measure M – Recreation FY 25/26 budget allocation: $268,415 11 Recreation Budget/Expenditures
Years 4 – 6 (FY 22/23 – 24/25)
• Budget: $706,274
• Expenditures: $251,987
July 1, 2025 = $454,287
Year 7 (FY 25/26)
• Remainder + Budget: $722,703
• Expenditures: $637,000
July 1, 2026 = $85,703
Year 8 – 10 (FY 26/27 – 29/30)
• Remainder + Budgets : $979,703
• Expenditures : $979,703
July 1, 2030 = $0
12 Finley Aquatic Center
site renovations
12MEASURE M - CAPITAL PRIORITIES
Current to end of FY 24/25 (years 1- 6)
Fire Recovery
planting and irrigation
Citywide
• Parks Condition Assessment and
Prioritization Report
• Community Engagement Report
13 Live Oak Park
play area renovation
A Place to Play
new sports fields
Jacob’s Park
play area and
sports field renovations
13 Bayer Park
natural play
area renovation
Rincon Valley
Community Park
play area renovation
Howarth Park
court renovations
Peter Springs Park
play area renovation
Colgan Creek Park
play equipment
Galvin Park
court renovations
MEASURE M - CAPITAL PRIORITIES
Planned projects (years 7-10)
Kawana Springs Community Park
new park construction
MLK Jr. Park
park and trail
renovations
14 14Bellevue Ranch Park
A Place to Play
Youth Community
Park
Bayer Neighborhood
Park
Doyle Community Park
Rincon Valley
Community Park
Santa Rosa Rural Cemetery
Southwest
Community Park
Olive Park/Prince
Memorial Greenway
City Hall Campus
Skyhawk Community
Park
Courthouse Square
MEASURE M – MAINTENANCE PRIORITIES
Park-A-Month Volunteer Events (2024)
15 Howarth Park
Camp Wa-Tots
Galvin Park
new pickleball courts
Finley Rec Center
paratransit stop,
tot wall
15 Finley Aquatic Center
pool heater
replacement
Finley Community Park
sand volleyball
upgrade/expansion
Steele Lane Rec Center
Hub room renovations
MEASURE M – RECREATION PRIORITIES
Planned projects
16 Next Steps
• Incorporate feedback
• Update web page
• City Council annual approval via budget
• Individual project and program workplans
• Provide updates at quarterly Citizens Oversight
Committee
Questions?
17