City Council
April 15, 2025
1Donté Watson|Director
Recreation and Parks
Recreation and Parks:
Measure M – Parks for All
Staff Briefing
Measure M - Overview
Countywide sales tax over 10 years:
4/1/2019 to 3/31/2029
Revenue breakdown:
• Two-thirds to Sonoma County Regional Parks
• One third to the Nine (9) Cities in the County
• Santa Rosa has averaged $1.8m annually
2 Community
Engagement
& Input
3 Condition
Assessment
Prioritization 2019 – 2021/22
Fire
Recovery
4 Recreation
Capital
Improvements
Maintenance
10%
40% 50%
New park projects and
renovation projects at
existing parks
Enhancements & deferred
maintenance projects
Enhanced and new
programming, events
& projects
www.SRCity.org/MeasureMParks4All
Measure M – Parks for all webpage:
Prioritization 2021/22 - 2029
Measure M - Capital Improvement
5 • Projects prioritized for nearest to construction
• FY 25/26 new budget allocation: $1,487,118
• Measure M funds leveraged to close funding gaps
PID Project Title
Current
Encumbered +
Projected Available
Measure M
FY 25-26
Allocation
Remaining Need Project Status Bid Date Previous Measure M Allocations
2336 Finley Aquatic Center $724,308 $0 $0 Construction - $404,543 714 Howarth & Galvin Tennis /
Pickleball Courts $6,016,960 $0 $0 Design 25-Jun $5,916,960 2217 Kawana Springs Community Park
- New Park $10,352,388 $671, 039 $0 Design 26-Apr $1,563,363 - MLK Jr. Neighborhood Park
Renovation $7,407,551 $671, 039 $0 Design 26-Jul $0
n/a Measure M Cap Amenities $195,182 $145,040 $0 Continuous n/a $50,142 Sub total $1,487,118
Measure M - Capital Improvement
6 • Approximately $4.5M allocated for planning projects • Funds are utilized for the projects nearest construction • Total previously dedicated to current projects + FY 25/26 budget approximately $12M PID Project Title
Current
Encumbered +
Projected Available
Measure M
FY 25-26
Allocation
Remaining
Need Project Status Bid Date Previous Measure
M Allocations
1776 A Place to Play Park Sports Fields $5,992,090 $0 $0 Planning 26-Jun $1,057,161 2544 Rincon Valley Community Park
Playground Renovation $2,581,500 $0 $0 Planning 27-Feb $2,581,500 2278 Peter Springs Playground
Renovation $1,437,170 $0 $1,344,830 Planning 27-Feb $869,867 Totals $1,487,118 $12,443,536
7 8
9 10
Finley Aquatic Center
site renovations
10MEASURE M - CAPITAL PRIORITIES
Current to end of FY 24/25 (years 1- 6)
Fire Recovery
planting and irrigation
Citywide
• Parks Condition Assessment and
Prioritization Report
• Community Engagement Report
11 Live Oak Park
play area renovation
A Place to Play
new sports fields
Jacob’s Park
play area and
sports field renovations
11 Bayer Park
natural play
area renovation
Rincon Valley
Community Park
play area renovation
Howarth Park
court renovations
Peter Springs Park
play area renovation
Colgan Creek Park
play equipment
Galvin Park
court renovations
MEASURE M - CAPITAL PRIORITIES
Planned projects (years 7-10)
Kawana Springs Community Park
new park construction
MLK Jr. Park
park and trail
renovations
12 12Bellevue Ranch Park
A Place to Play
Youth Community
Park
Bayer Neighborhood
Park
Doyle Community Park
Rincon Valley
Community Park
Santa Rosa Rural Cemetery
Southwest
Community Park
Olive Park/Prince
Memorial Greenway
City Hall Campus
Skyhawk Community
Park
Courthouse Square
MEASURE M – MAINTENANCE PRIORITIES
Park-A-Month Volunteer Events (2024)
13 Howarth Park
Camp Wa-Tots
Galvin Park
new pickleball courts
Finley Rec Center
paratransit stop,
tot wall
13 Finley Aquatic Center
pool heater
replacement
Finley Community Park
sand volleyball
upgrade/expansion
Steele Lane Rec Center
Hub room renovations
MEASURE M – RECREATION PRIORITIES
Planned projects
14 Next Steps
• Incorporate feedback
• Update web page
• City Council annual approval
via budget
• Individual project and program
workplans
• Provide updates at quarterly
Citizens Oversight Committee
Questions?
15