City of Santa Rosa
100 Santa Rosa Avenue,
Room 7
Santa Rosa, CA
ECONOMIC DEVELOPMENT
SUBCOMMITTEE
REGULAR MEETING AGENDA AND
SUMMARY REPORT - FINAL
JUNE 9, 2025
EFFECTIVE IMMEDIATELY ALL PUBLIC COMMENTS WILL BE
PROVIDED IN PERSON OR VIA EMAIL IN ADVANCE OF THE MEETINGS.
MEMBERS OF THE PUBLIC CAN PARTICIPATE IN THE MEETING BY
ATTENDING IN-PERSON FROM THE CONFERENCE ROOM, LOCATED AT 100 SANTA ROSA AVENUE, ROOM 7, SANTA ROSA (IT IS
RECOMMENDED THAT SOCIAL DISTANCING BE OBSERVED).
THE PUBLIC CAN ALSO VIEW OR LISTEN TO THE MEETING LIVE VIA ZOOM BY VISITING HTTPS://SRCITY-ORG.ZOOM.US/J/82568181888, OR BY DIALING 877-853-5257 AND ENTERING WEBINAR ID: 825 6818 1888
IN THE EVENT A BOARD MEMBER PARTICIPATES REMOTELY
BASED ON JUST CAUSE OR EMERGENCY CIRCUMSTANCES
PURSUANT TO AB 2449, THE CITY WILL ALSO ALLOW FOR
PUBLIC COMMENT THROUGH THE ZOOM LINK
OR DIAL-IN NUMBER ABOVE.
9:00 A.M. - REGULAR SESSION
1. CALL TO ORDER AND ROLL CALL
2. REMOTE PARTICIPATION UNDER AB 2449 (IF NEEDED)
To consider and take action on any request from a Board Member to participate in a meeting remotely due to Just Cause or Emergency Circumstances pursuant to AB 2449 (Government Code Section 54953(f)).
3. MODIFICATIONS TO AGENDA
If needed, this is the time to announce any changes to the agenda due to unforeseen circumstances.
4. ANNOUNCEMENTS
Regular Meeting Agenda and Summary Report
City of Santa Rosa
JUNE 9, 2025Economic Development
Subcommittee
- FINAL
5. APPROVAL OF MINUTES
5.1 Draft Minutes - April 14, 2025.
Draft Minutes - April 14, 2025Attachments:
6. PUBLIC COMMENTS
This is the time when any person may address matters not listed on this agenda, but which are within the subject matter of the jurisdiction. The public may comment on agenda items when the item is called. Each speaker is allowed up to three minutes.
7. MATTERS HELD IN COMMITTEE
8. PARTNER REPORTS
9. DEPARTMENT REPORTS/UPDATES
9.1 Economic Development Strategy Implementation Plan Update • Update on plan implementation. - Scott Adair
9.2 Business Attraction, Retention and Expansion Update • Report out on ICSC activities. - Scott Adair
• Film tourism and attraction. - Scott Adair
• Permit Ready Program. - Gabe Osburn
9.3 Entrepreneurship and Small Business Update
• NorthBay Biz - Best of the North Bay - Celebrating Santa Rosa as "Best Business-Friendly City. - Scott Adair
• Results of downtown activation (pedestrianization) community survey and business meetings. - Rachel Beer
4th ALBF Santa Rosa City Hall By Apres-Midi Agency
Business Survey - Results
Community Survey Results
DAO Memo re Pedestrianization
Attachments:
Regular Meeting Agenda and Summary Report
City of Santa Rosa
JUNE 9, 2025Economic Development
Subcommittee
- FINAL
9.4 Economic Vibrancy and Resiliency Update (Events)
• Downtown Activation Strategy update. - Rachel Beer
o Pop up program (shipping container). - Rachel Beer
o Theater Alley project (Comstock Mall). - Rachel Beer
• Report out on our first Downtown Farmers Market and “Second Sunday”. - Rachel Beer
• Chamber Transition Update. - Meredith Knudsen
• New Event Specialist Recruitment Update - Meredith Knudsen • City-sponsored events: (How many and which events will the city sponsor). - Meredith Knudsen
o Definition for “signature events”. - Meredith Knudsen o Eligibility. - Meredith Knudsen
o Budget. - Meredith Knudsen
Cost Benefit Analysis - Shipping Containers 2025Attachments:
9.5 Community Investment Update (Art & Culture)
• Asawa Fountain Update. - Meredith Knudsen
9.6 Metrics and Indicators
• One Stop Shop Update. -Rachel Beer
9.7 Other Updates or Announcements
• Entertainment Zones. - Gabe Osburn
• CUP and VBL Update. - Gabe Osburn
• Tourism strategic planning. - Scott Adair
• SRTBIA update. - Scott Adair
• USL Update. - Scott Adair
Combined PresentationAttachments:
10. FUTURE AGENDA ITEMS
11. ADJOURNMENT
Regular Meeting Agenda and Summary Report
City of Santa Rosa
JUNE 9, 2025Economic Development
Subcommittee
- FINAL
The City of Santa Rosa does not discriminate on the basis of disability in the admissions or access to, or treatment of or employment in, its programs or activities. Disability-related aids or services, including printed information in alternate formats, to enable persons with disabilities to participate in public meetings and programs are available by contacting the Secretary at (707) 543-3084 one week prior to the meeting. Meeting information can also be accessed via the internet at http://srcity.org/1400.