12 March 2025
À la bonne Franquette Santa Rosa City Hall © All rights reserved 2025 - Après-Midi Agency GOAL
How might we create a cultural
thread throughout Santa Rosa.
PRINCIPLES
Keywords that come to your mind
when you think of the ideal Santa Rosa.
True North / Compass
What do you want to see in Santa Rosa?
Keep in mind the 3 principles we defined
ACTIONS
À la bonne Franquette © All rights reserved 2025 - Après-Midi Agency Santa Rosa City Hall Gathering
Indoor/Outdoor
Walkability
Well-Designed
1st À La Bonne Franquette
7 March 2024
PRINCIPLES
3 2
1 À la bonne Franquette © All rights reserved 2025 - Après-Midi Agency Santa Rosa City Hall 2nd À La Bonne Franquette
5 June 2024
PRINCIPLES
Culture
Diversity
Eco
Vibrant
3 2
1 À la bonne Franquette © All rights reserved 2025 - Après-Midi Agency Santa Rosa City Hall 1st À La Bonne Franquette
7 March 2024
2nd À La Bonne Franquette
5 June 2024
PRINCIPLESPRINCIPLES
Gathering
Indoor/Outdoor
Walkability
Well-Designed
3 2
1 Culture
Diversity
Eco
Vibrant
3 2
1 À la bonne Franquette © All rights reserved 2025 - Après-Midi Agency Santa Rosa City Hall 3rd À La Bonne Franquette
13 November 2024
Southeast Greenway
Pop-Up Pilot Program
We focused on two local news items
that aligned with the principles from
the first two meetings.
Pop-Up Pilot Program
Southeast Greenway
A “Central Park” for Santa Rosa.
49 acres dedicated to walking and bike trails,
natural open spaces and ball parksThe city of Santa Rosa is planning to encourage the use of pop-up businesses
to occupy vacant storefronts in the
downtown area.
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AESTHETICS & DESIGN
COMMUNITY ENGAGEMENT & INCLUSIVITY
WALKABILITY & CONNECTIVITY CULTURAL & ARTISTIC
EXPRESSION
SUSTAINABILITY & GREEN SPACES
Here are the top 6 ideas shared across both workshops:
LOCAL BUSINESS & ECONOMIC VITALITY
Both workshops emphasize modern, clean, and sophisticated designs, with a focus on vibrant, tasteful, and visually engaging spaces. There is a shared desire for creative, innovative, and artistic expressions in urban design, including colorful buildings, progressive retail, consistent communication and dynamic art installations. The goal is to create a beautiful and inspiring environment that reflects the community's identity.
Both workshops stress the importance of creating inclusive, family-friendly spaces that cater to a diverse range of people. This includes outdoor gathering spaces, interactive community events, and multi-purpose venues for all ages.
Key themes include providing spaces for families, fostering a welcoming environment for all community members, and supporting local businesses and independent shops.
Emphasis is placed on creating safe, walkable areas that connect different parts of the city. Both workshops call for pedestrian-friendly streets, bike lanes, and clean, safe pathways, bike trails ensuring easy access to activities and community spaces. The concept of making downtown areas pedestrian-only or partially closed to cars is prominent, encouraging foot traffic and outdoor experiences.
There is a strong focus on integrating art and culture into public spaces. This includes dynamic art spaces, live music, public art installations, and cultural centers that celebrate local history and diversity. Both workshops envision a city that fosters creativity through interactive art for children, cultural festivals, and community-driven artistic projects, creating a rich cultural landscape.
A clear theme is the integration of eco-friendly practices into urban planning.
This includes more green spaces, sustainable infrastructure like solar energy, community gardens, and parks. Both workshops highlight the importance of sustainability in development, with a focus on clean, safe parks and promoting eco-conscious practices throughout the city.
Both workshops highlight the desire for a vibrant, bustling city where public spaces are lively and full of activity. This includes creating spaces for outdoor entertainment like movie theaters, music venues, and festivals. There’s a strong emphasis on enhancing downtown areas, modernizing buildings, and improving infrastructure to encourage social interaction and support local businesses, such as cafes, restaurants, and boutique shops.
À la bonne Franquette © All rights reserved 2025 - Après-Midi Agency Santa Rosa City Hall
AESTHETICS & DESIGN LOCAL BUSINESS & ECONOMIC VITALITY
Both workshops emphasize modern, clean, and sophisticated designs, with a focus on vibrant, tasteful, and visually engaging spaces. There is a shared desire for creative, innovative, and artistic expressions in urban design, including colorful buildings, progressive retail, consistent communication and dynamic art installations. The goal is to create a beautiful and inspiring environment that reflects the community's identity.
Both workshops highlight the desire for a vibrant, bustling city where public spaces are lively and full of activity. This includes creating spaces for outdoor entertainment like movie theaters, music venues, and festivals. There’s a strong emphasis on enhancing downtown areas, modernizing buildings, and improving infrastructure to encourage social interaction and support local businesses, such as cafes, restaurants, and boutique shops.
Today, we will focus on the two following ideas:
Please give us examples from other cities in Sonoma County or somewhere else that fall under those two categories.
We will then vote with stickers on what we can focus on to bring into Santa Rosa in a 2:2 matrix.
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AESTHETICS & DESIGN
Where New Y ork City
What The High Line
Why Intersection of business and nature
Where Europe
What Plazas with kiosks and cafés
Why Socialize with food/drink in open air
Where Santa Rosa
What Pedestrianise 4th street
Why Walkability
Where Sonoma Square
What Farmers Market in evening and music
Why Walkability and gathering space
Both workshops emphasize modern, clean, and sophisticated designs, with a focus on vibrant, tasteful, and visually engaging spaces. There is a shared desire for creative, innovative, and artistic expressions in urban design, including colorful buildings, progressive retail, consistent communication and dynamic art installations. The goal is to create a beautiful and inspiring environment that reflects the community's identity. 1 2
3 4
1 2
3 4
À la bonne Franquette © All rights reserved 2025 - Après-Midi Agency Santa Rosa City Hall À la bonne Franquette © All rights reserved 2025 - Après-Midi Agency Santa Rosa City Hall Both workshops highlight the desire for a vibrant, bustling city where public spaces are lively and full of activity. This includes creating spaces for outdoor entertainment like movie theaters, music venues, and festivals. There’s a strong emphasis on enhancing downtown areas, modernizing buildings, and improving infrastructure to encourage social interaction and support local businesses, such as cafes, restaurants, and boutique shops.
LOCAL BUSINESS & ECONOMIC VITALITY
Where Germany
What Beergarden
Why Kids can play and have space. Adults
can chill.
Where Chattanooga, TN
What Warehouse Row
Why Repurposing large buildings into
shopping and dining areas - a redesign of old
buildings to make it feel fresh.
Where Temescal Alley, Oakland circa 2018
What Old horse stables converted into young
businesses.
Why Mix of things. Very place based and
charming.
Where Fillmore Street, SF
What Combo of shops, restaurants, nightlife
Why Local and mainstream shops. Vibrant
and fun.
1 2
3 4
1 2
3 4
À la bonne Franquette © All rights reserved 2025 - Après-Midi Agency Santa Rosa City Hall À la bonne Franquette © All rights reserved 2025 - Après-Midi Agency Santa Rosa City Hall Brainstorm: Places in Santa Rosa with potential
- The Stewart Cannery
- 529 4th Street Building
- The strip of white buildings behind Chevy’s in Railroad Square - Mitote
-
Joe Rodota Trail (Ex: Regent’s canal in London, Les Guinguettes au bord de la Marne, France) - The water mirror to play and get refreshed during Summer in Old Courthouse Square (Ex: Bordeaux)
Sign up for city connections Take the pedestrianizing 4th St survey Forum for the Southeast Greenway will take
place on Thursday 3/20
for leadership Santa Rosa’s Class 41
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ACTIONABLES
LOW EFFORT / IMPACT
Sign up for SoCo Regional Parks Newsletter
- Sonoma Mag
- Curated Facebook Postings
- Word of mouth
- Social Media
- Santa Rosa Reddit
- Bohemian
- Santa Rosa Press Democrat
- Email Newsletter lists
- Text thread
General Comments
Things feel very spread out and would like
a more condensed place to get everything
The way the material looks and how it’s displayed
matters
I like getting my information from a newspaper while
drinking my coffee.
À la bonne Franquette © All rights reserved 2025 - Après-Midi Agency Santa Rosa City Hall How is everyone getting their information?
12 March 2025
À la bonne Franquette Santa Rosa City Hall © All rights reserved 2025 - Après-Midi Agency