S e c o n d
S u n d a y s
R e p o r t
S u m m e r 2 0 2 5
s r c i t y . o r g / D o i n g B u s i n e s s
b i z @ s r c i t y . o r g
An overview of our
Downtown Family Fun series!
P r o g r a m
S u m m a r y
T h i s s u m m e r , t h e C i t y o f S a n t a
R o s a l a u n c h e d a n e w f a m i l y -
f r i e n d l y e v e n t s e r i e s a t C o u r t h o u s e S q u a r e c a l l e d S e c o n d S u n d a y s . I n p a r t n e r s h i p w i t h l o c a l
o r g a n i z a t i o n s , t h e s e r i e s b r o u g h t f u n a c t i v i t i e s d o w n t o w n a l o n g s i d e t h e w e e k l y C e r t i f i e d F a r m e r s
M a r k e t . H e l d f r o m 1 0 : 0 0 a . m . t o 2 : 0 0 p . m . o n t h e s e c o n d S u n d a y o f J u n e , J u l y , A u g u s t , a n d S e p t e m b e r , S e c o n d S u n d a y s w a s w a r m l y
e m b r a c e d b y t h e c o m m u n i t y , t h e f a r m e r s m a r k e t t e a m , l o c a l
b u s i n e s s e s , a n d t h e m a n y f a m i l i e s w h o a t t e n d e d .
A c t i v a t e a n d e n l i v e n C o u r t h o u s e S q u a r e E x p a n d f a m i l y - f r i e n d l y p r o g r a m m i n g i n D o w n t o w n S a n t a R o s a
F e a t u r e a f a r m e r s m a r k e t w i t h a s t r o n g f o c u s o n p r o d u c e a n d a g r i c u l t u r e P a r t n e r w i t h l o c a l o r g a n i z a t i o n s t o d r a w f a m i l i e s a n d i n c r e a s e f o o t t r a f f i c d o w n t o w n
E n c o u r a g e a c t i v e t r a n s p o r t a t i o n a n d c o n n e c t i v i t y b e t w e e n C o u r t h o u s e S q u a r e a n d R a i l r o a d S q u a r e
H o s t C o u r t h o u s e S q u a r e e v e n t s t h a t s u p p o r t a n d c o m p l e m e n t t h e d o w n t o w n b u s i n e s s c o m m u n i t y
Goals & Objectives:
P a r t i c i p a t i o n &
A t t e n d a n c e
A t t e n d a n c e :
O r g a n i z a t i o n s / P a r t n e r s :
City Department Support:
J U N E - 7 9 5
J U L Y - 1 2 0 0
A U G U S T - 3 0 0
S E P T E M B E R - 4 6 8
W e h a d 2 9 t o t a l o r g a n i z a t i o n s j o i n u s o v e r t h e f o u r e v e n t s , w h i c h a r e d e t a i l e d o n p a g e 4 . S o m e o f t h e s e g r o u p s i n c l u d e d n o n - p r o f i t s , a n d o t h e r s w e r e c h i l d - f o c u s e d b u s i n e s s e s . A l l o r g a n i z a t i o n s p r o v i d e d g a m e s , e n g a g i n g a c t i v i t i e s , c r a f t s , o r p r i z e s .
We had support from various internal City Departments to make these events a success. The Police and Fire Departments tabled and offered resources and giveaways during the events. The Water Department was present with their Hydration Station, and the Recreation department provided staff to assist with setup and breakdown of the events as well as free face painting at the September Second Sunday. Recreation also partnered with us to allow the use of Rosie the Trolley.
We partnered with the Downtown Action
Organization and business community on
a Sidewalk Sale for the last Second
Sunday of the season.
O n J u l y 1 3 , a t t e n d a n c e a t S e c o n d S u n d a y s i n c r e a s e d d u e t o a n o t h e r e v e n t s c h e d u l e d l a t e r i n t h e a f t e r n o o n . M a n y a t t e n d e e s a n d v e n d o r s f o r t h e e v e n i n g e v e n t a r r i v e d e a r l y , w h i c h b o o s t e d p a r t i c i p a t i o n i n S e c o n d S u n d a y s .
Budget Expenditure:
M u s i c :
Bike Valet - $2,800
Sensory Regulation Station - $2,400
Children’s Museum on the Go - $1,000
Music - $3000
Supplies - $128
Marketing Posters - $743
Rosie the Trolley - $720
Part Time Staff - $414
TOTAL COST- $11,205
T h i s c o s t d o e s n o t f a c t o r i n f u l l t i m e s t a f f t i m e f o r p l a n n i n g a n d c o o r d i n a t i o n o f t h e e v e n t s a s w e l l a s w o r k i n g o n s i t e a l l f o u r S e c o n d S u n d a y s .
T h e b u d g e t f o r S e c o n d S u n d a y s c a m e p a r t i a l l y f r om t h e E c o n o m i c D e v e l o p m e n t S t r a t e g i c P l an f u n d , a n d p a r t i a l l y f r o m S R T B I A , t h e S a n t a R o s a T o u r i s m B u s i n e s s I m p r o v e m e n t A r e a f u n d .
H i g h l i g h t s &
D e t a i l s
Each month featured new musical talent, from soul, blues, and jazz to Latin and acoustic.
June - Maxima Frecuencia
July - Gabe Duran
August - King Street Giants
September - Jewn
O r g a n i z a t i o n s :
C o m m o n G r o u n d S o c i e t y , 6 S t r e e t P l a y h o u s e , S o n o m a C o u n t y B i c y c l e C o a l i t i o n , C h i l d r e n ’ s M u s e u m , E n G a r d e F e n c i n g , S o n o m a C o u n t y L i b r a r y , G i r l S c o u t s , C l o v e r d a l e C r e a t i v e , I n c l u s i v e C o m p a s s , S a n t a R o s a M o t h e r ’ s C l u b , C a p o e i r a , F o r g o t t e n F e l i n e s , M u s e u m o f S o n o m a C o u n t y , S n o o p y ’ s H o m e I c e , F l y i n g F r o g A ca d e m y , L a n d P a t h s , S o C o K i d s C r a f t , R u s s i a n R i v e r H u l a H o o p s , M a s s a g e B y B e c c a , M i s s D a i s y F a c e P a i n t , K i d d o s C h u C h u , P h o t o b o o t h , W e e P l a y S a n t a R o s a , R e b o u n d e r z , i 9 S p o r t s t h
C o n n e c t i v i t y
A k e y g o a l o f t h e S e c o n d S u n d a y s p r o g r a m w a s t o p r o m o t e a c t i v e t r a n s p o r t a t i o n a n d s t r e n g t h e n c o n n e c t i v i t y b e t w e e n C o u r t h o u s e S q u a r e a n d R a i l r o a d S q u a r e . T o s u p p o r t t h i s , f r e e R o s i e t h e T r o l l e y r i d e s w e r e o f f e r e d d u r i n g t h e J u l y , A u g u s t , a n d S e p t e m b e r e v e n t s , o p e r a t i n g o n a c o n t i n u o u s l o o p b e t w e e n C o u r t h o u s e S q u a r e a n d R a i l r o a d S q u a r e w i t h a d d i t i o n a l s t o p s a t t h e M u s e u m o f S o n o m a C o u n t y a n d S a n t a R o s a P l a z a .
T h i s s e r v i c e m a d e i t e a s y f o r f a m i l i e s a n d a t t e n d e e s t o a r r i v e b y S M A R T T r a i n , p a r k a t S a n t a R o s a P l a z a , o r e x p l o r e m u l t i p l e d o w n t o w n d e s t i n a t i o n s d u r i n g t h e i r v i s i t . T h e t r o l l e y w a s e x t r e m e l y p o p u l a r — m a n y a t t e n d e e s e n j o y e d t h e c o n v e n i e n c e o f t h e 1 5 - m i n u t e l o o p a s w e l l a s t h e h i s t o r i c i n s i g h t s s h a r e d b y J o e , t h e d r i v e r .
R i d e r s h i p :
J U L Y - 1 1 3
A U G U S T - 7 8
S E P T E M B E R - 1 0 3
I n c l u s i v e C o m p a s s
P a r t n e r R e p o r t
Inclusive Compass was invited to host our Sensory Regulation Station to the Second Sundays Family Friendly Farmers Market this past July and September. We tracked usage at both events and found that 289 guests engaged with the station in July and another 122 in September. Guests used the space in many ways—some stopped for a shaded rest in our comfy seats, others grabbed earplugs, sunscreen, or fidgets, while many enjoyed hands-on sensory play.
The feedback was overwhelmingly positive:
“I love that this event thought about families like ours.” ~ Family with autistic child “The Sensory Station gave my kids a reset, which means we can go check out the rest of the vendors now instead of heading home.”
"It was such a thoughtful touch—it shows the city cares about inclusion.” By making the market more accessible, the Sensory Regulation Station directly supported both community engagement and vendor success.
We are grateful for the chance to support Second Sundays and would love to explore additional opportunities to partner with the City of Santa Rosa—both at future markets and other community events—as we work together to strengthen accessibility and enhance the city’s inclusion practices.
Inclusively,
Emily Hope Parker
President, Inclusive Compass
C o m p e t i n g S u m m e r E v e n t s – A t t e n d a n c e w a s i n f l u e n c e d b y o t h e r f a m i l y - f r i e n d l y a n d k i d - f o c u s e d a c t i v i t i e s h e l d d u r i n g t h e s u m m e r m o n t h s , s u c h a s t h e S o n o m a C o u n t y F a i r .
F i r s t - Y e a r P i l o t – A s t h e i n a u g u r a l y e a r , t h e p r o g r a m f a c e d t y p i c a l s t a r t - u p c h a l l e n g e s , i n c l u d i n g l i m i t e d p u b l i c a w a r e n e s s a n d l o g i s t i c a l c o n s i d e r a t i o n s .
C h a l l e n g e s E n c o u n t e r e d :
A d j u s t f u t u r e s c h e d u l i n g t o a v o i d o v e r l a p w i t h m a j o r r e g i o n a l e v e n t s w h e n p o s s i b l e .
L a u n c h m a r k e t i n g e a r l i e r a n d e x p a n d o u t r e a c h t h r o u g h s o c i a l m e d i a , s c h o o l s , a n d c o m m u n i t y p a r t n e r s .
H i g h l i g h t u n i q u e a s p e c t s o f S e c o n d S u n d a y s t o d i s t i n g u i s h i t f r o m o t h e r s u m m e r o f f e r i n g s .
C o n t i n u e w o r k i n g w i t h t h e D o w n t o w n A c t i o n O r g a n i z a t i o n a n d b u s i n e s s c o m m u n i t y t o p a r t n e r o n p r o m o t i o n a n d e v e n t s l i k e t h e S i d e w a l k S a l e .
Feedback Survey – A survey was distributed
to all participating organizations and
partners, with six responses received to date.
Partnerships – Following the June Second
Sunday, partner organizations continued to
cross-promote the event, expanding
outreach and engagement opportunities.
R e s o l u t i o n S t e p s :
F u t u r e C o n s i d e r a t i o n s
C h a l l e n g e s &
N e x t S t e p s