Dynamic Pricing
Discussion
Comp Set Insights*
Variable Pricing Business Intelligence Suite
CHOOSING YOUR BEST PATH
2 Innovative Booking
PATHWAY TO GROW. . .
3 TrueDemand delivers state-of-the-art
variable pricing that will automatically
align price with forecasted demand
based off certain parameters
Variable Pricing
Parameters affecting prices:
3 Golf Fee
Variable Pricing
Case Study
A golf course recently
introduced a variable
pricing model with
rates determined by
ownership.
In the first month
following the rollout,
this course
experienced a -4%
decline in rounds
played due to
inclement weather
but was still able to
grow green fee
revenue by a healthy
+22% YoY.
This revenue increase
was achieved
through deployment
of a strategic pricing
model powered by an
advanced, multi-
variable algorithm.
The pricing model
effectively aligned
green fees to
forecasted demand,
all while allowing
golfers to choose the
right tee time & price
for them.
TrueDemand
Impact
CASE STUDY
Pricing Calendar Example
5 Business Intelligence Suite
6 A robust, yet intuitive suite of business
intelligence tools that will empower operators to
make proactive pricing strategy decisions
backed by data.
TRUEDEMAND BUSINESS
INTELLIGANCE SUITE INCLUDES:
Customer Segments: understand how and
where each of your player segments book
their rounds
Seasonality*: month-by-month performance
vs. historical data
Booking Time: days in advance analysis
Heatmaps*: occupancy/rounds/ADR
heatmaps by DoW and month
Day of Week: identify when golfers are playing
Weather Reports: weather impact on revenue
Comp Radar: real-time price & inventory
tracking of your local competitors
Time Slots: view KPI’s by individual tee time
Tee Sheet Data: export of raw tee sheet
data
7 Real-time price & inventory tracking of your local
competitors
*Available as optional package
Comp Set Insights*
2025 Utilization
10 *Public Rounds include both walking and riding
2025 Pricing Grid (Public Ride)
11 • From Jan to Sept, we saw 8,000 Public Ride rounds at an average rate of $52.25 • 60.9% of our Public rounds were riding for YTD 2025
2025 Pricing Grid (Public Walk)
12 • From Jan to Sept, we saw 5,120 Public Walk rounds at an average rate of $31.01 • 39.1% of our Public rounds were walking for YTD 2025
2026 Pricing Recommendations
13 Rates listed do not include Cart Fee
2026 Pricing Impact | Ride
14 An estimated +$57,561 impact in golf revenue via
dynamic pricing for the Public Ride segment
(initial assumption at 60% impact)
On average across TrueDemand portfolio, we see public rounds sold above rack rate 60% of time. 2026 Pricing Impact | Walk
15 An estimated +$28,489 impact in golf revenue via
dynamic pricing for the Public Walk segment
(initial assumption at 60% impact)
On average across TrueDemand portfolio, we see public rounds sold above rack rate 60% of time.
Pricing /
Implementation /
Timeline /
Revenue Growth
2025 Pricing:
Dynamic Pricing + BI Suite: $375/month
BI Suite Only: $159/month
Comp Radar/Weather Report: add. $99/month
Implementation: 1-2 weeks
Pricing parameters are agreed by the property and built out in 1-2 weeks.
Timeline:
Implement January 2026 to Public (Non-Resident) Rounds
Revenue Growth Opportunity:
+$57k public ride, +$28k public walk – $85K total*
*based on 2026 pricing recommendations. On average across TrueDemand portfolio, we see public rounds sold above rack rate 60% of time.
Thank you /
Questions