City of Santa Rosa City Hall, Council
Chamber
100 Santa Rosa Avenue
Santa Rosa, CA 95404
ECONOMIC DEVELOPMENT
SUBCOMMITTEE
REGULAR MEETING AGENDA AND
SUMMARY REPORT - FINAL
DECEMBER 8, 2025
9:00 A.M.
ALL PUBLIC COMMENTS WILL BE PROVIDED IN PERSON
OR VIA EMAIL IN ADVANCE OF THE MEETINGS.
MEMBERS OF THE PUBLIC CAN PARTICIPATE IN THE MEETING BY
ATTENDING
IN-PERSON FROM THE COUNCIL CHAMBERS LOCATED AT 100 SANTA ROSA AVENUE .
THE PUBLIC CAN ALSO VIEW OR LISTEN TO THE MEETING LIVE AT:
1. HTTPS://SANTA-ROSA.LEGISTAR.COM/CALENDAR.CLICK ON THE "IN PROGRESS" LINK TO VIEW;
2. VIA ZOOM WEBINAR BY VISITING
HTTPS://SRCITY-ORG.ZOOM.US/J/82568181888,
OR BY DIALING 877-853-5257 AND ENTERING WEBINAR ID: 825 6818 1888;
3. COMCAST CHANNEL 28, AT&T U-VERSE CHANNEL 99; AND
4. VIA YOUTUBE AT HTTPS://WWW.YOUTUBE.COM/CITYOFSANTAROSA
IN THE EVENT A BOARD MEMBER PARTICIPATES REMOTELY BASED
ON JUST CAUSE OR EMERGENCY CIRCUMSTANCES
PURSUANT TO AB 2449, THE CITY WILL ALSO ALLOW FOR PUBLIC COMMENT THROUGH THE ZOOM LINK OR DIAL-IN NUMBER ABOVE.
9:00 A.M.
1. CALL TO ORDER AND ROLL CALL
2. REMOTE PARTICIPATION UNDER AB 2449 (IF NEEDED)
To consider and take action on any request from a Board Member to Regular Meeting Agenda and Summary Report
City of Santa Rosa
DECEMBER 8, 2025Economic Development
Subcommittee
- FINAL
participate in a meeting remotely due to Just Cause or Emergency Circumstances pursuant to AB 2449 (Government Code Section 54953(f)).
3. MODIFICATIONS TO AGENDA
If needed, this is the time to announce any changes to the agenda due to unforeseen circumstances.
4. ANNOUNCEMENTS
5. APPROVAL OF MINUTES
5.1 Draft Minutes - October 13, 2025.
Draft Minutes - October 13, 2025Attachments:
6. PUBLIC COMMENTS
This is the time when any person may address matters not listed on this agenda, but which are within the subject matter of the jurisdiction of this subcommittee. The public may comment on agenda items when the item is called. Each speaker is allowed up to three minutes.
7. MATTERS HELD IN COMMITTEE
8. PRESENTATIONS
8.1 PRESENTATION - ECONOMIC INSIGHTS WITH DR. ROBERT
EYLER, SONOMA STATE UNIVERSITY
Receive a report out and presentation on the current state of the economy from Dr. Robert Eyler, Sonoma State University.
Recommended Action: Information and Discussion.
PresentationAttachments:
9. PARTNER REPORTS
None.
10. ACTION ITEMS
Regular Meeting Agenda and Summary Report
City of Santa Rosa
DECEMBER 8, 2025Economic Development
Subcommittee
- FINAL
10.1 MOTION - ECONOMIC DEVELOPMENT QUARTERLY REPORT
Receive a copy of the draft economic development quarterly report.
Recommended Action: The City of Santa Rosa Economic Development Division recommends that the Economic Development Subcommittee approve the draft economic development quarterly report for publication.
Quarterly Report - Dec 2025
Presentation
Attachments:
11. DEPARTMENT REPORTS
This time is reserved for City staff to provide a briefing on issues of interest.
No action will be taken on these matters except to possibly place a particular item on a future agenda for consideration.
11.1 REPORT - ECONOMIC DEVELOPMENT IMPLEMENTATION PLAN
Receive a staff report on Economic Development Implementation Plan progress from the Economic Development Division.
Recommended Action: Discussion.
PresentationAttachments:
11.2 REPORT - PLANNING AND LAND USE PROJECTS
Receive a staff report from the Economic Development Division on Coordination with the Planning Division on Planning & Land Use Projects, including Entertainment Zones and Conditional Use Permit (CUP) changes.
Recommended Action: Discussion.
PresentationAttachments:
11.3 REPORT - DOWNTOWN ACTIVATION STRATEGIES
Receive a report from the Economic Development Division regarding Regular Meeting Agenda and Summary Report
City of Santa Rosa
DECEMBER 8, 2025Economic Development
Subcommittee
- FINAL
current downtown initiatives and activation strategies including:
· Ross Street Pilot
· New Commercial Renter Program
· Asawa art and ongoing fountain/stage conversation.
· Park impact fees and scope development for improvements in Courthouse Square, 4th Street, Je-Ju Way, Comstock Mall, Julliard Park.
Recommended Action: Discussion.
12. OTHER UPDATES
12.1 REPORT - ECONOMIC DEVELOPMENT PROJECT UPDATES
Receive a report from the Economic Development Division regarding:
USL
· Creative Corridor
· Parking fees and impacts to businesses
· Art & Culture initiatives
· Events
· Downtown play panels
· Business Concierge Program.
Recommended Action: Information Only.
13. COMMITTEE ASSIGNMENTS
13.1 DISCUSSION - COMMITTEE ASSIGNMENTS
Review and discuss assignments accepted by, or given to, individual Subcommittee members-whether made by the Chair, initiated by the Subcommittee, or requested by staff-for the purpose of performing activities, research, outreach, or other actions outside of regular meetings that support the work program and priorities of the Subcommittee.
Discussion.
Recommended Action: Discussion.
Regular Meeting Agenda and Summary Report
City of Santa Rosa
DECEMBER 8, 2025Economic Development
Subcommittee
- FINAL
14. FUTURE AGENDA ITEMS
15. ADJOURNMENT
The City of Santa Rosa does not discriminate on the basis of disability in the admissions or access to, or treatment of or employment in, its programs or activities. Disability-related aids or services, including printed information in alternate formats, to enable persons with disabilities to participate in public meetings and programs are available by contacting the Secretary at (707) 543-3084 (TTY Relay at 711) one week prior to the meeting. Meeting information can also be accessed via the internet at http://srcity.org.