Implementation Plan Progress as of April 1, 2026
BUSINESS GROWTH & RETENTIONBUSINESS GROWTH & RETENTION BUSINESS GROWTH & RETENTION
ACTION ITEMS
PERCENTAGE COMPLETE
Objectives:
Create Fiscal Stability
Support Workforce
Business-Friendly City
Communication
Strategy
Increase Businesses
Business Retention &
Expansion
Support & Grow
Businesses
Support
Entrepreneurship
Remove Barriers
City of Santa Rosa
Economic Development Division
[email protected]
srcity.org/doingbusiness
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A C T I O N S :
1 . C r e a t e a V i r t u a l ( o n l i n e ) a n d P h y s i c a l O n e - S t o p - S h o p t o s u p p o r t b u s i n e s s e s 2 . O b t a i n S o f t w a r e P l a t f o r m s f o r T r a c k i n g a n d R e l i a b l e D e m o g r a p h i c s 3 . C o n d u c t a B u s i n e s s G a p A n a l y s i s , E x i s t i n g C l u s t e r I n d u s t r y A n a l y s i s , a n d K e y E m e r g i n g I n d u s t r y S e c t o r s A n a l y s i s
4 . I d e n t i f y K e y O p p o r t u n i t i e s a n d L a n d D e v e l o p m e n t S i t e s a n d W o r k w i t h O u t s i d e P a r t n e r s t o P r e p a r e a n d M a r k e t
5 . A l i g n P o l i c i e s , P r o c e d u r e s , a n d S t a n d a r d s w i t h P l a n s t o E n c o u r a g e M i x e d - U s e a n d I n n o v a t i v e U s e s o f C o m m e r c i a l P r o p e r t i e s
6 . E s t a b l i s h S i t e V i s i t s a n d O p e n C o m m u n i c a t i o n w i t h B u s i n e s s e s 7 . S t r e n g t h e n a n d S u p p o r t P a r t n e r s h i p s w i t h E d u c a t i o n a l O r g a n i z a t i o n s a n d B u s i n e s s A s s o c i a t i o n s t o S u p p o r t W o r k f o r c e D e v e l o p m e n t N e e d s 8 . D e v e l o p I n c e n t i v e P a c k a g e s t o A t t r a c t I d e n t i f i e d K e y I n d u s t r i e s 9 . C r e a t e a C o m p r e h e n s i v e O u t r e a c h a n d M a r k e t i n g P l a n ( a k a “ B u s i n e s s R e c r u i t m e n t P l a n ” . ) t o A t t r a c t I d e n t i f i e d K e y I n d u s t r i e s 1 0 . C r e a t e a S t r e a m l i n e d R e - T e n a n t i n g P r o g r a m w i t h C l e a r P a t h w a y s f o r R e - T e n a n t i n g R e t a i l , R e s t a u r a n t , o r O f f i c e S p a c e s
1 1 . A l i g n E f f o r t s w i t h S o n o m a C o u n t y t o C r e a t e a T a n d e m A p p r o a c h t o A t t r a c t i o n E f f o r t s
BUSINESS GROWTH & RETENTIONBUSINESS GROWTH & RETENTION BUSINESS GROWTH & RETENTION
I m p l e m e n t a t i o n P l a n P r o g r e s s a s o f A p r i l 1 , 2 0 2 6
E N T R E P R E N E U R S H I P & S M A L L B U S I N E S SE N T R E P R E N E U R S H I P & S M A L L B U S I N E S SE N T R E P R E N E U R S H I P & S M A L L B U S I N E S S
PERCENTAGE COMPLETE
Objectives:
Create Fiscal Stability
Support Workforce
Business-Friendly City
Communication Strategy
Increase Businesses
Business Retention &
Expansion
Support & Grow
Businesses
Support Entrepreneurship
Remove Barriers
ACTION ITEMS
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1 . S t r e n g t h e n S u p p o r t f o r E n t r e p r e n e u r s h i p t h r o u g h I n c u b a t o r O r g a n i z a t i o n s 2 . I d e n t i f y a n d P r o m o t e A v a i l a b l e F u n d i n g S o u r c e s f o r S m a l l B u s i n e s s O w n e r s 3 . C r e a t e O m b u d s m a n P r o g r a m f o r T e c h n i c a l A s s i s t a n c e a n d P r o c e s s S u p p o r t 4 . P a r t n e r a n d C o n n e c t S t u d e n t s f o r T r a i n i n g O p p o r t u n i t i e s , M e n t o r i n g , a n d W o r k f o r c e D e v e l o p m e n t U p s k i l l i n g 5 . M e e t w i t h U n d e r r e p r e s e n t e d B u s i n e s s e s t o I d e n t i f y B a r r i e r s a n d B u i l d P a t h w a y s f o r A s s i s t a n c e a n d S u p p o r t 6 . A n a l y z e O p p o r t u n i t i e s t o S u p p o r t H o m e - B a s e d a n d W o r k f r o m H o m e E n t r e p r e n e u r T r e n d s
E N T R E P R E N E U R S H I P & S M A L L B U S I N E S SE N T R E P R E N E U R S H I P & S M A L L B U S I N E S SE N T R E P R E N E U R S H I P & S M A L L B U S I N E S S Implementation Plan Progress as of April 1, 2026
PERCENTAGE COMPLETE
E C O N O M I C V I B R A N C Y & R E S I L I E N C YE C O N O M I C V I B R A N C Y & R E S I L I E N C YE C O N O M I C V I B R A N C Y & R E S I L I E N C Y Objectives:
Downtown Housing
Increase Revenue
Support Economy
Walkable
Neighborhoods
Climate Action Goals
ACTION ITEMS
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A C T I O N S :
1 . E x p a n d D o w n t o w n A s s e t S t r a t e g y a c t i v a t i n g c i t y - o w n e d p r o p e r t y f o r e c o n o m i c d e v e l o p m e n t p u r p o s e s , t o i n c l u d e h o u s i n g a n d h o u s i n g s u p p o r t i v e a m e n i t i e s w i t h a n e m p h a s i s o n s u s t a i n a b i l i t y a n d w a l k a b l e n e i g h b o r h o o d s 2 . E s t a b l i s h a n E n h a n c e d I n f r a s t r u c t u r e F i n a n c i n g D i s t r i c t i n D o w n t o w n 3 . E n s u r e G e n e r a l P l a n a n d E c o n o m i c D e v e l o p m e n t S t r a t e g i c P l a n a l i g n m e n t 4 . R e v i e w a n d a m e n d z o n i n g c o d e w h e r e n e e d e d t o a l i g n w i t h e c o n o m i c s t r a t e g i e s i n s u p p o r t o f d e v e l o p m e n t i n i t i a t i v e s a n d o p p o r t u n i t i e s 5 . C o n d u c t a d o w n t o w n i n f i l l h o u s i n g e c o n o m i c a n d f i s c a l i m p a c t s t u d y 6 . C r e a t e a n E c o n o m i c d e v e l o p m e n t f u n d t o c o n d u c t f e a s i b i l i t y s t u d i e s 7 . E x p l o r e , d e v e l o p , a n d i m p l e m e n t s p o r t s a n d e n t e r t a i n m e n t a s a n e c o n o m i c d r i v e r f o r b o t h r e s i d e n t s a n d t o u r i s t s 8 . C o n t i n u e t o a s s e s s C i t y H a l l C o m p l e x r e d e v e l o p m e n t o p p o r t u n i t i e s 9 . I m p l e m e n t t h e p u b l i c a r t p r o g r a m s t r a t e g i c p l a n 1 0 . S u p p o r t c o m m u n i t y e v e n t s a n d a c t i v i t i e s t h r o u g h d i r e c t p r o g r a m m i n g a n d g r a n t s 1 1 . C h a m p i o n s u s t a i n a b i l i t y a n d t h e C i t y ’ s C l i m a t e A c t i o n
E C O N O M I C V I B R A N C Y & R E S I L I E N C YE C O N O M I C V I B R A N C Y & R E S I L I E N C YE C O N O M I C V I B R A N C Y & R E S I L I E N C Y Implementation Plan Progress as of April 1, 2026
C O M M U N I T Y I N V E S T M E N TC O M M U N I T Y I N V E S T M E N TC O M M U N I T Y I N V E S T M E N T
PERCENTAGE COMPLETE
Objectives:
Upstream Investment
Support Diverse Needs
Address Childhood
Poverty
Early Childhood Sector
ACTION ITEMS
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ACTIONS:
1.Coordinate annual district-based surveys to solicit community input at a neighborhood level from all seven districts
2.Advance childcare support programs
3.Identify and capitalize on funding opportunities to expand upstream investment pilot programs
4.Use ARPA funds to continue pilot programs addressing childhood poverty and increase advanced education opportunities – continue implementation through expenditure of funds by end of 2024
C O M M U N I T Y I N V E S T M E N TC O M M U N I T Y I N V E S T M E N T C O M M U N I T Y I N V E S T M E N T