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10 “Successful public space investments can help inspire long-overdue public sector infrastructure and private sector development… Stakeholders often described the public space as the ‘catalyst’ needed to demonstrate that new private sector investments could be successful.” — The Brookings Institution
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17 Transforming the largest near-term catalyst site in downtown - from surface parking to a 24/7 residential anchor.
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24 THE BOTTOM LINE
Standing still isn’t free. Every year we wait, the community pays more and gets less - acting now puts those dollars back to work for Santa Rosa.
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CITY HALL SITE | TEST FIT
POTENTIAL DEVELOPMENT PROGRAM
100-Room Hotel
350 Apartments
60 Condos
15K SF Office
10K SF Retail
7K SF Public
AI-generated hypothetical rendering
30 EVERY DOLLAR GENERATED STAYS IN SANTA ROSA
Recurring revenue from property tax, hotel occupancy, sales tax, and parking This data is based on a test fit development scenario
The Turning Point
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AI-generated redevelopment concept for illustrative purposes only.
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AI-generated hypothetical redevelopment of the current City Hall Campus.
NEW HOUSING OPEN SPAC E & CREEK JOBS & TAX BASE MODERN CIVIC HUB DOWNTOWN
VIBRANCY
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