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Santa Rosa City Council
August 18, 2026

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Presentation
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August 18, 2026
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Santa Rosa City Council
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Interview for San Bruno Zoning Code Update  Dyett & Bhatia City of Santa Rosa
South Santa Rosa Specific Plan
Draft Preferred Alternative
City Council Study Session
August 18, 2026

Meeting Agenda

1. Project Recap

2. Draft Preferred Alternative

3. Next Steps

1. Project Recap
Work Completed Update
Sept Mar Sept May
Community Workshops
TAC Meeting #1 Draft Specific Plan preparation
Online Survey #1
Alternatives Exploration Specific Plan Preparation,
Finalization & Adoption
TAC Meeting #3
Public Review Draft released
Environmental review
Adoption hearingsPlanning Commission and City
Council Study Sessions
2025 2026
Apr Aug
Draft Preferred Alternative preparation
Draft Preferred
Alternative Preparation
Community Workshops
Revised Preferred Alternative released
Online Survey #2
Planning Commission and City Council
Study Sessions
2027
TAC Meeting #2
Alternatives Report released
Interview for San Bruno Zoning Code Update  Dyett & Bhatia Schedule
Overview
We are here

Purpose of Alternatives
Informs creation of a
Preferred Alternative
Represent different visions
and approaches
Community and decision-
makers provide feedback
Explore various options for
the location of different
uses (residential,
commercial, parks, etc.)
and circulation
improvements

Alternatives
1: Mixed-Use Corridor 2: City-Centered Growth 3: Centers

Outreach Activities
▪ Meetings
▪ Technical Advisory Committee Meetings (Sept 2025, April 2026) ▪ Survey in English and Spanish (Jan – April 2026)
▪ Planning Commission Study Session (Feb 2026)
▪ In-person and Virtual Community Workshops (March 2026) ▪ City Council Study Session (March 2026)
▪ Bicycle and Pedestrian Advisory Study Session (April 2026) ▪ Sonoma County Planning Commission (May 2026)
▪ Promotional efforts
▪ Coordination with Engagement Advisory Committee to spread the word
▪ Email blast to interested parties list
▪ Posted on City’s NewsFlash page
▪ Social media posts: Facebook, Instagram, Nextdoor
▪ Pop-ups (Celebrations, festivals, markets, etc.)

Key Takeaways
▪ Slightly greater preference for Alternative 1 but also solid support for Alternative 2 and a combination of elements from the three Alternatives
▪ Support for east-west connectivity to cross Highway 101 and connect Moorland to Santa Rosa Avenue; Transportation and Public Works prefers crossing at Bellevue, in line with General Plan
▪ Interest in pedestrian- and bicycle-friendly corridor, along with improved safety on Santa Rosa Avenue
▪ Desire for community connectivity and community-serving spaces, such as community centers
▪ Invest in and improve Moorland; do not add more density there ▪ Ensure equity and incorporate anti-displacement strategies ▪ Distribute parkland through more, smaller parks rather than one large park; support for creek pathway
Which Alternative best reflects your vision?
Combination
27%
Alt 1
31%
Alt 2
26%
Alt 3
16%
Public transportation
Walking
Bicycles/Scooters
After cars, rank the following transportation
options from highest to lowest priority:

2. Draft Preferred Alternative
Draft Preferred Alternative – Land Use
Key land use aspects
▪ Mixed use district centered on Santa Rosa Avenue
▪ Diversity of housing types (low-, medium-, and high-
density housing)
▪ Community and neighborhood parks integrated
into residential and mixed-use districts
▪ Industrial uses maintained
▪ No existing mobile home parks proposed for re-
designation

Draft Preferred Alternative – Transportation
Transportation
▪ Bike and pedestrian improvements along Santa
Rosa Avenue
▪ Greenway connections along existing creek
corridors
▪ Enhanced and new crossings to improve
multimodal connections over Highway 101

Northern Part of Planning Area
▪ High-density residential
▪ Integrated neighborhood parks
▪ Improved Highway 101
overcrossing
▪ New through streets to
promote walkability
▪ Bike and pedestrian
improvements on Santa Rosa
Avenue

Central & Southern Parts of Planning Area
▪ Mixed-use districts on Santa Rosa Avenue
▪ Commercial centers anchoring mixed-use
districts
▪ Low- to medium-density housing to the east
▪ Integrated community and neighborhood parks
▪ New through streets to promote walkability
▪ Bike and pedestrian improvements on Santa
Rosa Avenue
▪ Industrial uses on west and south side
maintained
▪ Transit hub proposed near Todd Rd
▪ Greenway connections along creek corridor

Total Projected Buildout
▪ The Preferred Alternative projects:
▪ 6,300 new residential units,
resulting in 14,800 new residents
▪ Most new units are from Mixed-Use areas
along Santa Rosa Avenue
▪ 2,917,600 square feet of new
non-residential construction
▪ Comprised of retail and business services,
industrial, and mixed-use developments

Projected Parks
▪ City park standard of 6 acres per 1,000 residents
▪ 3.5 acres from Community (larger, 10+ acres) and Neighborhood (>10 acres) Parks ▪ 2.5 acres from partnerships with schools, open space, trail parks ▪ Planning Area has 8 acres of existing parks
▪ Andy Lopez Unity Park – 4.4 acres
▪ Harvest Park – 3.3 acres
▪ Red Hawk Park – 0.4 acres
▪ 96 acres of new parks projected to meet needs of 14,800 new residents
▪ Community Parks – 21 acres
▪ Neighborhood Parks – 31 acres
▪ Other parks, open space, partnership with Sonoma Water for creekways – 44 acres

3. Next Steps
Next Steps
▪ Summer 2026: Preferred Alternative and Outreach on Preferred Alternative ▪ Late Summer/Early Fall 2026: Traffic and infrastructure analyses of Preferred Alternative
▪ Fall 2026/Winter 2027: Public review Draft Specific Plan and Draft Environmental Impact Report (EIR)
▪ Spring 2027: Council adoption of Final Specific Plan and Environmental Impact Report
Helpful Links and Contact
Specific Plan Webpage
(srcity.org/SSRSP)
Email Distribution List Sign-Up Preferred Alternative
Survey
Email: [email protected]
Phone: (707) 543-4351 (English)
Phone: (707) 543-3460 (Spanish)

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