City of Santa Rosa City Hall, Council
Chamber
100 Santa Rosa Avenue
Santa Rosa, CA 95404
ECONOMIC DEVELOPMENT
SUBCOMMITTEE
REGULAR MEETING AGENDA AND
SUMMARY REPORT - FINAL
OCTOBER 12, 2026
9:00 A.M.
ALL PUBLIC COMMENTS WILL BE PROVIDED IN PERSON
OR VIA EMAIL IN ADVANCE OF THE MEETINGS.
MEMBERS OF THE PUBLIC CAN PARTICIPATE IN THE MEETING BY
ATTENDING
IN-PERSON FROM THE COUNCIL CHAMBERS LOCATED AT 100 SANTA ROSA AVENUE.
THE PUBLIC CAN ALSO VIEW OR LISTEN TO THE MEETING LIVE AT:
1. HTTPS://SANTA-ROSA.LEGISTAR.COM/CALENDAR.
CLICK ON THE "IN PROGRESS" LINK TO VIEW;
2. VIA ZOOM WEBINAR BY VISITING
HTTPS://SRCITY-ORG.ZOOM.US/J/85693623741,
OR BY DIALING 877-853-5257 AND ENTERING WEBINAR ID: 856 9362 3741;
3. COMCAST CHANNEL 28; AND
4. VIA YOUTUBE AT HTTPS://WWW.YOUTUBE.COM/CITYOFSANTAROSA
IN THE EVENT A BOARD MEMBER PARTICIPATES REMOTELY BASED
ON JUST CAUSE UNDER THE BROWN ACT, THE CITY WILL ALLOW
FOR PUBLIC COMMENT THROUGH THE ZOOM LINK OR DIAL-IN
NUMBER ABOVE.
9:00 A.M.
1. CALL TO ORDER AND ROLL CALL
2. REMOTE PARTICIPATION UNDER THE BROWN ACT (Gov. Code § 54953.8) This time is reserved for any Subcommittee Member to announce remote Regular Meeting Agenda and Summary Report
City of Santa Rosa
Economic Development OCTOBER 12, 2026
Subcommittee
- FINAL
participation under the “Just Cause” provision of Government Code Section 54953.8.
3. MODIFICATIONS TO AGENDA
If needed, this is the time to announce any changes to the agenda due to unforeseen circumstances.
4. ANNOUNCEMENTS
5. APPROVAL OF MINUTES
5.1 Draft Minutes - August 10, 2026.
Attachments: Draft Minutes - August 10, 2026
6. PUBLIC COMMENTS
This is the time when any person may address matters not listed on this agenda, but which are within the subject matter of the jurisdiction of this subcommittee. The public may comment on agenda items when the item is called. Each speaker is allowed up to three minutes.
7. MATTERS HELD IN COMMITTEE
8. PRESENTATIONS
None.
9. PARTNER REPORTS
None.
10. ACTION ITEMS
None.
11. DEPARTMENT REPORTS
This time is reserved for City staff to provide a briefing on issues of interest.
No action will be taken on these matters except to possibly place a particular item on a future agenda for consideration.
11.1 Receive a report on and provide staff with recommendations for a future Regular Meeting Agenda and Summary Report
City of Santa Rosa
Economic Development OCTOBER 12, 2026
Subcommittee
- FINAL
study session on long-term economic development strategic planning efforts.
Recommended Action: Discussion.
11.2 Receive a report on and provide staff with recommendations for an upcoming downtown vibrancy study session with City Council.
Recommended Action: Discussion.
11.3 Receive a report on the outcome of Asawa panel discussions with the Art in Public Places Committee and the Community Advisory Board.
Provide staff with recommendations for upcoming community engagement efforts.
Recommended Action: Discussion.
11.4 Receive a report on a comparison of rates and fee schedules for special event permitting across other cities.
Recommended Action: Informational.
Attachments: Special Event Fee Presentation
11.5 Receive a report on wine industry impacts on Santa Rosa’s business community.
Recommended Action: Information Only.
Attachments: Wine Industry Impact Survey
11.6 Receive a report on the Business Concierge Program.
Recommended Action: Information Only.
11.7 Receive a report on downtown mobile analytics, activity, and visitations.
Recommended Action: Information Only.
Attachments: Downtown Visitation - July and August
12. OTHER UPDATES
Regular Meeting Agenda and Summary Report
City of Santa Rosa
Economic Development OCTOBER 12, 2026
Subcommittee
- FINAL
13. COMMITTEE ASSIGNMENTS
None.
14. FUTURE AGENDA ITEMS
15. ADJOURNMENT
The City of Santa Rosa does not discriminate against individuals (including member(s) of a legislative body) with disabilities in its employment, services, benefits, facilities, programs, or activities. Requests for accommodations, auxiliary aids, or services necessary to participate in a City program, service, or activity, including printed information in alternate formats, are available by contacting the Recording Secretary at 707-543-3084 (TTY Relay at 711) or [email protected]. The e-mail subject line should read “ADA Accommodation Request” or “Language Assistance” and the email should include your name, address, telephone number, and a description of the request. If the request is received at least seven (7) business days prior to the board meeting, the copy shall be provided no later than two (2) business days prior to the board meeting. Meeting information can also be accessed via the internet at http://srcity.org.