Responses Overview Active
1. How connected is your business to the wine industry or wine-related tourism?
2. Over the past 12 months, have changes in the wine industry affected your business? Responses
183
Average Time
05:43
Duration
6 Very Connected 36
Somewhat Connected 31
Slightly Connected 43
Not Connected 70
Unsure 3
Significant negative impact 29
Moderate negative impact 21
Slight negative impact 42
No noticeable impact 80
Positive impact 4
Unsure 7
Days
10/5/26, 12:02 PM Wine Industry Impact Survey
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3. What impacts have you experienced?
Select all that apply.
4. Compared with this time last year, how is your business performing overall? Fewer customers or visitors 34
Lower sales/revenue 58
Reduced customer spending 30
Fewer contracts/orders from
wineries or wine-related businesses 41
Fewer events or group bookings 15
Reduced staffing or employee
hours 10
Delayed hiring or investment 10
No noticeable impact 83
Other 19
Significantly better 11
Somewhat better 28
About the same 77
Somewhat worse 49
Significantly worse 18
10/5/26, 12:02 PM Wine Industry Impact Survey
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5. How concerned are you about wine industry conditions affecting your business over the next 12 months?
6. What steps, if any, is your business taking to address or mitigate impacts related to changes in the wine indu stry?Select all that apply.
Very concerned 39
Somewhat concerned 31
Slightly concerned 42
Not concerned 67
Unsure 4
Increasing marketing or advertising 7
Offering new or different
products/services 7
Expanding food or beverage
options 4
Offering more non-wine beverage
options 0
Expanding or changing wine
offerings 0
Adding music, entertainment,
events, or other experiences 0
Offering promotions, discounts, or
special packages 6
Targeting new customers or
markets 28
Partnering with other local
businesses or organizations 4
Reducing operating costs, hours, or
staffing 20
No changes at this time 97
Other 10
10/5/26, 12:02 PM Wine Industry Impact Survey
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7. Please share anything else you would like the City to know about how current conditions in the wine industry are affecting your business.
71 Responses
Latest Responses
"My biggest concern with winerys is the water use and chemicals …" . . .
8. Business Name (optional)
72 Responses
Latest Responses
"Denise Martin Century 21 Valley of the Moon office."
. . .
20 respondents (28%) answered business for this question. wineries business wine industry
impact Santa Rosa need service people
Wine Businesses small business industry workers
construction industry
No impact
industry business
wine tourism
wine and hospitality
European wine wine products
wine country
wine producer
5 respondents (7%) answered Inc for this question.
LLC
Inc Services Design
Company
Property Management
dba
Sonoma
Vineyards Cellars
Prints LLC
Agency LLC Info Services
Logistnixx LLC
Tax Services Troyka Llc
Drone Services
solar service
Steps Services
Moon office
10/5/26, 12:02 PM Wine Industry Impact Survey
https://forms.cloud.microsoft/Pages/DesignPageV2.aspx?prevorigin=shell&origin=NeoPortalPage&subpage=design&id=hRlRDS5GAkSgsDjh2t9onobt… 4/5