Honored to Serve
The City of Santa Rosa
October 13, 2026
Andy Fulton & Celia Furber
Recology Sonoma Marin
9/18/2026 | 2
RECOLOGY AT A GLANCE
Recology Introduction
Headquartered in San Francisco, CA, Recology isthe largest 100% employee-owned solid waste and recycling company in the United States. 9/18/2026 | 3
100% Employee-Owned
“I’m glad to work for Recology; a company that cares about the community, is always looking for new ways to Waste Zero, and that allows me to be part of the solutions to better service the community that my family and friends live in." Jose Garnica, District Manager
9/18/2026 | 4
Recology Sonoma Marin
•Started local operations
December 23, 2017
•Serving 51,421 customers in
Santa Rosa
•Provide recycle, compost, garbage,
C&D, street sweeping, and recycle
processing services
Recology
Customer
Experience
Operational
Excellence
Technology
Modernization
Business
Enablement
• Launch &
Recovery
• Route Optimization• OnPoint Pickup
• Process
Improvement
• Training
• AMCS Platform • Data Insights
• Performance
Management
• Driving Business
Outcomes
Recology Ready
Recology
Operational Updates
• Arrival of the all electric bike
lane sweeper
• Additional recycle and
compost routes due to growth of the City and participation in programs • Geopolitical impacts to
recyclable commodities markets and fuel prices
9/18/2026 | 7
Education & Outreach
In 2025 Recology's Waste Zero Team accomplished the following in Santa Rosa:
o Worked with 1,365 accountso Conducted 847 site visitso Conducted 2,512 auditso Gave 125 presentations & trainings
o 99% SB1383 compliance
9/18/2026 | 8
Education & Outreach
9/18/2026 | 9
The Recology Reuse Bazaar
• Annual event - free drop-off & free
“shopping” srcity.org/ZeroWaste
• Partners: City of Santa Rosa, Reuse
Alliance, Conservation Corps North Bay, Flipside Thrift, Make It Home • 70 volunteers • 2025 metrics:
• 287 cars & 424 shoppers• 34,000 lbs. reused or recycled• 79% diversion rate 9/18/2026 | 10
The Recology Reuse Bazaar
9/18/2026 | 11
Zero Waste Sonoma - Green Resolution Award
9/18/2026 | 12
The Recology Artstart Student Hub (TRASH)
• Five artists access
non-recyclable materials from
the MRF
• Partner with Artstart
artstart.us/trash
• Artwork was
showcased at Santa Rosa
Visitor's Center
• Over 600 attendees at three
receptions in 2025
9/18/2026 | 13
The Recology Artstart Student Hub (TRASH)
9/18/2026 | 14
The Children’s Museum of Sonoma County Exhibit
• Grand Opening February 2026• Learning through play! Features hands-on activities that teach the value of recovering resources • Engages children and caregivers• Children’s Museum sees nearly 200,000 visitors per year
9/18/2026 | 15
The Children’s Museum of Sonoma County Exhibit
9/18/2026 | 16
Event Services
• RSM has 99 event deliveries
per year in Santa Rosa
• Major landfill diversion
opportunity
• Opportunity to educate and
inspire
• Recology.com/rsmevents
9/18/2026 | 17
Event Services - Reusable Cup Pilot Program
9/18/2026 | 18
Metrics of Success
256,241
232,554
109,247
123,994
0.00 25,000.0050,000.0075,000.00
100,000.00125,000.00150,000.00175,000.00200,000.00225,000.00250,000.00275,000.00 2019 2020 2021 2022 2023 2024 2025
Garbage Tons Organics Tons Linear (Garbage Tons) Linear (Organics Tons) • Look at all efforts
through a diversion lens
• Across Recology
Sonoma Marin service areas:
• Decreased garbage
10% (nearly 24k
tons/year)
• Increased organics
12% (nearly 15k
tons/year)
Thank You!