6Ed08E6676 — Santee City Council, July 8, 2025

TO: Mayor and Councilmembers
Gary Halbert, Interim City Manager
Shawn Hagerty, City Attorney
FROM: James Jeffries, City Clerk
DATE: July 10, 2025
SUBJ: Updated Meeting Materials – July 8, 10, and 11, 2025, Special Meeting PUBLIC HEARING:
(1) Public Hearing for the Selection of Up to Four Retail Commercial Cannabis Businesses (CCBs) with Up to Four Alternate CCBs and Finding the Action Exempt from the California Environmental Quality Act (CEQA) Pursuant to CEQA Guidelines Section 15303. (Planning and Building – Sawa)
The attached correspondence for the above-mentioned Item was received by 6:00 p.m. on July 10, 2025, and is provided for your consideration.

From: Alex Freedman
To: Clerk
Subject: Public Comment RE Special Meeting of the Santee City Council on 7/11/2025, Support for Catalyst - Santee Date: Thursday, July 10, 2025 10:57:14 AM
Dear Santee City Council:

My name is Alex Freedman. I am the President and CEO for Traditional, which is one the largest vertically-integrated cannabis brands in the state. I am writing to you because we strongly support the application of Catalyst-Santee for the approval of a permit to operate a retail dispensary in the city. We have worked closely with Catalyst Cannabis Co. and its owners, Elliot Lewis and Damian Martin, since Catalyst's founding and we know they will be a valuable benefit to the Santee community.

At Traditional, we are proud to have our products at Catalyst. Their commitment to responsible business practices, safe products, and community engagement aligns perfectly with our values. If selected, Catalyst will contribute to the local economy while providing high-quality products and services to Santee and San Diego County customers.

Their in-depth knowledge of the industry, their competent professionalism, and their dedication to their craft have consistently positively impacted our own business. They are valued partners and we are excited for their opportunity to expand their business in Santee, where I have no doubt they will make a strong addition to your business community.

Regards,
Alex Freedman
--
Alex Freedman
President & CEO | Traditional
(310) 882-9896
[email protected]
https://www.traditional.com/
From: Barbara Gordon
To: John Minto; Rob McNelis; Dustin Trotter; Ronn Hall; Laura Koval Cc: Clerk
Subject: Public Comment
Date: Thursday, July 10, 2025 7:06:05 AM
Dear City Council Members,
As a public health advocate, I want to share an article from the City Journal titled “Gone to Pot” where commercialization of weed has provided fewer benefits and more hazards than supporters were promised. It was supposed to eliminate the black market and generate significant tax revenue which neither has happened.

Usage, addiction, and mental-health issues are surging. More Americans recognize the negative effects of marijuana on individuals and society, In 2023, 42 percent of 19 to 30 yrs olds reported using pot and those 35 to 50, 29 percent reported using pot, both up from past years.

A review of 18 studies worldwide found that average smokers are twice as likely as nonusers to develop schizophrenia or other severe mental illnesses; the heaviest users face a fourfold increase.

Emergency-room visits for marijuana-related issues, including psychosis, have skyrocketed.

Unlike other abused substances, such as alcohol, there is no current data that defines what is considered a safe amount of marijuana use regarding the risk of developing psychosis.

Given the troubling rise in marijuana use and abuse, I urge the city to have more honest discussions about pot risks and the impact it will have on the community and young people.

Regards,
Barbara Gordon
From: Brendan Hoolihan
To: Clerk
Subject: Public Comment RE Special Meeting of the Santee City Council on 7/11/2025, Support for Catalyst - Santee Date: Thursday, July 10, 2025 10:08:25 AM
Dear Santee City Council:

My name is Brendan Hoolihan. I am an Operations Coordinator for Cookies and several other brands that work with Catalyst. I have worked with Catalyst and their operations team closely over the past five years. Elliot and his team run an efficient and clean operation. We are very proud to work with Catalyst.

We are also donors to their Catalyst Cares program, which assists medical cannabis consumers in underserved communities.

I am writing to you because we strongly support the application of Catalyst-Santee for the approval of a permit to operate a retail dispensary in the city. We know Catalyst Cannabis Co. and its owners, Elliot Lewis and Damian Martin, will be a valuable benefit to the Santee community.

At Cookies, we are proud to have our products at Catalyst. Their commitment to responsible business practices, safe products, and community engagement aligns perfectly with our values.

If selected, Catalyst will contribute to the local economy while providing high-quality products and services to Santee and San Diego County customers.

Their in-depth knowledge of the industry, their competent professionalism, and their dedication to their craft have consistently positively impacted our own business. I have no doubt Catalyst will make a strong addition to your business community.

Cheers,
Brendan Hoolihan
Sr. Sales Ops Coordinator | Humble Cannabis Solutions
C | 714-837-7841 | E | [email protected]
From: Casey Dalton
To: Clerk
Subject: Catalyst
Date: Thursday, July 10, 2025 1:28:57 PM
Dear Santee City Council:

My name is Casey and I’m the founder of the brand EVIDENCE. We are a social justice brand, female founded and family operated.

I’m writing you to show support of the application of Catalyst-Santee for the approval of a permit to operate a retail dispensary in the City. We know Catalyst Cannabis Co. and its owners, Elliot Lewis and Damian Martin personally. They have done remarkable work in all of the communities they operate in and will be a valuable benefit to the Santee community.

Catalyst has testing standards they have implemented that far exceed the State standards. They care about customer’s safety and that’s why we are proud to have our products at Catalyst. Their commitment to responsible business practices, safe products, and community engagement aligns perfectly with our values. If selected, Catalyst will contribute to the local economy while providing high-quality products and services to Santee and San Diego County customers.

Thank you,
Casey Dalton
From: Stoke For Life Foundation
To: Clerk
Subject: ATTENTION COUNTY CLERK OF SANTEE
Date: Thursday, July 10, 2025 3:09:07 PM
Attachments: SFL.Letter for Catalyst .docx
Please see attached letter, thank you for your attention to this matter.

Charles Webb
Founder/President
Stoke for Life Foundation
(760) 520-5189
https://stokeforlife.org/
[email protected]
Stoke for Life Foundation
1834 Kent Place, Vista CA, 92084
Phone Number: (760) 520-5189
Website: stokeforlife.org
EIN #: 81-1207879
Attention City Clerk of Santee
Dear city clerk of Santee,
My name is Charles Webb, I am a paraplegic at the T 7/8 level I am also the founder of the 501 (c)(3) non-profit “Stoke for Life Foundation”. The main goal at Stoke for Life Foundation is to bring awareness to the disabled community and beyond to the rehabilitative benefits of ocean therapy.

I am writing you in regards to permitting for the company Catalyst. I am a medical Marijuana patient and have been for forty years, it has been my experience that Catalyst does amazing work and philanthropy in the disabled community. It would be an asset to east county and the disabled community to have access to the quality products and environment that Catalyst provides for its customers.

We encourage you to approve their permit, if you have any questions please feel free to contact me at [email protected] or call 760-520-5189.

Thank you for your consideration.

Charles Webb, Founder
From: Christen
To: Clerk
Subject: Support Devon Julian
Date: Thursday, July 10, 2025 4:25:08 PM
Christen McMann
2211 Grace Lane
Alpine, CA 91901
[email protected]
July 10, 2025
Mayor and City Council
City of Santee
10601 Magnolia Avenue
Santee, CA 92071
To the Honorable Mayor and City Council Members,
My name is Christen McMann, and I am writing to offer my full support for Devon Julian and his business venture in the City of Santee. I am a long-term resident of Santee who has recently relocated to Alpine; however, my family and I still own our home in Santee, which we continue to maintain as a rental property. Our strong ties to the Santee community remain a priority for us, and we are deeply committed to its growth and well-being.

I have always believed that supporting local small businesses is vital to maintaining the vibrant spirit and economic health of Santee. As a nurse who has managed functional medicine practices, I have seen firsthand the therapeutic benefits of cannabis for patients struggling with chronic pain, sleep disturbances, and other conditions. I have witnessed how cannabis can offer a safe, effective, and natural alternative to opioids, helping patients reduce or eliminate their reliance on long-term pain medications that carry significant risks.

We have known the Julian family for many years and can confidently say they are a wonderful, community-oriented family who support one another and those around them. Devon Julian, in particular, is an impressive young man whose dedication, work ethic, and genuine care for his employees and community set him apart. He pours his heart and soul into his business endeavors, and I have no doubt that his business will be an asset to the community.

Devon was born and raised in Santee, and he is now in a position to give back to the community that shaped him. His passion, integrity, and commitment will ensure that his business not only operates responsibly but also contributes positively to the local economy and enhances the wellbeing of Santee’s residents.

For these reasons, I wholeheartedly support Devon Julian and his business and encourage the City to welcome and approve his plans. Santee would be fortunate to have him as a business owner dedicated to serving and uplifting his hometown.

Thank you for your time and consideration of my recommendation and support.

Sincerely,
Christen McMann
[email protected]
2211 Grace Lane
Alpine, CA 91901
Kind Regards,
Christen McMann BSN, MBA
Practice Administrator
From: Zac Larson
To: Clerk; Cannabis Info
Subject: Public Comment Letters of Support for Dr. Greenthumb"s (CAN-001022-2024) Date: Wednesday, July 9, 2025 8:48:31 AM
Attachments: Vendor Support.pdf
To Whom It May Concern,
In advance of the public comment period as part of the Commercial Cannabis Phase IV Special Meeting on Friday 7/11, I am submitting the attached series of Letters of Support as an exhibit for Public Comment in support of Dr. Green Thumb’s (Applicant CAN-001022-2024).

Please let me know if you have any issues with the file and I will resend.

Thank you,
Zac Larson
Zac Larson
Dr. Greenthumb's San Diego | Purchasing Manager
8760 Campo Rd, La Mesa, CA 91941
c: (760)-845-5092
e: [email protected]

c: 818.922.5477
From: Eila Nazer
To: Clerk
Subject: Public Comment RE Special Meeting of the Santee City Council on 7/11/2025, Support for Catalyst - Santee Date: Thursday, July 10, 2025 12:35:54 PM
Dear Santee City Council:

My name is Eila Naze and I help run a Cannabis brand called RNBW. I am writing to you because we strongly support the application of Catalyst-Santee for the approval of a permit to operate a retail dispensary in the city. We know Catalyst Cannabis Co. and its owners, Elliot Lewis and Damian Martin, will be a valuable benefit to the Santee community.

At RNBW, we are proud to have our products at Catalyst. Their commitment to responsible business practices, safe products, and community engagement aligns perfectly with our values.

If selected, Catalyst will contribute to the local economy while providing high-quality products and services to Santee and San Diego County customers.

I appreciate you taking time to acknowledge the support we have for our premier partner and friends of Catalyst.

Thank you!
Eila Nazer
BizDev | RNBW
California | Nevada
www.rnbw.world
From: Shin-Heydorn, Hannah
To: Clerk
Cc: Damian A. Martin
Subject: Re: Public Comment RE Special Meeting of the Santee City Council on 7/11/2025, Reference for Catalyst - Santee Date: Tuesday, July 8, 2025 4:27:16 PM
Dear Honorable Members of the Santee City Council,
My name is Hannah Shin-Heydorn, and I serve as the City Manager for the City of Stanton. I am writing to provide a reference for Catalyst with respect to their operations in our city, as you consider their application for a cannabis business permit in your community.

Catalyst – Stanton is one of four licensed cannabis retail businesses currently operating in the City of Stanton. Part-owners Elliot Lewis and Damian Martin successfully redeveloped and renovated an underutilized industrial property located at 8130 Monroe Avenue, Stanton, CA 90680. Catalyst – Stanton was the first cannabis retail business to open and commence operations in Stanton, officially launching in July 2023.

Since its opening, Catalyst – Stanton has served as a meaningful source of new revenue for the City and has consistently demonstrated a strong commitment to community engagement. The business has provided additional community benefits and sponsorships, enhancing its role as a valued partner. Moreover, Catalyst – Stanton and its owners have been proactive in collaborating with the City on initiatives to address illegal cannabis activity, including efforts to curb the sale of illicit cannabis and intoxicating hemp products by unauthorized smoke shops.

I hope this information proves helpful as you evaluate Catalyst's application.

Regards,
Hannah Shin-Heydorn
City Manager
City of Stanton
7800 Katella Avenue
Stanton, CA 90680
714-890-4277
From: Hugo Rojas
To: Clerk
Subject: Public Comment RE Special Santee City Council Meeting Date: Tuesday, July 8, 2025 9:29:08 PM
Subject: Public Comment RE Special Meeting of the Santee City Council on 7/11/2025, Support for Catalyst - Santee
Dear Santee City Council:

My name is Hugo M. Rojas II. I am a board member of the Centinela Valley Union High School District. I am also the founder & chairman of the California Youth Karate Club (CYKC), which I founded in the city of Hawthorne in 1994. Through martial arts training and philosophies, we aim to instill discipline, confidence, and respect in our students, helping them to develop both physically and mentally. Over the years, CYKC has grown into a supportive community where youth can thrive and pursue their goals.

In 2023, we established a partnership with Catalyst Hawthorne and Catalyst Cares, where we provide public outreach and educational programs for youth, specifically identifying resources that work to mitigate the risks of youth addiction to cannabis and its accessibility.

Catalyst has generously contributed $108,900.03 to the California Youth Karate Club. This funding has allowed us to expand our youth programs and reach even more young people in need of guidance and support in the city of Hawthorne. Moreover, Catalyst Hawthorne and its owners, Elliot Lewis and Damian Martin, are deeply engaged with the Hawthorne community through numerous community events, such as medical cannabis giveaways to Veterans, blood drives, community cleanups, and expungement clinics.

I am extremely confident that you will find that Catalyst Cannabis Co. will resoundingly meet the objectives of Santee’s cannabis program exactly as they have done with Hawthorne and other municipalities where they operate.

Regards,
Hugo M. Rojas II
Founder & Chairman
California Youth Karate Club, Inc.
501(C)3 Nonprofit Public Benefit
From: Ivan Martinez
To: Clerk
Subject: Comment in Support of Embarc – 7/11/25 City Council Meeting.

Date: Thursday, July 10, 2025 4:57:15 PM
Attachments: Outlook-fhcnbuf1.png
Embarc Public Comment Ivan Martinez.cleaned.pdf
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Hello,
Please see the attached letter for public comment.

Thank you
Ivan Martinez | Executive Director
PAL CENTER | 3399 Bay Rd, Redwood City, CA 94063
Tel: 650.556.1652 | Cell: 650.218.1225
www.rcpalcenter.org
7/10/2025
Mayor and Councilmembers,
My name is Ivan Martinez, and I serve as the Executive Director of the Police Activities League in Redwood City. Our mission is to co-create meaningful solutions with community by building positive relationships between youth and law enforcement while providing programs that keep kids safe, engaged, and supported. I am writing to express my strong support for Embarc as an operator that consistently follows through on its commitments to the community.

When cannabis retail was first introduced to Redwood City, I approached it with skepticism. There was a great deal of uncertainty about what these businesses might mean for our youth. While many licensed operators made similar promises to support youth development work, Embarc has been uniquely consistent in turning those promises into action.

They built a relationship with our organization over the course of the application process and have remained engaged ever since. The Embarc team has shown up authentically and continues to champion the nonprofits they support. They genuinely believe in the positive, transformative potential of cannabis retail when done responsibly. They understand that delivering tangible benefits to the communities they serve is a responsibility, not an option.

Embarc earned my trust through action. They’ve made protecting and promoting the youth of Redwood City a clear priority in their operations. Their support has helped us expand our reach and deepen our impact among local young people without ever compromising our mission or values.

In Redwood City, Embarc has distinguished itself as a cannabis operator leader that has consistently delivered on its commitments. That matters to us, and it should matter to any city considering who to trust with this kind of responsibility.

I strongly recommend Embarc to any city looking for a reliable and community-driven partner in implementing retail cannabis.

Sincerely,
Ivan Martinez
Executive Director, Redwood City PAL Center

From: Jazlin Marquez
To: Clerk; Cannabis Info
Subject: Phase 4 Public Comment: Letter of Support for Off The Charts (CAN 001025-2024 Date: Thursday, July 10, 2025 4:59:35 PM
Attachments: Off The Charts_Letter of Support_Vista Palm Springs.pdf To Whom it May Concern,
My name is Jazlin Marquez and I will be speaking on behalf of Off The Charts during Public Comment in tomorrow's Special Meeting on Phase 4 of the Commercial Cannabis Application Process. Please find attached a Letters of Support that I am submitting as an exhibit to be referenced in public comment tomorrow.

Please let me know if you have any issues with the file and I will resend.

Thank you,
Jazlin Marquez
Off The Charts
Director Of Administration
760-895-3752
[email protected]

To whom it may concern,
Off the Charts Vista has been a legal cannabis dispensary in the City of Vista since being awarded its license in 2019. They’ve been a responsive, respectable, and engaged business within our city. They are in compliance with all of our cannabis requirements and current on all payments and fees. They have also passed all secret shopper and other audits preventing minors from accessing cannabis.

I highly recommend their business for any municipality looking to open legal cannabis options for their community. Cannabis in the City of Vista generates millions in city revenue including over 1 million for local youth scholarships. If you have any questions or concerns, please reach out anytime.

Respectfully,
Jeffrey Fox
Vista City Councilmember
760-822-9610
[email protected]
City of Palm Springs
Department of Special Program Compliance
425 North Civic Drive • Palm Springs, California 92262
Tel: 760.322-8382 • Fax: 760.322.8317 • TDD 760.864.9527 • www.palmspringsca.gov

SENT VIA EMAIL AND US MAIL
July 10, 2025
City of Santee
10601 Magnolia Avenue
Santee, California 92071
ATTN: Evaluation Committee
RE: Business in Good Standing
Business Name: Ash’s First LLC Area 29 LLC
Doing Business As: OTC Dispensary & Lounge Off the Charts Business Location: 757 S. Williams Road 1508 S. Palm Canyon Drive Palm Springs, CA 92264 Palm Springs, CA 92262
To Whom it May Concern:

The City of Palm Springs “City” is sending this letter on behalf of Norman Yousif who is the owner and operator of two licensed cannabis businesses in the City:
• Ash’s First LLC dba Off the Charts Dispensary and Lounge located at 757 Williams Road, Palm Springs, California 92264, Local Permit No. C-2019-075, State License No. C10-0000701-LIC.

Local authorization was granted on October 2, 2019; and • Area 29 LLC, dba Off the Charts Dispensary location at 1508 S. Palm Canyon Drive, Palm Springs, California 92264. Local Permit No. C-2019-072, State License No. C10-0000729-LIC. Local authorization was granted on November 11, 2019.

Mr. Yousif has complied with the City’s commercial cannabis processes and has demonstrated good character. The City has not experienced any issues or received complaints with Mr. Yousif’s operations.

Both businesses commenced operations in 2021 and have operated in complete compliance with the City’s cannabis related rules and regulations and cannabis business tax regulations. No notices of violations or administrative actions have been issued to Mr. Yousif’s businesses. The businesses have successfully completed four years of operational and tax audits and have proven to be model operators and are in good standing with the City.

If you should have any further questions or comments, please feel free to contact our department at (760) 322-8382.

From: Jessica Ancona
To: Clerk
Subject: Public Comment Re: Special Meeting of the Santee City Council on 7/11/2025, Support for Catalyst - Santee Date: Wednesday, July 9, 2025 9:25:29 AM
Attachments: Catalyst - Santee Rec.cleaned.pdf
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Good morning, City Clerk.

Please accept my attached written submission for Public Comment for the Special Meeting on July 11th.

Thank you.

Jessica Ancona
Mayor, City of El Monte
(626) 580 - 2001
[email protected]
www.elmonteca.gov
11333 Valley Boulevard
El Monte, CA 91731
The Friendly City of El Monte
July 8, 2025
Subject: Public Comment RE Special Meeting of the Santee City Council on 7/11/2025, Support for Catalyst - Santee

Dear Santee City Council:

My name is Jessica Ancona, Mayor of El Monte. In my official capacity, I am providing you this written public comment to support your selection of Catalyst - Santee for a cannabis business permit in your community, the City of Santee.

Catalyst - El Monte is one of five permitted / licensed cannabis retail businesses presently operating in my community, the City of El Monte—and by far, the most successful. On that note, after great effort of its owners Elliot Lewis and Damian Martin completely cleaning up and renovating the rundown commercial space located at 12154 Valley Boulevard, El Monte, CA 91732, Catalyst - El Monte was the first cannabis retail business in El Monte to open and operate in October 2021.

In the ensuing years, Catalyst - El Monte and its owners Elliot Lewis and Damian Martin have become pillars the El Monte business community. Catalyst - El Monte is El Monte’s top revenue generating cannabis business, paying nearly $700K in local cannabis tax, over $1.4mm in sales tax, and over $279K in community benefits during the last fiscal year. Moreover, Catalyst - El Monte and its owners Elliot Lewis and Damian Martin are engaged with the El Monte community through deep community engagement and numerous community events such as expungement clinics, a community cleanup, a donation drive for relief from the recent L.A. County wildfires, and a now annual Christmas tree giveaway at 12154 Valley Boulevard.

Given their impressive track record in El Monte of accomplishing the objectives of our cannabis program, I wholeheartedly encourage you to select Catalyst - Santee for a cannabis business permit in your community—I am extremely confident that Catalyst - Santee, Elliot Lewis, and Damian Martin will resoundingly accomplish the objectives of Santee’s cannabis program exactly as they have done with El Monte’s.

With sincere support,
Jessica Ancona
Mayor, City of El Monte
From: Jessica Henderson
To: Clerk
Subject: Public Comment RE Special Meeting of the Santee City Council on 7/11/2025, Support for Catalyst - Santee Date: Thursday, July 10, 2025 11:24:23 AM
Dear Santee City Council,
My name is Jess and I am the Marketing Director for Traditional. We strongly support the application of Catalyst-Santee for the approval of a permit to operate a retail dispensary in the city. We know Catalyst Cannabis Co. and its owners, Elliot Lewis and Damian Martin, will be a valuable benefit to the Santee community.

Thank you,
Jessica Blair
Marketing Director
[email protected]
Mobile: (941) 685- 6326
Traditional | DTLA
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From: [email protected]
To: Clerk
Subject: Please pass on to the members of the city council Date: Thursday, July 10, 2025 2:49:43 PM
Honorable Mayor and Councilmembers,
My name is Jim Brulte. Over my career, I’ve had the honor to serve in a number of public policy positions including in the State Legislature as both the Senate and Assembly Republican Leader. Most recently, I served as Chair of the California Republican Party
I am writing to express my full support for Embarc.

I’ve been around California long enough to see a lot of ideas come and go. I didn’t support cannabis legalization when it passed, and frankly, I would vote to repeal the law if it were on the ballot. That said, I’ve watched some cities do well with legalization and others not so well. What makes the difference for the success of a local cannabis program is whether the city picks the right people to do business. I strongly encourage you to make the right choice for Santee and select Embarc.

Embarc has the strongest track record of safe, transparent and professional operations in cities across California. They listen to local concerns and build local accountability into their model. Essentially, they make sure their business doesn’t become anyone’s headache.

I've known Lauren, Dustin and Devon for many years now. I've seen them start an application process and win on their merits. What their application can’t convey is the passion and deep knowledge this team has on cannabis compliance and regulations.

There is no team more knowledgeable and attuned to the evolving regulatory structure that is retail cannabis than Embarc. I've worked with the founders of Embarc on state policy and they are top notch in understanding regulatory nuances and ensuring compliance at all levels of their business.

Additionally, I doubt there is any other team that has invested as meaningfully into the communities they serve as Embarc. I am a member of the Embarc Fontana Community Advisory Board and I can tell you that Embarc delivers on their commitments. Within the first 6 months of operating, Embarc partnered with the Boys and Girls Club of Fontana to launch an accredited youth drug prevention program to Fontana’s youth. This is the type of leadership and follow-through that matters. They are aware of the impacts that responsible operators can make in a community and never stop fighting to raise that bar.

You have a real opportunity here to set the tone for how this industry comes to fruition in Santee. Embarc is the clear choice to get it done the right way.

Sincerely,
James Brulte
Former Chair, California Republican Party
Former Minority Leader, California State Senate, California Assembly Member, Embarc Fontana Community Advisory Board
4568 Creekside Lane
Fontana, CA 92336
Sent from AOL Desktop
From: Jocelyn Rodriguez
To: Clerk; Cannabis Info
Subject: Phase 4 Public Comment: Letters of Support for Off The Charts (CAN 001025-2024).

Date: Thursday, July 10, 2025 4:54:40 PM
Attachments: Off The Charts_Letter of Support_Artesia.pdf To Whom it May Concern,
My name is Jocelyn Rodriguez and I will be speaking on behalf of Off The Charts during Public Comment in tomorrow's Special Meeting on Phase 4 of the Commercial Cannabis Application Process. Please find attached a Letters of Support that I am submitting as an exhibit to be referenced in public comment tomorrow.

Please let me know if you have any issues with the file and I will resend.

Thank you, Jocelyn Rodriguez

From: Joseph Meehan
To: Clerk
Subject: Public Comment RE Special Meeting of the Santee City Council on 7/11/2025, Support for Catalyst - Santee Date: Thursday, July 10, 2025 10:22:48 AM
Dear Santee City Council:

My name is Joseph Meehan. I am an Account Manager for Statehouse. I am writing to you because we strongly support the application of Catalyst-Santee for the approval of a permit to operate a retail dispensary in the city. We know Catalyst Cannabis Co. and its owners, Elliot Lewis and Damian Martin, will be a valuable benefit to the Santee community.

At Statehouse, we are proud to have our products at Catalyst. Their commitment to responsible business practices, safe products, and community engagement aligns perfectly with our values. If selected, Catalyst will contribute to the local economy while providing highquality products and services to Santee and San Diego County customers.

Joseph Meehan
Area Sales Manager
949-521-2727
Orange County / Long Beach / Modesto / Sacramento
kingpen.com
dimebagusa.com
[email protected]
CONFIDENTIALITY AND PROPRIETARY INFORMATION NOTICE: This email, including attachments, is covered by the Electronic Communications Privacy Act (18 U.S.C. 2510-2521) and contains confidential information belonging to the sender which may be legally privileged. The information is intended only for the use of the individual or entity to which it is addressed. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution or the taking of any action in reliance of the contents of this information is strictly prohibited. If you have received this electronic transmission in error, please immediately notify the sender by return e-mail and delete this message from your computer or arrange for the return of any transmitted information
From: Jude Wood
To: Clerk
Subject: Comment in Support of Embarc – 7/11/25 City Council Meeting Date: Thursday, July 10, 2025 4:41:20 PM
Attachments: Letter in support of Embarc.cleaned.pdf
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Please find attached a letter of support for Embarc's application for a retail cannabis license.

If you have any questions, please do not hesitate to contact me on the contact details list below.

Best wishes,
Jude Wood
Chief Executive Officer
Boys & Girls Club of Lake Tahoe
[email protected]
(530)-542-0838
www.bgclt.org
P. O. Box 17846 1100 Lyons Avenue South Lake Tahoe, CA 96151 (530) 542-0838 10th July 2025
Dear Mayor and Members of the Santee City Council,
My name is Jude Wood and I am honored to serve as the CEO of the Boys and Girls Club of Lake Tahoe. I write to you today in support of Embarc as a trustworthy cannabis operator that has set the gold standard for responsible operations and meaningful giving in my community.

When retail cannabis was first proposed in South Lake Tahoe, I was, like I’m sure many of you are, nervous. What would be the impact on the youth we serve? How would we protect our most vulnerable? However, in getting to know Embarc’s founders, Lauren and Dustin, I came to see we had shared values on the importance of the protection and education of youth.

Embarc Tahoe was the very first Embarc store. More than two years prior to submitting their application, Embarc discussed with me how they could appropriately and sensitively support the education of our youth and the success of our non-profit community. Once operational, they worked with me and the Community Advisory Board to identify an accredited youth drug, alcohol and tobacco prevention and education curriculum. Since that time, we have launched the Botvin program to hundreds of youth throughout the South Tahoe community. This program has been a huge success. Our kids love it and find it very informative and useful (my own son has taken it and is now more knowledgeable than I am about the dangers of vaping!), parents are appreciative, and our school district has sat in on our sessions and have been impressed by the curriculum and education on youth drug prevention that this program offers.

Embarc’s funding covered the full cost to purchase and launch the program, something we could not have done without their assistance. Furthermore, in every community the work in, Embarc forms a Community Advisory Board. The Board compromises local non-profit and community leaders and they advise on where Embarc can donate funding to have the greatest positive impact.

In our community alone they have donated over $40,000 to a wide variety of non-profits and schools. They have funded summer food programs for children who experience food scarcity, they have provided direct funding for the Tahoe Basin’s first-ever accessible playground. They funded the launch of Friday Night Live at Tahoe High and then expanded that program to the Middle School. They have provided funding for vouchers for young people experiencing homelessness.

When there is a disaster, Embarc provides emergency grants. I can confidently say that Embarc’s Community Advisory Board model works. By empowering local leaders to direct funding in perpetuity, we have the flexibility to nimbly address our communities' needs as they evolve.

They’ve also shown up for us in less visible ways, like helping us advocate for federal grant funding and working with the city to navigate obstacles. Their team is hands-on, responsive, and always present.

BOARD OF DIRECTORS
Kathi Jensen
President
Ken Griest
Vice-President
Valerie Rudd
Secretary
Jeff Tillman*
Treasurer
Terri Arnold
Sarah Brayton
Taylor Cole
Larry Green
Gabrielle Haug
Greg Kiskenen
Steve Morales
Matt Palacio
Mike Peron
Larry Sidney
Daniela Sulier
Advisory Board
Randy Fox
Brian Hogan*
Michael Hambsch*
Steve Rude*
Meg Sandman
Phil Weidinger
* Past President

EXECUTIVE DIRECTOR
Jude Wood

OUR MISSION
To empower all young
people to reach their full
potential.

P. O. Box 17846 1100 Lyons Avenue South Lake Tahoe, CA 96151 (530) 542-0838 In the seven years I have known the Embarc team, they’ve always let their actions and track record do the talking. They’ve set a gold standard for what it means to operate responsibly, contribute meaningfully, and build lasting relationships with the community they serve.

Santee has a chance to welcome a partner that has a proven track record of benefiting the communities they serve. I strongly recommend Embarc so that your city can have the benefit of Embarc’s leadership in raising the bar for responsible cannabis operations and support your local non-profit community.

Yours Sincerely,
Jude Wood
CEO, Boys and Girls Clubs of Lake Tahoe
From: Matthew Jones
To: Clerk; Cannabis Info
Subject: Phase 4 Public Comment: Letters of Support for Off The Charts (CAN 001025-2024) Date: Thursday, July 10, 2025 3:50:11 PM
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To Whom it May Concern,
My name is Matthew Jones and I will be speaking on behalf of Off The Charts during Public Comment in tomorrow's Special Meeting on Phase 4 of the Commercial Cannabis Application Process. Please find attached a series of Letters of Support that I am submitting as an exhibit to be referenced in public comment tomorrow.

Please let me know if you have any issues with the file and I will resend.

Thank you,
Matt Jones
OTC
949-335-2997

Danny Barkho
Founder
BLEM
419 Main St
Huntington Beach, CA 92648
[email protected]
562-474-6554
City of Santee
City Council
10601 Magnolia Avenue
Santee, CA 92071
Date: 06/27/2025
RE: Vendor Recommendation Letter for Off The Charts
Dear Santee City Council,
I am writing on behalf of BLEM, a vendor proudly serving Off The Charts, to offer my full recommendation and support for their proposed presence in the City of Santee.

In our professional experience working with Off The Charts, we have consistently found their team to be highly professional, communicative, and accountable in all aspects of our business relationship. They maintain strong operational standards, adhere strictly to timelines and commitments, and treat their partners with transparency and respect.

Doing business with Off The Charts is a reliable and collaborative experience. They set clear expectations, follow through with integrity, and hold themselves to a high standard. It is clear they value not only their customers, but also the vendors and community stakeholders they engage with.

We believe that Off The Charts would bring that same level of professionalism, compliance, and community-mindedness to the City of Santee. They are a company that takes its responsibilities seriously and would make a positive contribution to the city’s economic and civic environment.

Please feel free to contact me if you have any questions or would like to discuss our experience with Off The Charts in greater detail.

Sincerely,
Danny Barkho
Founder
BLEM
C: 562-474-6554
Anna Willey
CEO & Founder, CAM
20 Blue Sky Ct
Sacramento, CA
720-505-6212
[email protected]
June 26, 2025
Santee City Council
City of Santee
10601 Magnolia Avenue
Santee, CA 92071
Dear Members of the Santee City Council,
I am writing to express my strong support for OTC and their application to open a dispensary in the City of Santee. As the CEO and Founder of CAM, a top-performing cannabis brand in California, I’ve had the pleasure of working with OTC and their founder, Norman, for several years.

Norman and the OTC team are an exceptional group of operators—thoughtful, diligent, and always guided by integrity. In a highly competitive and often volatile industry, OTC stands out as a team that does things right. They approach every aspect of their business with care, from regulatory compliance to customer service, and they have built a reputation among brands and partners as trustworthy, communicative, and solutions-driven.

What makes OTC unique is the culture Norman has fostered—one that emphasizes accountability, professionalism, and genuine partnership. They are deeply supportive of California’s legal cannabis ecosystem, and their commitment to consistently paying vendors on time and supporting local brands makes them a rare and valuable partner in this space.

CAM is proud to be on their shelves, and we’re grateful for the long-term relationship we’ve built with their team. As operators, they raise the bar. As community members, they lead by example. I am confident OTC will bring tremendous value to the City of Santee, not just economically, but through the quality and responsibility of their operations.

Please accept this letter as a strong endorsement of OTC and Norman’s leadership. We look forward to seeing their success continue and expand into your community.

Sincerely,
Anna Willey
CEO & Founder, CAM
Canna Valley 06/29/2025
65128 Palomar Ln, Desert Hot Springs CA 92240
[email protected]
(480)518-2450
To Whom It May Concern,
It is with genuine appreciation and full confidence that we at Canna Valley recommend Off The Charts as one of the most dependable, community-driven dispensaries in California. For the past four years, we have had the privilege of working closely with their team, and the partnership has been nothing short of exceptional.

As a smaller brand in a competitive and fast-evolving market, finding retail partners who understand the value of compassion, consistency, and care is rare. Off The Charts has continuously gone above and beyond—not just for us as a vendor, but more importantly, for the people they serve. They honor our compassionate pricing model and ensure those savings are passed directly to consumers, reflecting a sincere commitment to accessibility and equity in cannabis.

Beyond the business, the Off The Charts family has always treated us like one of their own. Their team is professional, communicative, and always eager to collaborate in ways that feel authentic and aligned.

The customer experience they offer is top-tier, with well-trained staff, a welcoming environment, and a clear focus on education and service.

Working with Off The Charts is not just good business—it’s a joy. They represent the kind of values and integrity we believe should be the foundation of the cannabis industry.

Please don’t hesitate to reach out if you’d like to hear more about our experience.

Sincerely,
Markus Smith
Founder/Owner, Canna Valley
Canndescent
To Whom It May Concern,
My name is Spencer Thomson, and I'm writing on behalf of Canndescent in support of Off the Charts and their application to operate within the City of Santee.

I've been part of the California cannabis industry since 2017, consulting and supporting the growth of numerous respected brands throughout the state. I've had the opportunity to work closely with the Off the Charts team across multiple markets in CA, and I've always been impressed by their professionalism, follow-through, and community-focused approach.

Off the Charts consistently demonstrates a high standard of compliance and operational integrity.

Our teams work in strong alignment across California, and I've seen firsthand how they approach business with transparency and mutual respect. They're a trusted retail partner and have built a reputation for doing things the right way.

I fully support their expansion and believe they will be a valuable contributor to the local economy and culture in Santee.

If you have any questions, please don't hesitate to reach out.

Sincerely,
Spencer Thomson
Partner, Canndescent
[email protected]
Tuesday, July 1st 2025
Santee City Council
City of Santee
10601 Magnolia Avenue
Santee, CA 92071
To Whom It May Concern,
High Star Distribution LLC dba Cannabiotix proudly supports Off The Charts’ in their application with the City of Santee. Their consistent organization, professionalism, promptness, and dedication to strong relationships, regulatory compliance, and customer satisfaction exemplify leadership in the cannabis industry. We highly recommend Off The Charts.

Sincerely,
John McCooe
Director of Sales & Distribution
High Star Distribution LLC dba Cannabiotix
City of Santee
10601Magnolia Ave
Santee, CA 92071
To Whom It May Concern,
On behalf of PUZZLE，I am writing to provide this letter of support for Off The Charts.

We are very proud to have a long-term and stable cooperative relationship with them.

Off the Charts have always honored their payment terms and currently carry no outstanding debt or unresolved issues with us.

As Off the Charts is among the most reliable and professional retailers，we work with in the California cannabis market. Their team demonstrates integrity, operational excellence, and a strong commitment to compliance and customer service.

Based on our history and ongoing partnership, we fully support Off the Charts as a recommended licensee for the City of Santee. We are confident they will contribute positively to the local business community and uphold the highest standards in the industry.

If you have any questions or require additional information, please do not hesitate to contact me directly.

Sincerely,

MILLIE ZOU
Executive Officer
Cell: 650-420-1888
Email: [email protected]
PUZZLE

UNLOCK NEW VIBES
65 Pine Ave #374, Long Beach CA 90802
DCC
06/30/2025
To: Off the Charts Santee
From: Peter W Schmidt | Cleanline Management Inc.

Re: Letter of Support
To Whom It May Concern,
I am writing on behalf of Cleanline Management Inc. to
for Off the Charts Santee.

Throughout our business relationship, Off the Charts has consistently demonstrated professionalism and organizational excellence across their multiple locations. They have maintained substantial and well
meeting their obligations in
Based on our positive experience, we confidently recommend Off the Charts Santee as a reputable and trustworthy licensee for any jurisdiction. ______________________________
Thanks,
Peter W Schmidt
CFO
[email protected]
Office: 562-365-2137 ext. 402
Direct: 562-365-2139
www.cleanlinemanagement.com
Ave #374, Long Beach CA 90802 | Ph: 562-365-2137
DCC-10004062 | C11-0001795-LIC
65 Pine Ave #
Long Beach, CA 90802
Ph: 562
Cleanline Management Inc.

I am writing on behalf of Cleanline Management Inc. to provide our full support Throughout our business relationship, Off the Charts has consistently demonstrated professionalism and organizational excellence across their multiple locations. They have maintained substantial and well-managed accounts receivable with us, always meeting their obligations in a responsible manner.

Based on our positive experience, we confidently recommend Off the Charts Santee as a reputable and trustworthy licensee for any jurisdiction. ____________
[email protected]
2137 ext. 402
www.cleanlinemanagement.com
2137
65 Pine Ave #374
Long Beach, CA 90802
Ph: 562-365-2137
provide our full support
Throughout our business relationship, Off the Charts has consistently demonstrated professionalism and organizational excellence across their multiple locations. They managed accounts receivable with us, always
Based on our positive experience, we confidently recommend Off the Charts Zoho Sign Document ID: 2E7851E2-DTAQZI7LDQDYP8IPZQXRN_AUMKGUSLD5DA3SN4AXHYC June 28, 2025
Santee City Council
City of Santee
10601 Magnolia Avenue
Santee, CA 92071
To The City of Santee,
I am writing to highly recommend Mr. Norman Yousif as a businessman of exceptional integrity, professionalism, and dedication. I have had the pleasure of working with Norman and his company, OC The Charts, for nearly five years. During this time, he has consistently demonstrated reliability, honesty, and a genuine commitment to supporting our small business.

Norman conducts himself with the utmost respect and care in all business dealings. He is responsive, attentive to detail, and always willing to go the extra mile to ensure that our needs are met. His dedication to excellence and his ability to build strong, lasting business relationships have been invaluable to our operations.

It is always a pleasure to work with Norman, and I hold him in the highest regard both professionally and personally. I am confident that he will continue to bring the same level of commitment, integrity, and excellence to any endeavor he pursues.

Please feel free to contact me if you require any additional information regarding my recommendation.

Sincerely,
Doug Helfman
Crystal Clear
CEO
305-431-0048
[email protected]
Dab Daddy
Email: [email protected]
July 1, 2025 ⸻
To City of Santee,
I am writing this letter on behalf of Dab Daddy to enthusiastically recommend Off the Charts as an exceptional business partner and valued contributor to the cannabis industry and the communities it serves.

Over the course of our professional relationship, Off the Charts has consistently demonstrated a high level of professionalism, initiative, and reliability. They are not only a trusted partner in commerce, but also a collaborative force that fosters a spirit of teamwork and mutual success.

Their team is solution-oriented, highly communicative, and brings integrity and excellence to every interaction.

What sets Off the Charts apart is their deep commitment to community engagement. They don’t merely operate within the communities they serve — they invest in them. Their proactive approach to social responsibility, accessibility, and support for local initiatives speaks volumes about their values as an organization.

In addition to being a reliable commercial partner, Off the Charts embodies the qualities we seek in long-term collaborations: trust, transparency, and a shared vision of sustainable growth. We view them not just as a business ally, but as a retro partner — one who values tradition, culture, and community impact just as much as bottom-line results.

We look forward to continuing and expanding our partnership with Off the Charts and give them our highest recommendation as a professional, community-oriented, and forward-thinking organization.

Sincerely,
Ace Amaya
The Distillate Company (Caviar Gold)
3520 Cadillac Ave, Ste E, Costa Mesa, CA 92626
July 2, 2025
City of Santee
10601 Magnolia Ave
Santee, CA 92071
RE: Letter of Support for OƯ the Charts - Retail License Application To Whom It May Concern,
On behalf of Caviar Gold, I am writing to provide this letter of support for OƯ the Charts. We are proud to acknowledge our longstanding and positive business relationship with their team, and we are pleased to oƯer our endorsement as part of their application to operate within the City of Santee.

OƯ the Charts has consistently honored their payment terms and currently carries no outstanding debt or unresolved issues with our organization.

In our experience, OƯ the Charts is among the most reliable and professional retailers we work with in the California cannabis market. Their team demonstrates integrity, operational excellence, and a strong commitment to compliance and customer service.

Based on our history and ongoing partnership, we fully support OƯ the Charts as a recommended licensee for the City of Santee. We are confident they will contribute positively to the local business community and uphold the highest standards in the industry.

If you have any questions or require additional information, please do not hesitate to contact me directly.

Sincerely,
Vietnam Nguyen
Operations Manager
[email protected]
July 01,2025
City Of Santee
10601 Magnolia Avenue
Santee, CA 92071
RE: Letter of Recommendation for Off The Charts
To Whom It May Concern,
On behalf of Jeeter, the #1 pre roll brand in the United States and a proud leader in cannabis innovation, I am writing to express our full support and recommendation for Off The Charts in their efforts to establish operations within the City of Santee.

Off The Charts has consistently demonstrated integrity, professionalism, and an unwavering commitment to community standards and regulatory compliance. As one of Jeeter’s topperforming retail partners throughout California, they have helped set the standard for responsible retail practices and exceptional customer experience in the cannabis industry.

Importantly, Off The Charts has always honored their business agreements with us. They have consistently met their terms, maintained a positive payment history, and currently have no outstanding debts or obligations with Jeeter.

We are confident that Off The Charts will bring a positive presence to the Santee business community and serve as a model for what compliant, community minded cannabis retail can look like. We strongly encourage the City of Santee to support their application and welcome them as a trusted and valuable partner in the region.

Lukasz Tracz
Lukasz Tracz
Chief Executive Officer
Jeeter | Dreamfields Brand
[email protected]
561-926-1795
City Of Santee
July 7, 2025
Dear Sir or Madam,
I am writing to express my strong support for Off the Charts’ application to operate in the City of Santee.

Having partnered with over 1,200 retailers across the country, I can confidently say that Off the Charts has been one of our top partners over the last five years. Our brand — Sauce — has worked closely with them since the early days of their growth. While we do not hold a license ourselves, we are proud to partner with Off the Charts as a trusted collaborator in the market.

Off the Charts does meaningful work — not only within the cannabis industry but also in the communities they serve. Their ownership team consistently steps up to make a difference where it matters most. Whether it’s supporting local initiatives, advocating for plant education, or helping shape a responsible and inclusive future for cannabis, Off the Charts leads with intention and integrity.

Without hesitation, I believe Off the Charts will be a tremendous asset to the City of Santee. In addition to creating jobs and contributing significant tax revenue, they bring a strong sense of community commitment and a willingness to support any positive opportunity that arises.

Should you require any additional information or have questions, please feel free to reach out.

Patrick Carroll
Partner
Sauce Essentials
2096127886
[email protected]
SAUCEESSENTIALS.COM
18475 BANDILIER CIR, FOUNTAIN VALLEY, CA 92708
Nabis
182 Howard St, Unit 4
San Francisco, CA 94105
[email protected]
City Council
City of Santee
10601 Magnolia Avenue
Santee, CA 92071
Dear Honorable Council Members,
My name is Jun S. Lee, and I am the Co-Founder and Co-CEO of Nabis, California’s largest licensed cannabis distributor. We proudly support and distribute for over 400 brands across the state — from the most recognized names in the industry to emerging startups working to gain their footing. I am writing to express my strong support for Off The Charts as they seek to expand their retail presence into the City of Santee.

Off The Charts stands out in a crowded and competitive industry. As one of the largest and fastest-growing retailers we work with, they have consistently shown an unmatched commitment to supporting a full spectrum of brands — including many that other large retailers won’t even consider. I’ve personally witnessed their willingness to give shelf space and opportunity to smaller or lesser-known brands, not because it’s the easy thing to do, but because it’s the right thing to do for the long-term health and diversity of the industry.

Their team is professional, responsive, and organized. Payments to Nabis are always handled properly. They maintain active agreements and fulfillment plans with us and with many of the brands we distribute. Simply put, Off The Charts is a reliable and valued partner in every sense — from business operations to industry collaboration.

What also makes them unique is the personal care they bring to everything they do. This is a family-run business, and working with Norman and Darline Yousif means always having direct access to decision-makers. They’re the type of operators who are truly available — not just when things are going well, but when you need real partnership and action. There are very few teams like theirs who remain so hands-on while managing such a fast-growing company.

We at Nabis give Off The Charts our highest recommendation and full support as they look to open in your city. I have no doubt they will bring the same level of excellence, responsibility, and community focus to the City of Santee as they have across the rest of the state.

Should you have any questions or wish to discuss their performance or partnership with us further, I would be more than happy to speak with you.

Sincerely,
Jun S. Lee
Co-Founder & Co-CEO
Nabis
[email protected] ● 415-660-0595
Subject: Letter of Support for Off the Charts – City of Santee Cannabis Retail License Application
Dear City of Santee Officials,
I hope this message finds you well. My name is Isaac Romero, and I am a Senior Account Executive with UpNorth, a licensed cannabis brand and distribution company proudly operating in California. I’m writing to express my full support for Off the Charts and their application for a cannabis retail license in the City of Santee. I’ve known Norman, the owner, for over five years, and in that time, I’ve also had the chance to work closely with his brothers—Robbin, Roy, and Dillon—who are all involved in the business.

Together, they’ve built a reputation not just for knowing the cannabis industry inside and out, but for being reliable, responsible, and genuinely great to work with. They handle their business the right way: they pay their bills on time, they follow through on their commitments, and they treat people with respect.

If Santee is looking for a cannabis retailer that’s professional, community-minded, and already proven in how they operate, Off the Charts is the right choice. I have no doubt they’ll bring value and integrity to the city.

Thank you for your time and consideration. If you have any questions or require further information, please feel free to contact me directly.

Warm regards,

City of Santee,
Off the Charts was one of the first stores to take a chance on us almost 5 years ago when theyhad just one location. Fast forward to today—they’ve grown to over 20 shops and we’re in 650+ across California. It’s been awesome growing alongside them.

Norm and the whole team have always been super easy to work with.

They run things in a veryhands-on, family-style way, which really lines up with how we do things at Froot. What’s always stood out to us is that they’ve stayed focused on value. They offer great pricing and make sure customers are getting good deals, which is exactly what we try to do too. That shared mindset is a big reason we’ve worked so well together over the years.

Big respect to Norm and everyone at Off the Charts—we’re proud to be part of the journey
-
Brian and Noah, Froot
Lucky Family Brands, Inc
d.b.a Froot
9310 Topanga Canyon Blvd
Chatsworth CA 91311

Strong Agronomy Management, Inc.

PO Box 1774 Freedom CA 95019 | 415.609.7482 |
[email protected]
June 30, 2025
City of Santee
City Manager
10601 Magnolia Ave
Santee, CA 92071
To Whom it May Concern;
This letter is in support of Norman Yousif and the entire Off the Charts organization as they seek to become a licensed retailer in your city.

At Coastal Sun, we’ve worked with this organization for over 4 years and have been impressed with the entire company culture. They have shown themselves to be exceptionally innovative, adaptable, and seem to always put the customers & employees’ wellbeing first. It really shows when you walk into their stores and are greeted by their staff.

We endorse Off the Charts and are confident they would be an asset to your community. Please contact me if anyone needs to discuss further.

Sincerely,

West Coast Cure
June 30, 2025
City of Santee
City Manager’s Office
10601 Magnolia Avenue
Santee, CA 92071
Subject: Business Reference for Off the Charts – Licensed Cannabis Retailer To Whom It May Concern,
I am writing on behalf of Shield Management Group, LLC, d/b/a West Coast Cure, a licensed cannabis manufacturer and distributor in the State of California, to express our strong support and recommendation for Off the Charts, a licensed cannabis retailer operating in the City of Santee, California.

West Coast Cure has maintained a consistent and productive business relationship with Off the Charts for over five years. Throughout this time, Off the Charts has demonstrated professionalism, operational compliance, and exceptional reliability in every aspect of our relationship.

Specifically, Off the Charts has:
● Maintained timely and consistent payments across all accounts; ● Provided ongoing retail support for West Coast Cure products, contributing to strong brand presence and performance in the Southern California market; and ● Demonstrated a commitment to professionalism and regulatory compliance, which has made them one of our most trusted retail customers.

In our experience, Off the Charts is not only a valued customer, but a reputable operator that contributes positively to the broader legal cannabis ecosystem in California. Their presence in the City of Santee would reflect positively on your community’s approach to responsible, transparent, and successful cannabis commerce.

We appreciate the opportunity to work with Off the Charts and look forward to continuing a mutually beneficial relationship in the years to come.

Please feel free to contact me directly should you have any questions or require additional information.

Sincerely,
Ryan Brower
West Coast Cure
[email protected]
(310) 227-9797
2434 McIver Lane Carrollton TX 75006 | 972 242 0090 | www.kisanam.com June 26, 2025
To Whom It May Concern,
This letter is in reference to Off The Charts Cannabis Dispensary based throughout California.

Our company has been doing business with Norman and Darline Yousif for more than 4 years. They are a direct end-user customer in good financial standing with KISAN America, Inc.

I’m happy to recommend them. If you have any question or I can be of further assistance, please don’t hesitate to reach out to me.

Sincerely,
Patrick Moore
Vice President of Retail, FL and Channel Sales
July 2, 2025
Subject: Letter of Recommendation for Off the Charts
Santee City Council Members,
My name is June Jeong with eqHR Solutions. I’m writing to provide a professional recommendation for Off the Charts. As a trusted partner of Off the Charts since March of 2022, we have had the privilege of working closely with their team across all of their locations, which include Antioch, Artesia, Corona, Costa Mesa, Eagle Rock, Goleta, Harbor City, Hemet, Indio, Lemon Grove, Manteca, McFarland, Monterey, National City, Palm Springs, Palm Springs Lounge, Ramona, Riverbank, Reseda, San Francisco, San Ysidro, Sherman Oaks, Sylmar, Vista, and West Hollywood in California, as well as a in New Jersey and Vermont.

At eqHR Solutions, we provide comprehensive human resources services to Off the Charts, essentially functioning as their dedicated HR department. Our partnership includes managing employee relations, processing payroll, delivering training programs for managers and employees, developing and implementing policies and procedures, and ensuring compliance with all employment laws and regulations. Through our collaboration, we have witnessed firsthand the high standards of professionalism and care that Off the Charts upholds in ever aspect of their operations.

I would also like to highlight the exceptional leadership of Norm Yousif, CEO of Off the Charts.

Norm’s commitment to his employees is unparalleled – he fosters a supportive and inclusive work environment that prioritizes the well-being and growth of his team. Additionally, Norm treats our team as an extension of his own, making us feel like one team. His dedication to excellence and his genuine care for people makes him an outstanding business leader and a valued partner.

Off the Charts has consistently demonstrated a commitment to quality, compliance, and community engagement. Their expansion into Santee, CA, would undoubtedly bring positive contributions to the local economy and community. I have no doubt that they will operate with the same level of integrity and excellence that they have exhibited across all of their existing locations.

Should you have any questions or require further information, please do not hesitate to contact me.

Sincerely,

June Jeong
Principal Advisor/CEO
eqHR Solutions, Inc.
714.604.7028
[email protected]
To Whom It May Concern,
On behalf of THC Design, I am writing to endorse Off the Charts in their request to operate in the City of Santee.

Off the Charts has always met payment terms and they have no outstanding issues with us.

They are honest, dependable, and function with utmost integrity. Over the years, they have proven themselves to be one of the most reliable business partners we work with in California.

We fully support their application and believe they will be a good addition to the Santee business community.

Please reach out if you have any further questions.

Sincerely,
Doug Dixon
Senior Sales Representative
THC Design
(323) 323-314-1170
[email protected]
To Whom It May Concern,
I am writing to endorse Off the Charts in their request to operate in the City of Santee on behalf of Lolo.

Off the Charts has always been able to meet payment terms and they currently have no outstanding issues with us. They have always been transparent, honest, and reliable. Off the Charts continues to be one of the best business partners we work with in California.

We fully support their application and believe they will be a good addition to the Santee business community.

Feel free to reach out if you have any further questions.

Sincerely,
Doug Dixon
Sales Representative
Lolo
(323) 323-314-1170
[email protected]
City of Santee
10601 Magnolia Ave,
Santee, CA 92071
06/30/2025
To Whom It May Concern,
I am writing to express my full support and highest recommendation for one of our valued dispensary partners as they pursue licensing to operate in the City of Santee.

Having worked closely with this team, I can confidently speak to their exceptional standards in all facets of cannabis retail. Their professionalism is unmatched—from strict adherence to compliance protocols to maintaining a clean, welcoming, and well-organized storefront that reflects a true commitment to industry best practices.

Beyond operational excellence, their customer care is what truly sets them apart. Whether serving seasoned patients or first-time customers, their team is consistently attentive, knowledgeable, and respectful fostering a loyal community built on trust and education. Their focus on premium, lab-tested, and responsibly sourced goods not only elevates the dispensary experience but contributes positively to the broader industry reputation.

It is without hesitation that I recommend them as an operator that will bring value, safety, and integrity to the local cannabis market in Santee. I trust they will be an asset to the community and a model business for other license holders.

Sincerely,
Muhammad Garawi
Founder / [email protected]
To Whom It May Concern at The City of Santee,
I am writing this letter of recommendation for Darline and Norman Yousif and Off The Charts corporate. I have been working with Darline and Norman Yousif for almost 5 years now and can say they are not only amazing business partners but they are family.

While others in the cannabis business have had issues, Off The Charts has flourished. They have grown from one shop in Vista to a network of stores that operate with the highest degree of professionalism and have a massive loyal clientele. As a major brand in California we work with over 100 stores and delivery companies throughout California and not one other operator compares. They are some of the hardest working people I know and strive to make not only their customers happy but also their employees. Over the past 5 years I have personally watched them grow their employees from entry level workers to regional managers. They are constantly training and promoting their employees from within and have one of the highest retention rates I have ever seen.

If Off The Charts is chosen to receive this license I believe they will be a great asset to the city of Santee. There is no need to gamble on an operator that may or may not succeed. Every Off The Charts location succeeds and brings positivity to the community.

I am 100% available to be a personal and business reference for Norman and Darlene Yousif and Off The Charts. Feel free to contact me anytime
Sincerely,
Justin Champion
EVP
Eighth Brother
917-618-7581
To Whom It May Concern,
On behalf of GRAMLIN, I’m writing to support Off the Charts in their application to operate in the City of Santee.

We’ve had a strong and professional relationship with their team. They’ve always met payment terms and have no outstanding issues with us.

Off the Charts is reliable, compliant, and operates with integrity. They’re one of the most dependable partners we work with in California.

We fully support their application and believe they’ll be a positive addition to the Santee business community.

Feel free to contact me with any questions.

Sincerely,
Derek Ellis
Senior Sales Account Manager
Stately Distribution - GRAMLIN
(323) 434-9588
[email protected]
To the Licensing Committee
City of Santee
Greetings,
I am Gabriel Bojorquez, founding member of The Standard by Farmdale, a premium cannabis cultivation and manufacturing company based in California. I am pleased to provide this letter of recommendation for Norman and Darlene Yousif and their exceptional team at Off The Charts as they pursue retail licensing opportunities within your jurisdiction.

Our partnership with Off The Charts spans multiple years and locations, during which time they have demonstrated unwavering commitment to excellence in every aspect of their operations. What sets them apart in this industry is their meticulous attention to regulatory compliance paired with genuine care for their community impact.

The Yousif family and their Off The Charts organization have proven themselves to be exemplary business partners who understand that success in cannabis retail requires more than just meeting minimum standards—it demands exceeding them. Their operational framework emphasizes transparency, accountability, and sustainable business practices that benefit both consumers and the broader community.

Throughout our collaboration, Off The Charts has consistently delivered on their commitments while maintaining the highest standards of professionalism. Their approach to retail cannabis reflects a deep understanding of the responsibility that comes with operating in this regulated space, and they have earned our complete confidence as trusted partners.

The City of Santee would be fortunate to have Off The Charts as part of its licensed cannabis retail landscape. I am confident they will serve as positive ambassadors for the industry while contributing meaningfully to your local economy.

Please feel free to contact me if you require any additional information regarding this recommendation.

Respectfully,
Gabriel Bojorquez
Founding Member & Director of Manufacturing
The Standard by Farmdale
Farmdale LLC, C12-0000412-LIC North Hollywood, CA
Tel: 818-903-2974 [email protected]

City of Santee
10601 Magnolia Ave
Santee, CA 92071
To Whom It May Concern,
I am pleased to offer my recommendation on behalf of PLUGplay for Off The Charts in support of their retail cannabis license application. As a vendor, I’ve worked with their team since the opening of their first location in early 2020 and have watched them grow to over 25 stores throughout California.

Their growth has been driven by strong leadership, a clear commitment to compliance, and a consistent focus on operational excellence. Off the Charts runs secure, well-managed locations that prioritize customer safety, education, and access for both medicinal and adult-use consumers.

In our experience, all of their accounts have remained in good standing, which reflects their financial responsibility and professionalism. Their ability to scale while maintaining high standards of service and compliance sets them apart in the industry.

I’m confident Off the Charts will be a valuable addition to any community they serve. Please feel free to reach out with any questions.

Should you have any questions or need additional information, I would be happy to speak further on their behalf.

Sincerely,
Kyle Carriere
Regional Director / [email protected]

Smoakland Distribution
7850 Edgewater Dr
Oakland, CA 94621
(510) 499-2444
smoaklanddistribution.com
Date: Monday, June 30, 2025
To Whom It May Concern,
It is with great pleasure that we write this letter of recommendation for Off The Charts, one of our most trusted and valued retail partners. As a cannabis distributor based in Northern California with a commitment to quality and outstanding service, we have high standards for our retail partnerships—and Off The Charts has consistently exceeded them.

We have worked with Off The Charts for almost 2 years, during which time they have demonstrated exceptional professionalism and responsiveness. Their team is proactive, communicative, and always willing to go the extra mile to ensure that our needs—and the needs of the customers—are met on time and to specification.

What sets Off The Charts apart is their reliability and consistency. Whether it’s executing sales initiatives under tight deadlines or addressing unforeseen challenges with grace and efficiency, they’ve proven time and again to be a dependable and highly capable partner. Their store level sales execution has not only met our expectations, but has also contributed meaningfully to our success and the satisfaction of our brand across the retail market.

We confidently recommend Off The Charts to any business seeking a reliable and professional retail sales partner. They are a true asset to our supply chain and we look forward to continuing our strong relationship with them.

Please feel free to contact us if you need additional information.

Sincerely,
Khari Flowers
Sales Manager
Smoakland Distribution
To Whom It May Concern,
City of Santee
My name is James Kim, and I’m the CEO of STIIIZY. I’m writing to express my support for Norman and Darlene Yousif, and the Off The Charts team, as they apply for a retail license in the City of Santee.

We’ve worked with Off The Charts across multiple locations for several years. In that time, they’ve consistently operated in a professional, compliant, and efficient manner.

Their team is organized, easy to work with, and focused on long-term success.

From our experience, OTC runs a tight operation and approaches retail the right way—prioritizing compliance, operational discipline, and customer experience. As a partner, they’ve been reliable and consistent.

If granted a license, I believe Off The Charts would operate in a way that reflects well on the city and the regulated cannabis industry.

Sincerely,
James Kim

CEO, STIIIZY
[email protected]
City of Santee
10601 Magnolia Ave,
Santee, CA 92071
Jun 27, 2025
Dear Sir/Madam,
This letter expresses strong support for Off the Charts application to operate in the city of Santee. Our company has a long-standing and positive business relationship with them. Based on our experience working with over 200 plus cannabis retailers, Off the Charts is considered to be one of the most professional and reliable operators in the industry. They have consistently demonstrated a commitment to meeting their financial obligations and maintaining operational excellence.

Off the Charts will be a valuable addition to the Santee business community. The company is confident that they will operate with the utmost professionalism, providing excellent customer service while maintaining strict compliance with all applicable regulations. Off the Charts has supported our brand's foundation to fight against opioid addiction and to educate people on the dangers of Fentanyl.Their support in our cause has brought so much value to our foundation, Please do not hesitate to contact us if any further information is required or if there are additional questions.

Warm Regards,
Darren Hagen
Founder and President
The Fight Smokers Club
(951) 533-7273
[email protected]
WWW.THEFIGHTSMOKERSCLUB.COM
480 3RD STREET, LAKE ELSINORE, CA 92530

TRADITIONAL
June 30, 2025
City of Santee
10601 Magnolia Ave.

Santee, CA 92071
To Whom It May Concern,
It is with great pride and confidence that we write this letter of recommendation on behalf of Off The Charts. We’ve had the privilege of working alongside OTC for over seven years, and throughout that time, they have proven to be one of the most reliable, innovative, and valuesdriven partners in the California cannabis space.

Off The Charts is more than just a retailer — it’s a family-run business built on integrity, hard work, and a true passion for the plant and the people they serve. That family spirit runs deep through every level of their organization, creating a culture of loyalty, accountability, and collaboration that’s rare in today’s industry.

From product launches to community activations, OTC has consistently gone above and beyond to support our brand, maintain high standards, and create meaningful retail experiences.

Their ability to blend operational excellence with genuine human connection makes them a standout partner and a leader in the cannabis community.

We’re proud to call Off The Charts a long-standing partner and even prouder to call them friends. Their growth, vision, and commitment to elevating the industry continue to inspire us, and we look forward to many more successful years working together. ________________________
Alex Freedman
CEO, Traditional
Trusty Transportation and Distribution
PO Box 7384; Eureka CA 95502
[email protected]
To whom it may concern,
I am Melinda Cox (Owner) of Trusty Transportation and Distribution. We have been working with Off The Charts for over 5 years. Our relationship with Off the Charts has always been one of professionalism and reliability. We have no outstanding payment issues or conflicts with the Off the Chart team and wholeheartedly would endorse them for licensing in the City of Santee.

Off the Charts is a leader in the retail cannabis field in the state of California and has proven to be a continued supporter of our cannabis community. They are efficient and follow all local, state and cannabis compliance rules and regulations. They are a model of leadership in the Cannabis community and should continue with their efforts in licensing with the City of Santee.

We are lucky to work with the Off the Charts organization and feel that they are a model of Cannabis Retailers. It is our belief that Off the Charts will contribute to the City of Santee and continue to show local support through job creation and development.

If you should have further questions or wish to discuss this recommendation, please reach out to me at 707-599-1674.

Sincerely
Melinda Cox
Owner
1 TYSON 2.0 CALIFORNIA
1200 Business Center Drive
San Leandro, CA 94577
(510) 882-3128
[email protected]
To Whom It May Concern,
I’m writing on behalf of Tyson 2.0 California to offer our full support for Off the Charts in their application to establish operations in the City of Santee.

We’ve had the opportunity to work closely with Off the Charts and can confidently say they are one of the most trustworthy and consistent partners in our network. They are diligent with compliance, punctual with payments, and maintain open lines of communication — all critical traits in California’s regulated cannabis industry.

Off the Charts has built a strong reputation not just with us, but across the state, for their ethical business conduct and reliability. We’re confident their presence in Santee will reflect positively on the local community and industry as a whole.

We strongly endorse their application and look forward to continuing our successful partnership in this new market.

Please feel free to reach out to me directly with any questions.

Sincerely,
Donny Sun
President, Tyson 2.0 California
[email protected]
(510) 882-3128
June 30th, 2025
Santee City Council
City of Santee
10601 Magnolia Avenue
Santee, CA 92071
Letter of Support for Off the Charts – Retail Cannabis License Application To Whom It May Concern,
I am writing on behalf of Helios Distribution to express our support for Off the Charts as they apply for a second retail cannabis license in the City of Santee.

We have maintained a longstanding and successful business relationship with Off the Charts, and during this time, they have consistently demonstrated professionalism, reliability, and integrity in all their dealings with our organization.

I would like to confirm the following based on our experience working with them:
● Off the Charts has always maintained a Cash on Delivery (COD) account status with our company.
● They carry no outstanding debt or unresolved issues with our organization. ● In our view, they are among the most dependable and professional retailers we have worked with in the California cannabis market.

Given their strong track record and commitment to operational excellence, we confidently recommend Off the Charts as a qualified and responsible licensee for the City of Santee.

Should you require any additional information regarding our experience with Off the Charts, please feel free to contact me directly via any method in the information provided below..

Thank you for your time and consideration.

Sincerely,
Brian D. Heath
President
Helios Distribution
(916) 223-9918 | [email protected]

41 Discovery
Irvine, CA 92618
June 28, 2025
Dear Members of the Santee City Council,
It is with the highest level of confidence and enthusiasm that we write to express our unequivocal support for Off the Charts (OTC) and their application to open a dispensary in the City of Santee.

At Weedmaps, we have had the privilege of partnering with Norm and the greater OTC team for over six years. This partnership spans 26 retail locations and counting across California, as well as collaborations in New Mexico, Vermont, Ohio, and New Jersey. OTC has been instrumental to our growth and impact, and we can say with certainty: without this relationship, Weedmaps would not be where it is today, one of the most profitable cannabis technology companies in the United States.

Norm and his team are some of the most thoughtful, consistent, and integrity-driven operators in the industry. In an environment that can be complex and volatile, they have stood out as model partners, reliable, innovative, and always focused on elevating the cannabis experience for consumers, regulators, and businesses alike.

Their operational excellence is matched by their commitment to community and local economic development. OTC pays vendors on time, supports emerging brands, and fosters trust in every market they enter. Their success is not accidental—it’s a result of deliberate leadership and high standards.

Weedmaps is proud to call Off the Charts one of our most valued strategic partners. We enthusiastically support their expansion and believe their presence will bring not only economic vitality to the City of Santee but also the kind of responsible, community-focused retail leadership that cities aspire to attract.

It is with our strongest and most sincere recommendation that we urge you to approve OTC’s application.

Sincerely,
Kamren Vazirnia
Director of Revenue
Weedmaps
From: Michael Saavedra
To: Clerk
Subject: Public Comment RE Special Meeting of the Santee City Council on 7/11/2025 – Support for Catalyst - Santee Date: Thursday, July 10, 2025 12:45:43 PM
Subject: Public Comment RE Special Meeting of the Santee City Council on 7/11/2025 – Support for Catalyst - Santee
Dear Honorable Members of the Santee City Council,
My name is Michael Saavedra, and I am writing to express my strong support for Catalyst Cannabis to be granted a permit to operate in the City of Santee.

I was incarcerated for nearly 19 years, much of that time spent in solitary confinement. During my incarceration, I became a jailhouse lawyer, using the law to fight for human rights and dignity behind bars. Since my release in 2017, I’ve continued that fight on the outside— dedicating my life to dismantling barriers faced by system-impacted people and empowering others through legal education and community-based solutions.

Today, I work with Dignity and Power Now (DPN) and lead post-conviction relief initiatives in partnership with USC student volunteers. Together, we host free expungement clinics throughout Southern California—clearing records, restoring rights, and opening doors for employment, housing, and stability. I’ve also helped develop reentry-focused trainings and materials to support impacted individuals and advocates statewide.

In addition to my advocacy, I am a UCLA graduate and a law school applicant for Fall 2025.

My work and story have been featured in the award-winning documentary The Strike, which highlights the lived experiences of incarcerated people and the resistance they organize from within.

Since 2017, Catalyst Cannabis has been a consistent and powerful partner in this work.

Through their Catalyst Cares initiative, they have not only supported but funded and elevated our community expungement clinics. On July 26th, we will be co-hosting a free expungement clinic right here in the beautiful city of San Diego with Catalyst San Diego Kearney—bringing real services and second chances directly to the people.

Catalyst walks the walk. Their team, led by Elliot Lewis and Damian Martin, understands that true cannabis equity means reinvesting in the very communities most harmed by the War on Drugs. Their commitment to social justice, economic empowerment, and community healing is evident in every action they take.

Approving Catalyst - Santee would not only bring economic growth to the city—it would bring real, tangible support to the people of Santee. I urge you to consider the depth of Catalyst’s impact and their proven track record across California.

Thank you for your time, leadership, and consideration.

Sincerely,
Michael Saavedra
Community Advocate & UCLA Graduate
Post-Conviction Relief Coordinator, Dignity and Power Now Expungement Clinic Partner – USC School of Law
Protagonist, The Strike Documentary
Upcoming Law School Applicant – Fall 2025
This e-mail is intended solely for the use of the intended recipient(s) named above and may contain information that is PRIVILEGED and CONFIDENTIAL. If you are not the intended recipient, immediately notify the sender, permanently delete any copies of the email, and do not use or disclose the contents of the email.

From: Monica Ramirez
To: Clerk
Subject: Comment in Support of Embarc – 7/11/25 City Council Meeting Date: Thursday, July 10, 2025 4:55:27 PM
Attachments: Monica Ramirez Santee Comment.cleaned.pdf
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J. Monica Ramirez
Executive Director
June 10, 2025
Dear Honorable Mayor and Councilmembers,
My name is Monica Ramirez. I serve as the Executive Director for First 5 of Madera County.

I’m also a member of Embarc Madera’s Community Advisory Board and a neighbor of Embarc’s Madera location.

I have the unique perspective of running a family resource center agency as a neighbor to Embarc Madera’s storefront. Initially, that proximity made us nervous as someone whose job is to advocate for children's health, development, and safety.

However, early in the process, it was evident that the Embarc team was open to my concerns and questions; moreover, in working with me, they earned my trust.

The Embarc team made significant improvements to the property, invested in safety measures, and restored and beautified the neighborhood. The result is evident; they treat our neighborhood with care and respect. They’ve become the kind of neighbor you hope to have.

In my role of Community Advisory Board member I’ve experienced is a company that doesn’t even need reminders – they're proactive on delivering on their commitments, and then some.

I hope my comments are helpful to you as you decide whether to approve Embarc. Please feel free to contact me if you need further clarification.

Thank you,
Monica Ramirez
From: Nick Obligacion
To: Clerk
Subject: Comment in Support of Embarc – 7/11/25 City Council Meeting Date: Thursday, July 10, 2025 3:46:42 PM
Attachments: Nick Obligacion Public Comment - Santee.pdf Please see attached public comment in support of Embarc.

Sincerely,
Nick Obligacion
Dear honorable Mayor and Councilmembers.

My name is Nick Obligacion. I served as Chief of Police in the City of Manteca and spent over two decades in law enforcement. Today, I serve as the local partner for Embarc’s Manteca locaDon which is something I never expected to say. I am wriDng to express my full support for Embarc and share my experience working with Lauren and DusDn.

When I learned retail cannabis would be allowed in my community, I was very opposed. When Embarc first reached out to me, I told them outright that I was very opposed and had no interest in meeDng with them or being involved in any way. But Embarc kept showing up.

Embarc conDnued to earn the trust of other leaders in our City. Everywhere I went, another community leader was talking about how they had met with Embarc and were open to geJng involved. When the head of our local youth servicing organizaDon, someone I deeply trust, recommended I meet with Embarc because they had earned her trust – I finally did – and today, I am glad that I did.

Over the course of more than two years, husband and wife team Lauren and DusDn who founded and run Embarc listened to my concerns, answered my many quesDons, were transparent about their operaDons and security plans. Over Dme, trust began to build. I learned their approach to protecDng and enhancing public health and safety, their use of crime prevenDon through environmental design and the ways in which they work with their head of security who has a significant background in cannabis security and advising municipaliDes throughout the state on best pracDces.

Finally, I agreed to serve on their Embarc Manteca Community Advisory Board strictly through the lens of holding them accountable to their commitments. I thought it was impressive that they wanted someone like me to be involved in their Board given the significant level of oversight I would undoubtedly exercise over their business.

When Embarc asked me to be their local owner, I was surprised. But having really goPen to know the Embarc team, by this point I was comfortable taking the leap, and today I am proud to be a local owner with Embarc. Embarc has demonstrated through acDon that their dedicaDon to community and their keen understanding of the regulaDons and rules that govern the cannabis industry.

Having worked closely with Lauren, DusDn and Devon for mulDple years, this is a team that I trust deeply and would recommend to any city looking to implement responsible retail cannabis. I've observed Embarc's operaDons across mulDple California jurisdicDons. From my law enforcement perspecDve, they are the most professional and safety-conscious operator in the state. They work proacDvely with police departments, invest in comprehensive security systems, and maintain strict operaDonal standards.

If Santee is moving forward with cannabis retail, selecDng Embarc is the best decision you can make for public safety and community welfare.

Sincerely,
Nick Obligacion
ReDred Chief of Police, City of Manteca
Local Partner, Embarc Manteca
From: Richard Watters
To: Clerk
Subject: Comment in Support of Embarc – 7/11/25 City Council Meeting Date: Thursday, July 10, 2025 4:02:45 PM
Attachments: [email protected]_20250710_155924.pdf
Please find attached a letter for support for Embarc for tomorrow's meeting.

Sincerely,
Richard Watters, Ed.D.

Chief Executive Officer
Alameda Boys & Girls Club
510-522-4900 x101

From: Roberta Wilson
To: Clerk
Subject: Public Comment RE Special Meeting of the Santee City Council on 7/11/2025, Support for Catalyst - Santee Date: Thursday, July 10, 2025 8:38:27 AM
Attachments: Catalyst Santee letter of rec.docx
Screen Shot 2022-01-06 at 2.53.10 PM.png
Roberta Wilson

CO-FOUNDER
[email protected]
818-422-9077
DOCTORNORMS.COM
8724 Remmet Ave. Canoga Park, CA. 91304
July 10, 2025
Dear Santee City Council:

My name is Roberta Wilson. I am the Co-Founder and CEO of Dr. Norm’s. I am writing to you because we strongly support the application of Catalyst-Santee for the approval of a permit to operate a retail dispensary in the city. We know Catalyst Cannabis Co. and its owners, Elliot Lewis and Damian Martin, will be a valuable benefit to the Santee community.

Dr. Norm’s has had a long-standing relationship with Catalyst, and we are proud to have our products in their retail stores. Their commitment to responsible business practices, safe products, and community engagement aligns perfectly with our values. If selected, Catalyst will contribute to the local economy while providing high-quality products and services to Santee and San Diego County customers.

If you have any questions or would like to speak further, we’re happy to connect.

Warm regards,
Roberta Wilson
Co-Founder and CEO
Dr. Norm’s
[email protected]

From: NurseRobyn
To: Clerk
Subject: Letter of Support for Embarc
Date: Thursday, July 10, 2025 12:09:48 PM
Dear Honorable Mayor, Council, and Staff,
As a registered nurse with over 20 years experience, a U.S. Army veteran, the Previous Commander of a local Veteran Service Organization and a mother of two boys I proudly raised in our community, I'm pleased to be a member of Embarc Santee’s Community Advisory Board.

I’ve had the chance to get to know the Embarc team well over the past year. I’ve watched how they’ve engaged in Santee with intention, consistency and respect for our community’s needs.

I've had the chance to get to know the Embarc team well over the past year. I’ve seen how they’ve engaged in Santee with intention, consistency, and respect for our community’s needs.

I understand there are concerns in our community around cannabis. This is something new for Santee. That’s exactly why it’s so important that we select a team we can trust—one that has built-in mechanisms to ensure the highest level of accountability.

Embarc has brought together a group of deeply trusted local leaders, many of whom initially had concerns about cannabis in Santee, but whose loyalty to the community comes above all else. We will ensure that 100% of Embarc’s Community Benefit funding is invested right here in Santee. Their model doesn’t make static commitments—it ensures that we, as the Community Advisory Board, can direct funding to address the evolving needs and priorities of our community. You should have no doubt that we will hold Embarc accountable if anything falls short of what’s been promised.

That being said, I don’t believe they will fall short. I know Devon Wardlow and her team. If there’s ever an issue, they’ll respond promptly and address it. That kind of accessibility and follow-through matters.

Devon has been in conversation with the Community Advisory Board for nearly a year about potential properties for Embarc’s business. She shared options, asked for our input, and listened carefully. Embarc’s chosen location reflects a serious—and I believe successful— effort to respect the City’s concerns around youth and neighborhood safety. Their thoughtful approach to site selection speaks volumes about how they will partner with our community.

I know this is a controversial topic. That’s not lost on me. When it comes to cannabis in Santee, we need a partner. Embarc has shown that they want to be that partner for our City and our community. Everything I’ve seen, and the many conversations I’ve had on the subject, tell me they’re the best choice.

Embarc has my trust, and I look forward to continuing to serve on their Community Advisory Board. I hope you’ll see what I see—and join me in welcoming Embarc to Santee.

Respectfully,
Robyn Nolin
Sent from Proton Mail for iOS
From: Ryan Smoot
To: Clerk
Cc: Ryan Smoot
Subject: Public Comment - Special Meeting of the Santee City Council 7-11-25 Date: Thursday, July 10, 2025 5:18:26 PM
Dear Honorable Members of the Santee City Council,
My name is Ryan Smoot, and I currently serve as the City Manager for the City of Bellflower. I understand that you are considering an application from Catalyst with respect to a cannabis business permit within your jurisdiction, and I am writing to provide a reference regarding Catalyst’s operations within the City of Bellflower.

Catalyst has operated within our community as one of the first operators approved for a CBP within Bellflower, and has become a valuable resource and member of our business community. In fact, Catalyst has been approved for multiple CBP’s in Bellflower and operates both a retail establishment and distribution from our City. Elliot Lewis and Damian Martin have proven themselves been responsive to any requests made by the City or our staff, and have ensured that the operations of their business continue to successfully fit into the fabric of Bellflower.

Catalyst’s operations have also proven to be a significant source of revenue for our community programs, including our cannabis education program, that have continued to expand as their business has grown. Catalyst and their ownership group have also assisted the City in identifying and addressing the impacts of illegal cannabis activity in our community and beyond and have worked parallel to the City’s efforts to mitigate those impacts. These efforts have assisted the City’s enforcement and improved our community over-all.

If I can offer any further insight into their existing operations within our community that may assist in your consideration, please do not hesitate to contact me.

Thank you for your time.

Ryan Smoot
City Manager
City of Bellflower
From: Sean Julian
To: Clerk
Subject: Support Letter
Date: Wednesday, July 9, 2025 10:30:43 PM
Attachments: Letter File.pdf
Please see attached support letter for culture cannabis Thank you!
Sean
Sean Julian
8745 Magnolia Ave
Santee, CA 92071
[email protected]
July 9, 2025
Mayor and City Council
City of Santee10601 Magnolia Avenue
Santee, CA 92071
Dear Mayor and City Council,
My family’s business, Village Carpets and Renovations,
has been on Magnolia in Santee for almost 10 years,
serving the residents of Santee and East County for
generations. We have remained active in local
organizations, including our chambers of commerce
and East County Posse, following in the footsteps of
our Grandfather George Wood, Devon and myself
understand how important it is to stay involved and give back to our community.

I am writing to express my strong support for
Devon Julian and Culture Cannabis Club for a retail
cannabis permit at 8781 Cuyamaca Street. This
location is ideal for cannabis retail due to its easy
access and ample parking, ensuring it will serve
customers efficiently while respecting the surrounding
area. Devon is an active, community-minded leader
who cares deeply about doing good business in the
City of Santee.

I am certain that awarding Devon Julian and
Culture Cannabis Club this permit will benefit our city, and I respectfully urge your approval.

Thank you for your consideration.

Sincerely,
Sean Julian
From: Sheree Semonich
To: Clerk
Subject: Public Comment RE Special Meeting of the Santee City Council on 7/11/2025, Support for Catalyst - Santee Date: Thursday, July 10, 2025 8:21:41 AM
Dear Santee City Council:

My name is Shereé Semonich. I am an account manager for NorCal Cannabis. I am writing to you because we strongly support the application of Catalyst-Santee for the approval of a permit to operate a retail dispensary in the city. We know Catalyst Cannabis Co. and its owners, Elliot Lewis and Damian Martin, will be a valuable benefit to the Santee community.

At NorCal, we are proud to have our products at Catalyst. Their commitment to responsible business practices, safe products, and community engagement aligns perfectly with our values. If selected, Catalyst will contribute to the local economy while providing highquality products and services to Santee and San Diego County customers.

Thank you,
--
Shereé Semonich
Account Manager - lolo, Panacea Farm, THC Design brands 720-618-0138
[email protected]
This message and any files transmitted with it may contain information that is confidential or privileged. If you are not the intended recipient, you are notified that disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited. Please advise the sender immediately by reply e-mail and delete this message and any attachments without retaining a copy thereof.

From: [email protected]
To: Clerk
Subject: Comment in Suppor to Embarc- 7/11/25 City Council Meeting Date: Thursday, July 10, 2025 12:06:06 PM
Attachments: image002.png
Terrie Schneider Santee Public Comment - 7.11.25.docx
Dear Mayor and City Councilmembers,
My name is Terrie Schneider, and I serve as the Chief Executive Officer of the Boys and Girls Club of Fontana. I’m writing today to express my strong support for Embarc based on my firsthand experiences as a community leader and advocate for the education and well-being of our city’s youth.

When discussions around cannabis first began in Fontana, I approached the subject with caution. My priority has always been protecting our kids and advancing our mission, and I had genuine concerns.

Throughout this process, Embarc took the time to meet with me on multiple occasions, answering questions and addressing each of my concerns with patience and clarity.

What I discovered in working with them was a true partner. They were transparent about their intentions and even encouraged me to speak directly with other Boys and Girls Club Directors from communities they serve across the state.

Through their approach—centered on empowerment, accountability, and transparency —Embarc earned my trust.

Within just six months of opening in Fontana, Embarc provided funding to launch the Botvin LifeSkills program: an evidence-based, cognitive-behavioral drug prevention curriculum with age-appropriate modules for students from kindergarten through 12th grade. This program is something I had long hoped to bring to our youth. Thanks to Embarc, we were able to acquire it permanently, with their funding covering both the program itself and the staff time required to implement it.

Their support has enabled us to expand prevention education in meaningful ways, particularly for families receiving this kind of structured programming for the very first time. It has made a real and lasting difference.

If you're seeking a cannabis operator that respects a city’s values and demonstrates it through action, Embarc is exactly that. They are professional, consistent, and deeply committed to making a positive impact—especially when it comes to young people.

Embarc was the first cannabis operator to open in our community, and they have delivered on every promise. I have full confidence they will do the same in yours.

Sincerely,
Terrie Schneider
Chief Executive Officer
Boys & Girls Club of Fontana
P.O.Box 3712, Fontana CA 92334
Phone: 909-822-4988 #7
Email: [email protected]
www.bgcfontana.org
Dear Mayor and City Councilmembers,
My name is Terrie Schneider, and I serve as the Chief Executive Officer of the Boys and Girls Club of Fontana. I’m writing today to express my strong support for Embarc based on my firsthand experiences as a community leader and advocate for the education and well-being of our city’s youth.

When discussions around cannabis first began in Fontana, I approached the subject with caution.

My priority has always been protecting our kids and advancing our mission, and I had genuine concerns.

Throughout this process, Embarc took the time to meet with me on multiple occasions, answering questions and addressing each of my concerns with patience and clarity. What I discovered in working with them was a true partner. They were transparent about their intentions and even encouraged me to speak directly with other Boys and Girls Club Directors from communities they serve across the state.

Through their approach—centered on empowerment, accountability, and transparency—Embarc earned my trust.

Within just six months of opening in Fontana, Embarc provided funding to launch the Botvin LifeSkills program: an evidence-based, cognitive-behavioral drug prevention curriculum with ageappropriate modules for students from kindergarten through 12th grade. This program is something I had long hoped to bring to our youth. Thanks to Embarc, we were able to acquire it permanently, with their funding covering both the program itself and the staff time required to implement it.

Embarc was the first cannabis operator to open in our community, and they have delivered on every promise. I have full confidence they will do the same in yours.

Sincerely,
Terrie Schneider
Chief Executive Officer
Boys and Girls Club of Fontana
From: Quickies Prerolls
To: Clerk
Cc: Bree Mares
Subject: Public Comment RE Special Meeting of the Santee City Council on 7/11/2025, Support for Catalyst - Santee Date: Thursday, July 10, 2025 12:06:06 PM
Attachments: Quickies @ Catalyst Santee.docx
Hello City Clerk,
Please see attached Doc.

Thank you
--
Thank you so much for your business,
Everybody Loves a Quickie
Zachary T. Powers
Director Of Sales & Marketing Quickies Prerolls
c10-0001047
Direct (951)768-9224
www.instagram.com/quickiesprerollsss
My name is Zachary Powers I am the CEO for Quickies Brand The Number one Preroll in the state of California. I am writing to you because we strongly support the application of CatalystSantee for the approval of a permit to operate a retail dispensary in the city. We know Catalyst Cannabis Co. and its owners, Elliot Lewis and Damian Martin, will be a valuable benefit to the Santee community.

At QuickiesE, we are proud to have our products at Catalyst. Their commitment to responsible business practices, safe products, and community engagement aligns perfectly with our values.

If selected, Catalyst will contribute to the local economy while providing high-quality products and services to Santee and San Diego County customers. Additionally, we have taken note that they strive to go above and beyond to meet state and local guidelines as well as educate the public on clean and legal cannabis.

Sincerely, Zach Powers CEO Quickies Brand

Santee City CouncilJuly 8, 2025

Santee City Council
July 8, 2025