7/2/26
YOUTH OPPORTUNITY GRANT PROGRAM
POLICY
Purpose: The Youth Opportunity Grant Program provides financial assistance to nonprofit, community-based, and faith-based organizations that deliver programs and services benefiting Seaside children, adolescents, and transitional-age youth, defined for the purposes of this policy as individuals age 24 and younger. The purpose of the program is to enhance quality of life, address identified community needs, and advance City priorities through targeted investments in youth-serving programs related to , education, health, prevention, intervention, recreation, basic needs, and positive youth development.
This policy establishes the overarching framework for the Youth Opportunity Grant Program.
Specific program details, application requirements, evaluation criteria, and timelines shall be established annually through a City-issued Request for Proposals (RFP). This policy is intended to provide consistent governance while allowing flexibility to respond to evolving community needs and City Council priorities.
Eligible Applicants: Grants may be awarded to:
• Public or private nonprofit organizations recognized under Section 501(c)(3) of the Internal Revenue Code;
• Community-based or faith-based organizations serving Seaside residents; and • Grassroots organizations applying in partnership with an established nonprofit fiscal sponsor
Organizations must demonstrate that a meaningful portion of program participants or beneficiaries are Seaside youth age 24 and younger. Programs serving broader populations must identify the direct benefit to Seaside youth participants. Faith-based organizations may receive funding provided that grant funds are not used for religious instruction, worship, or proselytizing activities, and that participation in funded programs is open to all residents regardless of religious affiliation.
Eligible Program Areas: Funding shall prioritize programs and services that primarily benefit children, adolescents, and transitional-age youth, defined for purposes of this policy as individuals age 24 and younger. Eligible programs may include, but are not limited to:
• Education, tutoring, mentoring, career readiness, and workforce development for youth • Youth development, recreation, arts, culture, and positive enrichment activities • Mental health, behavioral health, and social-emotional support services for youth • Violence prevention, intervention, diversion, and public safety-related youth support services
• Civic engagement, leadership development, neighborhood connection, and communitybuilding programs focused on youth participation and belonging Packet Page 241
YOUTH OPPORTUNITY
GRANT POLICY
440 Harcourt Avenue, Seaside CA 93955
831-899-6700 | FAX: 831-718-8603
7/2/26
Programs serving broader populations may be considered only when the applicant demonstrates a clear, direct, and measurable benefit to Seaside youth age 24 and younger. Programs must demonstrate a clear municipal or community benefit, alignment with City priorities, and measurable youth-focused outcomes.
Allowable Expenditures: Eligible expenditures may include:
• Program-related personnel costs directly supporting service delivery • Supplies, materials, and equipment necessary to implement the approved program • Facility or space rental directly tied to program activities • Contracted professional or support services
• Outreach, engagement, or participant support costs related to program outcomes The following expenses are not eligible:
• General operating deficits unrelated to the proposed program • Religious or political activities
• Fundraising events or activities
• Personal gifts, prizes, or entertainment unrelated to program objectives • Costs incurred prior to City Council approval
Funding Requirements:
• Grant awards are one-time grants unless otherwise authorized by City Council. • A minimum 10% cash or in-kind match is required from all applicants. • Grant funds are intended to supplement, not supplant, existing funding sources. • Applicants must demonstrate the capacity to implement the proposed program within the grant period.
Application and Submission Process: The City shall issue a Request for Proposals (RFP) for the Youth Opportunity Grant Program on an annual or as-needed basis, subject to funding availability.
All complete grant applications will be evaluated and scored by City staff and/or an ad hoc committee using the evaluation criteria and scoring matrix adopted for that funding cycle.
Applications determined to be incomplete will not be forwarded for further evaluation or City Council consideration.
Applicants will be notified of the date on which Youth Opportunity Grant Program allocation recommendations will be presented to the City Council.
Completed applications, including all required attachments, shall be submitted in accordance with the applicable RFP and directed to:
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YOUTH OPPORTUNITY
GRANT POLICY
440 Harcourt Avenue, Seaside CA 93955
831-899-6700 | FAX: 831-718-8603
7/2/26
Dan Meewis
Assistant City Manager
440 Harcourt Avenue
Seaside, CA 93955
Evaluation Process: Applications shall be evaluated using criteria established in the annual RFP, which may include but are not limited to demonstrated youth-related community need, program quality and feasibility, anticipated impact and measurable youth outcomes, organizational readiness, and cost effectiveness. Evaluation criteria and weighting may be modified annually based on local needs or strategic priorities established by City Council.
The evaluation framework shall be designed to ensure that emerging or grassroots organizations are not disadvantaged due to limited organizational history, provided that proposed youth outcomes, implementation plans, and accountability measures are clearly articulated.
City Council Role: All Youth Opportunity Grant awards are subject to City Council approval. City Council may:
• Establish annual program priorities and funding parameters • Consider staff evaluations and funding scenarios as a baseline for deliberation • Modify recommended allocations at its discretion, consistent with adopted priorities Funding Limits: Funding limits, maximum award amounts, number of awards, and any setasides for new or pilot programs shall be established by City Council as part of the annual budget or program framework.
Reporting and Accountability: Funded organizations are required to:
• Execute a grant agreement with the City
• Submit quarterly progress and expenditure reports as specified in the agreement • Submit a final report documenting outcomes, services provided, and use of funds • Participate in Blue Ribbon Task Force meetings and provide a minimum of two (2) program reports during the grant cycle.
Organizations that fail to comply with reporting requirements may be deemed ineligible for future funding.
Payment Process: If a grant is approved by City Council, payment will be made to the authorized organization or fiscal sponsor in accordance with the grant agreement and City financial policies.
Payments may be issued on a reimbursement basis or through scheduled disbursements. No payments shall be made directly to individuals.
Policy Administration: This policy may be amended by City Council as needed. Administrative procedures necessary to implement this policy may be established by the City Manager, provided they are consistent with City Council direction.
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City of Seaside
REQUEST FOR PROPOSALS
YOUTH OPPORTUNITY GRANT PROGRAM
(FY 2026 – FY 2027)
ISSUING OFFICE: City of Seaside
City Manager’s Office
440 Harcourt Avenue
Seaside, CA 93458
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REQUEST FOR PROPOSALS (RFP)
COMMUNITY SOCIAL SERVICES GRANT PROGRAM
FY 2026–2027
SECTION 1 – INTRODUCTION, PURPOSE, AND CONDITIONS
1.1 Program Purpose
The City of Seaside invites qualified nonprofit, community-based, faith-based, and fiscally sponsored organizations to submit proposals for the Fiscal Year 2026-2027 Youth Opportunity Grant Program. The program provides financial assistance to organizations delivering programs and services that benefit Seaside children, adolescents, and transitional-age youth age 24 and younger and advance City Council priorities. Funding is intended to enhance quality of life, address identified community needs, and support youth-serving programs related to education, health, prevention, intervention, recreation, basic needs, and positive youth development.
This Request for Proposals is issued pursuant to the City of Seaside Youth Opportunity Grant Program Policy. The policy establishes the overarching framework for the program, while this RFP sets forth the application requirements, evaluation criteria, and selection process for the FY 2026-2027 funding cycle.
1.2 Funding Philosophy
The City seeks to support both established organizations with demonstrated service delivery capacity and emerging or grassroots organizations proposing innovative or responsive youth-serving programs. The evaluation framework is intentionally designed to prioritize youth-related community need, program impact, feasibility, measurable outcomes, and cost effectiveness, while ensuring that newer organizations are not disadvantaged due to limited organizational history.
1.3 Reservation of Rights
The City of Seaside reserves the right to reject any or all proposals, to waive irregularities or informalities, to modify or cancel this RFP, and to award funding in the manner deemed to be in the best interest of the City. Issuance of this RFP does not obligate the City to award funds or enter into any agreement.
1.4 Public Records Disclosure
All proposals submitted in response to this RFP shall become the property of the City of Seaside and are subject to disclosure pursuant to the California Public Records Act.
Applicants may identify proprietary or confidential information; however, such designation does not guarantee that the information will be exempt from disclosure if required by law.
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SECTION 2 – AVAILABLE FUNDING AND PROGRAM
PARAMETERS
2.1 Funding Availability
The City of Seaside has allocated $400,000.00 in one-time funding for the FY 2026-2027 Youth Opportunity Grant Program, subject to City Council approval.
2.2 Funding Requirements
Youth Opportunity Grant Program awards are one-time awards unless otherwise authorized by City Council. A minimum ten percent (10%) cash or in-kind match is required from all applicants. Grant funds must supplement, and not supplant, existing funding sources and may only be used for allowable program-related expenditures. Applicants must demonstrate the capacity to implement the proposed program within the grant period.
SECTION 3 – ELIGIBILITY
3.1 Eligible Applicants
Eligible applicants include public or private nonprofit organizations recognized under Section 501(c)(3) of the Internal Revenue Code; community-based or faith-based organizations serving Seaside residents; and grassroots organizations applying in partnership with an established nonprofit fiscal sponsor. Applicants must demonstrate that a meaningful portion of program participants or beneficiaries are Seaside youth age 24 and younger. Programs serving broader populations must identify the direct benefit to Seaside youth participants. Faith-based organizations may apply provided that grant funds are not used for religious instruction, worship, or proselytizing and that participation in funded programs is open to all residents regardless of religious affiliation.
3.2 Eligible Program Areas
Funding shall prioritize programs and services that primarily benefit children, adolescents, and transitional-age youth age 24 and younger. Eligible programs may include education, tutoring, mentoring, career readiness, and workforce development for youth; youth development, recreation, arts, culture, and positive enrichment activities; mental health, behavioral health, and social-emotional support services for youth; violence prevention, intervention, diversion, and public safety-related youth support services; civic engagement, leadership development, neighborhood connection, and community-building programs focused on youth participation and belonging; and basic needs, housing stability, or family support services when the applicant demonstrates a clear, direct, and measurable benefit to Seaside youth. Programs serving broader populations may be considered only when the applicant demonstrates a clear, direct, and measurable benefit to Seaside youth age 24 and younger. Programs must demonstrate a clear municipal or community benefit, alignment with City priorities, and measurable youth-focused outcomes.
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3.3 Allowable and Ineligible Expenditures
Eligible expenditures may include program-related personnel costs directly supporting service delivery; supplies, materials, and equipment necessary to implement the approved program; facility or space rental directly tied to program activities; contracted professional or support services; and outreach, engagement, or participant support costs related to program outcomes. The following expenses are not eligible: general operating deficits unrelated to the proposed program; religious or political activities; fundraising events or activities; personal gifts, prizes, or entertainment unrelated to program objectives; and costs incurred prior to City Council approval.
SECTION 4 – PROPOSAL SUBMITTAL REQUIREMENTS
4.1 Proposal Content Requirements
Applicants must submit a complete proposal that clearly addresses the required components outlined below. Proposals must be concise, well-organized, and responsive to this RFP. Incomplete proposals will not be considered.
Each proposal shall include an organizational cover sheet; a narrative describing the youth-related community need addressed and target population; a detailed program description including activities, timeline, and feasibility; a discussion of anticipated youthfocused outcomes and measurable impacts; a description of organizational readiness, partnerships, or fiscal sponsorship arrangements; and a detailed program budget demonstrating the required match.
All required attachments, including proof of nonprofit status or fiscal sponsor documentation and a current W-9 form, must be included.
4.2 Proposal Format and Length Requirements
To ensure consistency, fairness, and an efficient evaluation process, proposals shall comply with the following format and length requirements. Proposals that exceed these limits may not be reviewed in their entirety.
The narrative portion of the proposal shall not exceed ten (10) pages, excluding the cover sheet, budget, and required attachments. Applicants are encouraged to be clear and concise in their responses.
Narrative pages shall be formatted using a minimum 11-point font, standard margins, and single or double spacing. Pages must be numbered.
The recommended page allocation by section is as follows:
Statement of Youth-Related Community Need – up to 2 pages Program Description and Feasibility – up to 3 pages
Anticipated Youth Outcomes and Impact – up to 2 pages
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Organizational Readiness and Partnerships – up to 2 pages Equity and Reach – up to 1 page
Budgets, proof of nonprofit status, fiscal sponsor documentation, and other required attachments are not included in the page limit.
4.3 Narrative Guidance
The following guidance is provided to assist applicants in preparing responsive proposals.
Applicants are encouraged to address each topic clearly and concisely, using available data, experience, or reasonable assumptions as appropriate. Emerging or pilot programs are not required to demonstrate prior performance data if anticipated youth outcomes and implementation plans are clearly articulated.
Statement of Youth-Related Community Need
Describe the community need or issue the proposed program seeks to address, with particular emphasis on how the need affects Seaside youth age 24 and younger.
Applicants may reference qualitative or quantitative data, lived experience, or observed service gaps.
Program Description and Feasibility
Explain the proposed activities, services, or interventions, including how the program will be implemented during the grant period. Describe timelines, staffing, partnerships, and any key assumptions necessary for successful delivery.
Anticipated Youth Outcomes and Impact
Identify the youth-focused outcomes the program is expected to achieve and how success will be measured. Outcomes may be quantitative or qualitative and should be appropriate to the scale and nature of the proposed program.
Equity and Reach
Describe how the program will reach underserved or priority youth populations and ensure equitable access to services. Applicants should identify any barriers to participation and strategies to address them.
Organizational Readiness and Partnerships
Describe the organization’s readiness to implement the proposed program, including staffing, governance, partnerships, or fiscal sponsorship arrangements. New or emerging organizations may demonstrate readiness through collaborations or clearly defined roles and responsibilities.
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SECTION 5 – SUBMISSION INSTRUCTIONS
Proposals must be received by 5 p.m. local time, August 7, 2026. Late submissions will not be accepted.
Proposals may be submitted electronically or in hard copy format, as specified in the RFP announcement or any issued addenda. Completed proposals shall be directed to:
Dan Meewis
Assistant City Manager
City of Seaside
440 Harcourt Avenue
Seaside, CA 93955
[email protected]
Applicants will be notified of the date on which Youth Opportunity Grant Program allocation recommendations are scheduled for City Council consideration.
Proposals may be submitted electronically or in hard copy format, as specified in the RFP announcement or any issued addenda.
SECTION 6 – EVALUATION AND SELECTION PROCESS
6.1 Evaluation Process
All complete proposals will be evaluated and scored by City staff and/or an ad hoc committee, if designated, using the evaluation criteria and scoring matrix adopted for the FY 2026-2027 funding cycle. Evaluation criteria and weighting may be modified annually based on local needs or strategic priorities established by City Council.
Applications shall be evaluated using criteria that may include, but are not limited to, demonstrated youth-related community need, program quality and feasibility, anticipated impact and measurable youth outcomes, equity and reach, organizational readiness and partnerships, and cost effectiveness.
The evaluation framework is designed to ensure that emerging or grassroots organizations are not disadvantaged due to limited organizational history, provided that proposed youth outcomes and implementation plans are clearly articulated.
6.2 Scoring Criteria
Proposals will be scored using a 100-point evaluation framework that emphasizes youthrelated community need, impact, equity, feasibility, and cost effectiveness, while limiting the weight assigned to organizational longevity or prior funding history. Detailed scoring criteria and point allocations are included as Attachment A to this RFP.
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6.3 City Council Approval
Following staff evaluation, funding scenarios and recommendations will be presented to City Council. All grant awards are subject to City Council approval, and City Council retains final authority over funding allocations.
SECTION 7 – TENTATIVE SCHEDULE
The anticipated schedule for the FY 2026–2027 Youth Opportunity Grant Program is as follows:
Milestone Date
RFP Issuance July 6, 2026
Application Deadline August 7, 2026
Staff Evaluation Period Through September 4, 2026
City Council Consideration September 17, 2026
Grant Agreement Execution No later than October 1, 2026 The City reserves the right to modify this schedule as necessary.
SECTION 8 – GRANT AGREEMENT AND REPORTING
Successful applicants will be required to enter into a grant agreement with the City of Seaside. Funded organizations must submit quarterly progress and expenditure reports as specified in the agreement; submit a final report documenting outcomes, services provided, and use of funds; and participate in Blue Ribbon Task Force meetings and provide a minimum of two program reports during the grant cycle. Organizations that fail to comply with reporting requirements may be deemed ineligible for future funding.
SECTION 9 – QUESTIONS AND CLARIFICATIONS
Questions regarding this RFP must be submitted in writing by [DATE]. Responses to questions and any clarifications or addenda will be issued in writing and made available to all prospective applicants.
EXHIBIT A – SCORING MATRIX (TO BE INCLUDED WITH FINAL
RFP)
Attachment A includes the FY 2026-2027 scoring criteria, point allocations, and scoring guidance. The City may adjust criteria and weighting annually based on local needs or strategic priorities established by City Council.
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REQUEST FOR PROPOSALS (RFP)
YOUTH OPPORTUNITY GRANT PROGRAM
FY 2026–2027
“ATTACHMENT A”
This Attachment A establishes the evaluation criteria and scoring framework used by City staff and/or an ad hoc committee, if designated, to review eligible Youth Opportunity Grant Program applications. The scoring matrix is intended to support a consistent, transparent, and equitable evaluation process and to inform City Council deliberations. Final funding decisions remain solely within the authority of the City Council.
Evaluation criteria and weighting may be modified annually to reflect evolving community needs or strategic priorities established by City Council.
Summary Scoring Table (100 Points Total)
Evaluation Criterion Maximum Points
Community Need & Target Population 30
Program Design & Feasibility 20
Anticipated Youth Outcomes & Impact 20
Equity & Reach 15
Organizational Readiness & Partnerships 10
Cost Effectiveness & Match 5
TOTAL POSSIBLE SCORE 100
Scoring Criteria and Guidance
1. Community Need & Target Population (30 Points)
Evaluates the extent to which the proposal demonstrates a clear and compelling youthrelated community need affecting Seaside youth age 24 and younger. High scores are awarded to proposals that clearly identify a documented or well-articulated need, define the target population, and demonstrate relevance to Seaside youth. Applicants may use qualitative data, quantitative data, lived experience, or observed service gaps.
2. Program Design & Feasibility (20 Points)
Evaluates the quality, clarity, and feasibility of the proposed program or service. High scores are awarded to proposals that clearly describe program activities, present a realistic implementation timeline, identify staffing and partnerships, and demonstrate the ability to implement the program during the grant period.
3. Anticipated Outcomes & Impact (20 Points)
Evaluates the expected youth-focused outcomes and community impact of the proposed program. High scores are awarded to proposals that identify clear, realistic outcomes and explain how success will be measured. Applicants proposing new or pilot programs are Packet Page 251
not required to demonstrate historical outcome data if anticipated outcomes are clearly articulated.
4. Equity & Reach (15 Points)
Evaluates how effectively the proposed program serves underserved or priority youth populations and promotes equitable access. High scores are awarded to proposals that identify barriers to participation and describe strategies to ensure inclusion and access.
5. Organizational Readiness & Partnerships (10 Points)
Evaluates the applicant’s readiness to implement the proposed program. High scores are awarded based on staffing, governance, partnerships, or fiscal sponsorship arrangements. Organizational longevity, size, or prior City funding are not required for a high score.
6. Cost Effectiveness & Match (5 Points)
Evaluates the reasonableness of the proposed budget relative to expected outcomes.
High scores are awarded to proposals that meet or exceed the required 10 percent match and demonstrate efficient use of grant funds.
Important Evaluation Notes
Lack of organizational history or prior City funding will not disadvantage applicants. Scores are intended to inform, but not replace, City Council judgment. City Council retains final authority over all funding decisions.
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CITY OF SEASIDE
STAFF REPORT
Item No.: 10.C.
TO: City Council
FROM: Greg McDanel, City Manager
BY: Kee Hyon Higgins, Recreation Superintendent
DATE: July 2, 2026
SUBJECT: APPROVE THE SEASIDE LIBRARY MURAL AND UTILITY BOX
PROGRAM SELECTION
RECOMMENDATION
Approve art selections.
BACKGROUND
In May 2026, the City released a Request for Proposals (RFP) seeking mural design and implementation proposals for a mural to be installed on the staircase leading to the Seaside Public Library at 550 Harcourt Avenue. The mural is intended to celebrate the culture of Seaside and its connection to the library through themes such as literacy, lifelong learning, imagination, cultural diversity, community connection, youth and families, local history, and access to information.
The RFP was open from May 19, 2026 through June 14, 2026, with a project budget not to exceed $15,000. Submitted proposals were required to include a concept drawing, narrative, artist qualifications, examples of previous work, and a project budget. Proposals were evaluated based on artistic merit, appropriateness for the site, artist qualifications, and originality. Staff received 12 submissions, which included local and international artists. On Tuesday, June 16, 2026, the Art & History Commission selected BEIS (Pedro Gonzalo Garcia) as the recommended artist for the Seaside Library Mural.
BEIS is an internationally recognized muralist and graphic designer from Melbourne, Austrailia whose work focuses on creating meaningful public art that connects people with their surroundings through visual storytelling. With experience completing largescale murals, public art installations, and community-based projects across Europe and Packet Page 253
Item No. 10.C. Page 2 of 3
Australia, his portfolio demonstrates a strong ability to transform public spaces into engaging cultural landmarks. His proposal includes a detailed project schedule, completion timeline of approximately four working days, and a project budget of $11,500, which is within the City's approved project budget.
In March 2026, the City released a Request for Proposals (RFP) seeking original artwork for the 2026 Utility Box Program. This annual program invites artists to create designs that celebrate Seaside's unique identity, history, culture, natural environment, and diverse community. Selected artwork will be reproduced as vinyl wraps and installed on utility boxes throughout the City, transforming everyday infrastructure into vibrant public art that enhances neighborhood character, supports local artists, and creates engaging visual experiences for residents and visitors.
The RFP was open from March 27, 2026, through May 7, 2026. Artists were invited to submit original artwork designed to reflect Seaside's culture, history, natural environment, and community identity for installation on utility boxes throughout the City. Submissions were evaluated based on artistic merit, creativity, originality, appropriateness for the program, and overall visual impact. Staff received 21 submissions from local and regional artists. On Tuesday, June 16, 2026, the Art & History Commission reviewed all eligible entries and selected five recommended designs for consideration and final approval by the City Council.
The selected artists are:
1. Breanna Wilhelmi
2. Liza Jane
3. Sandra Gray
4. Jeannie Reese
5. Sean Severud
FISCAL IMPACT
These two projects are being funded through the annual Neighborhood Improvement Commission's allocation of transient occupancy tax, which was approved by the City Council during the Fiscal Year 2025/2026 budget development project. The Mural has an allocation of $15,000, and the Utility Boxes have an allocation of $8,500.
STRATEGIC PRIORITY
Diverse and Inclusive Community
ATTACHMENTS
1. 2026 Utility Box Program Selections
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Item No. 10.C. Page 3 of 3
2. 2026 Seaside Library Mural Selection
Reviewed for Submission to the City Council by:
____________________________________
Greg McDanel, City Manager
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Utility Box Selection #1
Liza Jane
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Utility Box Selection #2
Breanna Wilhelmi/Sage Nova Ortiz
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Utility Box Selection #3
Sean Severud
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Utility Box Selection #4
Sandra Gray
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Utility Box Selection #5
Jeannie Reese
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Box #1
691 Broadway Ave
Box #2
1951 Fremont Blvd
Box #3
1900 E Frontage Rd
Box #4
Hilby Ave & General
Jim Blvd
FY 25-26 Utility Box Locations
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Box #5
San Pablo Ave &
General Jim Blvd
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Seaside Library Mural Selection
BEIS (Pedro Gonzalo Garcia)
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Vigo, Spain
Seaside Library Mural Selection
BEIS (Pedro Gonzalo Garcia)
Past Works
Nigrán, Spain Italy
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CITY OF SEASIDE
STAFF REPORT
Item No.: 10.D.
TO: City Council
FROM: Greg McDanel, City Manager
BY: Dan Meewis, Assistant City Manager
DATE: July 2, 2026
SUBJECT: ADOPT A RESOLUTION AUTHORIZING THE CITY MANAGER TO SIGN AN AMENDMENT WITH PLACER.AI FOR AN ADDITIONAL
YEAR FOR THE SOFTWARE SUBSCRIPTION IN THE AMOUNT OF
$29,430.00
RECOMMENDATION
Approve to extend the licensing agreement.
BACKGROUND
Placer.ai is a location analytics platform that provides valuable data on foot traffic, visitor trends, and demographic insights. The software uses anonymized location data to help cities, economic development teams, and businesses better understand visitation patterns to specific locations, commercial centers, and districts.
Staff has identified Placer.ai as a critical tool to support the City’s economic development and planning efforts, particularly as Seaside continues to attract new businesses and investment. The data provided by Placer.ai can assist with:
• Business recruitment and retention strategies
• Performance tracking for commercial corridors and key development areas • Tourism and event analysis
• Grant application support and reporting
• Understanding customer demographics and behaviors
Placer.ai offers the most robust and comprehensive set of tools for municipal applications. The annual subscription includes access to:
• Real-time and historical foot traffic data
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Item No. 10.D. Page 2 of 2
• Trade area analysis
• Visitor origin insights
• Retail and competitor bench marking
• Custom reporting tools
The subscription cost is $29,430 for a one-year term. Funding is available in the Economic Development budget, and the investment is expected to yield measurable value in the form of data-driven decision-making and improved economic outcomes.
FISCAL IMPACT
The total cost of the software subscription is $29,430 for one year. Funding is available and appropriated in the FY 2026–2027 Economic Development budget.
STRATEGIC PRIORITY
Vibrant Local Economy
ATTACHMENTS
1. Amendment - City of Seaside, California - 06.23.2026
2. Placer.ai resolution 2026
Reviewed for Submission to the City Council by:
____________________________________
Greg McDanel, City Manager
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PLACER LABS, INC.
1 CON-056842
Placer Confidential Information
All rights reserved. This document contains confidential and/or proprietary information belonging to Placer Labs Inc. which may not be reproduced or transmitted in any form or by any means without the express written consent of Placer.
AMENDMENT TO ORDER FORM
This Amendment to Order Form (this “Amendment”), dated and effective as of the last signature below (the “Amendment Date”), modifies the Order Form executed by City of Seaside, California (“Customer”) and Placer Labs, Inc. (“Placer”) on or about August 11, 2025 (together with any other prior amendments thereto, the “Order Form”). Unless otherwise defined, capitalized terms herein have the same meaning as in the Order Form. Placer and Customer agree to amend the Order Form as follows:
1. The Parties agree to an Additional Term commencing on August 11, 2026 (“Commencement Date”) and ending on August 10, 2027.
2. Starting on the Commencement Date, the following summary of the Services and Fees is added to the beginning of the Order Form and replaces any existing summary:
1. Services and Fees.
Services Description Total Fees Services Description
Detail
Platform Access $29,430.00 Section 2
Void Analysis $0.00 Section 2
Events $0.00 Section 2
Esri Basemaps $0.00 Section 2
Subscription Fees Total $29,430.00
All Fees in this Order Form are shown in US Dollar (USD)
3. Starting on the Commencement Date, the services listed in Exhibit A are added as Services in the applicable Services section of the Order Form.
4. Customer’s invoicing schedule for this Additional Term shall be as follows and replaces the current invoicing schedule, if any (for purposes of this Amendment, Effective Date means Commencement Date):
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PLACER LABS, INC.
2 CON-056842
Placer Confidential Information
All rights reserved. This document contains confidential and/or proprietary information belonging to Placer Labs Inc. which may not be reproduced or transmitted in any form or by any means without the express written consent of Placer.
Placer will invoice Customer as follows for the
Additional Term starting on the Effective Date:
Annually (Placer will invoice
Customer for the entire Annual Fee
promptly after the Effective Date and
then annually thereafter)
Customer shall pay all invoices within the
following number of days of the invoice date: 30
5. As of the Amendment Date, the annual Fees for any subsequent Additional Term shall be subject to an increase up to the greater of eight percent (8%) or CPI, unless Placer provides notice of different pricing at least thirty (30) days prior to the applicable Additional Term. Any such increase in Annual Fees will only be effective upon commencement of the Additional Term.
1. Additional Terms For the Esri Basemaps Enabled Platform. Customer hereby acknowledges and agrees that access to and use of the Esri Basemaps features in the Placer Platform is subject to the supplemental Terms and Conditions included below (the “Supplemental T&Cs”). Customer acknowledges and agrees that the Supplemental T&Cs shall specifically modify, amend and supersede any contrary terms or conditions in this Order Form or the Agreement.
Supplemental T&Cs
1. Customer hereby disclaims, to the extent permitted by applicable law, Environmental Systems Research Institute, Inc.’s (“Esri”) and its licensors' liability for any damages or loss of any kind, whether direct, special, indirect, incidental, or consequential, arising from the use of the Placer Platform or its components or output therefrom including, but not limited to, liability for use of the Placer Platform or its components or output therefrom in high-risk activities or liability related to any data supplied by Esri.
2. Customer hereby agrees that, at the time of termination of use of the Placer Platform, it shall delete or destroy all elements of data derived from the Placer Platform or its components; provided however, that Customer shall not be required to immediately purge from its hard-copy, electronic or email files any such data which are contained in such files for so long as such data is (i) solely retained for ordinary corporate systems backup, legal or regulatory purposes, (ii) not used for any commercial purposes or monetized in any manner and (iii) ultimately deleted in accordance with its data retention policy.
3. Customer hereby agrees that it shall comply fully with all relevant export control and trade sanctions laws and regulations of the United States, including, but not limited to, the Export Administration Regulations (EAR), including prohibited end users and end uses as referenced in Part 744 of the EAR and all of its relevant supplements including Supplement No. 4 to Part 744 of the EAR (https://www.bis.doc.gov/index.php/documents/regulationsdocs/2343-part-744-control-policy-end-user-and-end-use-based-2/file and https://www.bis.doc.gov/index.php/documents/regulations-docs/2347-744-supp-4-6/file); International Traffic in Arms Regulations (ITAR); and the United States Department of Packet Page 268
PLACER LABS, INC.
3 CON-056842
Placer Confidential Information
All rights reserved. This document contains confidential and/or proprietary information belonging to Placer Labs Inc. which may not be reproduced or transmitted in any form or by any means without the express written consent of Placer.
Treasury, Office of Foreign Assets Control (OFAC) regulations, and it shall ensure that the Placer Platform, Placer Data and/or any component or output therefrom is not exported, reexported, transferred, diverted, used, or accessed, directly or indirectly, in violation of any United States export control and trade sanctions laws and regulations. When applicable, Customer shall provide Placer with information about its export and distribution activities as may be required for Placer and Esri to meet their respective obligations under those laws and regulations.
4. Customer hereby agrees that it shall not remove or obscure any patent, copyright, trademark, proprietary rights notices, or legends contained in or affixed to the Placer Platform, any component thereof, any data supplied by Esri, output, metadata file, or online or hard-copy attribution page of any data supplied by Esri with respect to the Placer Platform and/or any component thereof.
5. Customer hereby acknowledges and agrees that Esri and its licensors do not warrant that any data supplied by Esri or its licensors or in the Placer Platform and/or any component thereof will meet its needs or expectations; that the use of the Placer Platform, any component thereof, any data supplied by Esri or its licensors will be uninterrupted; or that all nonconformities can or will be corrected. Esri and its licensors are not inviting reliance on any data supplied by Esri or its licensors in the Placer Platform and/or any component thereof, and Customer should always verify actual data supplied by Esri or its licensors in the Placer Platform and/or any component thereof. Any warranty offered by Placer for the Placer Platform, any component or output therefrom and/or any data supplied by Esri or its licensors shall only apply between Placer and Customer. Esri and its licensors do not offer any warranties or indemnities to Customer for the Placer Platform, any component thereof and/or any data supplied by Esri.
6. Customer hereby agrees that it shall not store, or cache, for the purposes of redistributing, or sublicensing content or otherwise using the Placer Platform and/or any component or output therefrom in violation of Esri's or a third-party's rights, including intellectual property rights, privacy rights, nondiscrimination laws, export laws, or any other applicable laws or regulations.
2. Except as modified by the terms of this Amendment, the Order Form shall remain in full force and effect. In the event of any conflict or inconsistency between any provision of this Amendment and any provision of the Order Form, the provisions of this Amendment shall govern and control.
City of Seaside, California Placer Labs, Inc.
By:
By:
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PLACER LABS, INC.
4 CON-056842
Placer Confidential Information
All rights reserved. This document contains confidential and/or proprietary information belonging to Placer Labs Inc. which may not be reproduced or transmitted in any form or by any means without the express written consent of Placer.
Name: Name:
Title: Title:
Date: Date:
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PLACER LABS, INC.
5 CON-056842
Placer Confidential Information
All rights reserved. This document contains confidential and/or proprietary information belonging to Placer Labs Inc. which may not be reproduced or transmitted in any form or by any means without the express written consent of Placer.
Exhibit A
Esri Basemaps
Esri Basemaps is enabled on the Placer Platform . The Esri Basemaps product is subject to the Additional Terms for the Esri Basemaps Enabled Platform outlined herein.
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Meeting Date: 07/2/26
Item #: X.X.
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SEASIDE
ADOPT A RESOLUTION AUTHORIZING THE CITY MANAGER TO SIGN AN AMENDMENT WITH PLACER.ai FOR AN ADDITIONAL YEAR SUBSCRIPTION IN THE AMOUNT OF $29,430.00
WHEREAS, the City of Seaside is committed to supporting data-driven decision-making in its economic development, planning, and business recruitment strategies; and WHEREAS, Placer.ai provides a location analytics platform that offers real-time and historical foot traffic data, trade area analysis, demographic trends, and other insights that are highly valuable to the City’s efforts; and
WHEREAS, the City has identified Placer.ai as the most appropriate and comprehensive provider to meet the City’s current and anticipated data needs; and WHEREAS, the total cost of the one-year extension agreement with Placer.ai is $29,430.00 and funds have been appropriated in the Fiscal Year 2025–2026 budget for this purpose; and
WHEREAS, it is in the City’s interest to authorize the City Manager to execute the agreement and any related documents necessary to enter into this subscription.
NOW, THEREFORE BE IT RESOLVED, that the City Council of the City of Seaside authorize the City Manager to execute an Amendment with Placer.ai for an additional year in the amount of $29,430.00.
BE IT FURTHER RESOLVED, by the City Council of the City of Seaside as follows:
1. The City Council hereby authorizes the City Manager to sign the amendment with Placer.ai for a software subscription in the amount of $29,430.00.
2. The City Manager is further authorized to take all actions and execute all documents necessary to implement the intent of this Resolution.
PASSED AND ADOPTED at a special City Council meeting of the City of Seaside duly held on the 2nd day of July 2026, by the following vote:
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