ITEM 9.A.
AN ORDINANCE TO AMEND CHAPTER 17.40
OF THE SEASIDE MUNICIPAL CODE TO
ALLOW ELECTRONIC MESSAGE DISPLAY
SIGNS FOR PLACES OF WORSHIP AND
PUBLIC AND PRIVATE MEETING FACILITIES
ON LOCAL STREETS
October 1, 2026 | City Council Meeting
Dan Meewis | Assistant City Manager
2 • Signs are regulated by SMC Chapter 17.40.
• Presently the Ordinance includes standards for signs in residential zones by nonresidential uses, and includes
maximum sizes and other standards.
• The Zoning Ordinance does not generally apply to
governmental agencies (ie Federal, State, City, County, or public schools).
• Historically, electronic message display signs have
been prohibited.
Background
3 • Other types of signs, including illuminated signs and non-electronic changeable copy signs, are not covered
by this prohibition and are treated like any other sign.
Background
4 Background
5 • In 2017, City Council passed an amendment to the
Municipal Code to allow electronic message display
signs at public and private meeting facilities (most
commonly churches).
• These signs were allowed on most streets but were
prohibited on “local streets”
Background
6 7
• The existing Zoning Ordinance has several provisions on signs:
• May not impact traffic visibility or signage
• At least 50 feet from a residence
• Limits on animations (fade/dissolve only)
• No audio messages
• Minimum message hold time of 30 seconds
• Signs shall not be illuminated from 9 PM to 6 AM
• Illumination shall be directed downwards
• Signs automatically dim from dusk to dawn
Existing Ordinance
8 Existing Ordinance
• Staff has received an inquiry from the community
regarding potential changes to the Ordinance.
• The desire is to change out an existing sign with an
electronic message display board.
9 Community Request
• Staff brought this item to Planning Commission to
discuss whether electronic display message signs
should be allowed on local streets.
• The Planning Commission voted to recommend that
the signs be allowed provided:
• Replacement of existing illuminated signs meeting the standard criteria would be permitted with a Sign
Permit.
• All other signs would require a Minor Use Permit.
10 Planning Commission
• The City Council received extensive public comment
regarding this item.
• Most public concerns are addressed in the existing and proposed Ordinances.
• Council referred the Ordinance back to the Planning
Commission to review the following criteria:
• Sign Size
• Sign Color
• Hours of Operation
11 City Council
• The Item returned to the Planning Commission on July
22, 2026.
• The Planning Commission continued the item
requesting information on two different items:
• Locations of properties that would be impacted by the Ordinance
• Information on different types of technologies that can be used for signs.
12 Planning Commission
• A third Planning Commission hearing was held on
August 26, 2026.
• The Planning Commission voted to recommend
approval with some modifications to the Ordinance:
• Redefine the name of the signs in the Ordinance and
use the term consistently.
• Modify the proposed table to improve readability
• Prohibit these signs on one-way streets and alleys
• Clarify that inadvertent flashing is a violation
• Adjust the hours of operation on local streets to 7:00 am to 8:00 pm
13 Planning Commission
• Currently Electronic Message Display Signs may be up
to 8 feet tall by right, and up to 14 feet tall with a Minor Use Permit.
• The proposed Ordinance would now limit sign size to
that normally allowed on residential streets (six feet in height).
• Message boards could be up to 18 square feet per side on local streets (as opposed to 24 square feet on other streets).
14 Sign Size
• The City could limit signs to a specific color or, alternatively, could require signs to be monochromatic (one color).
• If limited to one color, a color would need to be selected. • Red
• Amber
• Green
• Blue
• White
• Other??
15 Sign Color
• Staff did not find any evidence that the use of particular colors would create issues.
• Most jurisdictions do not restrict sign color.
• Limiting signs to being monochromatic could interfere with graphical displays.
• The proposed Ordinance has no language that
addresses color.
16 Sign Color
• Current Ordinance requires that signs be turned off
from 9:00 PM to 6:00 AM.
• Some other Cities have similar Ordinances, although
the times vary.
• Staff also examined daylight-dependent (ie dusk-todawn) criteria. • Proposed Ordinance would require signs on local
streets to be turned off from 8:00 PM to 7:00 AM.
17 Hours of Operation
• Three Primary technology categories for changeable
copy signs:
• LED signs – utilize an LED backlight which displays
through colored pixels.
• Other illuminated-type signs (wide variety)
• Mechanical-type signs (not subject to this Ordinance). • All of these sign types have potential applications.
• Proposed Ordinance does not restrict technology, only performance.
18 Sign Technologies
• Ordinance only applies to electronic message display
signs on local streets at Public/Private Meeting
Facilities.
• There are 19 known locations of this use with at least one frontage on a local street.
• Of these, 7 facilities have frontages only on a local street.
• The Ordinance has been revised to prohibit the
installation of an electronic message display sign on a local street if another frontage is available.
19 Sign Locations
20 • The Proposed Ordinance would do the following:
• Allow for public and private meeting facilities place electronic message display signs on local streets, subject to MUP in most cases.
• Such signs must be turned off from 8:00 pm to 6:00 am. • Reduce allowable size in a residential zone to 18 square feet and limit height of freestanding signs to 6 feet.
• Clarify methods for measuring distance from signs.
21 Proposed Ordinance
• The Proposed Ordinance would not do the following:
• Change regulations for any other type of sign,
including changeable copy signs which are changed
mechanically or manually.
• Change regulations relating to illumination for any
other type of sign.
• Allow for the installation of electronic display message signs at any additional use (ie retail, theaters, etc). • Have any effect on signs not located on a local street. 22 Proposed Ordinance
• Adopt the proposed ordinance to amend Chapter 17.40
of the Seaside Municipal Code to allow electronic
message display signs for places of worship and public
or private meeting facilities on local streets.
(Second reading – roll call vote)
23 Recommendation
ITEM 10.A.
DISCUSSION AND DIRECTION REGARDING A
POTENTIAL RESPONSIBLE BUSINESS
DISCLOSURE AND UNSATISFIED FINAL WAGE
JUDGMENT ORDINANCE
October 1, 2026 | City Council
Greg McDanel | City Manager, ICMA-CM
2 • Consider whether Seaside should develop a local policy • Identify the City contracts or benefits it would cover • Provide direction for a future ordinance or responsiblecontracting policy • Any proposed legislation would return to Council for
consideration
Purpose of Discussion
3 • SB 261 took effect January 1, 2026
• Labor Code section 238.05 addresses qualifying final wage judgments
• Judgment remains unpaid at least 180 days after the appeal period expires, with no appeal pending
• Specified exceptions include a qualifying accord that remains in compliance
State Final-Judgment Framework
4 Potential Local Approaches
Approach Potential coverage Principal consideration
Current rules State enforcement and current
City procurement rules No new local program
Focused policy
Significant contracts, public
works, direct financial
assistance
Thresholds and cure
procedures
Broader
ordinance
Adds leases, franchises,
development agreements, or
other benefits
More legal analysis and
administrative capacity
5 • Significant City contracts and public works
• Direct City financial assistance
• Clear thresholds and an objective final-judgment standard • Assess workload and effectiveness before considering
broader coverage
Recommended Starting Point
6 • Initial coverage: focused policy or additional City benefits? • Covered entities: primary contractor or applicant only, or additional related entities?
• Thresholds: what contract or benefit value should trigger review?
• Routine purchases and minor agreements: what should be excluded?
Council Direction on Scope
7 • Opportunity to show payment or a qualifying payment agreement
• Consideration of a stay, appeal, or other corrective action • Notice and an opportunity to respond before an ineligibility finding
• Potential exceptions for emergencies, essential operations, sole-source purchases, or no reasonable alternative
Cure Procedures and Exceptions
8 • Define disclosure review, judgment verification, and recordkeeping responsibilities
• Assess contract language, forms, required updates, and appeal procedures
• Evaluate departmental workload and implementation costs Administration and Fiscal Impact
9 • Direct staff to return with a focused policy
• Direct staff to evaluate a broader ordinance and specify additional benefits
• Request more information or community and business
outreach
• Take no further action at this time
Next Steps
10 • Receive the report and provide direction on whether and within what scope staff should proceed
• If directed, refine scope with the City Attorney and evaluate administration and costs
• Return with a proposed ordinance or responsiblecontracting policy, legal review, and fiscal analysis Recommendation
ITEM 10.B.
RECEIVE THE FY 2025-2026
STRATEGIC PLAN YEAR-END
PROGRESS REPORT
(July 1, 2025 – June 30, 2026)
October 1, 2026 | City Council Meeting
Greg McDanel | City Manager, ICMA-CM
2 “More than a document – it’s a commitment to action and progress” Why Strategic Planning Matters
Clarifies Vision
Focuses Resources
Drives Accountability
Builds Community Trust
Translates Council’s priorities into a clear and actionable roadmap.
Aligns staffing and budget to what delivers the greatest impact.
Sets measurable goals with transparent trackable results.
Shows our shared commitment to results and collaboration. 3 How the Plan is Structured: From Vision to Action
Strategic Plan Framework
Pillars (5)
Strategies
Goals
Action Items
Council’s top level strategic priorities.
Broad methods designed to advance
each Pillar.
Focused outcomes under each strategy.
Specific projects and efforts led by departments.
4 Strengthen delivery of high quality efficient & financially sound operations, and welcoming services for the community.
Pillar 1: Effective Accessible Governance (EAG)
YE
Pillar 1 Strategies
• 1.1 Enhance Effective Communication & Stellar Service • 1.2 Optimize Technology to Streamline Process &
Operations
• 1.3 Fortify Fiscal Health, Resilience & Stewardship
• 1.4 Empower High Performance Talent & Culture
• 1.5 Develop Collaborations & Partnerships
5 Year-End Action Items – Selected Contributions
Pillar 1: Effective Accessible
Governance (EAG)
• Adopted FY26–27 recovery and sustainability budget
• Earned GFOA recognition for budget presentation and financial reporting • Completed Windows 11 and Office 2024 upgrades
• Launched online building inspection scheduling
• Reopened Friday building and permit counter service
• Held First Annual Volunteer and Commissioners Appreciation Event • Secured seasideca.gov municipal domain and transitioned emails • Advanced digital records and retention alignment
• Launched Common Sense AI search engine
• Prepared integrated civic software procurement for building/planning YE
6 Year-End Action Items – Selected Contributions
Pillar 1: Effective Accessible
Governance (EAG)
• Amended MPUSD agreement for shared facilities
• Filled Building, Fire, and Public Works leadership positions • Invested in employee training, certifications, and leadership development • Participated in regional cybersecurity response exercises • Reestablished Environmental and CJOBS Commissions
• Secured Community Partnership Agreement with Monterey Bay FC • Sustained CSUMB internships and enhanced joint town-gown collaboration • Joined National League of Cities with UCC & MCC integration • Advanced federal advocacy for infrastructure and community priorities • Achieved Blue Zones Project Certification
YE
7 Foster economic growth to further develop a vibrant, diversified, and sustaining local economy with greater economic mobility opportunity for our community members to flourish.
Pillar 2: Vibrant Local Economy (VLE)
Pillar 2 Strategies
• 2.1 Accelerate Mixed-Use & Commercial Development
• 2.2 Enhance Business Retention & Attraction Services
• 2.3 Advance Workforce Development
YE
8 Year-End Action Items – Selected Contributions
Pillar 2: Vibrant Local Economy (VLE)
YE
• Selected Main Gate developer and executed ENA
• Completed Campus Town Phase 1A mass grading
• Advanced Campus Town wet utility installation
• Advanced Campus Town Phase 1B demolition to 80%
• Coordinated courthouse and Main Gate infrastructure
• Conducted strategic meetings with Seaside Grand Hyatt Hotel & Resort • Began transition of business license vendor
• Sponsored 2026 iiED Winter Night Market at CSUMB
• Completed facility repairs for 705 Broadway Pop Up Retail Hub • Continued partnership with See Monterey for tourism marketing • Coordinated successful 2025 Seaside Car Week events
9 Year-End Action Items – Selected Contributions
Pillar 2: Vibrant Local Economy (VLE)
YE
• Engaged Retail Strategies for national retail recruitment • Completed retail void analysis and leakage study
• Developed marketing guide for retailer outreach
• Launched free “Seaside at Your Fingertips” Placer.ai business analytics • Reactivated C-JOBS and began Economic Development Action Plan • Launched quarterly Auto Mall leadership roundtables
• Launched Seaside Business of the Month recognition
• Supported new businesses on Broadway and Fremont
• Completed vacancy analysis and report
• Held numerous ribbon cuttings to celebrate new local business 10 Advance cultural vibrancy and belonging by advancing housing affordability, honoring Seaside’s rich diversity, and ensuring all community members have ample opportunity to participate in civic life and contribute to wellbeing for all.
Pillar 3: Diverse, Inclusive Community (DIC)
Pillar 3 Strategies
• 3.1 Advance Housing Affordability
• 3.2 Expand Cultural Programming
• 3.3 Foster Greater Civic Engagement
YE
11 Year-End Action Items – Selected Contributions
Pillar 3: Diverse, Inclusive Community
(DIC) YE
• Completed Rental Assistance Program (RAP) (64 households at $630,000) • Facilitated 21 affordable housing units at Greater Victory Temple • Hosted workforce and affordable housing workshops
• Evaluated Seaside Housing Collaborative development proposals • Provided $20,000 in emergency food assistance
• Coordinated various outreach efforts for Mexican Consulate • Partnered on immigration and family preparedness resources • Developed Youth Opportunities Grant policy and process • Expanded Police Department Speaker Series
• Organized Fire & Police Department Christmas Toy Drives 12 Year-End Action Items – Selected Contributions
Pillar 3: Diverse, Inclusive Community
(DIC) YE
• Hosted fifth annual Oaxaca by the Sea
• Supported first annual Seaside Music Festival
• Completed two public murals at Oldemeyer Center
• Facilitated two private murals in community
• Installed artwork through Utility Box Mural Program
• Launched heritage and local artist Postcard Program
• Hosted fourth annual Seaside Stars at 705 Broadway
• Celebrated 50th Older Adults Holiday Luncheon
• Launched boards and commissions engagement initiative • Expanded volunteer participation in programs and events 13 Address water issues and infrastructure priorities to increase sustainable vibrancy.
Pillar 4: Enhanced Physical Infrastructure &
Abundant Water Supply (EPIAWS)
Pillar 4 Strategies
• 4.1 Expand Water Infrastructure & Supply Resilience
• 4.2 Enhance Safe Streets, Mobility & Accessibility
• 4.3 Advance Sustainability & Environmental Stewardship • 4.4 Maintain Infrastructure, Public Facilities & City Assets YE
14 Year-End Action Items – Selected Contributions
Pillar 4: Enhanced Physical
Infrastructure & Abundant
Water Supply (EPIAWAS) YE
• Secured additional $4 million for Broadway Complete Streets Project • Completed Broadway corridor design, bid, and held design open houses • Upgraded sidewalk at Monterey Rd/Ord Ave/Highway 1
• Secured $850,000 for San Pablo Pedestrian Bridge
• Completed environmental documents for golf course well • Submitted federal requests for water and stormwater projects • Completed majority of improvements to Police Department Parking Lot • Installed palm tree lighting along Fremont Boulevard
• Improved maintenance of landscaping and dome at City Hall • Repaired streetlights along Sand Dunes Drive
• Replaced 40 streetlight ballasts along General Jim Moore Blvd 15 Year-End Action Items – Selected Contributions
Pillar 4: Enhanced Physical
Infrastructure & Abundant
Water Supply (EPIAWAS) YE
• Completed San Pablo and Hilby traffic calming Projects • Installed Broadway pedestrian crossing flashers
• Completed traffic safety improvements near DLAMP
• Delivered CDBG citywide curb ramp improvements
• Completed various school-area and corridor sidewalk improvements • Replaced Douglas Court storm drainage
• Advanced 90-inch storm drain outfall repairs
• Removed Corporation Yard and Auto Mall towers
• Secured permits and began design of Laguna Grande trail improvements • Prepared for nearly $4 million in upcoming street rehabilitation work • Advanced NIC approved projects such as median improvements along CDR 16 Protect and uplift community well-being through proactive public safety, engaged and connected community members and neighborhoods, and enriched environments that support a thriving, healthy Seaside.
Pillar 5: Community Safety & Quality of Life (CSQL)
Pillar 5 Strategies
• 5.1 Enhance Public Safety, Crime Reduction & Emergency Preparedness
• 5.2 Deliver High Quality Recreation Services & Amenities • 5.3 Promote Vibrant Well-Maintained Neighborhoods
YE
17 Year-End Action Items – Selected Contributions
Pillar 5: Community Safety &
Quality of Life (CSQL) YE
• Completed Fire Station No. 2 initial plan submittal
• Received new Type 3 wildland fire engine
• Secured custody of suspect in 2015 homicide case
• Certified 38 officers in modified-vehicle enforcement • Police Department earned POST training excellence runner-up recognition • Partnered with Red Cross on smoke detector installation • Provided wildfire response and mutual aid assistance
• Prohibited panhandling and aggressive solicitation in public rights-of-way • Seaside Police Department featured on CBS’s 48 Hours
• Completed active shooter training at Soper Field
18 Year-End Action Items – Selected Contributions
Pillar 5: Community Safety &
Quality of Life (CSQL) YE
• Launched DLAMP after-school program
• Completed installation of 5-12 year old playground at Lincoln Cunningham Park • Advanced installation of 2-5 year old playground equipment at LCP • Repaired and reopened Manzanita Stuart playground
• Restored Cutino Park sports field lighting
• Partnered with CAL FIRE on vegetation and fuel reduction • Delivered PAL Basketball and Mini Athletes programs
• Expanded Movies in the Park programming
• Expanded STEM remotely operated vehicle programs
• Resolved outstanding Seabreeze Apartments code violations • Enhanced illegal fireworks prevention and enforcement 19 A Year of Progress
• Advanced major housing and economic development
opportunities
• Secured funding and moved critical infrastructure toward construction
• Improved access to City services and community resources • Strengthened public safety readiness and neighborhood amenities
• Adopted a recovery and sustainability budget while
preserving staff capacity
Behind every milestone are City employees
who keep Seaside moving every day.
THANK YOU!
ITEM 10.C.
REVIEW OF CANNABIS DISPENSARY
AGREEMENTS AND ANNUAL
OVERSIGHT
October 1, 2026 | City Council Meeting
Dan Meewis | Assistant City Manager
Purpose and Scope
• City Council requested the review on August 6, 2026.
• Requests addressed wages, hiring, community benefits
and contributions
• Each operator has distinct commitments and applicable reporting periods
• Review covers preliminary findings and a consistent
annual oversight process
2 Agreement History
Operator Original Agreement Transfer / Amendment
CannaCruz June 20, 2024 —
Halfpipe March 15, 2018 Oct. 31, 2023
Rare Earth March 15, 2018 —
The Reef March 15, 2018 Ownership change reported 2021
STIIIZY March 15, 2018 July 16, 2026
3 Preliminary Findings
Operator Observation
CannaCruz Community activity reported. Full performance needs documentation.
Halfpipe Wage and hiring records received. Annual commitments need review.
Rare Earth Acknowledges shortfall against the 5% nonprofit contribution commitment.
The Reef No donations in 2024 or 2025 acknowledged. Earlier years need reconciliation.
STIIIZY First annual report under the amended agreement is not yet due. 4 These observations are preliminary and do not establish contractual default.
CannaCruz: 680 Broadway Avenue
Key Commitments
• $18/hour starting wage.
• 50% of eligible employee’s health
premiums after probation.
• Preference for Seaside residents;
DEI/nondiscrimination practices.
• Seaside hiring preference, bilingual
access, community giving,
veteran/senior discounts.
Review and Follow-Up
• Reported beach clean-up
sponsorship/hosting.
• Donation boxes collecting supplies for
Community Human Services.
• Community event days with
neighboring businesses, local food
trucks, artists, and vendors.
• Community activity is relevant, but full
historical/ongoing compliance requires
supporting documentation.
5 Halfpipe: 840 Broadway Avenue
Key Commitments
• Parks & Recreation contribution: 1%
of profits or $10,000, whichever is
greater.
• Charitable/community contributions
and community participation.
• Seaside hiring preference.
• Full-time compensation benchmark
and employee revenue-sharing
program.
Review and Follow-Up
• 12 employees; 4 list Seaside
addresses (~33%).
• Reported hourly wages: $18.00–
$24.50.
• Profit & Loss statement: 2023 through
July 31, 2026.
• September 2026 food-drive flyer;
several contribution/revenue-sharing
items remain to be fully documented.
6 Rare Earth: 575 Broadway Avenue
Key Commitments
• Preference for qualified Seaside
residents.
• Promote the West Broadway Urban
Village.
• Contribute 5% or more of gross
revenues to community nonprofits.
• Resident discount program; wages
per Community Benefit Plan.
Review and Follow-Up
• Approximately one-third of staff
reported as Seaside residents.
• Reported local vendors, Exotics on
Broadway entertainment, and Seaside
Music Festival sponsorship.
• Operator stated the 5% nonprofit
contribution level has not been met.
• Discount practice described does not
fully match physician-documentation
component.
7 The Reef: 1900 Fremont Boulevard
Key Commitments
• Local hiring and employee wage
commitments.
• $10,000 annual contribution to Boys
& Girls Club of Monterey County.
• $10,000 annual contribution to
Community Human Services.
• Annual/recurring obligations must be
evaluated by applicable year.
Review and Follow-Up
• 8 employees; 2 reported Seaside
residents (25%).
• Average hourly wage reported at
approximately $20 plus tips and benefits.
• BGCMC confirmed $10,000 donations in
2022 and 2023 ($20,000 total); BGCMC
did not accept cannabis-related donations
before 2022.
• CHS confirmed $10,000 donations in
2020, 2022, and 2023 ($30,000 total).
• Operator acknowledges no nonprofit
donations in 2024 or 2025 and proposes
catch-up contributions beginning in 2026;
earlier qualifying contributions still require
reconciliation.
8 STIIIZY: 1440 Canyon Del Rey
Key Commitments
• Transfer approved July 16, 2026;
new Community Benefit Plan
replaces prior exhibit.
• $20.50/hour starting wage for
Dispensary Sales Associates.
• $75,000 plus bonus for General
Manager.
• 70% employer contribution toward
health premium for eligible
employees.
Review and Follow-Up
• Minimum $15,000 annually to
Seaside-based nonprofits.
• Community outreach,
compassionate-care initiatives, local
hiring/workforce development, and
local vendors.
• Annual compliance report due on or
before February 1 for the prior
calendar year.
• Current status: generally Not Yet
Applicable / Future Reporting
Requirement.
9 City Manager’s Office: Annual Oversight
10 • The City has not maintained a consistent annual
review process
• The City Manager’s Office will own and maintain
that process moving forward
• Track agreement obligations and deadlines, request
records, and coordinate departmental review
• Document each annual assessment and provide
Council an annual status summary
11 • Reconcile prior-year obligations, missing records, and acknowledged shortfalls
• Use the applicable review, notice, hearing, and cure
procedures before formal enforcement
• Agreements generally provide written notice and an
opportunity to cure; a 30-day cure period is commonly
provided, with additional time where appropriate.
Follow-Up and Agreement Procedures
Recommendation
12 • Receive the report, including preliminary findings and the annual oversight plan
• Provide direction on additional documentation or
specific commitments requiring follow-up
• Staff to return to Council with findings, unresolved
issues, and recommended action
• The City Manager’s Office will complete
reconciliations and implement annual reviews