Agenda-Item-Number-13-Sponsorship-Requests-Staff-Report-Gravenstein-Fair

Agenda Item Number: _13___

CITY OF SEBASTOPOL

CITY COUNCIL

AGENDA ITEM
Meeting Date: May 3, 2022
To: Honorable Mayor and City Councilmembers
From: Ana Kwong - Administrative Services Director
Kevin Kilgore – Police Chief
Subject: Approval of City Sponsorship Request
Recommendation: That the City Council Approve the Request for Sponsorship Program in support of Sonoma County Farm Trails – (Requestor: Police Department) Funding: Currently Budgeted: X Yes No N/A
Net General Fund Cost: $______ 2021/22 Funding Available: __$15,000 Account Code/Costs authorized in City Approved Budget (if applicable) __AK____ (verified by Administrative Services Department) INTRODUCTION:

This item is to request City Council Approve the Request for Sponsorship Program in support of Sonoma County Farm Trails – (Requestor: Police Department)
.

BACKGROUND:

On September 7, 2021, The City Council adopted a Community Sponsorship Policy No.84. The policy established the parameters to promote significant and special community events primarily benefitting the Sebastopol community. City supports of such program may consist of monetary funding and/or in-kind support. Community sponsorships can be an effective means to identify the event with the City and building community partnerships while raising revenue.

The purpose of this sponsorship policy is to set forth guidelines and criteria governing the granting of City of Sebastopol funds orin-kind servicesfor the purpose ofsupporting local festivals,special events, community projects or programs. Although the City makes a concerted attempt to limit the amount of General Fund monies expended toward such sponsorship activity, the City recognizes that sponsorships play an vital role in supporting our community, as well as to promote cultural experience and economic development efforts of the City.

As stated in Council Policy 84 Community Sponsorship.
“The City of Sebastopol recognizes that sponsorships play an important role in supporting our community and providing support for community events that are held for the following purposes:
• Support of nonprofit organizations, service clubs, groups or organizations serving the Sebastopol community; • Cultural, recreational and educational activities;
• Promotion of the City of Sebastopol
In order to expand access to a wide range of cultural experiences and diversified community connections for all its residents, the City of Sebastopol provides limited assistance to local organizations in support of community events that are consistent with the goals and priorities of the city and that serve a public purpose.” Agenda Item Number 13
City Council Meeting Packet of May 3, 2022

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Agenda Item Number: _13___
“Sponsorship – A sponsorship is any monetary or in-kind support from the City (City logo, City staff time, public safety services, and the use of City facilities or property, event permit fees, etc.) to the organizing agency that helps offset the costs of the event operations.”

DISCUSSION:

On April 15, 2022, an email request was sent to the Police Chief from the Farm Trails Executive Director Carmen Synder requesting support for their upcoming 2022 Gravenstein Apple Fair (GAF) event. The organization is requesting $3,000 in cash support and in kind traffic support from the Police Department.

The Police Chief has reviewed the application and is recommending for approval.

GOALS:

4.2.2, Foster a Sense of Community by Providing and Encouraging Participation in Community Events, Volunteering, and working with Non-Profits to Support Local Events

PUBLIC COMMENT:

As of the writing of this staff report, the city has not received any public comment. However, staff anticipates receiving public comment from interested parties following the publication and distribution of this staff report.

Such comments will be provided to the City Council assupplemental materials before or at the meeting. In addition, public comments may be offered during the public comment portion of the agenda item.

PUBLIC NOTICE:

This item was noticed in accordance with the Ralph M. Brown Act and was available for public viewing and review at least 72 hours prior to schedule meeting date.

FISCAL IMPACT:

The current sponsorship program has a budget of $15,000 identified in the 2021-22 budget. On April 5, 2022 the City Council approved $1,000 in financial support for the Sebastopol Service and Action Coalition for June Summit.

The table below shows what have been awarded to date and the remaining balance.

Account No. Date Description
FY21-22
Adopted
Budget Awarded
FY21-22
Remaining
Balance
100-10-01-4890 7/20/2021 Sponsorship Pilot Program $ 15,000 $ 15,000 100-10-01-4890 4/5/2022
Sebastopol Service & Action
Coalition June Summit (1,000)$
Total 15,000$ (1,000)$ 14,000$
If approved of tonight request from Sonoma County Farm Trails in the account by $3,000 in financial support for the Gravenstein Apple Fair, the balance of sponsorhip program will be $11,000.

RECOMMENDATION:

That the Mayor and City Council Approve the Request for Sponsorship Program in support of Sonoma County Farm Trails – (Requestor: Police Department)

ATTACHMENT(S):

Requested Application
Agenda Item Number 13
City Council Meeting Packet of May 3, 2022

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